Photoslurp

What Photoslurp does

Flowbox (formerly Photoslurp) is a B2B SaaS platform that enables consumer brands to generate, collect, moderate and distribute user-generated content from social media across the customer journey, combined with end-to-end influencer marketing management and a Ratings & Reviews module. The company is privately held as Flowbox AB, headquartered in Stockholm, Sweden, and traces its origins to Photoslurp, which was founded in 2014 in Barcelona and merged into Flowbox during a 2024 rebrand. Underlying technology centers on an AI visual search engine for product-to-content matching, an AI influencer matchmaking tool, and automated moderation/workflows, all sitting on a centralized content library ingesting six social platforms (Instagram, TikTok, Facebook, Pinterest, Twitter, YouTube) and distributing through native integrations with 12+ eCommerce platforms including Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, VTEX and SAP Commerce Cloud.

The platform serves 1,000+ global brands — including IKEA, Decathlon, Timberland, Fjällräven, Absolut, La Redoute, Hornbach, G-Star RAW and Jollyroom — concentrated in retail, fashion, home goods, beauty, and sporting verticals. The go-to-market is primarily enterprise field sales with a consultative 'Request a demo' motion, complemented by light-touch self-serve JavaScript embedding for technically capable mid-market buyers. Pricing is quote-based and not publicly disclosed, consistent with annual subscription SaaS contracts scoped by brand size, content volume and feature requirements.

Revenue mechanics are subscription-recurring SaaS, with the website and content marketing localized across six European languages (EN, ES, FR, DE, NL, PL). The company has executed two disclosed funding rounds (2017: $870,845 from Bankinter, Criteria Venture Tech, ICF Group, Inveready; 2019: $166,281 from ICF Capital), totaling roughly $1.04M — consistent with a largely bootstrapped operating model. Photoslurp was previously acquired into the Flowbox entity, and Flowbox in turn acquired Dreaminfluence, which now operates as a wholly-owned influencer-marketing subsidiary inside the platform. Co-founder Ben Heinkel remains on the board.

Name

Photoslurp

Legal name

Flowbox AB

Website

https://hi.photoslurp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Flowbox (formerly Photoslurp) is a SaaS platform enabling consumer brands to collect, moderate, and distribute user-generated content from social media across eCommerce touchpoints. It serves 1,000+ global brands, including IKEA and Decathlon, with AI-powered visual search and 12+ eCommerce integrations.

Ownership category

akta.pro rank

Product category

Visual Commerce / User-Generated Content (UGC) Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Shoppable Social Content & UGC Commerce Platforms (CRAFANAF)

akta.pro secondary industries

UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH), UGC Sourcing & Community Creator Programs (BPAFAHAK), Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)

Keywords

• Visual commerce platform
• User-generated content
• Influencer marketing software
• Ratings and reviews
• Social commerce tools

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Flowbox operates as a subscription-based SaaS platform providing UGC management, influencer marketing, and ratings & reviews capabilities. The platform architecture is engineered for high-traffic multi-domain, multi-country, and multi-currency consumer brands, suggesting tiered pricing based on scale and feature usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Photoslurp provides a User-Generated Content (UGC) management platform that enables brands and retailers to collect, curate, and publish customer photos and videos from social networks directly onto their e-commerce sites and digital channels. The offering is sold alongside an Influencer Marketing Platform for creator campaign management and a Ratings & Reviews product for collecting and syndicating product reviews. Together these products let consumer brands turn social content into shoppable, on-site visual experiences.

Product overview

Flowbox (formerly Photoslurp) operates as a unified UGC platform offering three integrated product modules: the UGC Management Platform serves as the core product for generating, collecting, moderating, and distributing user-generated content from social platforms; the Influencer Marketing Platform extends the offering to manage end-to-end influencer campaigns with verified creators and AI-powered matchmaking; and the Ratings & Reviews module adds customer review capabilities. All three modules share a common architecture with AI-powered visual search, central content library, advanced analytics, and seamless eCommerce integrations, allowing brands to leverage UGC across website, social ads, emails, newsletters, blogs, editorial pages, mobile apps, and live screens.

Differentiator

Problem solved

Functional benefit

Brands

• Dreaminfluence: Influencer collaboration platform that became part of Flowbox, enabling brands to manage ambassador teams, run campaigns, and track creator content.

Products and services

• UGC Management Platform A SaaS platform that lets brands and retailers aggregate customer photos and videos from major social networks, automate rights requests and moderation, and publish shoppable galleries on e-commerce sites. Targeted at consumer brands and retailers that want to convert social engagement into on-site conversion.
• Influencer Marketing Platform A SaaS platform that enables brands to run influencer marketing campaigns end-to-end, including creator discovery, campaign management, content collection, rights handling, and performance tracking. Used by brand marketers and influencer marketing managers.
• Ratings & Reviews A SaaS solution that allows brands and retailers to collect product reviews from customers, moderate them, display them on product pages, and syndicate them to retail and search channels. Targeted at retail and consumer-brand e-commerce teams seeking on-site social proof.

Quantifiable outcome

• CMO checks platform 15 times daily for new content - indicating high engagement and workflow integration
• +2 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce eCommerce platform for seamless UGC embedding and product linking on WooCommerce-powered storefronts.
• Salesforce Commerce CloudcoreTechnology or IntegrationNative integration with Salesforce Commerce Cloud enabling enterprise brands to incorporate UGC into Salesforce-powered eCommerce experiences.
• ShopifycoreTechnology or IntegrationNative integration with Shopify platform for seamless UGC and influencer content embedding on Shopify storefronts.
• Magento (Adobe Commerce)coreTechnology or IntegrationNative integration with Magento eCommerce platform enabling UGC embedding for Magento-powered enterprise storefronts.
• BigCommercecoreTechnology or IntegrationNative integration with BigCommerce platform for UGC embedding on BigCommerce storefronts.
• VTEXcoreTechnology or IntegrationNative integration with VTEX commerce platform enabling UGC capabilities for VTEX-powered enterprise brands.
• SAP Commerce CloudcoreTechnology or IntegrationNative integration with SAP Commerce Cloud enabling enterprise brands with SAP-powered eCommerce to incorporate UGC experiences.
• ShopwarecoreTechnology or IntegrationNative integration with Shopware platform for seamless UGC embedding on Shopware storefronts.
• PrestaShopcoreTechnology or IntegrationNative integration with PrestaShop eCommerce platform enabling UGC capabilities for PrestaShop merchants.
• IDOSELLcoreTechnology or IntegrationNative integration with IDOSELL commerce platform enabling UGC embedding for IDOSELL-powered storefronts.
• JetshopcoreTechnology or IntegrationNative integration with Jetshop platform enabling UGC capabilities for Jetshop merchants.
• DreaminfluencecoreStrategic or Co-development PartnerDreaminfluence has been merged into Flowbox, combining UGC management with influencer marketing capabilities. Previously operated as separate platform; now fully integrated into Flowbox's influencer marketing platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stackla: Stackla is a UGC content platform that aggregates, manages, and displays user-generated content across digital touchpoints for brands. Direct competitor with overlapping enterprise retail customers and similar AI-powered asset management.
• Taggbox: Taggbox is a UGC aggregation and social-wall platform that pulls content from multiple social networks and embeds it on brand sites. Direct competitor with overlapping multi-platform content collection capabilities.
• Pixlee (Emplifi): Pixlee (now part of Emplifi) provides a UGC and influencer marketing platform for brands, with strong visual content and shoppable UGC capabilities. Direct overlap with Flowbox's core offering, now backed by a larger CX platform.
• Curalate: Curalate is a visual UGC and shoppable content platform for brands and retailers. It overlaps directly with Flowbox's visual product-linking, social content curation, and shoppable gallery use cases.
• Foursixty: Foursixty is a UGC and shoppable Instagram gallery platform focused on Shopify and Shopify Plus merchants. Direct competitor with strong overlap in social-shopping and Instagram feed product-linking use cases.
• Yotpo: Yotpo is the closest direct competitor — a SaaS platform offering UGC, ratings & reviews, visual marketing, and influencer marketing for eCommerce brands. Both compete for the same enterprise and mid-market retail customers with overlapping product modules.
• Olapic (Emplifi): Olapic (now Emplifi) is a visual marketing and UGC platform that aggregates consumer photos and videos from social networks for brand content marketing. Direct competitor with overlapping enterprise retail customer base.
• Cevoid: Cevoid is a UGC and shoppable content platform for eCommerce brands, offering social feed embedding, product tagging, and AI-powered content scoring. Direct competitor with similar mid-market brand focus.
• Bazaarvoice: Bazaarvoice is a publicly-traded UGC and ratings-and-reviews platform for retailers and brands. It directly overlaps with Flowbox's UGC Management and Ratings & Reviews modules and serves similar large-enterprise retail customers.

Emerging players

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with AI-powered creator discovery, relationship management, and campaign analytics. Overlaps with Flowbox's Influencer Marketing Platform (Dreaminfluence-acquired) module.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/photoslurp
• Facebookfacebook.com/Photoslurp
• LinkedInlinkedin.com/company/photoslurp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photoslurp