Simpli5
Simpli5 is a behavioral intelligence platform that helps organizations reduce people friction through the proprietary 5 Dynamics methodology and an AI-powered coach (SenSai), serving HR/L&D leaders, executives, and people leaders across healthcare, technology, education, and enterprise.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simpli5 does
Simpli5 is a behavioral intelligence platform developed by 5 Dynamics LLC, an Austin-based software company founded in 2018 by Karen Wright Gordon after she acquired the intellectual property for the underlying 5 Dynamics methodology from its creator Michael Sturm. The platform operationalizes a proprietary framework that measures the energy intensity individuals bring to five phases of work — Explore, Excite, Examine, Execute, and Evaluate — using a 3-minute Starting Point Assessment as the entry point. Outputs feed team-level analytics (spider graphs, friction maps, leadership reports) and an always-on AI coach called SenSai, which delivers personalized, real-time guidance via chat and voice, including pair-level interaction analysis (SenSai Pairs). The platform is browser-based, supports SSO, and is certified GDPR, CCPA/CPRA, and EU-U.S. Data Privacy Framework compliant.
Simpli5 serves a hybrid customer base across at least eight verticals, with primary buyer personas being HR & L&D leaders, executives, and people/revenue leaders. Named enterprise customers include LinkedIn, Kaiser Permanente, Notion, Stanford, Harvard, WGU, SouthCentral Foundation (Alaska Native Health System), a Fortune 100 company, and a major U.S. academic health system that deployed the platform across 75+ clinics. The company monetizes through three streams: (1) individual subscriptions at $120/year after a 12-month free trial, (2) per-seat organizational and enterprise licenses negotiated through a direct field sales motion, and (3) facilitated workshops and offsites sold as professional services. Distribution combines an enterprise field sales motion with a product-led growth funnel at app.simpli5.com, supplemented by ecosystem partnerships with Great Place to Work, Belonging Intelligence, and UKG. The company claims 10,000+ teams empowered across 20+ countries and reports independently verified outcomes including physician engagement improvement from the 34th to the 79th national percentile and p<0.001 gains across all six measured clinical quality metrics at a major U.S. health system customer.
Simpli5 firmographics
Firmographics- Name
- Simpli5
- Legal name
- 5 Dynamics LLC
- Website
- https://simpli5.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simpli5 is a behavioral intelligence platform that helps organizations reduce people friction through the proprietary 5 Dynamics methodology and an AI-powered coach (SenSai), serving HR/L&D leaders, executives, and people leaders across healthcare, technology, education, and enterprise.
- Ownership category
- akta.pro rank
Simpli5 industry classification
Industry- Product category
- Behavioral Intelligence / Team Collaboration Software
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Simpli5 is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simpli5 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscription: Individual users access Simpli5 with a 12-month free trial. After the trial period, an annual subscription fee of $120 USD per year applies. Subscriptions auto-renew annually and are non-refundable.
- Organizational / Enterprise Licenses: Organizations purchase group or enterprise licenses for their teams, with organizational subscriptions managed via Customer Agreements. Billing can occur via credit card or invoicing. Licenses are per-seat and auto-renew. Enterprise deals are pursued through the sales team and contact-sales form.
- Training & Workshops: Simpli5 offers facilitated workshops and offsites (half-day, full-day, multi-day) for teams, customized around 5 Dynamics energy insights. These are sold as professional services alongside the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Individual Free Trial — 12 months |
| Subscription | Annual | Individual Annual Subscription — $120/year |
| Per seat | Annual | Organizational / Enterprise Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Simpli5 product offering
Product offeringCore offering
Simpli5 sells a browser-based behavioral intelligence platform that combines the proprietary 5 Dynamics assessment methodology (measuring energy intensity across Explore, Excite, Examine, Execute, and Evaluate work phases) with SenSai, an always-on AI coach that delivers real-time personalized guidance via chat and voice. The platform is sold via annual per-seat subscriptions to organizations and individual users, with optional facilitated workshops and offsites sold as professional services.
Product overview
Simpli5 is a unified team development platform combining the 5 Dynamics assessment methodology with an AI-powered coaching system. The core offering consists of the Simpli5 Platform, the SenSai AI Coach, and the 5 Dynamics Starting Point Assessment. SenSai Pairs, Team Energy, Pair Insights, and Leadership Reports are integrated features within the platform that leverage the assessment data to deliver personalized coaching and team analytics. The platform transforms relationship insights into measurable results by providing teams with a shared language for understanding work styles and real-time AI guidance for applying these insights in daily workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Simpli5 Platform A browser-based team development platform that turns behavioral insights into measurable results. Provides tools for understanding team dynamics, communication patterns, and collaboration optimization, with embedded real-time AI coaching via SenSai. Sold via annual per-seat subscriptions to enterprises and $120/year individual plans.
- SenSai AI Coach An always-on digital AI coach accessible via the Simpli5 platform that delivers real-time, personalized coaching based on the 5 Dynamics methodology. Available 24/7 through chat and voice companions to guide communication, collaboration, decision-making, and work-situation navigation for individuals, pairs, and teams.
- 5 Dynamics Starting Point Assessment A 3-minute assessment that reveals an individual's unique energetic profile across the five dynamics (Explore, Excite, Examine, Execute, Evaluate). Maps how each person approaches collaboration, communication, and getting things done, and forms the foundation for downstream team and pair insights.
- Simpli5 Training & Workshops Facilitated half-day, full-day, and multi-day workshops and offsites for teams, customized around 5 Dynamics energy insights. Sold as professional services alongside platform subscriptions and used as an entry point for organizations not yet ready to commit to full platform licenses.
Quantifiable outcome
- Physician engagement rose from the 34th to the 79th percentile nationally at participating clinics after Simpli5 deployment (p<0.001 for clinical quality measures)
- +7 more outcomes
Companies that use Simpli5
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles5 records
Simpli5 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Simpli5 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Great Place to WorkcoreSimpli5, Great Place to Work, and Belonging Intelligence announced a strategic partnership to help organizations build workplace trust, transparency, and belonging amid accelerating AI adoption. The collaboration integrates Simpli5's 5 Dynamics methodology, Great Place to Work's Trust Index employee engagement survey, and Belonging Intelligence's trust measurement expertise into a comprehensive trust operating model. The partnership is positioned as part of a broader ecosystem of thought leaders committed to aligning technology with human potential.
- Belonging IntelligencecoreSimpli5 partnered with Belonging Intelligence — a firm pioneering the science of belonging at work — to integrate trust measurement and belonging expertise with the 5 Dynamics methodology, creating a combined trust operating model for enterprise customers navigating AI adoption in the workplace.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Simpli5 competitors and assessment
Company assessmentDirect peers
- Crystal Knows: Crystal Knows sells DISC-based personality insights to sales, recruiting, and team collaboration buyers — directly competing with Simpli5 in the behavioral intelligence for teams category, with a comparable SaaS delivery model.
- The Predictive Index: PI provides behavioral and cognitive assessment software for hiring, team alignment, and leadership development — overlapping Simpli5's HR/L&D buyer, methodology-driven positioning, and enterprise SaaS delivery.
- Humantelligence: Humantelligence delivers AI-powered behavioral assessments and team analytics for culture, hiring, and team performance — a direct competitor to Simpli5's behavioral intelligence platform with similar enterprise SaaS GTM.
Emerging players
- BetterUp: BetterUp is a coaching and mental health platform pairing employees with human coaches plus AI; it competes in the same HR/L&D budget pool for team development and continuous coaching that Simpli5 targets.
- Pymetrics: Pymetrics uses behavioral neuroscience-based AI assessments for hiring and internal mobility; it overlaps with Simpli5's behavioral intelligence methodology and HR buyer but focuses on talent acquisition rather than ongoing team coaching.
Broad incumbents
- Everything DiSC (Wiley): Everything DiSC is a long-established behavioral assessment suite from Wiley, sold through a global certified practitioner network — the most entrenched competitor Simpli5 explicitly positions against.
- CliftonStrengths (Gallup): Gallup's CliftonStrengths is a dominant strengths-based assessment used inside HR/L&D globally — a deep-incumbent competitor with massive brand equity that Simpli5 contrasts its methodology against.
- Culture Amp: Culture Amp is an established employee engagement and performance management platform serving HR leaders — a broader incumbent whose people analytics suite competes for the same HR/L&D budget Simpli5 targets.
- Lattice: Lattice provides people management software (performance, engagement, growth) to HR teams — an incumbent in the HR-tech stack that increasingly overlaps with team development and coaching workflows Simpli5 serves.
- 15Five: 15Five is a performance management and engagement platform with continuous feedback and manager coaching features — adjacent incumbent competing for HR/L&D spend on team performance tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Simpli5 social profiles
Digital presenceSimpli5 compliance and trust
Trust signalCompliance3 records
Simpli5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpli5 leadership team
Management profileNumber of profiles
Profiles1 record
Simpli5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpli5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpli5
What does Simpli5 do?
Simpli5 sells a browser-based behavioral intelligence platform that combines the proprietary 5 Dynamics assessment methodology (measuring energy intensity across Explore, Excite, Examine, Execute, and Evaluate work phases) with SenSai, an always-on AI coach that delivers real-time personalized guidance via chat and voice. The platform is sold via annual per-seat subscriptions to organizations and individual users, with optional facilitated workshops and offsites sold as professional services.
Is Simpli5 a public or private company?
Simpli5 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simpli5 founded?
Simpli5 was founded in 2018. It employs 11 to 50 people.
Where is Simpli5 based?
Simpli5 is headquartered in Austin, United States, in the North America region.
How does Simpli5 make money?
Three revenue lines are on record. Individual Subscription is the primary driver. The others are organizational / Enterprise Licenses and training & Workshops.
Who are Simpli5's main competitors?
Direct peers on record are Crystal Knows, The Predictive Index and Humantelligence. Emerging players are BetterUp and Pymetrics. Broad incumbents are Everything DiSC (Wiley), CliftonStrengths (Gallup), Culture Amp, Lattice and 15Five.
Does Simpli5 have an API?
No public API is recorded for Simpli5.
What industry is Simpli5 in?
Simpli5's product category is Behavioral Intelligence / Team Collaboration Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 61143 and its SIC code is 7372.