Otterly.AI

What Otterly.AI does

Otterly.AI, founded in Vienna in 2024, is a bootstrapped SaaS company with a 17-person team that provides AI-search visibility monitoring and optimization software to marketing teams, SEO professionals, and agencies. The company tracks how brands and websites are represented in AI-generated search rather than relying only on conventional web analytics.

Its prompt-based platform monitors brand mentions, citations, source links, share of voice, and competitor positioning across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude. Features include prompt research, crawlability and content audits with predictive AI-readiness scoring, GEO recommendations, a Brand Visibility Index, Agent Analytics based on server-log inspection, a public API, and MCP, Claude, Zapier, and n8n integrations. Agent Analytics is designed to identify AI agents and crawlers such as ChatGPT-User and Claude-Bot that standard JavaScript analytics may miss.

Revenue comes primarily from tiered monthly subscriptions: Lite at $29, Standard at $189, Pro at $989, and custom enterprise plans, with free trials and no annual lock-in. The go-to-market model combines self-service acquisition, direct enterprise sales, agencies, and technology partners; the Marketplace contains more than 100 workflows. The company reported $770,000 ARR in October 2025 and a $2.3 million founder-reported valuation, then reported 30,000+ users by June 2026, with North America representing 47% of customers. Named customers include large enterprises and public-interest organizations as well as smaller e-commerce and agency users.

Name

Otterly.AI

Legal name

OtterlyAI GmbH

Website

https://otterly.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Otterly.AI provides an AI-search visibility platform that helps marketing teams and agencies monitor brand mentions and citations, benchmark competitors, and optimize content across major AI search engines using prompt-based analytics and optimization tools.

Ownership category

akta.pro rank

Product category

AI Search Analytics / Generative Engine Optimization (GEO) Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI search monitoring
• Generative engine optimization
• Brand visibility analytics
• AI citation tracking
• Content optimization platform

Headquarters

HQ city

Persenbeug

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Tiered subscription model with Lite ($29/mo), Standard ($189/mo), Pro ($989/mo), and Enterprise (custom) tiers. Recurring monthly revenue with annual billing options. Free trials drive conversion to paid plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Otterly.AI is an AI Search Monitoring and Optimization Platform that tracks brand visibility across AI search engines including ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude. The platform combines Prompt Research, AI Search Analytics, Content Audit, GEO Optimization, and Agent Analytics to help marketing teams measure brand mentions, citations, and competitive positioning in AI-generated answers. The company sells tiered SaaS subscriptions (Lite, Standard, Pro, Enterprise), a free GEO toolkit, a Public API, and a Marketplace of 100+ marketing automation workflows.

Product overview

Otterly.AI is an AI Search Monitoring and Optimization Platform that helps brands track and improve visibility across major AI search engines including ChatGPT, Google AI Overviews, AI Mode, Gemini, Microsoft Copilot, Perplexity, and Claude. The platform consists of a core AI Search Analytics product paired with Prompt Research, Content Audit, Agent Analytics, and GEO Optimization features. The company offers a free GEO toolkit (including GEO Audit, AI Crawler Simulation, Query Fan Out, GEO Content Check, AI Keyword Research, and AI Referral Traffic tools) alongside paid tiers (Lite at $29/month for 15 prompts, Standard at $189/month for 100 prompts, Pro at $989/month for 1,000 prompts, and Enterprise with custom pricing). Additional offerings include a Public API, Claude Skill integration, and a Marketplace of 100+ marketing workflows. The platform is headquartered in Vienna, Austria, and was founded in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• OtterlyAI Platform Subscription SaaS platform for marketing teams that tracks brand visibility, mentions, citations, and share of voice across six major AI search engines (ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot, and Claude). Combines Prompt Research, AI Search Analytics, Content Audit, GEO Optimization, and Agent Analytics to help marketers measure and improve how their brands appear in AI-generated answers. Sold in Lite ($29/mo, 15 prompts), Standard ($189/mo, 100 prompts), Pro ($989/mo, 1,000 prompts), and Enterprise (custom) tiers with 7/14-day free trials.
• GEO Audit Tool Free standalone tool that audits content crawlability, AI-readiness, and citation potential. Provides predictive scoring for AI-readiness before publishing and identifies why AI engines skip content. Accessible without signup as part of the OtterlyAI free GEO toolkit.
• AI Crawler Simulation Tool Free standalone tool that simulates how AI crawlers (such as ChatGPT-User, Claude-Bot, and others) access and interpret website content, helping marketers identify crawlability issues that prevent AI search engines from citing their pages. Accessible without signup.
• Query Fan Out Tool Free standalone tool that expands search queries across multiple AI search platforms to understand visibility patterns and how topics fan out into related AI-generated answers. Accessible without signup.
• GEO Content Check Tool Free standalone tool that checks the optimization level of content for AI search visibility, identifying elements that influence whether AI engines cite a page. Accessible without signup.
• AI Keyword Research Tool Free standalone tool for discovering keywords and prompts relevant to AI search queries in specific categories, helping marketers identify which topics drive AI-generated answers. Accessible without signup.
• AI Referral Traffic Tool Free standalone tool for tracking and analyzing AI-referred traffic patterns to websites, helping marketers quantify incoming traffic from AI search engines. Accessible without signup.
• OtterlyAI Public API Public API that enables programmatic access to brand reports, prompts, citations, and workspace data across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot. Designed for developers and technical users, with integrations to Claude, Zapier, n8n, and the MCP Server. Documentation at https://docs.otterly.ai/introduction.

Quantifiable outcome

• 2x increase in both visibility in AI search engines and incoming traffic
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Ocean CleanupminorGTM or Marketing Partner · 5 August 2026OtterlyAI became a supplier to The Ocean Cleanup, providing complimentary platform access for monitoring how the nonprofit's mission and cleanup progress are represented across major AI-powered search engines.
• Press RangercoreStrategic or Co-development Partner · 13 November 2025Press Ranger, an AI-powered PR tool, partnered with OtterlyAI to help brands improve visibility in AI-driven search results. The collaboration integrates Press Ranger's media distribution with OtterlyAI's tracking technology. Joint webinar held November 18, 2025 featuring data from over 1 million AI citations.
• StoryblokcoreTechnology or Integration · 15 October 2025Storyblok, a headless CMS company, partnered with OtterlyAI to enable AI search visibility monitoring across platforms like ChatGPT, Google Gemini, and Perplexity. The integration helps brands track content visibility in AI-generated answers directly from the CMS.
• WordifycoreGTM or Marketing Partner · 24 September 2025Wordify, a content strategy agency for enterprise software, partnered with OtterlyAI to help enterprise software clients optimize content visibility across AI-powered search engines. Partnership covers US, Canada, Europe, and Middle East markets.
• SemrushcoreTechnology or Integration · 1 January 2025Technology partnership with Semrush, announced January 2025. Enables integration and data sharing between platforms.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Scrunch AI: Scrunch AI is an emerging player in the AI search visibility space, offering brand monitoring and content optimization across AI platforms. It targets similar marketing personas as Otterly.AI but with a more recent market entry, making it a comparable emerging competitor in the same nascent category.
• Athena HQ: Athena HQ is an emerging AI search optimization platform focused on helping brands improve visibility in AI-generated answers. Like Otterly.AI, it targets marketing teams seeking Generative Engine Optimization (GEO) capabilities, though Athena HQ appears to lean more heavily on optimization workflows versus Otterly.AI's broader monitoring and analytics.
• Evertune: Evertune is an emerging AI search analytics platform focused on brand visibility and citation tracking across generative AI engines. It competes in the same nascent category as Otterly.AI, targeting similar marketing personas with overlapping monitoring and optimization capabilities.

Direct peers

• Profound: Profound is a direct competitor in AI search visibility monitoring, focused on tracking brand mentions across AI engines. As both companies emerged in 2024-2025 to address the same gap (AI-generated search results), they are pursuing nearly identical customer segments (marketing teams, agencies, enterprises) with overlapping feature sets.
• Peec AI: Peec AI is a Berlin-based direct competitor offering AI search analytics and brand visibility tracking across ChatGPT, Perplexity, and other AI engines. Both companies target European and US marketing teams with similar self-serve SaaS positioning and pricing tiers, making them close substitutes in the same emerging category.

Broad incumbents

• Semrush: Semrush is the dominant incumbent in SEO and digital marketing analytics with thousands of customers and significantly more capital. Otterly.AI has a technology partnership with Semrush, but Semrush also competes by potentially adding AI search visibility features natively to its platform—making it both a partner and a long-term competitive threat.
• Ahrefs: Ahrefs is a major incumbent in SEO and backlink analytics with a large global user base. While currently focused on traditional SEO, Ahrefs has the data assets and customer base to extend into AI search visibility monitoring, positioning it as a potential competitive threat to Otterly.AI as the category matures.
• Moz: Moz is a long-established SEO software platform with strong brand recognition in the marketing community. As the SEO category evolves toward AI search, Moz's existing audience of SEO professionals and brand authority create a credible threat if it launches comparable AI visibility features.
• BrightEdge: BrightEdge is an enterprise-focused SEO and content performance platform with deep presence in large marketing organizations. As AI search monitoring becomes a must-have for enterprise marketers, BrightEdge has the existing enterprise relationships and integrations to extend into Otterly.AI's space as a broader incumbent.
• Conductor: Conductor is an enterprise SEO and content intelligence platform serving large brands. It overlaps with Otterly.AI in helping marketing teams monitor brand performance across digital channels, and could expand into AI search visibility as part of its enterprise content intelligence suite.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/otterlyai
• YouTubeyoutube.com/@otterlyai
• LinkedInlinkedin.com/company/otterly-ai
• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otterly.AI