Mindtera
Mindtera is an Indonesian B2B Employee Assistance Program platform that delivers employee well-being, mental health, and workplace culture solutions to Indonesian employers via a subscription model.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mindtera does
Mindtera is an Indonesia-based Employee Assistance Program (EAP) platform that sells employee well-being, mental health, and workplace culture solutions to Indonesian employers on a B2B basis. The company was founded in 2021 and is headquartered in Jakarta, operating with a team of 11–50 employees. Its core product is a unified EAP platform that delivers personal growth, counseling, and workplace culture resources to employees of subscribing employers.
The business model is a recurring subscription sold through direct enterprise/B2B field sales to Indonesian employers. Pricing is not publicly disclosed, and no customer logos, contract values, or revenue figures have been released. The platform has no disclosed proprietary technology components, API surface, or AI/ML capabilities, and there are no patents or trademarks listed in the available data. Distribution is single-country, focused on Indonesia, with no stated channel partners or HRIS/payroll integrations.
Mindtera has raised approximately $850,000 in disclosed equity across a January 2023 seed extension led by East Ventures with participation from Seedstars International Ventures, alongside an earlier undisclosed 2021 round led by East Ventures. The company began life as a personal growth learning platform before repositioning into the B2B EAP segment. The company is led by co-founders Tita Ardiati (CEO) and Bayu Bhaskoro (CMO).
Mindtera firmographics
Firmographics- Name
- Mindtera
- Website
- https://mindtera.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindtera is an Indonesian B2B Employee Assistance Program platform that delivers employee well-being, mental health, and workplace culture solutions to Indonesian employers via a subscription model.
- Ownership category
- akta.pro rank
Mindtera industry classification
Industry- Product category
- Employee Assistance Program (EAP) Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Employee Assistance Programs (EAP) Management (HLAEAHAB)
Keywords
Where Mindtera is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Mindtera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B EAP Services: Mindtera provides an Employee Assistance Program platform to Indonesian employers, generating revenue through B2B service subscriptions for employee well-being and workplace culture enhancement.
Go-to-market motion2 records
Distribution channels1 record
Mindtera product offering
Product offeringCore offering
Mindtera is an Employee Assistance Program (EAP) platform that delivers employee well-being, mental health, and personal growth services to Indonesian employers. The platform provides tools and resources to support employee wellness and workplace culture enhancement through a B2B subscription model targeting companies in Indonesia.
Product overview
Mindtera is a single unified product platform — an Employee Assistance Program (EAP) that delivers employee well-being and personal growth services. The platform serves B2B clients in Indonesia, offering tools and resources to support employee mental health, wellness, and workplace culture development.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindtera Employee Assistance Program (EAP) Platform
Companies that use Mindtera
Customer profileSegments1 record
Ideal customer profiles1 record
Mindtera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mindtera partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Mindtera competitors and assessment
Company assessmentBroad incumbents
- Calm Business: Enterprise arm of Calm providing meditation, mindfulness, and well-being subscriptions to employers as part of benefits packages. Adjacent competitor in the workplace well-being segment where Mindtera operates, though more focused on content than clinical EAP.
- Spring Health: Employer mental health platform offering EAP, therapy, and wellness benefits to enterprise customers. Direct functional peer to Mindtera in serving employer demand for employee well-being, though operating in more mature US/EU markets.
- Modern Health: Global employer-sponsored mental health and EAP platform offering therapy, coaching, and wellness tools to enterprise clients. Directly comparable to Mindtera's B2B EAP offering, but at significantly larger scale and broader geographic reach.
- Lyra Health: Enterprise mental health benefits platform providing therapy and EAP-style services to employers. Comparable business model and customer base to Mindtera, though operating primarily in the US and with far greater scale and funding.
- Optum (EAP Services): Division of UnitedHealth Group operating one of the largest global EAP and employee assistance services businesses. The dominant incumbent Mindtera would compete against if/when global EAP providers expand into Indonesia.
- Headspace Health: Combined mental health and meditation platform offering employer-facing EAP and well-being benefits. Comparable in product mix (wellness + clinical) and target buyer (HR/benefits leaders) to Mindtera, though far larger and more established.
Emerging players
- Wellable: Corporate wellness platform offering well-being programs to employers, including mental health components. Comparable in serving employer well-being buyers with subscription technology, though smaller scale and less clinically focused than Mindtera's EAP positioning.
- Kaya (previously Intellect): Asia-Pacific mental health platform offering employer-sponsored well-being and EAP solutions with strong presence in Singapore and Southeast Asia. Comparable regional peer to Mindtera targeting B2B EAP demand across SEA, with potential geographic overlap.
Direct peers
- Riliv: Indonesian mental health and well-being platform offering therapy, meditation, and corporate wellness services to employers. The most direct local competitor to Mindtera, targeting the same B2B EAP and well-being segment in Indonesia.
- Bicarakan.id: Indonesia-based mental health platform providing counseling and corporate well-being services. Comparable local peer to Mindtera, operating in the same Indonesian EAP/well-being market with overlapping employer target customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Mindtera social profiles
Digital presenceMindtera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindtera leadership team
Management profileNumber of profiles
Profiles2 records
Mindtera funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindtera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindtera
What does Mindtera do?
Mindtera is an Employee Assistance Program (EAP) platform that delivers employee well-being, mental health, and personal growth services to Indonesian employers. The platform provides tools and resources to support employee wellness and workplace culture enhancement through a B2B subscription model targeting companies in Indonesia.
Is Mindtera a public or private company?
Mindtera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mindtera founded?
Mindtera was founded in 2021. It employs 11 to 50 people.
Where is Mindtera based?
Mindtera is headquartered in Jakarta, Indonesia, in the Asia region.
How does Mindtera make money?
One revenue line is on record: B2B EAP Services.
Who are Mindtera's main competitors?
Broad incumbents on record are Calm Business, Spring Health, Modern Health, Lyra Health, Optum (EAP Services) and Headspace Health. Emerging players are Wellable and Kaya (previously Intellect). Direct peers are Riliv and Bicarakan.id.
Does Mindtera have an API?
No public API is recorded for Mindtera.
What industry is Mindtera in?
Mindtera's product category is Employee Assistance Program (EAP) Software. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 5614 and its SIC code is 8700.