Apprl
Apprl is a Stockholm-based SaaS platform, founded in 2014, that enabled e-commerce brands and content creators to collaborate on performance-based influencer marketing. Acquired by Klarna and now operating as the Klarna Creator Platform within Klarna's commerce ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apprl does
Apprl is a Stockholm-based SaaS company, founded in 2014, that built a performance-based influencer marketing platform aimed at e-commerce companies. Its product enabled brands and content creators to collaborate through a self-serve suite of tools, with a horizontal segmentation approach addressing both creator and brand personas around the use case of creator monetization and brand partnerships.
The core offering was a digital platform accessed via apprl.com, where both creators and brands could self-register and collaborate. The platform supported performance-based workflows linking creator content to commerce outcomes, operating under a product-led growth model. The underlying technology is described as a range of "smart tools" for collaboration; no proprietary ML models, patents, SDKs, or API documentation are disclosed in the source material, and no pricing model has been publicly disclosed.
Apprl raised approximately $4.3M across six funding events between 2014 and 2019 from investors including Spintop Ventures, Backstage AB, EIT Digital Accelerator, Sting, and EISMEA. The company was subsequently acquired by Klarna, the Stockholm-headquartered payments and shopping platform, and its product has been rebranded as the Klarna Creator Platform, with apprl.com now routing to Klarna-branded infrastructure. Post-acquisition, the platform operates as a module within Klarna's broader commerce and payments ecosystem.
Apprl firmographics
Firmographics- Name
- Apprl
- Website
- https://apprl.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Apprl is a Stockholm-based SaaS platform, founded in 2014, that enabled e-commerce brands and content creators to collaborate on performance-based influencer marketing. Acquired by Klarna and now operating as the Klarna Creator Platform within Klarna's commerce ecosystem.
- Ownership category
- akta.pro rank
Apprl industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (5132), Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Creator/Influencer Storefront Platforms (CRAFANAC), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Apprl is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Apprl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Apprl product offering
Product offeringCore offering
Apprl provides a SaaS platform that enables e-commerce brands and content creators to collaborate on performance-based influencer marketing campaigns. The platform offers smart tools that facilitate product seeding, campaign management, and partnership workflows between brands and creators. After acquisition by Klarna, the offering now operates as the Klarna Creator Platform.
Product overview
Apprl operates as the Klarna Creator Platform, functioning as a unified platform that connects brands with creators for social commerce collaboration. The platform provides smart tools enabling seamless partnership workflows between creators and brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Klarna Creator Platform
Companies that use Apprl
Customer profileSegments2 records
Ideal customer profiles2 records
Apprl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apprl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnacoreApprl's creator platform has been integrated into the Klarna Creator Platform, enabling brands and creators to work together through Klarna's ecosystem. The platform operates under Klarna's brand and infrastructure, providing smart tools for collaboration between creators and brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Apprl competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform that connects brands with creators for end-to-end campaign management, analytics, and e-commerce integrations. Highly comparable to Apprl's brand-creator collaboration tooling, with a broader enterprise focus.
- Aspire (formerly AspireIQ): Creator marketing platform serving e-commerce and DTC brands with workflow, gifting, and affiliate tools. Directly comparable to Apprl's performance-based influencer focus for online retailers.
- Grin: Creator management platform built for e-commerce, offering CRM, content, gifting, and affiliate payouts. Closely comparable to Apprl's e-commerce-native creator collaboration model.
- Upfluence: Influencer marketing platform with discovery, outreach, gifting, and affiliate tools for e-commerce brands. Comparable SaaS product targeting the same merchant audience as Apprl.
- LTK (RewardStyle): Creator-driven commerce network that powers shoppable creator content and brand partnerships globally. Comparable as a performance-based creator commerce platform adjacent to Klarna's merchant base.
Broad incumbents
- impact.com: Large partner and affiliate marketing platform with creator and influencer partnerships as one of several product lines. Comparable performance-based payouts for e-commerce, though broader than creator-only.
- PartnerStack: Partner ecosystem platform covering affiliate, referral, and influencer programs for SaaS and e-commerce. Comparable on the performance-based merchant tooling dimension, though broader than creator-only.
- Bazaarvoice: Established user-generated content and influencer solutions provider for retailers and brands. Comparable as a creator/UGC commerce platform serving enterprise e-commerce merchants.
Emerging players
- Tagger by Sprout Social: Influencer marketing platform providing discovery, campaign management, and analytics, now part of Sprout Social. Comparable as a creator-brand collaboration tool with social analytics depth.
- Collabstr: Self-serve creator marketplace connecting brands with influencers and UGC creators. Comparable in product-led, self-serve creator onboarding model to Apprl's PLG motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apprl social profiles
Digital presenceApprl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apprl leadership team
Management profileNumber of profiles
Profiles3 records
Apprl funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apprl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apprl
What does Apprl do?
Apprl provides a SaaS platform that enables e-commerce brands and content creators to collaborate on performance-based influencer marketing campaigns. The platform offers smart tools that facilitate product seeding, campaign management, and partnership workflows between brands and creators. After acquisition by Klarna, the offering now operates as the Klarna Creator Platform.
When was Apprl founded?
Apprl was founded in 2014. It employs 11 to 50 people.
Where is Apprl based?
Apprl is headquartered in Stockholm, Sweden, in the Europe region.
Who are Apprl's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, Upfluence and LTK (RewardStyle). Broad incumbents are impact.com, PartnerStack and Bazaarvoice. Emerging players are Tagger by Sprout Social and Collabstr.
Does Apprl have an API?
No public API is recorded for Apprl.
What industry is Apprl in?
Apprl's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 5132 and its SIC code is 7372.