InviteDesk
InviteDesk is a Belgian SaaS event marketing platform, founded in 2018, that helps enterprise and mid-market organizations manage the full event lifecycle — invitations, registrations, check-ins, in-event engagement, and post-event surveys — via four integrated modules, serving 5,000+ professionals and enterprise customers across financial services, automotive, and professional services.
- Company typePrivate
- Founded2018
- HeadquartersWillebroek, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What InviteDesk does
InviteDesk NV is a privately held Belgian SaaS company, founded in April 2018 and headquartered in Antwerp, that sells an event marketing and management platform to enterprise and mid-market organizations. The platform covers the full event lifecycle — invitations and automated email/SMS communications, registration forms and event websites, QR-code check-in via the ScanApp mobile app, in-event engagement via the LineUPr event app (acquired January 2025), and post-event surveys and ROI reporting. It integrates with Salesforce, HubSpot, Microsoft Dynamics, and Marketo through a plug-and-play Connector module, and is ISO/IEC 27001:2022 certified and GDPR compliant, with data hosted in the EU.
The product suite now comprises four core modules — InviteDesk (invitations/registrations), LineUPr (mobile event app), ScanApp (check-in/access control), and Connector (API/CRM) — plus an emerging Paydesk payments module. Co-founders Jan Heiremans (CEO, ex-Stepstone COO), Mark Van der Kinderen (ex-Stepstone), and Matthias Goossens (ex-Adecco, ex-Fujitsu) lead a team of 1-10 people, with LineUPr co-founders Norbert Sroke and Philipp Katz retained post-acquisition.
The business operates a subscription SaaS model with publicly listed annual pricing tiers of €232/month (Plus), €286/month (Premium), and €424/month (Platinum), plus a €1,320 single-event option, with mid-contract expansion and pro-rata invoicing. Distribution is hybrid: direct sales-led motion (demo booking) targeting enterprise, augmented by a partner program (solution partners and event agencies) with up to 30% revenue share across Belgium, the Netherlands, Germany, France, Sweden, and the UK. Named enterprise customers include ABN AMRO, Bank Nagelmackers, Belfius, Vivium, Porsche France, D'Ieteren, Randstad, Wienerberger, GLS, and Tectum, and the company claims 5,000+ professionals on the platform, an NPS of 87, and a 9.4/10 Capterra rating. The company has raised approximately $591,226 in a single 2020 funding round, and is recognized as #22 in the Deloitte Fast 50 Belgium 2025.
InviteDesk firmographics
Firmographics- Name
- InviteDesk
- Legal name
- InviteDesk NV
- Website
- https://invitedesk.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InviteDesk is a Belgian SaaS event marketing platform, founded in 2018, that helps enterprise and mid-market organizations manage the full event lifecycle — invitations, registrations, check-ins, in-event engagement, and post-event surveys — via four integrated modules, serving 5,000+ professionals and enterprise customers across financial services, automotive, and professional services.
- Ownership category
- akta.pro rank
InviteDesk industry classification
Industry- Product category
- Event Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Corporate Ticketing, Invitations & RSVP Management (HSACADAM)
Keywords
Where InviteDesk is headquartered
LocationHeadquarters
- HQ city
- Willebroek
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
InviteDesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Licenses (SaaS): InviteDesk operates on a subscription/SaaS model where customers pay a recurring license fee based on the selected tier (Plus, Premium, Platinum), number of users, and modules. Fees are invoiced at the start of each period (annual billing) and can be expanded mid-contract with pro-rata invoicing for additional modules or users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plus — Essential event management for small teams |
| Subscription | Annual | Premium — Enhanced event marketing capabilities |
| Subscription | Annual | Platinum — Multi-layer event management |
| Subscription | Pay-as-you-go | Single Event — One-time trial option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
InviteDesk product offering
Product offeringCore offering
InviteDesk is a cloud-based SaaS event management platform that streamlines the full event lifecycle for B2B organizations, from professional email/SMS invitations and branded event websites through registration forms, QR-code check-ins, mobile event apps, and post-event surveys. The platform integrates natively with major CRM and marketing automation systems and is sold via annual subscription tiers targeted at enterprise and mid-market companies running live, hybrid, online, free, or paid events.
Product overview
InviteDesk is an event marketing automation platform that offers a suite of integrated products: the core InviteDesk platform handles invitations, registrations, event websites, and reporting; LineUPr (acquired 2025) provides the mobile event app with networking and engagement features; ScanApp enables check-in and access control; Connector facilitates CRM and API integrations; and Paydesk handles payment processing. The platform supports live, hybrid, online, free, and paid events, serving industries including financial services, automotive, professional services, and construction, targeted at sales, marketing, HR, and event management roles.
Differentiator
Problem solved
Functional benefit
Brands
- LineUPr: Event app platform for creating event apps with guest engagement features including notifications, networking features, live-polls, and event communication.
- ScanApp
- Connector
Products and services
- InviteDesk Core Platform Core event management platform providing invitations, registrations, event website creation, invitee management, ticket management, and event reporting. Supports live, hybrid, online, free, or paid events for enterprise and mid-market B2B customers.
- LineUpr Event app platform that enables organizations to create branded mobile event apps with networking features, push notifications, live polls, and real-time guest engagement for events of all sizes.
- ScanApp
- Connector API integration module providing plug-and-play connectors for popular CRMs including Salesforce, HubSpot, Microsoft Dynamics, and Marketo, plus webhook and API capabilities for custom integrations.
Quantifiable outcome
- NPS of 87 — faster same-day customer support response than any other platform tested
- +3 more outcomes
Companies that use InviteDesk
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles4 records
InviteDesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
InviteDesk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LineUPrcoreInviteDesk acquired LineUPr in early 2025 as part of a broader event tech consolidation trend. LineUPr provides a customizable event app with networking features, live polls, and real-time engagement tools. The acquisition expands InviteDesk's product suite beyond invitations and registrations into the event app and guest engagement space. LineUPr co-founders Norbert Sroke (also creator of QR-Code Monkey) and Philipp Katz continue with InviteDesk.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
InviteDesk competitors and assessment
Company assessmentDirect peers
- EventMobi: EventMobi provides event apps, registration, and check-in for corporate events. Directly comparable to InviteDesk's LineUPr and ScanApp modules, with similar mid-market and enterprise event-marketing focus.
- Splash: Splash is an event marketing platform focused on branded event experiences, registration, and analytics for marketing teams. Closely aligns with InviteDesk's sales-led, marketing-team buyer profile and event ROI reporting value proposition.
- Aventri: Aventri (formerly etouches) is an enterprise event management platform offering registration, venue sourcing, and engagement. Directly competes with InviteDesk for the same enterprise event-marketing buyer in regulated industries.
- Bizzabo: Bizzabo is an event experience platform covering registration, websites, mobile apps, and engagement — directly overlapping InviteDesk + LineUPr + ScanApp. Well-funded and targeted at the same mid-market and enterprise event marketers.
Emerging players
- vFairs: vFairs is a virtual and hybrid events platform with registration, mobile apps, and engagement tools. Partial overlap with InviteDesk's online/hybrid event capabilities, with stronger orientation toward large virtual trade shows.
- Hubilo: Hubilo is a virtual and hybrid event platform with registration, engagement apps, and analytics. Comparable to InviteDesk's event-app and engagement modules, primarily targeting marketing-led B2B events.
- Goldcast: Goldcast is a B2B event platform focused on virtual events, webinars, and demand-generation campaigns for marketing teams. Partial overlap with InviteDesk's webinar and online event capabilities, with stronger content marketing and demand-gen orientation.
Broad incumbents
- Eventbrite: Eventbrite is a publicly listed event ticketing and management platform with strong consumer/self-serve tilt but growing B2B event features. Overlaps InviteDesk on registration, ticketing, and paid events; differs in audience (more consumer/PLG vs InviteDesk's enterprise sales-led motion).
- RingCentral Events (formerly Hopin): RingCentral Events is the enterprise incarnation of Hopin, offering a broad virtual/hybrid event platform with registration, streaming, and engagement. Operates as a larger incumbent with overlapping capabilities to InviteDesk's online event and engagement modules.
- Cvent: Cvent is the largest event management platform globally, offering registration, venue sourcing, and attendee engagement. Comparable to InviteDesk across the full event lifecycle, but operates at vastly larger scale with a broader enterprise portfolio including its own venue marketplace.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InviteDesk social profiles
Digital presenceInviteDesk compliance and trust
Trust signalCompliance2 records
InviteDesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
InviteDesk leadership team
Management profileNumber of profiles
Profiles5 records
InviteDesk subsidiaries and ownership
Company hierarchySubsidiaries1 record
InviteDesk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InviteDesk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InviteDesk
What does InviteDesk do?
InviteDesk is a cloud-based SaaS event management platform that streamlines the full event lifecycle for B2B organizations, from professional email/SMS invitations and branded event websites through registration forms, QR-code check-ins, mobile event apps, and post-event surveys. The platform integrates natively with major CRM and marketing automation systems and is sold via annual subscription tiers targeted at enterprise and mid-market companies running live, hybrid, online, free, or paid events.
Is InviteDesk a public or private company?
InviteDesk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InviteDesk founded?
InviteDesk was founded in 2018. It employs 1 to 10 people.
Where is InviteDesk based?
InviteDesk is headquartered in Willebroek, Belgium, in the Europe region.
How does InviteDesk make money?
One revenue line is on record: subscription Licenses (SaaS).
Who are InviteDesk's main competitors?
Direct peers on record are EventMobi, Splash, Aventri and Bizzabo. Emerging players are vFairs, Hubilo and Goldcast. Broad incumbents are Eventbrite, RingCentral Events (formerly Hopin) and Cvent.
Does InviteDesk have an API?
Yes. InviteDesk offers a Plug-en-Play API connector for popular CRMs (Salesforce, HubSpot, Microsoft Dynamics, etc.) and Webhooks & API for specific integrations, allowing developers to build custom connectors from InviteDesk to their own tools. Developer documentation is at invitedesk.com/en-gb/event-software-features/api.
What industry is InviteDesk in?
InviteDesk's product category is Event Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHAFAE, Attendee Mobile Apps & Engagement Platforms. Its SIC code is 7372.