Lineupr
Lineupr is a Dresden-based web platform that lets organizers build, customize, and publish event apps via URL without app-store installation, serving corporate, hybrid, and virtual event organizers worldwide with freemium tiers, add-ons, and an integrated InviteDesk registration stack.
- Company typePrivate
- Founded2015
- HeadquartersDresden, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lineupr does
Lineupr GmbH, headquartered in Dresden, Germany, operates a web-based event application platform that enables organizers of on-site, hybrid, and virtual events to create, customize, and publish event apps without app store installation. The core product is a self-service app manager (manager.lineupr.com) paired with a responsive web app delivered via URL, featuring real-time content updates, offline functionality, attendee profiles and chat, live polls and Q&A, push notifications, sponsor display, and integrations with Google Analytics, Matomo, Digital Samba (video), Stripe (payments), and Help Scout (support). The platform supports 20 languages for end-user apps and 6 languages for the manager interface, and is hosted on Hetzner servers in Germany under GDPR and TDDDG compliance.
The company monetizes through a freemium model with three paid tiers — Plus, Premium, and Platinum — sold as per-event upgrades or via a Flex Annual Subscription that offers up to 60% savings versus single-event purchases. Pricing scales with participant count and feature set, with optional add-ons for white-label domains, custom fields, schedule registration, and attendee appointments. A professional App Creation Service starts at €999 per event, and on-site support is offered as a paid service. Distribution is product-led and self-serve via lineupr.com, supplemented by enterprise demos and review-platform presence (Google 5.0, G2 4.9, Capterra 4.9).
Lineupr serves corporate event organizers across automotive (Daimler, BMW Foundation, Bosch), technology (Airbus, Philips, Konica Minolta, Sage), logistics (DHL), finance (DZ Bank, Union Investment), professional services (PwC), and consumer (Zalando), plus conference and BarCamp organizers such as PyCon.DE and Worklife Camp. The company was co-founded by Eric Mischke, Philipp Katz, and Norbert Sroke (the latter two serving as Managing Directors) and operates with 1–10 employees. In early 2025, Lineupr was acquired by InviteDesk as part of event tech sector consolidation, continuing to operate as a subsidiary with the InviteDesk registration and check-in suite now integrated into the offering.
Lineupr firmographics
Firmographics- Name
- Lineupr
- Legal name
- LineUpr GmbH
- Website
- https://lineupr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lineupr is a Dresden-based web platform that lets organizers build, customize, and publish event apps via URL without app-store installation, serving corporate, hybrid, and virtual event organizers worldwide with freemium tiers, add-ons, and an integrated InviteDesk registration stack.
- Ownership category
- akta.pro rank
Lineupr industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industry
- Registration, Housing & Travel Desk Services (Delegate Logistics) (THAHACAJ)
Keywords
Where Lineupr is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lineupr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Event App Subscription - Flex Annual: Annual subscription model providing a quota of events and participants per year that can be distributed flexibly across events. Includes savings up to 60% compared to single-event purchases. Add-ons such as white-label domain, custom fields, schedule registration, and appointments are included at certain tiers.
- Single Event Upgrades: Per-event purchases for Plus, Premium, or Platinum tiers. Pricing is based on participant count and selected feature set. Each event includes 50 participants free. This option is approximately 20% more expensive than equivalent per-event cost with Flex subscription.
- App Creation Service: Professional services where LineUpr creates and designs the event app for the customer, starting at 999 per event. Provides visually optimized results for customers who lack time or technical skills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plus - Entry-level paid tier with essential features |
| Subscription | Annual | Premium - Mid-tier with engagement features |
| Subscription | Annual | Platinum - Full-featured tier for maximum engagement |
| Unit Pricing | Multi-year contract | Add-Ons - Optional features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Lineupr product offering
Product offeringCore offering
Lineupr is a do-it-yourself web-based event app platform that enables organizers to create, customize, and publish event apps for on-site, hybrid, or virtual events via a self-service manager interface. Attendees access the apps through a URL in any browser without installing software, while organizers use a freemium-to-paid tiered subscription model (Plus, Premium, Platinum) with optional add-ons, an annual Flex multi-event subscription, and a paid Event App Creation Service.
Product overview
LineUpr is a web-based event app platform offered as a self-service solution where organizers create apps via the LineUpr Manager. The core platform supports on-site, hybrid, and virtual events, accessible via URL on any device without app store installation. The product portfolio includes three paid pricing tiers — Plus, Premium, and Platinum — plus optional add-ons such as White Label, Custom Fields, Schedule Registration (Item Attendance), Attendee Appointments, and an upcoming Webinars feature. An annual Flex Subscription model provides discounted multi-event access. InviteDesk, a companion attendee management solution, integrates for invitation management, registration, and check-in. A professional Event App Creation Service and On-Site Support are also available as paid services.
Differentiator
Problem solved
Functional benefit
Products and services
- Lineupr Event App Platform Web-based event app platform that enables organizers to create, customize, and manage event apps for on-site, hybrid, or virtual events without requiring app store downloads. Attendees access the app via a URL in any browser on any device.
- Lineupr Manager Back-office application used by event organizers to build, customize, and operate their LineUpr event apps, including content entry, branding, attendee management, and feature configuration with real-time propagation to attendee apps.
- Event App Creation Service
Quantifiable outcome
- Higher app usage rates compared to native event apps from app stores due to elimination of installation barriers
- +3 more outcomes
Companies that use Lineupr
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles2 records
Lineupr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Lineupr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InviteDeskcoreInviteDesk acquired LineUPr in February 2025 as part of InviteDesk's strategy to expand its event technology capabilities. LineUPr continues to operate as a separate product while integrating with InviteDesk's invitation management, event registration, and check-in solutions. LineUPr is now presented as part of the InviteDesk ecosystem on its website, with joint marketing and cross-linking between platforms. The acquisition represents InviteDesk's consolidation of event technology capabilities in the group dining, virtual events, and accommodation management space.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lineupr competitors and assessment
Company assessmentDirect peers
- Swapcard: Swapcard is an event app platform with AI-powered matchmaking, lead capture, and networking. Its AI-led networking and lead retrieval extend the same attendee-engagement niche LineUpr serves.
- Whova: Whova is a leading event app platform offering schedules, networking, polls, and attendee engagement for conferences and trade shows. It is the closest direct competitor to LineUpr, with overlapping self-serve functionality and a similar SMB-to-enterprise customer mix.
- EventMobi: EventMobi provides event apps and experiential event technology for associations, corporates, and agencies. Its Check-In, live polling, and gamification features directly overlap with LineUpr's offering.
- Pathable: Pathable delivers event apps and community platforms for conferences, with strong emphasis on attendee networking, scheduling, and engagement — closely aligned with LineUpr's networking, chat, and appointment features.
Broad incumbents
- Bizzabo: Bizzabo is an Event Experience OS that combines registration, event apps, and analytics for mid-market and enterprise events. Its broader platform competes with LineUpr in the event app layer while extending into ticketing and data.
- Cvent: Cvent is a large enterprise event management suite spanning venue sourcing, registration, attendee management, and event apps. It competes with LineUpr in the event app segment but is part of a much wider enterprise portfolio.
- Eventbrite: Eventbrite is a large ticketing and event management platform with self-service tools for event creators. Its event creation and ticketing workflow overlaps with LineUpr's organizer-facing tooling, particularly for SMB and consumer events.
Emerging players
- Hubilo: Hubilo is a virtual and hybrid event platform with event apps, attendee engagement, and analytics. Its focus on virtual/hybrid events and mid-market customers makes it a partial overlap with LineUpr's hybrid event positioning.
- Brella: Brella is an event app platform focused on AI-driven attendee networking and matchmaking. It intersects with LineUpr's networking and appointment features while targeting mid-market and enterprise conferences.
Regional players
- Eventory: Eventory is a European event app platform offering event apps, registration, and check-in for conferences across EMEA. Its regional footprint and feature set closely mirror LineUpr's European base and core product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lineupr social profiles
Digital presenceLineupr compliance and trust
Trust signalCompliance1 record
Lineupr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lineupr leadership team
Management profileNumber of profiles
Profiles2 records
Lineupr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lineupr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lineupr
What does Lineupr do?
Lineupr is a do-it-yourself web-based event app platform that enables organizers to create, customize, and publish event apps for on-site, hybrid, or virtual events via a self-service manager interface. Attendees access the apps through a URL in any browser without installing software, while organizers use a freemium-to-paid tiered subscription model (Plus, Premium, Platinum) with optional add-ons, an annual Flex multi-event subscription, and a paid Event App Creation Service.
Is Lineupr a public or private company?
Lineupr is a private company. It is classified as corporate owned and is currently operating.
When was Lineupr founded?
Lineupr was founded in 2015. It employs 1 to 10 people.
Where is Lineupr based?
Lineupr is headquartered in Dresden, Germany, in the Europe region.
How does Lineupr make money?
Three revenue lines are on record. Event App Subscription - Flex Annual is the primary driver. The others are single Event Upgrades and app Creation Service.
Who are Lineupr's main competitors?
Direct peers on record are Swapcard, Whova, EventMobi and Pathable. Broad incumbents are Bizzabo, Cvent and Eventbrite. Emerging players are Hubilo and Brella. Eventory is listed as a regional player.
Does Lineupr have an API?
Yes. LineUpr offers a public API that enables automated data exchange with other systems. The API is listed as a data interface option in the pricing plans, allowing users to exchange event data automatically with external platforms.
What industry is Lineupr in?
Lineupr's product category is Event Management Software. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of THAHACAJ, Registration, Housing & Travel Desk Services (Delegate Logistics). Its NAICS code is 56192 and its SIC code is 7990.