Cuponeria
Cuponeria is a Brazilian coupon and cashback aggregation platform serving over 7 million consumers with discount codes from 2,000+ retailers via web, mobile apps, and a Chrome extension. It also operates LoyalMe, a B2B loyalty solution for banks, credit cards, and consumer goods brands.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cuponeria does
Cuponeria is a Brazilian coupon and cashback aggregation platform founded around 2011 and headquartered in São Paulo, serving over 7 million registered members with discount codes and cashback rewards from more than 2,000 partner retailers across e-commerce, fashion, travel, food delivery, electronics, and beauty. The company distributes approximately 1 million coupons per month and operates a product-led growth model that is free for end users, monetizing primarily through affiliate commissions paid by partner retailers — a portion of which is returned to users as cashback.
The platform is delivered through a responsive web property (cuponeria.com.br), native Android and iOS applications, and a Google Chrome browser extension that surfaces applicable coupons and cashback automatically when users visit partner sites. Core technical components include a cashback tracking system that attributes purchases through tracked affiliate links (with retailer confirmation typically within 7 days), the Carteira Cuponeria digital wallet where accumulated cashback is stored and redeemed for prizes, and integrations with marquee retailers such as Shopee, Mercado Livre, Casas Bahia, Riachuelo, Netshoes, iFood, and Booking.com. The company also offers a B2B loyalty product line (branded LoyalMe) targeting banks, credit cards, and consumer goods (CPG) companies, extending the cashback infrastructure into enterprise contracts.
Cuponeria is led by co-founder and CEO Thiago Brandão and co-founder and Growth Director Nara Iachan. The company has raised approximately $3 million across a 2014 seed round (ACE Ventures, Bossa Invest, Verus Group), a 2016 Google for Startups grant, and 2018 and 2020 rounds totaling $2.8 million led by Banco Bradesco with participation from InovaBRA. It also received Google Launchpad acceleration and was named a Google Play Store Best App of the Year in Brazil in 2016.
Cuponeria firmographics
Firmographics- Name
- Cuponeria
- Legal name
- Cuponeria
- Website
- https://cuponeria.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cuponeria is a Brazilian coupon and cashback aggregation platform serving over 7 million consumers with discount codes from 2,000+ retailers via web, mobile apps, and a Chrome extension. It also operates LoyalMe, a B2B loyalty solution for banks, credit cards, and consumer goods brands.
- Ownership category
- akta.pro rank
Cuponeria industry classification
Industry- Product category
- Coupon and Cashback Aggregation Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Cuponeria is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Cuponeria business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate Commission: Cuponeria earns commissions from partner retailers when users make purchases through tracked affiliate links. This is the primary revenue stream, funded by retailers who pay a percentage of sales generated through the platform.
- Cashback Revenue Share: A portion of the affiliate commission received from retailers is passed back to users as cashback, with Cuponeria retaining a share as platform revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free User Access |
| Other | Pay-as-you-go | New User Registration Bonus |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cuponeria product offering
Product offeringCore offering
Cuponeria is a free Brazilian coupon aggregation and cashback platform that aggregates promotional codes from over 2,000 partner retailers across categories including fashion, electronics, travel, food delivery, and beauty. Users access discount codes via the website, Android/iOS mobile apps, or Google Chrome extension, and earn cashback on qualifying purchases that accumulates in a digital wallet (Carteira Cuponeria) redeemable for prizes. The platform is funded by affiliate commissions from partner retailers, with a share passed back to users as cashback.
Product overview
Cuponeria operates as a discount coupon and cashback aggregation platform in Brazil, featuring a core web platform and mobile applications for Android and iOS. The platform connects users with promotional codes from over 2,000 partner stores and offers a cashback program where users earn money back on purchases through the integrated Carteira Cuponeria digital wallet. A Chrome browser extension extends the platform's functionality by automatically displaying available coupons when visiting partner websites. The company has been in the market for 10 years, has over 7 million members, and distributes approximately 1 million coupons per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuponeria Platform (Web) Brazilian discount coupon and cashback aggregation website that aggregates promotional codes from over 2,000 online stores, enabling users to save money on purchases while earning cashback rewards stored in the Carteira Cuponeria digital wallet.
- Cuponeria Mobile App (Android) Native Android application that lets Brazilian consumers browse coupons, activate cashback, and manage their savings on mobile devices.
- Cuponeria Mobile App (iOS) Native iOS application for iPhone and iPad that gives Brazilian consumers on-the-go access to discount coupons and cashback activation.
- Cuponeria Chrome Extension Browser extension for Google Chrome that automatically displays available coupons when users visit partner store websites and enables cashback activation directly from the browser during checkout.
- Carteira Cuponeria (Digital Wallet) Digital wallet component of the Cuponeria platform where users store cashback credited from qualifying purchases (confirmed by retailers within 7 days) and redeem balances for prizes.
Quantifiable outcome
- Save up to 80% on purchases with discount coupons
- +1 more outcomes
Companies that use Cuponeria
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Cuponeria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cuponeria partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- ShopeeflagshipMajor e-commerce marketplace partner offering up to 80% discounts and free shipping. One of the top-performing partners with 191,318+ coupons redeemed. Shopee is a key partner in the electronics and general merchandise category.
- Mercado LivreflagshipLeading e-commerce platform partner with up to 50% discounts. Major partner for electronics, smartphones, and general merchandise categories.
- Casas BahiaflagshipMajor Brazilian retail chain with up to 80% discounts and 1% cashback. Key partner in electronics and home appliances category with 17,571+ coupons redeemed.
- RiachuelocoreFashion retail partner offering 12% discount and 6% cashback. Premium partner in the fashion and apparel category.
- NetshoescoreSports retailer partner with up to 80% discount and 4.5% cashback. Key partner in sports and fitness category.
- iFoodcoreBrazil's leading food delivery platform partner. Key partner in the restaurants and food delivery category.
- Booking.comcoreTravel accommodation platform partner with up to 70% discounts and 2% cashback. Key partner in the travel and hospitality category.
- MarisacoreFashion and lingerie retailer partner. One of the early major brand partners in Brazil.
- 2,000+ Additional BrandscorePlatform partners with over 2,000 brands across categories including supermarkets, fashion, electronics, beauty, sports, travel, restaurants, and more. These partnerships enable the platform to offer coupons and cashback across the Brazilian retail ecosystem.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Cuponeria competitors and assessment
Company assessmentDirect peers
- Méliuz: Brazilian cashback and coupon platform listed on B3; closest direct competitor with overlapping value proposition (cashback + coupons) and a similar 2,000+ retailer network targeting Brazilian online consumers.
- Cuponomia: Brazilian coupon aggregation site offering coupons, cashback, and a digital wallet; very similar product mix and target segment to Cuponeria, making it one of the most direct head-to-head competitors in the Brazilian market.
- Buscapé: Brazilian price-comparison and deals platform with coupons and cashback features serving the same Brazilian online shopper; overlaps with Cuponeria's catalog-aggregation and savings proposition.
Emerging players
- Picpay: Brazilian fintech super-app that bundles payments with cashback rewards for online and in-store purchases; competes with Cuponeria for Brazilian consumer attention and cashback mindshare while leveraging a much broader financial product suite.
- Zoompass: Brazilian cashback and rewards platform focused on retail brands; a niche but comparable cashback aggregator targeting similar Brazilian consumer savings behavior.
Broad incumbents
- Banco Inter: Brazilian digital bank offering a cashback credit card and in-app cashback marketplace; competes with Cuponeria on consumer cashback but as part of a much broader banking/wallet offering rather than a dedicated coupon platform.
- Nubank: Brazil's largest digital bank with a NuShopping cashback program and embedded offers within its app; competes with Cuponeria's cashback value proposition as part of a 90M+ customer financial ecosystem.
- Honey (PayPal): Browser-extension-based coupon and cashback platform (now owned by PayPal); competes with Cuponeria's Chrome extension approach at a global scale and represents the international template for the same PLG model.
- Rakuten (formerly Ebates): Global cashback and loyalty marketplace operating a large affiliate network with thousands of retailers; serves as a broader incumbent analog for Cuponeria's cashback + coupon + wallet playbook.
- RetailMeNot: Long-standing digital coupon and deals marketplace with a global brand and large retailer catalog; comparable to Cuponeria in core coupon-aggregation product and in helping retailers drive traffic through promotional codes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cuponeria social profiles
Digital presenceCuponeria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuponeria leadership team
Management profileNumber of profiles
Profiles2 records
Cuponeria funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuponeria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuponeria
What does Cuponeria do?
Cuponeria is a free Brazilian coupon aggregation and cashback platform that aggregates promotional codes from over 2,000 partner retailers across categories including fashion, electronics, travel, food delivery, and beauty. Users access discount codes via the website, Android/iOS mobile apps, or Google Chrome extension, and earn cashback on qualifying purchases that accumulates in a digital wallet (Carteira Cuponeria) redeemable for prizes. The platform is funded by affiliate commissions from partner retailers, with a share passed back to users as cashback.
Is Cuponeria a public or private company?
Cuponeria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cuponeria founded?
Cuponeria was founded in 2014. It employs 51 to 100 people.
Where is Cuponeria based?
Cuponeria is headquartered in São Paulo, Brazil, in the Latin America region.
How does Cuponeria make money?
Two revenue lines are on record. Affiliate Commission is the primary driver. The others are cashback Revenue Share.
Who are Cuponeria's main competitors?
Direct peers on record are Méliuz, Cuponomia and Buscapé. Emerging players are Picpay and Zoompass. Broad incumbents are Banco Inter, Nubank, Honey (PayPal), Rakuten (formerly Ebates) and RetailMeNot.
Does Cuponeria have an API?
No public API is recorded for Cuponeria.
What industry is Cuponeria in?
Cuponeria's product category is Coupon and Cashback Aggregation Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.