Fitia
Fitia is an AI-powered nutrition tracking and meal planning app serving weight loss seekers, muscle gainers, and health-conscious consumers across 17 countries with 10M+ users, operating on a freemium subscription model.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Fitia does
Fitia is a San Francisco-based, privately held mobile application company founded in 2019 that operates an AI-powered nutrition tracking and personalized meal planning platform. The company serves three primary consumer segments: weight loss seekers (primary), muscle gain and fitness enthusiasts, and general health-conscious individuals, with 10M+ users across 17 countries. Its core technology combines a verified food database (every product validated by internal algorithms and reviewed by nutrition professionals) with an AI recommendation engine built on validated metabolic equations and 150+ scientific studies on fat loss, muscle gain, and body recomposition.
The product surface includes a mobile application (iOS and Android), a web platform at app.fitia.app, and multiple integrated features: multi-modal food logging (Snap via computer vision, Speak via voice, Type via NLP, Scan via barcode), personalized weekly meal plans, smart recipes authored by professional nutritionists, auto-generated grocery lists, fasting and water tracking, progress charts and photos, and Fitia Teams social collaboration. The platform integrates natively with Apple Watch and Apple Health/Health Connect for ecosystem stickiness.
Fitia operates a freemium business model: a free tier offers basic calorie and macro tracking, while the Premium subscription unlocks personalized meal plans, shopping lists, and advanced tracking on monthly or annual billing through App Store and Google Play. Distribution is product-led through mobile app stores supplemented by organic social marketing on Instagram, TikTok, YouTube, and Reddit. The company has raised only $125,000 in disclosed funding (Y Combinator and Goodwater Capital, August 2021) and operates with 11-50 employees, suggesting a capital-efficient, bootstrapped scaling posture.
Fitia firmographics
Firmographics- Name
- Fitia
- Legal name
- Fitia
- Website
- https://fitia.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitia is an AI-powered nutrition tracking and meal planning app serving weight loss seekers, muscle gainers, and health-conscious consumers across 17 countries with 10M+ users, operating on a freemium subscription model.
- Ownership category
- akta.pro rank
Fitia industry classification
Industry- Product category
- Nutrition Tracking Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- Weight Gain & Muscle-Building Nutrition (HSADAFAC), Weight Management & Behavior Change Education (EDAAAHAF)
Keywords
Where Fitia is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Fitia business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Freemium Premium Subscription: Fitia offers a free version with basic nutrition tracking, calorie counting, and food logging. Premium subscription unlocks advanced features including personalized meal plans, shopping lists, and advanced nutrition tracking features. Revenue is generated through recurring subscription payments with monthly and annual billing options available through App Store and Google Play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free basic plan with essential nutrition tracking |
| Subscription | Monthly | Premium subscription with advanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fitia product offering
Product offeringCore offering
Fitia is an AI-driven nutrition tracking and meal planning application that helps users count calories, track macronutrients, follow personalized diet programs, and plan meals for goals such as weight loss and muscle gain. The product is delivered as a mobile app (iOS and Android) and a web platform, offering four food logging methods — photo capture, voice input, text search, and barcode scanning — backed by a validated nutritional database and integrations with Apple Health and Google Health Connect.
Product overview
Fitia is an AI-powered nutrition and diet platform comprising a mobile application (iOS and Android), a web platform (app.fitia.app), and multiple integrated features. The core offering combines AI calorie counting with personalized diet planning through multiple food logging methods: Snap to Track (photo-based computer vision analysis), Speak to Track (voice logging), Type to Track (text input), and Scan to Track (barcode scanning). The platform provides personalized weekly meal plans and smart recipes optimized for specific goals (fat loss, muscle gain, body recomposition) or specialized diets (Keto, High Protein, Low Carb, Low Fat). Supporting features include progress tracking with charts and photos, fasting tracking, verified food database, water tracking, grocery lists, Fitia Teams collaboration, and Apple Watch/health platform integration. The platform operates on a freemium model with a free tier for basic tracking and a Premium subscription unlocking advanced meal planning and tracking capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitia (mobile and web nutrition tracking app) The Fitia app is a consumer-facing AI-driven nutrition tracking and meal planning application for iOS, Android, and web. It enables individual users to log food via photo capture, voice input, text search, or barcode scanning, track calories and macronutrients, receive personalized meal plans and diet programs aimed at goals such as weight loss and muscle gain, and sync data with Apple Health and Google Health Connect.
Quantifiable outcome
- 4+ million pounds of fat lost by users
- +2 more outcomes
Companies that use Fitia
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Fitia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature6 records
Fitia partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fitia competitors and assessment
Company assessmentDirect peers
- Noom: Subscription weight-loss app combining calorie tracking with human coaching and psychology-based behavior change. Comparable target market (weight-loss seekers) with adjacent — though differentiated — coaching-led business model.
- MyFitnessPal: The dominant calorie-counting and nutrition-tracking app with hundreds of millions of users. Most directly comparable to Fitia on core functionality (food logging, macro tracking, barcode scanning) and target consumer (weight-management seekers).
- Lifesum: Subscription nutrition and diet-planning app offering personalized meal plans, calorie tracking, and healthy recipes. Directly comparable product surface and target consumer as Fitia, with similar Premium subscription model.
- MyNetDiary: Long-standing calorie-counting and diet-tracking app with verified food database, barcode scanner, and meal planning. Closely comparable feature set and consumer target to Fitia.
- Cronometer: Nutrition-tracking app emphasizing verified, professional-grade nutritional data. Closely comparable to Fitia's verified-database positioning and target of users wanting precise macro/micronutrient tracking.
- MacroFactor: Macro-tracking app focused on athletes and fitness enthusiasts, with adaptive calorie algorithms and verified food database. Comparable to Fitia on muscle-gain use case and emphasis on validated nutrition data.
- YAZIO: European-headquartered calorie counter and intermittent-fasting app with freemium subscription. Comparable core features (food logging, barcode scan, meal planning) and overlapping international footprint with Fitia.
- Lose It!: Consumer weight-loss app with calorie counting, barcode scanning, and meal planning features. Directly comparable product offering and target audience to Fitia, with similar freemium subscription model.
Broad incumbents
- WW (Weight Watchers): Long-established weight-management program with digital subscription offering, food tracking, and coaching. Overlaps with Fitia on weight-loss consumer base but operates a much broader program-based model.
- Apple Health: Apple's native health platform aggregates nutrition, activity, and biometric data from third-party apps including Fitia. Represents both an integration partner and a free incumbent that could bundle basic nutrition-tracking features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fitia social profiles
Digital presenceFitia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitia leadership team
Management profileNumber of profiles
Profiles2 records
Fitia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitia
What does Fitia do?
Fitia is an AI-driven nutrition tracking and meal planning application that helps users count calories, track macronutrients, follow personalized diet programs, and plan meals for goals such as weight loss and muscle gain. The product is delivered as a mobile app (iOS and Android) and a web platform, offering four food logging methods — photo capture, voice input, text search, and barcode scanning — backed by a validated nutritional database and integrations with Apple Health and Google Health Connect.
Is Fitia a public or private company?
Fitia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fitia founded?
Fitia was founded in 2019. It employs 11 to 50 people.
Where is Fitia based?
Fitia is headquartered in San Francisco, United States, in the North America region.
How does Fitia make money?
One revenue line is on record: freemium Premium Subscription.
Who are Fitia's main competitors?
Direct peers on record are Noom, MyFitnessPal, Lifesum, MyNetDiary, Cronometer, MacroFactor, YAZIO and Lose It!. Broad incumbents are WW (Weight Watchers) and Apple Health.
Does Fitia have an API?
No public API is recorded for Fitia.
What industry is Fitia in?
Fitia's product category is Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAC, Weight Gain & Muscle-Building Nutrition. Its NAICS code is 812191.