Rewardz
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Rewardz firmographics
Firmographics- Name
- Rewardz
- Legal name
- REWARDZ PTE LTD
- Website
- https://rewardz.sg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rewardz industry classification
Industry- Product category
- Employee Engagement and Rewards Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Compensation Planning & Total Rewards (BPACAPAH), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
Keywords
Where Rewardz is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Rewardz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Cloud-based platform subscriptions for employee recognition, flexible benefits, and channel incentive solutions. Enterprise clients pay for access to CERRA platforms with configurable features, user seats, and administrative capabilities.
- Rewards Marketplace Transaction Fees: Transaction-based fees from reward redemptions on the marketplace. Partners pay for inclusion and transaction processing when rewards are redeemed by end users.
- API/Integration Licensing: API licensing fees for SPUR platform integration into client platforms. Clients include fintech companies, insurance providers, and enterprise organizations that embed reward capabilities.
- Professional Services: Implementation, consultancy, and customization services for enterprise deployments including white-label solutions, system integration, and change management support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform (Custom pricing) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rewardz product offering
Product offeringCore offering
Rewardz provides an all-in-one AI-powered engagement and rewards platform for enterprises, offering employee recognition (CERRA Applause), flexible benefits (CERRA Flex), channel partner incentives (CERRA Incentives), corporate wellness (CERRA Wellness), and a digital rewards marketplace (SPUR) with 100,000+ rewards from 20,000+ partners across 30+ countries. The platform serves HR, marketing, and sales leaders with SaaS subscriptions, API integrations, and white-label deployments for enterprise B2B clients.
Product overview
Rewardz offers an all-in-one AI-powered reward and recognition platform with a modular architecture consisting of five core products. CERRA Applause is the flagship employee recognition platform with peer appreciation, milestone automation, and AI-powered content generation. CERRA Flex provides flexible benefits management combined with engagement and rewards capabilities. CERRA Incentives targets channel partner and sales team motivation through point-based incentive programs. CERRA Wellness delivers corporate wellness tracking and health engagement. SPUR serves as the underlying digital rewards marketplace and API platform powering customer loyalty programs across all solutions, providing access to 20,000+ reward options globally. All products share the same reward marketplace infrastructure and can operate as standalone solutions or integrated ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- CERRA Applause: Flagship one-stop platform for employee reward and recognition, featuring peer appreciation, points-based rewards, and recognition features.
- CERRA Flex
- CERRA Incentives
- CERRA Wellness
- SPUR
Products and services
- CERRA Applause Flagship one-stop platform for employee reward and recognition featuring point-based reward system, peer appreciation, milestone automation, AI-powered content generation, and real-time analytics for HR leaders and people managers.
- CERRA Flex Flexible benefits platform that empowers employees to choose and optimise their benefits, combining flexible benefits enrolment with point-earning capabilities, real-time digital wallet for claims, and integrated rewards marketplace for redemption.
- CERRA Incentives Channel partner incentives platform designed to motivate and maximise direct and channel sales teams performance through point-based incentive programs with inbuilt digital reward redemption and real-time analytics.
- CERRA Wellness Corporate wellness platform for employee health and productivity featuring activity tracking, step challenges, sleep data monitoring, and fitness tracker integrations with Fitbit and Garmin.
- SPUR Digital rewards marketplace and gift card solution providing API-ready integration for customer loyalty programs. Features no-app-download PWA integration, gamification suite, AI chatbot redemption, and access to 20,000+ reward options across APAC.
Quantifiable outcome
- 71% of clients report CERRA Applause helped create cultural change
- +9 more outcomes
Companies that use Rewardz
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles3 records
Rewardz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature7 records
Rewardz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic and minor.
- PayitstrategicPayit, a UAE-based digital financial platform backed by First Abu Dhabi Bank, partnered with Rewardz to launch a customer rewards programme. The programme is powered by Rewardz's technology and marketplace, allowing Payit users to earn rewards through activities like transfers, payments, and salary transfers, with redemption options across lifestyle and retail categories. This marks Payit's evolution into a broader digital financial ecosystem.
- JOYE.aiminorPartnership with JOYE.ai, the world's first voice-enabled mental-health platform, to launch Joye mental wellness and self-care offering for employees in November 2020
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Rewardz competitors and assessment
Company assessmentDirect peers
- Xoxoday: India-headquartered SaaS platform offering employee rewards, recognition, incentives, and a global gift card/marketplace. Closest comparable to Rewardz in product scope, API-led architecture, and APAC enterprise customer base.
- Vantage Circle: India-based employee engagement and rewards platform serving enterprise HR teams. Competes head-to-head with Rewardz's CERRA Applause and CERRA Flex modules across recognition, perks, and flex benefits.
- Reward Gateway: UK-founded employee engagement platform combining recognition, rewards, wellbeing, and benefits. Comparable to Rewardz's full CERRA suite and a frequent competitor in multinational HR deals.
- Achievers (Workday): Workday-owned employee recognition and rewards platform with global enterprise footprint. Most comparable Western recognition competitor; signals the bundling threat Rewardz faces in the market.
- Workhuman: US-based employee recognition and social recognition platform, formed via the Globoforce merger. Direct competitor in enterprise recognition with strengths in analytics and culture measurement.
- Bonusly: Peer-to-peer recognition and rewards platform popular with mid-market and tech companies. Comparable in the recognition and micro-rewards category, often in deals where Rewardz's CERRA Applause is evaluated.
- Tango Card (Blackhawk): Rewards-as-a-service platform providing bulk gift card and digital reward fulfillment via API. Most direct functional analogue to Rewardz's SPUR API for incentive and loyalty use cases.
- Empuls: Employee engagement and rewards SaaS (Xoxoday group) focused on recognition, perks, and surveys. Competes with Rewardz's CERRA Applause and Flex offerings, especially in mid-market APAC enterprise deals.
Broad incumbents
- Sodexo Benefits & Rewards Services (Pluxee): Global benefits and rewards services spinoff from Sodexo with extensive marketplace and voucher infrastructure. Overlaps with Rewardz's SPUR marketplace and CERRA Flex at the multinational/enterprise end.
- Blackhawk Network: Global branded payments and rewards marketplace (including Tango Card). Directly comparable to SPUR on the gift card and marketplace infrastructure layer that powers Rewardz's redemption catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rewardz social profiles
Digital presenceRewardz compliance and trust
Trust signalCompliance1 record
Rewardz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewardz leadership team
Management profileNumber of profiles
Profiles3 records
Rewardz funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewardz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewardz
What does Rewardz do?
Rewardz provides an all-in-one AI-powered engagement and rewards platform for enterprises, offering employee recognition (CERRA Applause), flexible benefits (CERRA Flex), channel partner incentives (CERRA Incentives), corporate wellness (CERRA Wellness), and a digital rewards marketplace (SPUR) with 100,000+ rewards from 20,000+ partners across 30+ countries. The platform serves HR, marketing, and sales leaders with SaaS subscriptions, API integrations, and white-label deployments for enterprise B2B clients.
Is Rewardz a public or private company?
Rewardz is a private company. It is classified as corporate owned and is currently operating.
When was Rewardz founded?
Rewardz was founded in 2013. It employs 51 to 100 people.
Where is Rewardz based?
Rewardz is headquartered in Singapore, Singapore, in the Asia region.
How does Rewardz make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are rewards Marketplace Transaction Fees, API/Integration Licensing and professional Services.
Who are Rewardz's main competitors?
Direct peers on record are Xoxoday, Vantage Circle, Reward Gateway, Achievers (Workday), Workhuman, Bonusly, Tango Card (Blackhawk) and Empuls. Broad incumbents are Sodexo Benefits & Rewards Services (Pluxee) and Blackhawk Network.
Does Rewardz have an API?
Yes. Rewardz offers a Rewards API that enables reward program design and management. Developers can create reward flows, assign points, segment audiences, and deliver points or rewards digitally through APIs. The API supports bulk rewarding, notification sending, and can be integrated within client apps. The API enables reward redemption through a marketplace, gamification features, and campaign management. SPUR platform features API integration for seamless PWA deployment without requiring app downloads.
What industry is Rewardz in?
Rewardz's product category is Employee Engagement and Rewards Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAMAE, Loyalty, Rewards & Incentive Programs. Its NAICS code is 541890 and its SIC code is 7372.