Joye: Micro Steps. Macro Impact.
Joye is a Singapore-based B2B SaaS company that delivers an Empathetic AI mental fitness and wellbeing platform embedded in Microsoft Teams and partner HR/health platforms, selling per-user subscriptions and enterprise licenses to employers.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Joye: Micro Steps. Macro Impact. does
Joye Pte Ltd, founded in 2018 and headquartered in Singapore (UEN 201835963H), operates an AI-powered mental fitness and wellbeing platform that delivers personalized micro-habits for emotional fitness, life coaching, culture building, and productivity through a smart nudge engine. The core technology is an Empathetic AI coaching and recommendation system grounded in established frameworks (PERMA, Atlas of Emotions, CBT, Atomic Habits, Nudge Theory), delivered natively inside Microsoft Teams and embedded in partner HR, health, and rewards platforms, with calendar-aware prompts and anonymized real-time organizational listening for leadership.
The commercial model is B2B subscription, primarily per-user-per-annum at $18 globally or INR 1,000 in India, billed through Microsoft Commercial Marketplace, with quote-based enterprise tiers for Personal LifeCoach and Culture Boost and an OEM embedding SKU (Joye Embed) priced as activation plus utility fees. Go-to-market combines product-led self-serve via Microsoft AppSource, OEM distribution through partners including Entomo, Rewardz, MediBuddy, Visit Health, and xoxoday, and direct enterprise sales to CHROs and CEOs. Operations are anchored by 1-10 employees led by Founder & CEO Sanjeev Magotra and VP of Technology Vibhor Mungee, with an advisory bench drawn from former HR leaders at Unilever, Nokia, Pfizer, Boeing, GE, and Citi, alongside senior figures from Dell India, HCL, and the Institute of Mental Health Singapore. The company holds ISO 27001:2022, GDPR, EU AI Act (Limited Risk), and Microsoft 365 certifications, and serves customers in Singapore and India with global reach through Microsoft and partner platforms.
Joye: Micro Steps. Macro Impact. firmographics
Firmographics- Name
- Joye: Micro Steps. Macro Impact.
- Legal name
- Joye Pte Ltd
- Website
- https://joye.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joye is a Singapore-based B2B SaaS company that delivers an Empathetic AI mental fitness and wellbeing platform embedded in Microsoft Teams and partner HR/health platforms, selling per-user subscriptions and enterprise licenses to employers.
- Ownership category
- akta.pro rank
Joye: Micro Steps. Macro Impact. industry classification
Industry- Product category
- Employee Wellbeing Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where Joye: Micro Steps. Macro Impact. is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Joye: Micro Steps. Macro Impact. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Proactive Self-care Habits (Microsoft): Annual subscription model billed through Microsoft. $18 per user per annum for Microsoft Teams users. Includes engaging, effective, stigma-free wellbeing content personalized by Empathetic AI.
- India Pricing: Regional pricing for Indian market at ₹1,000 per user per annum, billed through Microsoft AppSource India.
- Personal LifeCoach: Empathetic AI powered conversations for uplifting wellbeing and unlocking productivity. Contact sales for pricing.
- Culture Boost: Nudge engine of personalized micro-practices to shape organizational culture. Sold as part of enterprise license.
- Platform Embedding: Plug & play software embedded in partner platforms. Charges include activation fee plus utility-fee for agreed use case. 10 working day integration timeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Proactive Self-care Habits - $18/user/year |
| Subscription | Annual | India Pricing - ₹1,000/user/year |
| Subscription | Annual | Personal LifeCoach - Enterprise Quote |
| Subscription | Annual | Culture Boost - Enterprise License |
| Other | Pay-as-you-go | Platform Embedding - Activation + Utility |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Joye: Micro Steps. Macro Impact. product offering
Product offeringCore offering
Joye is an AI-powered mental fitness and wellbeing platform that delivers personalized "atomic habits" through an Empathetic AI nudge engine. It is embedded as a native app in Microsoft Teams and in partner HR and health platforms, providing employees with AI-driven life coaching, micro-practices, and culture-building prompts, while giving employers anonymized, real-time listening insights into organizational wellbeing, burnout risk, motivation, and psychological safety.
Differentiator
Problem solved
Functional benefit
Products and services
- Joye (Core Platform) AI-powered mental fitness and wellbeing platform embedded in Microsoft Teams and partner HR/health platforms, delivering Empathetic AI atomic habits for life coaching, culture building, and productivity through a smart nudge engine with anonymized real-time insights for management.
- Proactive Self-care Habits Core wellbeing subscription offering engaging, effective, stigma-free emotional fitness habits personalized by Empathetic AI to help employees reduce stress, prevent burnout, and build resilience.
- Personal LifeCoach AI-powered conversational coaching product that uplifts wellbeing and unlocks productivity through Empathetic AI driven conversations tailored to each user's unique state of mind.
- Culture Boost Culture-building product that uses a nudge engine of personalized micro-practices to turn organizational values into daily habits practiced across the organization, with modules for Inclusion, Power Skills, Collaboration, and Psychological Safety.
- Joye Embed White-label/embedded licensing product that lets partner platforms integrate Joye's emotional fitness capabilities inside their apps, with a lightweight integration that adjusts to mobile or desktop experiences.
Quantifiable outcome
- ROI exceeds 10x with savings from reduced absenteeism, attrition, and recovered productivity
- +3 more outcomes
Companies that use Joye: Micro Steps. Macro Impact.
Customer profileSegments3 records
Ideal customer profiles2 records
Joye: Micro Steps. Macro Impact. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature5 records
Joye: Micro Steps. Macro Impact. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wellbeing at WorkcorePartnership with Wellbeing at Work (wellbeingatwork.world) for ROI analysis and business impact calculations. Joint marketing to promote the importance of investing in positive mindset and mental health at work.
- MicrosoftcorePrimary platform integration with Microsoft Teams. Listed on Microsoft AppSource with direct billing capability. SSO authentication through Microsoft Active Directory. Enterprise deployment through Teams Admin Center.
- EntomocoreJoye embedded in Entomo's employee experience and performance platform, extending wellbeing capabilities to Entomo's enterprise customers.
- RewardzminorJoye embedded in Rewardz rewards and recognition platform for Singapore and regional markets, providing emotional fitness integration within rewards programs.
- MediBuddyminorJoye available through MediBuddy health platform for Indian market. Users can access Joye through MediBuddy's employee wellness offerings.
- Visit HealthminorJoye integrated with Visit Health platform for Indian healthcare market, providing mental fitness capabilities to Visit Health's employee wellness suite.
- xoxodayminorJoye accessible through xoxoday platform for enterprise customers seeking integrated employee engagement and wellbeing solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Joye: Micro Steps. Macro Impact. competitors and assessment
Company assessmentBroad incumbents
- Limeade: Limeade is an employee experience platform covering wellbeing, engagement, and inclusion — overlapping with Joye's wellbeing + culture value proposition for mid-market and enterprise buyers.
- Virgin Pulse: Virgin Pulse is an established enterprise health, wellbeing, and engagement platform with a broad portfolio spanning benefits navigation, biometrics, and mental health — competing for the same employer budgets as Joye.
- Microsoft Viva Insights: Microsoft's own employee experience platform includes Viva Insights for wellbeing, productivity, and engagement analytics — a broad incumbent whose roadmap directly competes with Joye inside the Teams distribution channel.
Direct peers
- Spring Health: Spring Health sells precision mental health benefits to employers — directly overlapping with Joye's employee wellbeing value proposition, though delivered via therapist access rather than AI nudges.
- Lyra Health: Lyra Health provides mental health benefits for employers, blending therapy, coaching, and AI-driven member routing — comparable to Joye's enterprise wellbeing positioning.
- Whil: Whil is a digital wellbeing and resilience platform for enterprises, selling to HR and People teams with subscription-based access to mindfulness and mental fitness content — overlap with Joye's nudge engine positioning.
- Calm Business: Calm Business offers enterprise subscriptions for the Calm meditation and sleep app, competing with Joye for the same CHRO/people-ops budget with subscription-based emotional wellness content.
- Modern Health: Modern Health is an enterprise mental health platform combining AI-driven triage with therapist and coach sessions, targeting the same CHRO buyer as Joye.
- Headspace for Work: Headspace for Work is the B2B subscription arm of Headspace Health, delivering mindfulness, meditation, and mental health content to enterprise employees — directly comparable to Joye's wellbeing/mental fitness subscription inside Microsoft Teams.
Emerging players
- Spill: Spill is an early-stage workplace mental health platform distributed through Slack with therapist access and async support — an emerging player using the same chat-platform-native distribution thesis as Joye inside Microsoft Teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Joye: Micro Steps. Macro Impact. social profiles
Digital presenceJoye: Micro Steps. Macro Impact. compliance and trust
Trust signalCompliance4 records
Joye: Micro Steps. Macro Impact. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joye: Micro Steps. Macro Impact. leadership team
Management profileNumber of profiles
Profiles15 records
Joye: Micro Steps. Macro Impact. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joye: Micro Steps. Macro Impact. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joye: Micro Steps. Macro Impact.
What does Joye: Micro Steps. Macro Impact. do?
Joye is an AI-powered mental fitness and wellbeing platform that delivers personalized "atomic habits" through an Empathetic AI nudge engine. It is embedded as a native app in Microsoft Teams and in partner HR and health platforms, providing employees with AI-driven life coaching, micro-practices, and culture-building prompts, while giving employers anonymized, real-time listening insights into organizational wellbeing, burnout risk, motivation, and psychological safety.
Is Joye: Micro Steps. Macro Impact. a public or private company?
Joye: Micro Steps. Macro Impact. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joye: Micro Steps. Macro Impact. founded?
Joye: Micro Steps. Macro Impact. was founded in 2018. It employs 1 to 10 people.
Where is Joye: Micro Steps. Macro Impact. based?
Joye: Micro Steps. Macro Impact. is headquartered in Singapore, Singapore, in the Asia region.
How does Joye: Micro Steps. Macro Impact. make money?
Five revenue lines are on record. Proactive Self-care Habits (Microsoft) is the primary driver. The others are india Pricing, personal LifeCoach, culture Boost and platform Embedding.
Who are Joye: Micro Steps. Macro Impact.'s main competitors?
Broad incumbents on record are Limeade, Virgin Pulse and Microsoft Viva Insights. Direct peers are Spring Health, Lyra Health, Whil, Calm Business, Modern Health and Headspace for Work. Spill is listed as an emerging player.
Does Joye: Micro Steps. Macro Impact. have an API?
No public API is recorded for Joye: Micro Steps. Macro Impact..
What industry is Joye: Micro Steps. Macro Impact. in?
Joye: Micro Steps. Macro Impact.'s product category is Employee Wellbeing Software. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its SIC code is 7370.