Retailys.com

What Retailys.com does

Retailys.com (legal entity: Retailys.com s.r.o.) is a Czech Republic-based software company founded in 2016 that builds the Retailys Business Platform (RBP), an AI-driven operating system for multi-market e-commerce. The platform unifies four interconnected layers: Retailys (commerce operations for products, orders, inventory, prices, and sales channels), Chatlys (AI-powered multilingual communication and customer support), Boardlys (workflow orchestration with approvals and AI-assisted decisions), and Llyssa (an agentic AI copilot that works over shared business context using natural language). The platform is built on Microsoft Azure infrastructure and connects to more than 30 third-party systems including marketplaces (Amazon, eBay, Allegro, Kaufland, eMAG), logistics providers (DPD, GLS, DHL, Packeta, FBA), payment gateways (Stripe, PayPal), and European price comparison engines (Heureka, Idealo, Zbozi.cz). It serves 250+ active clients across 18+ countries, predominantly in Europe, processing more than €750M in annual sales volume through the platform.

The company targets B2B mid-market and enterprise customers — primarily multi-market e-commerce merchants operating across multiple European countries and channels — who need to centralize fragmented product, order, and inventory data, automate cross-border workflows, and deploy AI agents over unified commerce data. Revenue is generated primarily through per-seat SaaS subscriptions, with two published tiers: Basic at €39/seat/month for core commerce operations and Standard (recommended) at €99/seat/month, which adds AI chatbot, AI copywriter, AI content translation, and the Llyssa copilot. Go-to-market is hybrid: direct enterprise sales via demo booking (Pipedrive) and email outreach, complemented by product-led self-serve exploration through is.retailys.com, event marketing (webinars, manager sessions across Prague, London, Singapore, Boston), and content marketing focused on AI in commerce and European multi-market expansion.

The company operates from Prague (headquarters), Pilsen, London (since 2017), and Singapore (since 2018), and is a member of the RETAILYS GROUP a.s. holding structure. It has raised approximately $2.4M across three disclosed funding rounds (2017, 2018, 2021) and employs 101-250 people. Key leadership includes founder and CEO Petr Heller, COO Alžběta Hrušková, Head of Development Jan Ruda, and Head of Finances Luboš Mazanec. Notable milestones include a Digital Company of the Year award (2019), full migration to Microsoft Azure (2020), initiation of AI feature development (2023), launch of the Chatlys AI communication layer (2025), and the unified RBP platform launch (2026).

Name

Retailys.com

Legal name

Retailys.com s.r.o.

Website

https://retailys.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Retailys.com builds the Retailys Business Platform (RBP), an AI-driven operating system that unifies commerce operations, customer communication, workflow orchestration, and an AI copilot for multi-market e-commerce merchants operating across 18+ countries and 30+ integrated systems.

Ownership category

akta.pro rank

Product category

E-commerce Operations Platform

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Ecommerce operations platform
• Omnichannel commerce software
• Marketplace integration platform
• Ai commerce automation
• Multichannel order management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Basic Plan: Core commerce operations subscription providing centralized product management, order management, inventory synchronization, and sales channel integration. Priced per active user seat with monthly or annual billing.
2. SaaS Subscription - Standard Plan: Everything in Basic plus AI capabilities including AI chatbot, AI copywriter, AI content translation, and AI copilot. Premium tier for enhanced automation and intelligence.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Retailys sells the Retailys Business Platform (RBP), a SaaS operating system for commerce that centralises products, orders, inventory, prices and sales channels for European multi-market retailers. The platform combines three modules — Retailys (commerce operations), Chatlys (AI communication) and Boardlys (process orchestration) — augmented by the agentic AI copilot Llyssa, enabling businesses to manage cross-channel commerce, automate workflows, and deliver multilingual customer support from a single unified dashboard.

Product overview

Retailys Business Platform (RBP) is a unified platform-plus-modules architecture designed as an operating system for complex, multi-market commerce. The platform consists of three core interconnected modules: Retailys (the commerce operations layer for managing products, orders, inventory, prices, and sales channels), Chatlys (the AI communication layer enabling customer support and multilingual interaction), and Boardlys (the AI orchestration layer for workflow automation and decision support). An intelligent AI copilot called Llyssa works across all layers, using shared business context to answer questions and trigger controlled actions. Additional AI capabilities include AI chatbot, AI copywriter, AI content translation, and AI copilot features. The platform is extended through an Appstore ecosystem of integrations covering analytics, logistics, payments, marketing, accounting, and marketplace connections.

Differentiator

Problem solved

Functional benefit

Brands

• Retailys: The operational backbone managing products, orders, inventory, and sales channels.
• Chatlys
• Boardlys
• Llyssa

Products and services

• Retailys Business Platform (RBP) AI-driven SaaS operating system for commerce that connects products, orders, inventory, prices, sales channels, communication, workflows and AI agents into one shared business reality for multi-market European retailers. Sold as a per-seat subscription (Basic and Standard plans) with free trial and direct enterprise sales.
• Retailys Commerce operations layer of RBP that centralises products, orders, inventory, prices and sales channels into one operational hub, enabling retailers and AI agents to work from a single source of truth across European markets.
• Chatlys AI communication layer of RBP that turns company knowledge into a consistent AI-powered voice for customer support, sales assistance, FAQ creation and multilingual communication across web, email and internal channels.
• Boardlys Process orchestration layer of RBP that transforms company processes into structured workflows where tasks, approvals, AI-assisted decision support and agents work together with full operational traceability.
• Llyssa Agentic AI copilot available within RBP that understands the shared business context and helps management and teams work with company data, control complex tasks, and understand what is happening across the entire commerce operation using natural language.
• RBP Appstore Marketplace of applications and integrations that extends the Retailys Business Platform with connectors to marketplaces, logistics carriers, payment gateways, analytics tools, marketing tools, accounting systems and communication services.

Quantifiable outcome

• +45% revenue increase for fashion retailer client
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

AI capability9 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or Integration · 1 January 2020Retailys migrated its entire infrastructure to Microsoft Azure in 2020. Azure serves as the cloud foundation for the Retailys Business Platform, providing hosting, scalability, and enterprise-grade security for commerce operations.
• Microsoft Partner NetworkcoreTechnology or IntegrationListed as Microsoft Partner with SaaS solution available on Microsoft marketplace. Provides integration benefits and credibility for enterprise customers using Microsoft ecosystem.
• British Chamber of Commerce Czech RepublicminorStrategic or Co-development PartnerRetailys participates in British Chamber of Commerce Czech Republic programs including mentoring startups. Supports international expansion and business networking.
• CzechInvestminorStrategic or Co-development PartnerCzechInvest features Retailys in case studies for startups. Government agency supporting business growth and international expansion for Czech technology companies.
• StripecoreTechnology or IntegrationStripe integration enables global payment processing supporting cards, wallets, and local payment methods across Europe. Seamless checkout experiences and automated payment processing within Retailys.
• PayPalcoreTechnology or IntegrationPayPal integration allows customers to pay quickly and securely. One of the most widely used online payment solutions worldwide, increasing conversion rates across European markets.
• PacketacoreTechnology or IntegrationPacketa integration connects leading delivery and logistics network across Central and Eastern Europe with thousands of pickup points. Simplifies cross-border shipping and last-mile delivery.
• AmazoncoreTechnology or IntegrationAmazon marketplace integration for centralized management of listings, inventory, orders, and pricing across multiple Amazon marketplaces. Also supports Fulfillment by Amazon (FBA).
• AllegrocoreTechnology or IntegrationIntegration with Allegro - the largest marketplace in Poland with millions of active buyers. Enables catalog management, pricing control, and order synchronization.
• eBaycoreTechnology or IntegrationeBay integration enables centralized listing management, inventory synchronization, and order processing across eBay marketplaces globally.
• DPDcoreTechnology or IntegrationDPD integration provides international parcel delivery service with strong coverage across Europe. Automates shipping label generation and order tracking.
• GLScoreTechnology or IntegrationGLS integration enables European parcel delivery operating across more than 40 countries. Efficient shipping and package tracking capabilities.
• DHLcoreTechnology or IntegrationDHL integration provides global logistics leader offering express delivery, freight, and supply chain solutions across Europe and beyond.
• Kaufland MarketplacecoreTechnology or IntegrationIntegration with Kaufland Global Marketplace allows merchants to sell across multiple European countries including Germany, Czech Republic, Slovakia, and Poland.
• eMAGcoreTechnology or IntegrationIntegration with eMAG - leading online marketplace in Romania connecting thousands of merchants with millions of customers across Romania, Bulgaria, and Hungary.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• ChannelEngine: ChannelEngine is a marketplace integration platform connecting merchants to global marketplaces like Amazon, eBay, Zalando, and bol.com. Direct competitor to Retailys' marketplace integration and order/inventory synchronization capabilities, targeting similar multi-market European and global merchants.
• Lengow: Lengow is a French SaaS platform for e-commerce feed management, marketplace integration, and product data syndication across 1,800+ channels. Highly comparable to Retailys in helping merchants centralize catalog and order management across European marketplaces and channels.
• Productsup: Productsup is a Berlin-based product data syndication platform used by brands and retailers to manage product feeds across marketplaces, advertising channels, and comparison engines. Direct peer in product data centralization and feed management for multi-channel European commerce.
• Plentymarkets: Plentymarkets is a German-headquartered e-commerce ERP and omnichannel platform with strong integrations to European marketplaces like Amazon, eBay, and Zalando. Direct peer serving European mid-market merchants with multi-channel commerce operations.
• Akeneo: Akeneo is a French PIM (Product Information Management) platform helping merchants centralize product data across channels. Comparable to Retailys' commerce operations layer for product catalog management and data syndication to marketplaces.

Broad incumbents

• Mirakl: Mirakl is a French marketplace and dropship platform enabling retailers and brands to launch third-party marketplaces. Broader incumbent in the marketplace enablement space with significantly larger scale and enterprise customer base than Retailys.
• Shopware: Shopware is a major European open-source e-commerce platform headquartered in Germany. Adjacent incumbent offering commerce platform capabilities to European merchants, including marketplace integrations and multi-channel features overlapping with Retailys.
• Shopify: Shopify is the global leader in commerce platforms with Shopify Magic AI, Shop App, and B2B features. Operates in the same omnichannel commerce category as Retailys at vastly larger scale, with recent AI agent investments directly competing with Llyssa.
• BigCommerce: BigCommerce is a leading headless commerce platform serving mid-market and enterprise merchants globally with multi-channel selling capabilities. Comparable in serving multi-market B2C and B2B merchants with omnichannel commerce requirements.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise commerce platform with Einstein AI features. Competes for the same multi-market enterprise merchant segment as Retailys with substantially larger sales, R&D, and integration ecosystem.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retailys.com