ShowingHero
ShowingHero is a Chicago-based SaaS platform that automates leasing and property showings for SMB and mid-market property managers and agents, combining smart scheduling, pre-screening, 24/7 prospect nurturing, self-guided smart-lockbox tours, and integrations with PropertyWare, AppFolio, and Buildium.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ShowingHero does
ShowingHero is a Chicago-based SaaS company, incorporated in Delaware as ShowingHero Inc, that sells leasing and showing automation software to small and mid-market property managers and real estate agents. The platform targets the administrative bottleneck of converting rental prospect inquiries into scheduled property showings, replacing manual phone-and-email coordination with an always-on scheduler that pre-screens leads, dispatches confirmations and reminders, and issues one-time access codes for self-guided tours. The company serves a dual-sided audience: property managers and agents as paying B2B subscribers on the supply side, and renters and prospective buyers as a free, self-service demand side whose engagement (review volume, scheduled showings) is the platform's primary marketing proof point.
The product is built as a single unified platform rather than a modular suite. Core features include Smart Agent Scheduling (mini calendars that auto-manage availability), Pre-screening (custom questionnaires that gate access), 24/7 Prospect Nurturing (automated email/text notifications across the showing cycle), a Prospect Portal for self-service scheduling and applications, Vendor Access Control for vacant-property entry logging, and Robust Reporting dashboards showing leads, click-through rates, agent activity, and showing counts. The platform extends into hardware via electronic smart lockboxes leased or sold to property managers, which unlock the self-guided tour functionality. The integration layer is a deliberate distribution and switching-cost play: ShowingHero imports and syncs listings bidirectionally with PropertyWare, AppFolio, and Buildium (the three dominant US SMB property management software platforms), and embeds Google Calendar, Google Maps, Walk Score, and Great Schools data into the renter-facing experience. Mobile apps on iOS and Android round out the surface.
The business model combines three revenue streams: monthly subscription fees from property managers (the Terms of Service confirm automatic monthly renewal on the 1st, prepaid and non-refundable terms), lockbox hardware sales or leases with attached replacement ($79) and early-termination ($39) fees, and per-transaction self-tour fees paid by prospects (with a 1-cent credit card validation charge). Pricing is not publicly disclosed. Go-to-market is hybrid: property managers and agents are acquired via direct website sign-up for SMBs and a "Request a Demo" enterprise motion, while renters and buyers are acquired through self-service sign-up and through the listing-discovery funnel inside partner PMS platforms. The company was part of Techstars Austin Fall 2022 and raised a $300,000 round from Right Side Capital Management in May 2023, reflecting an early-stage capital posture with disclosed funding of roughly $420,000 in total.
ShowingHero firmographics
Firmographics- Name
- ShowingHero
- Legal name
- ShowingHero Inc
- Website
- https://showinghero.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShowingHero is a Chicago-based SaaS platform that automates leasing and property showings for SMB and mid-market property managers and agents, combining smart scheduling, pre-screening, 24/7 prospect nurturing, self-guided smart-lockbox tours, and integrations with PropertyWare, AppFolio, and Buildium.
- Ownership category
- akta.pro rank
ShowingHero industry classification
Industry- Product category
- Real Estate Property Management Software
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where ShowingHero is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShowingHero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Property Manager Subscriptions: Monthly subscription-based service for property owners and property managers providing access to the showing automation platform, with automatic renewal on the 1st of each month. Subscriptions are prepaid and non-refundable. Lockbox hardware may be leased or purchased separately with monthly fees.
- Lockbox Hardware Sales/Leasing: Physical and electronic lockboxes offered for lease (monthly basis tied to subscription duration) or purchase. Replacement cost is $79 per lockbox, with a $39 return fee if cancelled within 18 months. Shipping and handling plus applicable sales taxes apply.
- Self-Tour Fees: Prospective tenants/buyers pay a fee to schedule self-guided showings using the See Myself/Self Tour service, including a 1 cent validation charge to verify credit card authorization through third-party payment processor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS for property managers |
| Unit Pricing | Monthly | Lockbox hardware options |
| Transaction based/ take rate | Pay-as-you-go | Self-tour fees for prospects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ShowingHero product offering
Product offeringCore offering
ShowingHero provides a cloud-based leasing and showing automation SaaS platform that helps property managers and real estate agents automate scheduling, 24/7 prospect nurturing, pre-screening, and feedback collection for rental and for-sale property showings. The platform is supplemented by SMART electronic lockboxes that enable self-guided property tours, and integrates with major property management systems (PropertyWare, AppFolio, Buildium).
Product overview
ShowingHero is a single unified leasing and showing automation platform (not a modular platform-plus-add-ons architecture). The core product is the ShowingHero Platform, which encompasses all primary features including Smart Agent Scheduling, Self-Tours, 24/7 Prospect Nurturing, Pre-screen Prospects, Property and Showing Feedback, Prospect Portal, Importing Listings, Vendor Access, and Robust Reporting. The platform is supplemented by an optional hardware add-on: Electronic Lockboxes (SMART lockboxes) available for lease or purchase for enabling self-guided property tours.
Differentiator
Problem solved
Functional benefit
Products and services
- ShowingHero Platform The #1 rated leasing and showing automation platform serving as a 24/7 assistant for property managers and real estate agents. Automates scheduling, lead responses, prospect nurturing, and feedback collection to reduce days on market and eliminate tedious leasing tasks.
- Electronic Lockboxes (SMART Lockboxes)
- Self-Tour Service
Quantifiable outcome
- Reduce leasing administrative tasks by 90%
- +3 more outcomes
Companies that use ShowingHero
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ShowingHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature9 records
ShowingHero partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PropertyWarecoreProperty management software integration allowing ShowingHero to import and synchronize property listings automatically, enabling property managers using PropertyWare to leverage showing automation without manual data entry.
- AppFoliocoreIntegration partnership enabling automatic listing synchronization from AppFolio property management platform to ShowingHero's showing automation system, streamlining workflow for property managers.
- BuildiumcoreTwo-way integration with Buildium allowing property managers to sync their existing property data with ShowingHero's showing and leasing automation tools seamlessly.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
ShowingHero competitors and assessment
Company assessmentDirect peers
- Rently: Rently provides self-guided touring hardware (smart lockboxes) and a property-manager software suite, the closest direct competitor to ShowingHero's combined lockbox + scheduling + automation offering.
- ShowMojo: ShowMojo is a showing automation and self-tour platform for residential property managers, directly overlapping ShowingHero's core scheduling and lead-nurturing workflow.
- Tenant Turner: Tenant Turner automates self-showings, prospect screening and lead management for property managers, competing head-to-head with ShowingHero on the leasing automation workflow.
- SmartRent: SmartRent offers smart access, self-tour and property management technology for multifamily operators; its self-tour and smart-lockbox capabilities are directly comparable to ShowingHero's lockbox-plus-software stack.
- Latch: Latch (now part of Doorworks) provides smart access devices and software for multifamily buildings, overlapping ShowingHero on smart-lockbox and self-tour access control for property managers.
Broad incumbents
- Zillow: Zillow is a broad real estate marketplace that includes rental listings, scheduling and 3D/virtual tours, competing with ShowingHero at the renter demand-generation layer with vastly greater traffic and brand.
- AppFolio: AppFolio is a leading property management platform that already integrates with ShowingHero but also ships native leasing and resident-services features, making it both a partner and a potential direct competitor.
- Buildium: Buildium is a major residential property management platform that integrates with ShowingHero for listing import but could expand native showing/scheduling functionality, similar to AppFolio.
- Apartments.com (CoStar Group): Apartments.com is a leading apartment-search marketplace owned by CoStar with broad listing, scheduling and lead-routing capabilities, competing with ShowingHero for renter attention and PM marketing spend.
Emerging players
- TurboTenant: TurboTenant provides rental management, listing and lead-management software for small landlords, partially overlapping ShowingHero's property-manager workflow with a free-tier GTM motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
ShowingHero social profiles
Digital presenceShowingHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowingHero leadership team
Management profileNumber of profiles
Profiles2 records
ShowingHero funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowingHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowingHero
What does ShowingHero do?
ShowingHero provides a cloud-based leasing and showing automation SaaS platform that helps property managers and real estate agents automate scheduling, 24/7 prospect nurturing, pre-screening, and feedback collection for rental and for-sale property showings. The platform is supplemented by SMART electronic lockboxes that enable self-guided property tours, and integrates with major property management systems (PropertyWare, AppFolio, Buildium).
Is ShowingHero a public or private company?
ShowingHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShowingHero founded?
ShowingHero was founded in 2019. It employs 11 to 50 people.
Where is ShowingHero based?
ShowingHero is headquartered in Chicago, United States, in the North America region.
How does ShowingHero make money?
Three revenue lines are on record. Property Manager Subscriptions are the primary driver. The others are lockbox Hardware Sales/Leasing and self-Tour Fees.
Who are ShowingHero's main competitors?
Direct peers on record are Rently, ShowMojo, Tenant Turner, SmartRent and Latch. Broad incumbents are Zillow, AppFolio, Buildium and Apartments.com (CoStar Group). TurboTenant is listed as an emerging player.
Does ShowingHero have an API?
No public API is recorded for ShowingHero.
What industry is ShowingHero in?
ShowingHero's product category is Real Estate Property Management Software. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 531311 and its SIC code is 6531.