Equality Check

What Equality Check does

Equality Check AS is a Norwegian software company, headquartered in Oslo at Torggata 8, that sells a modular Diversity, Equity, Inclusion and Belonging (DEIB) SaaS platform primarily to Norwegian enterprises with 50 or more employees that are subject to the country's mandatory Aktivitets- og redegjørelsesplikten (ARP) reporting obligation. The platform combines anonymous employee surveys with demographic mapping (gender, age, nationality, family situation, and additional sensitive categories) and applies a domain-specialized analytics engine to surface pay gaps, representation gaps, and unconscious bias signals; results can be benchmarked against the Equality Check community and tied back to a research-backed solutions database built with CORE (Centre for Research on Gender Equality).

The company's product portfolio comprises four paid modules — DEI Insights (continuous analytics and survey collection), DEI Strategy Tool (structured strategy building with benchmark data, from 20,000 NOK/year), Compliance (a four-step ARP reporting workflow aligned to the LDO/Bufdir-recommended firestegsmodellen methodology, from 10,000 NOK/year), and E-learning (DEI training delivered through the Motimate platform, from 5,000 NOK/year) — plus a free Gender Pay Gap Analysis tool launched in September 2022 as a self-serve acquisition funnel that converts users into paid Compliance subscriptions. Customers report saving 40% on mandatory reporting time and a 60%+ increase in female top management representation on average.

Equality Check employs a sales-led enterprise motion with 'Book a demo' CTAs, supplemented by PLG-style free tools, event-driven demand generation at conferences such as Arendalsuka and Nordic Innovation Summit, content marketing via its blog and 'Checked by EQ' newsletter, and thought leadership through co-founder Marie Louise Sunde's speaking engagements. The company was founded in 2019 by Marie Louise Sunde (CEO, medical doctor with a PhD in surgery) and Isabelle Ringnes (Chief Evangelist), raised €1.25 million in seed funding led by Alliance Venture in August 2021, holds ISO 27001 certification, and serves a logo base that includes DNB, Schibsted, KPMG Norway, Elkjøp Nordic, Bank Norwegian, SAS, KLP, Visma, Thommessen, AF Gruppen, and IKM, among others.

Name

Equality Check

Legal name

Equality Check AS

Website

https://equalitycheck.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Equality Check is a Norwegian SaaS company that sells a DEIB analytics and ARP (Aktivitets- og redegjørelsesplikten) compliance platform to enterprises with 50+ employees, combining anonymous employee surveys with demographic mapping and community benchmarking.

Ownership category

akta.pro rank

Product category

HR Compliance & DEI Analytics Software

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

akta.pro secondary industry

Payroll Audit, Reconciliation & Payroll Controls (BPACAIAJ)

Keywords

• Diversity equity inclusion software
• Workplace DEI analytics
• ARP compliance reporting
• Gender pay gap analysis
• Employee survey platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Annual subscription-based pricing for DEI software solutions including Compliance, Excellence, and Analysis tools. Multiple tiers based on organizational size and feature requirements. Customers report saving 40% time on mandatory ARP reporting.
2. Freemium Gender Pay Gap Tool: Free gender pay gap analysis tool that converts users to paid Compliance subscription plans. Companies can analyze pay gaps at no cost and upgrade for full ARP reporting capabilities.
3. Premium Auditing Services: Premium company audit services with expert-led tailored reports, e-learning programs, and 1:1 customer success support available as add-on to subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Equality Check provides a SaaS platform that helps Norwegian employers measure, analyze, and act on workplace diversity, equity, and inclusion (DEI) data. Its products include ARP (Aktivitets- og redegjørelsesplikten) compliance reporting, an anonymous employee survey and demographic mapping tool (DEI Insights/Excellence), a strategy-building tool, DEI e-learning, and a free gender pay gap analysis tool, all sold via annual NOK-denominated subscriptions and augmented with expert-led premium auditing services.

Product overview

Equality Check offers a modular DEI (Diversity, Equity, and Inclusion) platform consisting of four interconnected product lines. DEI Insights (Excellence) serves as the core analytics module, collecting employee survey and demographic data to power continuous measurement. The DEI Strategy Tool enables organizations to build structured improvement plans using the platform's benchmarking data. Compliance (ARP Reporting) is the dedicated solution for Norwegian employers' mandatory annual ARP reporting, following the four-step firestegsmodellen methodology. E-learning provides interactive DEI training content for team capability building. A free Gender Pay Gap Analysis Tool acts as a lead-generation and entry-level product, enabling any company to perform instant pay gap analysis, with a seamless upgrade path to the full Compliance subscription. The platform also connects to customer HR and payroll systems for data import.

Differentiator

Problem solved

Functional benefit

Products and services

• Compliance (ARP Reporting) End-to-end digital reporting solution that guides Norwegian employers through the four-step firestegsmodellen methodology to satisfy mandatory ARP compliance, with data upload, automated report generation, data visualization, and one-click digital publishing; marketed to HR and Legal & Compliance teams at Norwegian organizations with 50+ employees.
• DEI Insights (Excellence) Continuous data-driven analytics module that collects employee survey responses and demographic data to generate actionable insights on inclusion, equal opportunities, unconscious bias, and representation across an organization; for HR and DEI-focused teams.
• DEI Strategy Tool Strategy-building tool that helps companies develop a diversity and inclusion strategy using Equality Check's benchmarking data and evidence-based frameworks, guiding users step-by-step through organizational analysis and improvement planning.
• E-learning (DEI Training via Motimate) Interactive DEI e-learning and training content for teams, delivered via the Motimate platform integration, to build cultural change capabilities across the workforce; available as standalone subscription and bundled with premium audit services.
• Free Gender Pay Gap Analysis Tool Free web-based tool where HR teams and senior leaders upload salary and gender data via an Excel template to instantly compute the organization's overall gender pay gap ('Your number' metric in NOK) and quartile distributions, with optional community benchmarking; designed as a funnel entry to the paid Compliance subscription.
• Premium Auditing & Customer Success Services Premium add-on services offering expert-led tailored DEI audits, companion e-learning programs, and dedicated 1:1 customer success support on top of the standard subscription; targeted at enterprise customers seeking guided implementation.

Quantifiable outcome

• 40% reduction in ARP reporting time
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CORE (Senter for likestillingsforskning)coreStrategic or Co-development Partner · 10 March 2021Three-year research collaboration producing reports on gender balance at the top of Norwegian business leadership. Research conducted with 10 Norwegian companies, 2,830 survey responses, and 31 employee surveys. Supported by Norwegian Ministry of Culture and Ministry of Trade and Industry. CORE is part of Institute for Social Research.
• Plan International NorgecoreStrategic or Co-development PartnerPartnership for Girls Takeover Day 2020, inviting Norwegian companies including Visma, KPMG, Coop, and Vipps to participate in having young girls takeover leadership roles for a day to highlight gender equality.
• MAK, Minotenk, and Flyt FremminorStrategic or Co-development PartnerPartnership with leading Norwegian ethnic diversity organizations to work toward equal opportunities regardless of unique identity and traits, expanding Equality Check's scope beyond gender to broader diversity dimensions.
• VismaminorChannel Partner/ Reseller/ DistributorParticipated in Girls Takeover Day 2020 partnership initiative led by Equality Check and Plan International Norge.
• KPMG NorwayminorChannel Partner/ Reseller/ DistributorParticipated in Girls Takeover Day 2020 partnership initiative. KPMG was founding partner of Equality Check, providing data input for CORE research project over several years.
• CoopminorChannel Partner/ Reseller/ DistributorParticipated in Girls Takeover Day 2020 partnership initiative led by Equality Check and Plan International Norge.
• VippsminorChannel Partner/ Reseller/ DistributorParticipated in Girls Takeover Day 2020 partnership initiative led by Equality Check and Plan International Norge.
• BufdircoreOthersOngoing regulatory dialogue to ensure Equality Check's solutions are aligned and compliant with Norwegian reporting requirements. Compliance tool built to follow 'firestegsmodellen' methodology recommended by Bufdir.
• LDO (Likestillings- og diskrimineringsombudet)coreOthersOngoing regulatory dialogue to ensure Equality Check's reporting solutions meet the standards required by Norwegian equality authorities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culture Amp: Employee engagement and DEI analytics platform offering surveys, analytics, and DEI insights — directly comparable continuous DEI measurement and benchmarking offering to Equality Check's DEI Insights/Excellence module.
• Diversio: Specialist DEI analytics and sentiment platform providing diversity measurement and benchmarking — comparable analytics-first positioning to Equality Check.
• Pillar: DEI platform combining employee feedback, demographic data, and pay-equity analysis; direct functional overlap with Equality Check's anonymous demographic surveys and pay-gap tool.
• Lattice: People-management platform with performance, engagement, and DEI modules; competes for HR budget and overlaps with Equality Check's continuous analytics and DEI strategy tooling.
• Syntrio: DEI compliance and training provider covering HR compliance, harassment prevention and DEI learning — adjacent to Equality Check's e-learning tier and ARP compliance workflow.
• Traliant: DEI and compliance training specialist with interactive courses and audit support; overlaps with Equality Check's e-learning/audit add-ons and core DEI value proposition.

Broad incumbents

• Workday Peakon Employee Voice: Employee engagement/DEI listening platform (acquired by Workday) that competes head-on with Equality Check's survey + analytics engine but is bundled inside the broader Workday HCM suite.
• Visier: People-analytics platform providing workforce dashboards and DEI metrics; overlapping capability with Equality Check's analytics engine for diversity and pay-gap reporting.
• Workhuman: Employee recognition and DEI analytics provider; comparable in combining people-data analytics with cultural-change initiatives aimed at HR and compliance leaders.

Regional players

• Talentech: Nordic HR-tech platform for recruitment, onboarding and employer branding; targets the same Norwegian and Scandinavian HR buyers as Equality Check with overlapping go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hunspanderer
• LinkedInlinkedin.com/company/equalitycheck
• Instagraminstagram.com/equality_check
• Xtwitter.com/equalitycheck

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equality Check