Inkblot

Digital Mental Health Servicesinkblottherapy.com

Inkblot Therapy is a Canadian digital mental health platform providing secure virtual therapy, clinician-designed therapist matching, and Employee Assistance Programs to individuals and organizations across Canada and the United States, now operated as a subsidiary of Green Shield Holdings.

Company typePrivate
Founded2015
HeadquartersToronto, Canada
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Inkblot does

Inkblot Technologies Inc. (operating as Inkblot Therapy) is a Canada-founded, Toronto-headquartered digital mental health platform delivering confidential virtual therapy to individuals and Employee Assistance Programs (EAP) to organizations. Founded in 2015 and operating across Canada and the United States, the company offers secure, encrypted video and voice counselling sessions with licensed therapists that are not recorded or stored on Inkblot servers, complemented by a clinician-designed therapist matching questionnaire built on more than 50 criteria spanning symptoms, language, cultural values, clinical specialties, and therapeutic approach. New clients receive a complimentary 15-minute consultation before committing to paid sessions. The platform also offers organizational EAP packages with implementation support, account management, and an iCBT product (Tranquility by Inkblot) launched in 2022 to broaden access to self-guided cognitive behavioural therapy.

The underlying technology stack centers on a web and mobile application with SOC 2 Type 2-certified infrastructure, PIPEDA- and PHIPA-aligned privacy practices, and WCAG 2.0 A/AA accessibility conformance. Clinical outcomes are tracked on the platform, with Inkblot reporting 25% clinical improvement within three sessions and that 84% of clients find virtual therapy as effective as in-person.

The business model operates a hybrid GTM: a product-led, self-serve consumer flow with per-session unit pricing at $90 CAD per hour, alongside an enterprise sales motion selling EAP subscriptions to employers and benefits administrators. Named enterprise customers include League (insurance/benefits), WestJet (aviation), Pelmorex (media), and DMZ, and the company states support for 1,000+ organizations. Inkblot has been a wholly owned subsidiary of Green Shield Holdings Inc. since 2023, situating it within a diversified health services portfolio that also includes NKS Health Canada, The Health Depot Pharmacy, Benecaid, Honeybee, and BCH Consultants. External disclosed funding totals approximately $1.41M CAD across rounds in 2019 and 2020.

Inkblot firmographics

Firmographics

Name: Inkblot
Legal name: Inkblot Technologies Inc.
Website: https://inkblottherapy.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Inkblot Therapy is a Canadian digital mental health platform providing secure virtual therapy, clinician-designed therapist matching, and Employee Assistance Programs to individuals and organizations across Canada and the United States, now operated as a subsidiary of Green Shield Holdings.
Ownership category
akta.pro rank

Inkblot industry classification

Industry

Product category: Digital Mental Health Services
NAICS: Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
akta.pro secondary industries: Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

Virtual therapy services
Digital mental health
Online counseling platform
Employee assistance programs
Teletherapy sessions

Where Inkblot is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices3 records

Markets served

Inkblot business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Individual Therapy Sessions: Individual clients pay per therapy session at $90 per hour after an initial complimentary 15-minute consultation. Sessions are conducted via secure video or voice through the platform.
Employee Assistance Programs (EAP) for Organizations: Organizations purchase EAP packages to provide employees with mental health support, including secure virtual counselling, personalized therapist matching, and digital wellness programs. Revenue is derived from enterprise contracts with employers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual therapy sessions at $90 per hour with complimentary 15-minute consultation

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Inkblot product offering

Product offering

Core offering

Inkblot operates a digital mental health platform that delivers confidential virtual therapy sessions through secure, encrypted video and voice, connecting individual consumers and employees of partner organizations with a network of verified, multi-disciplinary licensed therapists. Core services include a clinically designed therapist matching questionnaire with 50+ criteria, free 15-minute introductory consultations, pay-as-you-go individual sessions priced at $90/hour, enterprise Employee Assistance Programs (EAP), and the Tranquility iCBT solution for internet-based Cognitive Behavioral Therapy.

Product overview

Inkblot offers a digital mental health platform as a unified product serving both individuals and organizations. The core offering consists of the Inkblot Therapy Platform providing confidential virtual therapy sessions via secure video and text communication. A key feature is the Therapist Matching Questionnaire, which uses over 50 matching criteria to pair users with appropriate mental health practitioners. For organizational clients, Inkblot provides Employee Assistance Programs (EAP) with digital-first wellness solutions. Additionally, Inkblot expanded its portfolio through the Tranquility by Inkblot iCBT solution, which addresses internet-based Cognitive Behavioral Therapy needs. Pricing for individual therapy sessions is set at $90 per hour.

Differentiator

Problem solved

Functional benefit

Brands

Tranquility: An iCBT (internet-based Cognitive Behavioral Therapy) solution launched by Inkblot in partnership with Tranquility to increase accessibility and reduce barriers to mental healthcare.

Products and services

Inkblot Therapy Platform A digital mental health platform offering confidential virtual therapy sessions via secure video and voice, with personalized therapist matching that connects individual consumers and employees of partner organizations with qualified, multi-disciplinary licensed mental health practitioners.
Tranquility by Inkblot An iCBT (internet-based Cognitive Behavioral Therapy) solution delivered as an Inkblot sub-brand, designed to increase accessibility and reduce barriers to mental healthcare through structured online CBT programs.
Employee Assistance Program (EAP) Digital-first Employee Assistance Program for organizations, providing employees with secure virtual counselling, personalized therapist matching, and comprehensive digital wellness services under enterprise contracts.

Quantifiable outcome

25% clinical improvement in just three sessions
+2 more outcomes

Companies that use Inkblot

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Inkblot technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Inkblot partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Inkblot competitors and assessment

Company assessment

Direct peers

Spring Health: Employer-sponsored precision mental health benefits platform with proprietary matching. Direct competitor to Inkblot's enterprise EAP motion and matching questionnaire.
Modern Health: Global mental health platform combining therapy, coaching, and digital programs for employers. Comparable to Inkblot's EAP and digital wellness offering with a stronger international footprint.
BetterHelp: Largest direct-to-consumer online therapy platform globally, owned by Teladoc. Directly competes with Inkblot's individual consumer teletherapy offering, though at much larger scale and primarily in the US.
Maple: Canadian virtual care platform offering online doctor and mental health consultations. Directly comparable as a Canada-headquartered telehealth player targeting individual consumers and enterprise.
Two Chairs: US-based therapy platform using a proprietary matching model and outcomes measurement. Highly comparable to Inkblot's matching questionnaire and clinical outcomes positioning.
Lyra Health: Enterprise-focused mental health benefits platform serving large employers. Direct competitor in Inkblot's EAP segment with a similar digital-first approach to workforce mental health.
Talkspace: Public US-based online therapy platform serving both consumers and enterprise EAP buyers. Closely aligned with Inkblot's dual B2C/B2B model and therapist matching approach.

Regional players

Wellbean (Wellbean Therapy): Canadian EAP and virtual counselling provider serving employers. Comparable regional competitor in the Canadian enterprise EAP market that Inkblot also targets.

Broad incumbents

Headspace Health: Combined entity of Headspace and Ginger, offering mental health coaching, therapy, and self-care content to consumers and employers. Overlaps with Inkblot's EAP and Tranquility iCBT programs.
TELUS Health: Diversified Canadian healthcare and benefits provider that acquired MindBeacon. A broader incumbent in Canadian virtual care that overlaps with Inkblot's employer mental health offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Inkblot compliance and trust

Trust signal

Compliance4 records

Inkblot financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Inkblot leadership team

Management profile

Number of profiles

Profiles4 records

Inkblot funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Inkblot M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inkblot

What does Inkblot do?

Is Inkblot a public or private company?

Inkblot is a private company. It is classified as corporate owned and is currently operating.

When was Inkblot founded?

Inkblot was founded in 2015. It employs 51 to 100 people.

Where is Inkblot based?

Inkblot is headquartered in Toronto, Canada, in the North America region.

How does Inkblot make money?

Two revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are employee Assistance Programs (EAP) for Organizations.

Who are Inkblot's main competitors?

Direct peers on record are Spring Health, Modern Health, BetterHelp, Maple, Two Chairs, Lyra Health and Talkspace. Wellbean (Wellbean Therapy) is listed as a regional player. Broad incumbents are Headspace Health and TELUS Health.

Does Inkblot have an API?

No public API is recorded for Inkblot.

What industry is Inkblot in?

Inkblot's product category is Digital Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 62133 and its SIC code is 7371.