VSure.life
VSure.life is a Malaysian insurtech operating Malaysia's first on-demand digital insurance platform approved by Bank Negara's Fintech Regulatory Sandbox. It distributes individual and SME insurance products from major partner insurers via its app and VSure SME Pro platform.
- Company typePrivate
- Founded2018
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What VSure.life does
VSure.life is a Malaysian insurtech founded in 2018 (registered entity VSURE TECH SDN BHD, headquartered in Petaling Jaya, Selangor) that operates as Malaysia's first on-demand lifestyle digital insurer, approved by Bank Negara Malaysia's Fintech Regulatory Sandbox to test a fully digital on-demand insurance model. The company serves two primary customer segments: individual consumers seeking flexible, pay-per-use insurance distributed via its mobile app and web platform, and micro, small, and medium enterprises (MSMEs) served through its B2B VSure SME Pro division. As of disclosure, VSure reports 14,000+ underwritten policies, 13,000+ active registered users, and RM 385M+ in combined sum assured across its community.
The company's core offering is a full-stack digital insurance platform with proprietary capabilities spanning product design, underwriting, digital distribution, and claims management. For individuals, VSure distributes on-demand products including Flexi-Fit sports microinsurance (5-hour minimum duration), term life (eLife Protector+, i-Care), critical illness (i-Protect, Generali eCritical Early Care), medical insurance (eMedic Plus, i-Med), motor and motorcycle insurance, travel insurance, home insurance, and personal accident (Allianz Shield Plus), underwritten by partner insurers including Allianz, RHB Insurance, Gibraltar BSN, FWD Takaful, and Generali. VSure SME Pro bundles employee benefits (eBLite, EBScale), business property protection (eBizCover), three-layered cybersecurity (CyberPro combining training, penetration testing, and cyber insurance), lifestyle rewards (VIO FlexiBen), and integrated telehealth via DOC2US, mental health via Ziloy, and business tools via TFP Solutions. Embedded partnerships extend distribution into Gamuda Land (property), AFA Community Superapp (sports), Picktenants/Lumahgo (landlord), and Guard Genius (device protection).
VSure's revenue model combines insurance distribution commissions and MGA fees from partner insurers with B2B SaaS subscription fees from SME Pro clients (e.g., CyberPro from RM390/month per employer, eBLite from RM15/year, EBizCover from RM180/year). It operates internationally via a UK Managing General Agent (MGA) licence obtained in July 2022 through Pro MGA Global Solutions, with reinsurance broker McGill & Partners. The company won the UNDP–Generali Insurance Innovation Challenge in November 2024 (US$40,000 award) and was featured at the Asian Development Bank Annual Meeting in May 2025, with stated ambition to become the preferred Digital Insurer of Southeast Asia.
VSure.life firmographics
Firmographics- Name
- VSure.life
- Legal name
- VSURE TECH SDN BHD
- Website
- https://vsure.life
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VSure.life is a Malaysian insurtech operating Malaysia's first on-demand digital insurance platform approved by Bank Negara's Fintech Regulatory Sandbox. It distributes individual and SME insurance products from major partner insurers via its app and VSure SME Pro platform.
- Ownership category
- akta.pro rank
VSure.life industry classification
Industry- Product category
- Digital Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Simplified Issue Whole Life / UL Insurance (FSAIABAH)
Keywords
Where VSure.life is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
VSure.life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Premium Revenue: VSure acts as a digital insurance aggregator and MGA, earning commissions and fees from insurance products underwritten by partner insurers (Allianz, RHB, Gibraltar BSN, FWD Takaful, Generali). Premiums are collected from end customers; VSure retains a share as distribution and service fee.
- B2B SaaS / Platform Fees (VSure SME Pro): VSure SME Pro charges SMEs subscription fees for digital employee benefits packages (eBLite from RM15/year, CyberPro from RM390/month per employer) and FlexiBen administration.
- Microinsurance Transaction Fees: Flexi-Fit sport insurance generates revenue per event/coverage period on a per-transaction basis (from 5-hour minimum durations to weekly coverage).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flexi-Fit Sport Insurance: per-event coverage from 5 hours to 1 week |
| Subscription | Monthly | CyberPro: Three-tiered cybersecurity subscription for SMEs |
| Subscription | Annual | eBLite Personal Accident: entry-level employee benefits from RM15/year |
| Subscription | Annual | EBizCover: essential business protection from RM180/year |
| Subscription | Annual | eMedic Plus: standalone medical insurance with Annual Limit up to RM150,000 |
| Subscription | Annual | eLife Protector+: fuss-free term life insurance up to RM500,000 |
| Subscription | Monthly | i-Protect / i-Protect Plus: critical illness coverage from RM7.60/month |
| Subscription | Monthly | i-Care: essential term life protection from RM9.75/month |
| Subscription | Monthly | i-Med: medical card plan from RM41.85/month |
| Subscription | Monthly | i-FlexCover: flexible life insurance from RM3.90/month |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
VSure.life product offering
Product offeringCore offering
VSure.life operates as a full-stack digital insurance platform offering on-demand lifestyle insurance products to individuals (life, health, critical illness, motor, travel, home, sports, personal accident) and SME-focused protection solutions to businesses through VSure SME Pro (employee benefits, business insurance, cybersecurity, and lifestyle rewards). The company acts as a Managing General Agent and digital insurance aggregator, distributing products underwritten by Allianz, RHB Insurance, Gibraltar BSN, FWD Takaful, and Generali via its proprietary mobile app, web platform, and embedded partner channels.
Product overview
VSure.life is Malaysia's first On-Demand Lifestyle Digital Insurer, approved by Bank Negara Malaysia under the Fintech Regulatory Sandbox. The company operates two main segments: a B2C digital insurance platform offering on-demand lifestyle protection products, and VSure SME Pro, a comprehensive B2B platform for SME employee benefits and business protection. The B2C portfolio includes Flexi-Fit (sports insurance), eLife Protector+ (term life), eMedic Plus (medical), eCritical Early Care (critical illness), motor insurance (Allianz/RHB), motorcycle insurance (Allianz), Roadside Assistance (Allianz), Travel Care (Allianz/RHB), Smart Home Cover (Allianz), and Shield Plus personal accident (Allianz). The VSure SME Pro platform integrates multiple solutions including EBLite/EBScale (employee benefits with telehealth via DOC2US and mental health via Ziloy), eBizCover (business property protection), CyberPro (cybersecurity with TFP and Emphatta), VIO FlexiBen (lifestyle rewards), and complementary tools from TFP Solutions (OneERP, One-Invoice, One-Wages). The company also partners with Gibraltar BSN for i-Protect, i-Care, i-Med, and i-FlexCover products.
Differentiator
Problem solved
Functional benefit
Brands
- VSure SME Pro: SME-focused digital insurance and protection solutions platform offering employee benefits, business insurance, and risk management tools for micro, small and medium enterprises.
- VSure VIO FlexiBen
- eBizCover
- eBLite
- EBScale
- CyberPro
- CareConnect Suite
- Flexi-Fit
Products and services
- VSure Flexi-Fit Sports Insurance On-demand personal accident insurance providing compensation for sport injuries, disability, or death from covered sport events, with coverage for loss or damage to sports equipment and identity theft protection. Purchasable through the VSure mobile app for durations as short as 5 hours.
- eLife Protector+ Fuss-free term life insurance providing lump sum benefit up to RM500,000 upon death or Total and Permanent Disability (TPD), with accidental death benefit, automatic yearly renewal, and easy sign-up with only 4 health questions. Premium as low as RM2.90 per day.
- eMedic Plus Yearly renewable standalone medical insurance covering hospitalization bills for almost any illness, disease, medical condition, or accident. Features Annual Limit up to RM150,000, no lifetime limit, unlimited days on Room & Board (RM250/day), Daily Allowance for Hospitalization, No Claim Rewards, and cashless admission at panel hospitals.
- Generali eCritical Early Care Online critical illness insurance covering 50 critical illness conditions including cancer, stroke, heart attack, Alzheimer's, and kidney failure. First online plan in Malaysia offering coverage from Early to Advanced stages with no medical checkup required, sum insured up to RM250,000, and coverage till age 80.
- Allianz Motor Insurance Comprehensive motor insurance covering liabilities to other parties for death or bodily injuries, property damages, accidental or fire damages to car, and theft. Includes Allianz Road Rangers nationwide motor accident assistance, Bike Brigade first response, and claims approval as fast as 10 minutes.
- RHB Motor Insurance Motor Comprehensive insurance with unlimited liability for bodily injury or death to third party and RM3 million liability limit for third party property loss. Includes Motor Saver option for mileage-based premium discounts up to 40%.
- Allianz Motorcycle Plus Comprehensive motorcycle coverage for rider, motorcycle, and pillion rider (at no extra cost). Covers third party death and bodily injuries, property losses, accidental or fire damages, and theft. Includes Allianz Road Rangers and Bike Brigade assistance.
- Allianz Enhanced Road Warrior 24-hour roadside assistance with free unlimited towing distance and car assistance programme. Includes personal accident coverage, accidental death and permanent disablement coverage, free car replacement, compassionate cover, and flood cover.
- Allianz Travel Care Travel insurance covering accidental death and permanent disablement (RM500,000), medical expenses (RM350,000), emergency evacuation (RM10,000,000), trip cancellation (RM25,000), luggage delay, travel delay, and COVID-19 coverage. Includes worldwide travel emergency assistance 24/7.
- RHB Travel Protector Plus Travel insurance with overseas COVID-19 coverage for medical expenses. Covers accidental death (RM300,000), bodily injury, emergency evacuation (RM3,000,000), luggage damage (RM10,000), travel delay, and cancellation.
Quantifiable outcome
- 14,000+ underwritten policies protecting community members
- +7 more outcomes
Companies that use VSure.life
Customer profileNamed customers12 records
Ideal customer profiles4 records
VSure.life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
VSure.life partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- HEYDOC HealthcoreVSure Group and HEYDOC Health launched CareConnect Suite in Malaysia — a digital healthcare ecosystem targeting SMEs, freelancers, and individuals. The platform combines insurance protection with outpatient care services, aiming to improve benefits for underserved small businesses and gig workers. HEYDOC CEO Dr Raymond Choy described a new digital outpatient benefits plan available for under $5 for SME workers.
- Coded SolutioncoreCoded Solution partnered with VSure Tech to launch a digital insurance programme potentially benefiting over 100 million users, signed at MyFintech Week 2025 in Kuala Lumpur (August 4-7, 2025). Cyberport led the delegation that facilitated this cross-border partnership between Hong Kong's FinTech ecosystem and ASEAN.
- United Nations Development Programme (UNDP)coreVSure Tech won the UNDP–Generali Insurance Innovation Challenge Fund, receiving US$40,000 and technical assistance. The win positions VSure to leverage UNDP and Generali's global presence to advance financial inclusion and insurance penetration for underserved MSMEs.
- Gamuda LandcoreVSure partnered with Gamuda Land and DOC2HOME to offer Malaysia's first hybrid lifestyle homecare protection and digital wellness ecosystem for homebuyers — including unlimited teleconsultation, medicine delivery, health screenings, and recovery benefits for dengue/zika, hospitalization, or acute illnesses.
- Lumahgo / PicktenantsminorVSure Group signed a cooperation agreement with Lumahgo's Picktenants platform to jointly provide landlord insurance for homeowners — covering loss of rental income due to tenant runaway up to 2 months and damages due to malicious acts. Premiums start from RM199/year.
- Pusat Wakaf MAIWPcoreVSure Group and COFAP partnered with Pusat Wakaf MAIWP to administer a community-funded financial assistance program (CoFAP) targeting approximately 50,000 waqf community members. The Syariah-compliant program provides cash assistance for cancer, death, and COVID-19, funded by voluntary contributions.
- Pro MGA Global SolutionscoreVSure UK was established as an appointed representative of Pro MGA Global Solutions, obtaining its Managing General Agent (MGA) licence to carry out regulated insurance activities in the United Kingdom. Pro MGA provides regulatory oversight and market expertise for VSure's UK market entry.
- McGill & PartnerscoreVSure partnered with McGill & Partners, a leading boutique (re)insurance broker, to increase market penetration in the UK insurance market. McGill & Partners specializes in creating bespoke, game-changing solutions, bringing traditional insurance structures together with VSure's digital platform expertise.
- Gibraltar BSNcoreGibraltar BSN partnered with VSure.life to make digital products available on VSure's platforms — including i-Protect (critical illness from RM7.60/month), i-Care (term life from RM9.75/month), and i-Med (medical card from RM41.85/month). CEO Lee Kok Wah stated the partnership supports Gibraltar BSN's vision to become Malaysia's 'community protection champion.'
- KPJ Healthcare BerhadminorVSure partnered with KPJ Healthcare Berhad to host the 'Fight Against Cancer 2022' Fitness for Charity event — a virtual run and ride event where all proceeds went to the National Cancer Society of Malaysia (NCSM).
- Malaysia Tourism Centre (MaTiC)minorVSure partnered with MaTiC, Lokein, and WannaPay for the Fitness for Charity series at Lepak@MaTiC events in May 2022, promoting health and raising funds for various charity partners including PERTIWI Soup Kitchen, KDSF-NC, and Malaysian Mental Health Association.
- Generali (Generali Malaysia)coreThrough partnership with Generali, VSure SME Pro provides access to the Generali Loss Prevention Framework — a trusted resource to help businesses identify and mitigate risks for long-term resilience. The collaboration ensures SMEs have the right tools and insights to protect their operations. Generali is also a partner in the UNDP Insurance Innovation Challenge won by VSure.
- TFP Solutions BhdcoreTFP Solutions provides expert-led Penetration Testing for VSure SME Pro's CyberPro solution, uncovering system vulnerabilities. TFP also offers affordable digital business tools (OneERP, One-Invoice, One-Wages) accessible to VSure SME Pro customers.
- EmphattacoreEmphatta delivers gamified cybersecurity training and HRD Corp Certified training programs for VSure SME Pro's CyberPro solution, helping SMEs build stronger cyber defenses. Emphatta provides interactive, practical cybersecurity training claimable under HRD Corp.
- Allianz MalaysiacoreVSure distributes Allianz insurance products including motor, motorcycle, travel, home, personal accident, and roadside assistance coverage through its digital platform. VSure Tech Sdn Bhd acts as a registered agent for Allianz products.
- RHB InsurancecoreVSure distributes RHB Insurance products including motor insurance (with Motor Saver option) and Travel Protector Plus through its digital platform.
- FWD TakafulcoreVSure distributes FWD Takaful insurance products through its digital platform, alongside other major Malaysian insurers.
- DOC2US (HEYDOC Health subsidiary)coreDOC2Us provides 24/7 virtual outpatient care integrated into VSure SME Pro's platform, including online GP consultations, e-prescriptions, medication delivery, digital medical certificates, and chronic disease monitoring — accessible via app or web.
- DOC2HOMEcoreDOC2HOME is a subsidiary of DOC2US providing home healthcare and recovery services for Gamuda Land homeowners, integrated into VSure's hybrid wellness ecosystem.
- AFA CommunityminorAFA Community partnered with VSure to embed Flexi-Fit microinsurance in the AFA Superapp — covering sports injuries, equipment loss, theft, and COVID-19 for athletes and sports enthusiasts who register for events or activities on the platform.
- Guard GeniusminorVSure partnered with Guard Genius to provide Smart Guard embedded protection for mobile devices — covering accidental screen cracks for iPhones and Android smartphones (Samsung, Huawei, Xiaomi) with zero hidden costs during repair. Guard Genius is part of the Secondlifeasia group.
- Malaysia Digital Economy Corporation (MDEC)coreMDEC supported VSure's UK expansion and growth plans, including participation in the MDEC x Alibaba Ant Financial 10x1000 Leadership & Innovator Program, MDEC's eBerkat platform, and Southeast Asia Tech Innovators Workshop. MDEC views VSure's expansion as aligned with Malaysia Digital's goals.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
VSure.life competitors and assessment
Company assessmentEmerging players
- ZA Tech: Insurtech focused on embedded insurance infrastructure for digital platforms in Southeast Asia and Greater China — comparable to VSure's embedded/white-label approach via partners like Coded Solution and Gamuda Land.
Direct peers
- Bolttech: Singapore-headquartered global insurtech that connects insurers with distribution partners for embedded and digital protection products — directly comparable as a multi-insurer digital distribution platform operating across Asia.
- Qoala: Indonesia-founded insurtech expanding across Southeast Asia that partners with insurers to distribute microinsurance and embedded products via mobile. Highly comparable to VSure's aggregator and embedded-insurance model across personal and SME lines.
- PolicyStreet: Malaysian-headquartered insurtech offering digital microinsurance and embedded protection products (motor, travel, personal accident) for individuals and SMEs — directly comparable to VSure's on-demand, mobile-first proposition in the same home market.
- Igloo (Igloo Insurance): Singapore-based insurtech operating across Southeast Asia focused on embedded insurance and digital distribution partnerships, similar to VSure's white-label/embedded partnerships and aggregator strategy.
Broad incumbents
- Tune Protect: ASEAN-focused insurer offering travel, motor and personal lines with growing digital distribution. Comparable as a regional incumbent pursuing digital distribution models similar to VSure's partner-carrier approach.
- Prudential Malaysia (PRUDENTIAL BSN): Major Malaysian life and health insurer expanding digital distribution (PRUForce, PRUShop). Competitor for VSure's life, critical illness, and health products, with much greater scale and brand recognition.
- FWD Insurance: Pan-Asian digital-first insurer with significant Malaysia presence (FWD Takaful is a VSure distribution partner). FWD's broader scale and multi-country footprint represent the incumbent benchmark VSure is challenging digitally.
- Etiqa: Malaysian insurance arm of Maybank offering life, health, motor and family takaful products with growing digital channels. A traditional incumbent that VSure competes with in the Malaysian on-demand and embedded insurance space.
Regional players
- Singlife: Singapore-based digital life insurer expanding regionally with a digital-first, simplified-issue proposition similar to VSure's life products (eLife Protector+, i-Care). Comparable on product design and digital UX even though its primary market is Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VSure.life social profiles
Digital presenceVSure.life compliance and trust
Trust signalCompliance1 record
VSure.life financial estimates
Financial estimateRevenue estimate
Valuation estimate
VSure.life leadership team
Management profileNumber of profiles
Profiles11 records
VSure.life subsidiaries and ownership
Company hierarchySubsidiaries1 record
VSure.life funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VSure.life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VSure.life
What does VSure.life do?
VSure.life operates as a full-stack digital insurance platform offering on-demand lifestyle insurance products to individuals (life, health, critical illness, motor, travel, home, sports, personal accident) and SME-focused protection solutions to businesses through VSure SME Pro (employee benefits, business insurance, cybersecurity, and lifestyle rewards). The company acts as a Managing General Agent and digital insurance aggregator, distributing products underwritten by Allianz, RHB Insurance, Gibraltar BSN, FWD Takaful, and Generali via its proprietary mobile app, web platform, and embedded partner channels.
Is VSure.life a public or private company?
VSure.life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VSure.life founded?
VSure.life was founded in 2018. It employs 11 to 50 people.
Where is VSure.life based?
VSure.life is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does VSure.life make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are B2B SaaS / Platform Fees (VSure SME Pro) and microinsurance Transaction Fees.
Who are VSure.life's main competitors?
ZA Tech is listed as an emerging player. Direct peers are Bolttech, Qoala, PolicyStreet and Igloo (Igloo Insurance). Broad incumbents are Tune Protect, Prudential Malaysia (PRUDENTIAL BSN), FWD Insurance and Etiqa. Singlife is listed as a regional player.
Does VSure.life have an API?
Yes. VSURE TECH SDN BHD operates an online marketplace platform enabling users to search, compare, and purchase Insurance Products listed on the Platform via direct data Application Programming Interface (API), including motor insurance products, travel insurance products and other insurance products.
What industry is VSure.life in?
VSure.life's product category is Digital Insurance. Its primary akta.pro industry code is FSAIABAH, Simplified Issue Whole Life / UL Insurance. Its NAICS code is 52411 and its SIC code is 6311.