Motosumo

What Motosumo does

Motosumo is a Denmark-based fitness technology company founded in 2015 (legal entity: Mo2tion Technology Innovation ApS, headquartered in Herlev) that operates an indoor cycling and fitness platform distinguished by its smartphone-based sensor technology. The company's core proprietary technology, Mo2tion, uses built-in smartphone motion sensors (accelerometer, gyroscope, GPS) to generate live fitness metrics — cadence, speed, distance, and calorie burn — on any stationary bike, eliminating the need for specialized connected hardware. The platform delivers more than 300 live and on-demand classes per month across cycling, yoga, Pilates, strength, HIIT, dance, and meditation, taught by a globally distributed instructor team and featuring interactive elements such as leaderboards, races, emojis, and real-time instructor feedback.

Motosumo operates a hybrid go-to-market model with three primary revenue streams. For individual consumers, a freemium model offers one free live class per week, with premium subscriptions priced at $9.99–$19.99 monthly or $99 annually unlocking unlimited live classes and the full on-demand library. For B2B customers, gym packages are tiered by facility size from 20 to 200+ members ($30/month to $2,500/year), with optional add-on Support Packages providing implementation, instructor training, and marketing services. The company also serves fitness instructors with a dedicated toolset for gamification and team displays. Distribution occurs through iOS and Android app stores, direct website sales, dedicated B2B field sales for gyms, and integration partnerships with fitness brands including Schwinn, CoreHealth, VivaGym, Fitness On Demand, and HotelGyms.

The company is privately held with no disclosed institutional funding rounds, and its ownership appears to remain with co-founder and CEO Kresten Juel Jensen. Beyond core fitness offerings, Motosumo operates the recurring Cycle For Change charitable initiative, which has run at least eight cause-based campaigns since 2019 with partners including Water.org, Movember Foundation, Breast Cancer Research Foundation, Mental Health Foundation, TeamSeas, and Save the Children. Reported scale signals include 100,000+ app downloads and global user participation, though specific revenue, headcount, and user-engagement metrics beyond top-line download counts are not disclosed.

Name

Motosumo

Legal name

Mo2tion Technology Innovation ApS

Website

https://motosumo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Motosumo is a Denmark-based fitness technology company that turns any stationary bike into a smart bike using built-in smartphone motion sensors, delivering live and on-demand indoor cycling and fitness classes to individual consumers, gyms, and instructors globally.

Ownership category

akta.pro rank

Product category

Connected Fitness / Indoor Cycling Platform

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

Keywords

• Indoor cycling platform
• Smartphone fitness tracking
• Connected fitness software
• Virtual cycling classes
• Cycling sensor technology

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Premium Subscriptions: Freemium model with premium subscription tiers offering unlimited live cycling classes, full on-demand library access (yoga, strength, HIIT, etc.), ad-free experience, and complete workout history tracking. Monthly and annual billing options available.
2. Gym/Facility Licensing: B2B subscription packages for gyms providing premium access for all members and staff. Packages include implementation support, instructor training, marketing support, and ongoing assistance. Tiered by facility size (20-200+ members) and contract length.
3. Support Packages: Additional professional services including initial training for instructors, implementation support, marketing support for launch, quarterly instructor training, and dedicated phone support for gym staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Motosumo operates a software-based indoor cycling and fitness platform delivered through a freemium mobile app and a B2B gym solution. Its core product uses built-in smartphone motion sensors (accelerometer, gyroscope, GPS) to convert any stationary bike into a connected smart bike, streaming real-time cadence, distance, and calorie metrics during more than 300 live and on-demand classes per month. Revenue is generated primarily from individual Premium subscriptions (monthly and annual) and tiered gym/facility subscription packages, with optional support packages covering training and implementation.

Product overview

Motosumo is a Denmark-based fitness technology company founded in 2015 that offers a complete indoor cycling and fitness platform centered on its free Motosumo App. The core technology, Mo2tion, uniquely uses built-in smartphone motion sensors (accelerometer, gyroscope, GPS) to transform any stationary bike into a connected smart bike, delivering live cadence, distance, and calorie metrics without requiring specialized hardware. The platform is structured around individual Premium subscriptions (Monthly at $9.99/month or Yearly at $99/year) unlocking unlimited live cycling classes, a 300+ class/month on-demand library (yoga, Pilates, strength, HIIT, dance, meditation, and more), full workout history, and an ad-free experience. For gyms and studios, Motosumo offers Gym Packages (Monthly and Yearly tiers) scaled by membership size, plus add-on Support Packages providing implementation, training, and marketing support. The Instructor Solution equips cycling instructors with gamification tools, team displays, and interactive class features. The Cycle For Change initiative extends the platform with recurring charitable campaigns that convert collective cycling into donations for environmental and social causes. The platform integrates with Bluetooth heart rate monitors and power meters, and is compatible with Strava for workout data sharing.

Differentiator

Problem solved

Functional benefit

Brands

• Cycle for Change: A charitable initiative driven by Motosumo that aims to unite people for a common goal of making a positive impact on the world through promoting environmental awareness or advocating for social responsibility.

Products and services

• Motosumo App (Freemium) Freemium indoor cycling app that uses built-in smartphone motion sensors to turn any stationary bike into a connected fitness device, delivering live cadence, distance, and calorie tracking plus access to live and on-demand classes. Free tier includes one weekly live class; users can upgrade to Premium for the full library.
• Motosumo Premium Subscription

Quantifiable outcome

• Over 100,000 app downloads
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered campaign-level and minor.

• Water.orgcampaign-levelStrategic or Co-development Partner · 17 March 2025#TrainForWater campaign supported Water.org, co-founded by Matt Damon and Gary White. For every 80 km cycled during March 17-23, 2025, $1 was donated. Goal: at least $1,500. Final: 128,376 km cycled, $1,500 donated to support clean water access.
• Movember Foundationcampaign-levelStrategic or Co-development Partner · 4 November 2024#TrainForMovember campaign partnered with Movember Foundation for men's health awareness. For every 60 km cycled, $1 was donated. Goal: 150,000 km and $2,500. Partner Fitness On Demand joined as donation partner. Final: $2,366 raised, 142,006 km cycled.
• Human Practice Foundationcampaign-levelStrategic or Co-development Partner · 19 August 2024#TrainForSchools campaign partnered with Human Practice Foundation to support education in Kenya. For every 100 km cycled, $1 was donated. Goal: 150,000 km and $1,500 donation for educational resources including mobile science labs.
• Mental Health Foundationcampaign-levelStrategic or Co-development Partner · 29 April 2024#TrainForBrains campaign partnered with Mental Health Foundation. For every 100 km cycled, $1 was donated to support mental health initiatives. Goal: 150,000 km to raise $1,500. Final result: $1,355 donated.
• Save the Childrencampaign-levelStrategic or Co-development Partner · 5 February 2024#TrainForChildren campaign partnered with Save the Children Denmark's Children's Emergency Fund. For every 100 km cycled, $1 was donated. Goal: 150,000 km and $1,500. Final: 195,805 km cycled, $1,500 donated.
• Breast Cancer Research Foundation (BCRF)campaign-levelStrategic or Co-development Partner · 23 October 2023Motosumo partnered with BCRF for #TrainForPink campaign. For every 150 km cycled during the campaign week, $1 was donated to breast cancer research. Goal was $1,500. Final result: $1,173 donated with 175,956 km cycled.
• TeamSeas (Ocean Conservancy, The Ocean Cleanup)campaign-levelStrategic or Co-development Partner · 8 June 2023Motosumo joined #TeamSeas campaign to fight ocean pollution. For every 3,500 calories collectively burned during the campaign, 1 pound of trash was removed from the ocean. Partners include Ocean Conservancy and The Ocean Cleanup. Campaign burned 5,383,590 calories and removed 1,538 pounds of trash.
• TeamTrees (Arbor Day Foundation)campaign-levelStrategic or Co-development Partner · 13 March 2019Motosumo partnered with TeamTrees initiative for the #TrainForTrees campaign. For every 5,000 calories burned on the platform, a tree was planted through the Arbor Day Foundation. The campaign donated 1,074 trees. The initiative combined fitness activity with environmental impact.
• Fitness On DemandminorGTM or Marketing PartnerFitness On Demand is a partner platform and donation partner for the #TrainForMovember campaign. Integrated with Motosumo ecosystem as shown in partner logos section.
• VivaGymminorGTM or Marketing PartnerPartner gym facility shown in Motosumo's partner ecosystem logos. Represents integration/visibility partnership.
• SpinForLifeminorGTM or Marketing PartnerPartner gym facility shown in Motosumo's partner ecosystem logos. Represents integration/visibility partnership.
• HotelGymsminorChannel Partner/ Reseller/ DistributorHotel gym network partner shown in Motosumo's ecosystem. Provides Motosumo access to hotel fitness centers.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a subscription fitness service with cycling, strength, HIIT, and yoga classes integrated across Apple devices. It competes with Motosumo on multi-modality home fitness content and leverages the iPhone and Apple Watch, but covers many workout types beyond cycling.
• Peloton: Peloton is the category-defining connected fitness platform with a deep cycling catalog, instructor-led live classes, and a massive paid subscriber base. It competes directly with Motosumo on indoor cycling content and live class experience, but does so with proprietary bikes and treadmills and at a much higher price point.
• Les Mills+: Les Mills is a global fitness brand with a streaming workout app featuring cycling (Les Mills Sprint), strength, HIIT, and yoga classes. It is comparable to Motosumo in offering live and on-demand indoor cycling, but with a much broader gym-network footprint and multi-modality library.

Direct peers

• Echelon Fitness: Echelon offers connected fitness bikes and a subscription app with live and on-demand classes at price points below Peloton. It competes directly with Motosumo on affordable indoor cycling, though it sells its own hardware while Motosumo is hardware-agnostic.
• Zwift: Zwift is a virtual indoor cycling and running platform with live and on-demand structured workouts, group rides, and a gamified 3D environment. It is a direct competitor to Motosumo on at-home indoor cycling, but requires a smart trainer or power meter whereas Motosumo uses only a smartphone.
• iFit: iFit powers interactive treadmill, bike, and elliptical workouts across NordicTrack and ProForm hardware with a global instructor roster. It is a direct competitor to Motosumo's live and on-demand indoor cycling offering, though anchored to iFit-owned hardware.
• Wahoo SYSTM (formerly The Sufferfest): Wahoo SYSTM is an indoor cycling training app with structured workouts, video, and 3D routes aimed at serious cyclists. It is comparable to Motosumo in targeting indoor cyclists with a subscription app, but pairs with Wahoo smart trainers and power meters.
• Rouvy: Rouvy is an indoor cycling app that combines real video routes with augmented reality and structured training plans. It is a direct competitor to Motosumo on at-home virtual cycling, with comparable pricing tiers and trainer connectivity.

Regional players

• Stages Indoor Cycling: Stages Indoor Cycling provides commercial-grade studio bikes and a streaming class platform for health clubs. It is comparable to Motosumo's gym solution in serving fitness facilities with cycling content, but bundles its own hardware.

Others

• Strava: Strava is the dominant social fitness platform for cyclists and runners, with route tracking, segments, and a paid subscription tier. Motosumo already integrates with Strava for workout sharing, making Strava an adjacent ecosystem participant rather than a direct cycling-class competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motosumoapp
• Xx.com/motosumoapp
• LinkedInlinkedin.com/company/motosumo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motosumo