What Retainer Club does

Retainer Club is a Scottsdale, Arizona-based direct-to-consumer subscription service that delivers custom clear Essix-style retainers to patients who have completed orthodontic treatment. Customers select between three annual tiers — Silver ($99, one set), Gold ($179, two sets), and Platinum Plus ($299, four sets) — through the Smile Care Plan membership, with free home delivery and a 15-Day Perfect Fit Guarantee. Because retainers must conform to a patient's dentition, the company operates a B2B2C model in which partner orthodontic offices capture 3D digital scans that are then routed into Retainer Club's laboratory via integrations with iTero and EasyRx (with .stl uploads via Dropbox for other scanners); the scans are stored in the customer account to enable seamless reordering without repeat office visits.

The business monetizes two segments simultaneously. On the consumer side, recurring subscription revenue is generated through the Smile Care Plan tiers, with upgrade paths that lower per-unit pricing. On the partner side, orthodontic practices gain a touchless fulfillment channel that frees chair time and generates referral flow back to the practice; the company claims partner practices realize $100,000+ in revenue through the platform. Distribution is primarily digital — retainerclub.com, Instagram, Facebook, a Doctor Locator tool, and an industry podcast co-hosted by the founder — supplemented by the November 2025 announcement of FSA/HSA card acceptance. Marketing operations rely on MailChimp, Google Analytics, and AdRoll.

Founded in 2018 by practicing orthodontist Dr. Blair Feldman (Co-founder and President) and Craig Weiss (Co-founder and CEO), the company has raised $1M from Will Ventures in May 2020, reports 1–10 employees, and serves roughly 1,000–1,500 patients across the continental United States and Hawaii. Retainer Club also operates a sister sub-brand, Mouthguard Club, which extends the same 3D-scan and partner-office infrastructure into custom mouthguards.

Name

Retainer Club

Legal name

Retainer Club, Inc.

Website

https://retainerclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Retainer Club is a Scottsdale, Arizona-based subscription service that delivers custom clear Essix-style retainers to post-orthodontic patients via a B2B2C model, using partner orthodontic offices to capture 3D scans and shipping finished retainers directly to consumers under a tiered annual membership.

Ownership category

akta.pro rank

Product category

Orthodontic Retainer Replacement Services

NAICS

Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Retainers & Post-Treatment Orthodontic Maintenance (HLABABAK)

akta.pro secondary industries

Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Clear Aligner Orthodontics (HLABABAD), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Retainer replacement subscription
• Orthodontic retainer services
• 3D printed dental retainers
• Post-orthodontic care
• Direct-to-consumer dental

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. Subscription Plans - Retainer Replacement: Recurring annual subscription plans providing regular retainer replacements delivered to members' homes. Plans range from Silver (1 set/year) to Platinum Plus (4 sets/year). Customers can upgrade their plan tier to access lower per-set pricing.
2. SMS Messaging Program: A2P text messaging program delivering updates, promotions, appointment confirmations, and service notifications to opted-in customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Retainer Club operates a direct-to-consumer subscription service that ships custom clear Essix-style retainers to individuals who have completed orthodontic treatment. Customers join the Smile Care Plan™, which stores their dental 3D scans, and receive scheduled retainer replacements delivered to their home. A network of partner orthodontic offices provides the initial 3D scans, with patients located through an online Doctor Locator tool.

Product overview

Retainer Club is a post-orthodontic treatment retainer replacement subscription service that operates as a B2B2C model connecting orthodontic practices with their patients. The core offering consists of clear Essix-style retainers delivered via the Smile Care Plan™ subscription program with three tiers: Silver (1 set/year at $99), Gold (2 sets/year at $179), and Platinum Plus (4 sets/year at $299). The company provides a white-label RC2 Platform for orthodontist partners to manage subscriptions, orders, and 3D scans. The sister brand Mouthguard Club extends the portfolio to custom mouthguards. Key differentiators include 15-Day Perfect Fit Guarantee, scanner-agnostic 3D technology (integrating with iTero, EasyRx, and other platforms), and home delivery fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Retainer Club — Smile Care Plan™ Direct-to-consumer annual subscription membership delivering custom clear Essix-style retainers to post-orthodontic patients on a recurring schedule. Plans available in Silver ($99, 1 set/yr), Gold ($179, 2 sets/yr) and Platinum Plus ($299, 4 sets/yr) tiers. Members receive free home delivery, a 15-Day Perfect Fit Guarantee, and stored 3D dental scans enabling reordering without additional visits.
• Retainer Club RC2 Partner Platform Technology platform for orthodontic partner offices that enables patient subscription management, order processing, touchless fulfillment, and integrated marketing tools. Accessible to partner practices via the partners.retainerclub.com portal and supported by iTero and EasyRx scanner integrations.
• Mouthguard Club Sister brand under common ownership providing personalized custom-fit mouthguards (athletic mouthguards) fully customizable with team logos, using the same partner orthodontic scanning network as Retainer Club to drive new patient referrals.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Smiles Change LivesminorStrategic or Co-development PartnerRetainer Club partners with Smiles Change Lives to provide free clear Essix-style retainers to qualifying SCL patients. Orthodontists participating in the SCL program can help their SCL patients receive complimentary retainer replacement services.
• iTero ScannercoreTechnology or IntegrationRetainer Club is a registered lab for iTero scanners. Orthodontists can submit 3D scans directly through their iTero machines by adding Retainer Club to their scanner setup.
• EasyRxcoreTechnology or IntegrationRetainer Club is a registered lab on the EasyRx portal, allowing partner orthodontic offices to send scans through the EasyRx software platform.
• Orthodontist Partner OfficescoreChannel Partner/ Reseller/ DistributorA network of orthodontic practices across the continental US that provide 3D scanning services for Retainer Club customers. These offices enable the core service delivery by capturing patient dental impressions.
• Mouthguard ClubminorStrategic or Co-development PartnerRelated company also founded by the Retainer Club team. Mouthguard Club provides personalized custom mouthguards and shares marketing synergy with Retainer Club as both services drive new patients and referrals to partner orthodontic offices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SportingSmiles: SportingSmiles sells direct-to-consumer Essix-style retainers and night guards using at-home impression kits. It is the closest analog to Retainer Club's core product, differing mainly in using impression kits vs. partner orthodontic office 3D scans.
• Chomper Labs: Chomper Labs sells custom-fit retainers and night guards direct to consumers, competing head-on with Retainer Club in the at-home replacement retainer category.

Broad incumbents

• SmileDirectClub: Once the dominant DTC clear-aligner subscription brand, SmileDirectClub pioneered the direct-to-consumer dental appliance model that Retainer Club operates in. Comparable as a subscription DTC dental brand, even though it has since wound down operations.
• ClearCorrect (Straumann): ClearCorrect is a clear-aligner system from Straumann sold through orthodontist and dental offices. As a clear-aligner incumbent with established orthodontic-channel relationships, it shares both the patient population and the partner-practice go-to-market with Retainer Club.
• Byte: Byte (acquired by Dentsply Sirona) sold DTC clear aligners through an online subscription model. Its at-home impression kit and remote-treatment experience overlaps directly with the convenience positioning Retainer Club uses for post-treatment retention.
• Candid: Candid sells clear aligners through a hybrid DTC + partner-orthodontist network, similar in channel structure to Retainer Club's partner-scan approach. Its patient base of completed-treatment candidates is a directly overlapping retention market.

Emerging players

• NewSmile: NewSmile is a DTC clear aligner brand that also markets post-treatment retainers, putting it in direct competition with Retainer Club for the post-orthodontic retention subscription.
• ALIGNERCO: ALIGNERCO is a direct-to-consumer clear aligner brand with subscription-like treatment plans and at-home impression kits. It targets a similar price-sensitive, convenience-oriented consumer as Retainer Club's Smile Care Plan.
• Dandy: Dandy is a digital dental lab platform serving orthodontic and dental practices with same-day restorative and appliance fabrication. It overlaps with Retainer Club as a B2B dental lab/digital manufacturing partner to orthodontic offices.

Others

• iTero (Align Technology): iTero, the intraoral scanner division of Align Technology, is a technology partner to Retainer Club and the dominant scanner used in orthodontic offices. It is comparable as the upstream data-capture layer on which Retainer Club's scan-based workflow depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/retainerclub
• Facebookfacebook.com/retainerclub
• Instagraminstagram.com/retainerclub
• LinkedInlinkedin.com/company/retainerclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retainer Club