HuddleUp
- Company typePrivate
- Founded2021
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
HuddleUp firmographics
Firmographics- Name
- HuddleUp
- Legal name
- PeopleMint AI Pvt. Ltd.
- Website
- https://huddleup.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HuddleUp industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where HuddleUp is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
HuddleUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Pro Plan: Per-user monthly subscription at $3/active user with $100/month minimum billing. Includes all core features: automated pulse check-ins, team dashboards, burnout analytics, peer recognition, 360 feedback, 1-on-1s, custom surveys, manager learnings, and automated nudges.
- Enterprise Custom Pricing: Custom pricing tier for organizations with 250+ members, including enterprise features and dedicated support. Accessed via sales team/demo booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Pro Plan at $3/active user/month with $100/month minimum |
| Subscription | Multi-year contract | Enterprise Plan with custom pricing for 250+ members |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HuddleUp product offering
Product offeringCore offering
HuddleUp is a SaaS continuous employee feedback and engagement platform that delivers 60-second weekly conversational pulse check-ins, AI-driven attrition prediction with red-zone analytics, peer recognition (Kudos), 1-on-1 meeting management, 360 feedback, custom surveys, watercooler chats, and an employee helpdesk. The platform operates as a Slack-native application with additional integrations for Microsoft Teams, O365, WhatsApp, and Google Workspace, targeting HR leaders and managers in hybrid and remote work environments.
Product overview
HuddleUp is a unified Continuous Employee Feedback & Engagement Platform offered as a comprehensive SaaS product by PeopleMint AI Pvt. Ltd. The platform provides an integrated suite of modules including Pulse Check-Ins (conversational AI-driven surveys), Retention Analytics (predictive attrition modeling), 1-on-1 Meetings (with Google Calendar integration), Anytime 360 Feedback, Kudos (peer recognition with gamified donuts currency), Watercooler Chats, Custom Surveys, and Employee Helpdesk. These core modules are bundled into solution packages targeting Talent Retention, Manager Effectiveness, Peer-to-Peer Recognition, and Remote/Hybrid Teamwork. The platform operates primarily as a Slack-first application with additional integrations for Microsoft Teams, O365, WhatsApp, and Google Workspace, delivering a 30-day free trial and per-user Pro pricing at $3/month with Enterprise options.
Differentiator
Problem solved
Functional benefit
Products and services
- Pulse Check-Ins 60-second weekly conversational check-ins delivered via AI chatbot to surface real-time team feedback and sentiment, achieving a 92% response rate. Designed for HR leaders and managers at hybrid/remote organizations.
- Retention Analytics Predictive analytics dashboard with heatmaps, red zone alerts, and attrition prediction that identifies flight risks and burnout signals using a behavioral-science-based algorithm. Built for HR and People teams managing retention.
- 1-on-1 Meetings Manager-employee meeting tool with shared agendas, action items, Google Calendar integration, and templates for running structured one-on-one conversations. Targets people managers.
- Anytime 360 Feedback Continuous feedback system that lets employees request and share structured, competency-based feedback from peers, with analytics on strengths and improvement areas. Used by managers and employees.
- Kudos (Peer-to-Peer Recognition) Gamified peer-recognition feature using a virtual 'donuts' currency, value tagging, leaderboards, and custom rewards to drive appreciation across teams. Targets culture and engagement use cases.
- Watercooler Chats
Quantifiable outcome
- 71% top talent retained
- +4 more outcomes
Companies that use HuddleUp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HuddleUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
HuddleUp partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
HuddleUp competitors and assessment
Company assessmentDirect peers
- Lattice: Performance management and employee engagement platform offering continuous feedback, 1-on-1s, engagement surveys, and goal/OKR tracking. Overlaps heavily with HuddleUp's 1-on-1s, 360 feedback, and pulse check-in modules, and serves a similar HR leader persona.
- Culture Amp: A leading employee engagement and feedback platform serving mid-market and enterprise customers globally. Culture Amp directly competes with HuddleUp in pulse surveys, engagement analytics, and manager/people insights, but at significantly larger scale and with deeper enterprise footprint.
- 15Five: Continuous performance management and employee engagement platform with pulse surveys, 1-on-1s, and recognition features. Closely mirrors HuddleUp's all-in-one EX positioning and target buyer (HR leaders, managers) in mid-market companies.
Broad incumbents
- Officevibe (by Workday): Pulse survey and engagement tool now owned by Workday, embedded into Workday's broader HCM suite. Directly competes on the pulse/engagement front but benefits from Workday's enterprise distribution and bundled pricing — a key incumbent threat to HuddleUp.
- Peakon (by Workday): Employee engagement platform using real-time pulse surveys and predictive analytics, acquired by Workday. Competes directly with HuddleUp's Retention Analytics and pulse check-in modules, with the advantage of Workday-native integration and enterprise reach.
- Microsoft Viva Glint: Enterprise employee engagement and feedback platform embedded within the Microsoft Viva suite (itself part of Teams/M365). Represents the largest structural threat to HuddleUp given bundled distribution and native Teams integration — HuddleUp's secondary channel.
Regional players
- Keka: India-based HR and payroll platform with growing employee engagement and feedback modules. Directly comparable to HuddleUp in the Indian mid-market, with stronger payroll/HRMS footprint but less predictive/AI-driven engagement depth.
- Zimyo: India-focused HR, payroll, and employee engagement platform. Overlaps with HuddleUp in employee feedback and engagement for Indian SMBs/mid-market, but with a stronger payroll-anchored GTM.
Emerging players
- Leapsome: Modular people enablement platform covering engagement surveys, performance reviews, 1-on-1s, and OKRs. Targets the same mid-market HR leader segment as HuddleUp with a comparable bundled-EX positioning, and is at a similar early-growth stage.
- PerformYard: Lightweight performance management and employee feedback platform serving mid-market customers. Competes with HuddleUp on continuous feedback, 360 reviews, and 1-on-1s, though less focused on predictive attrition analytics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HuddleUp social profiles
Digital presenceHuddleUp compliance and trust
Trust signalCompliance2 records
HuddleUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
HuddleUp leadership team
Management profileNumber of profiles
Profiles1 record
HuddleUp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HuddleUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HuddleUp
What does HuddleUp do?
HuddleUp is a SaaS continuous employee feedback and engagement platform that delivers 60-second weekly conversational pulse check-ins, AI-driven attrition prediction with red-zone analytics, peer recognition (Kudos), 1-on-1 meeting management, 360 feedback, custom surveys, watercooler chats, and an employee helpdesk. The platform operates as a Slack-native application with additional integrations for Microsoft Teams, O365, WhatsApp, and Google Workspace, targeting HR leaders and managers in hybrid and remote work environments.
Is HuddleUp a public or private company?
HuddleUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was HuddleUp founded?
HuddleUp was founded in 2021. It employs 1 to 10 people.
Where is HuddleUp based?
HuddleUp is headquartered in Bangalore, India, in the Asia region.
How does HuddleUp make money?
Two revenue lines are on record. SaaS Subscription - Pro Plan is the primary driver. The others are enterprise Custom Pricing.
Who are HuddleUp's main competitors?
Direct peers on record are Lattice, Culture Amp and 15Five. Broad incumbents are Officevibe (by Workday), Peakon (by Workday) and Microsoft Viva Glint. Regional players are Keka and Zimyo. Emerging players are Leapsome and PerformYard.
Does HuddleUp have an API?
No public API is recorded for HuddleUp.
What industry is HuddleUp in?
HuddleUp's product category is Employee Engagement Software. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 51821 and its SIC code is 7372.