Name

GoSite

Legal name

GoSite, Inc.

Website

https://gosite.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: GoSite operates as a subscription-based SaaS platform providing an all-in-one business management app for local service businesses. Pricing is not publicly disclosed; quote-based subscription model. Terms of Service indicate fees are quoted in USD, based on services purchased regardless of usage, with non-cancelable payment obligations and non-refundable fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GoSite provides an all-in-one cloud-based SaaS platform that helps U.S. local service businesses get found online, convert leads, manage customer relationships, schedule jobs, process payments, and run their back office from a single mobile-friendly app. Its integrated modules include a done-for-you website builder, business directory placement across 75+ platforms, online review management, unified messaging, a CRM contact hub, online booking, Stripe-powered payments, and QuickBooks-synced invoicing, with subscription-based recurring pricing.

Product overview

GoSite is an all-in-one digital platform designed for local service businesses, consisting of a unified mobile app and web-based products. The core product portfolio includes eight integrated modules: Sites (website builder), Placement (directory management), Reviews (reputation management), Messenger (unified messaging), Contact Hub (CRM), Online Booking (scheduling), Payments (payment processing), and Invoices (billing). Additional offerings include Estimates, Engagement (email marketing), and Multi-Location Account management. The platform is positioned as a complete solution for home service professionals, combining online presence management with operational tools. Industries served include HVAC, electrical, plumbing, landscaping, cleaning, locksmith, moving, auto detailing, handyman, and home inspection services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sites Done-for-you website builder for local service businesses that creates professional websites matching the business's branding, loads fast on all devices, and includes built-in SEO optimization. Designed for non-technical owners who want an affordable, professionally built site without doing the work themselves.
• Placement
• Reviews
• Messenger
• Contact Hub
• Online Booking
• Payments
• Invoices
• GoSite Mobile App

Quantifiable outcome

• 75% more website visits and 80% more phone calls from getting listed across all major online directories
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• ThumbtackcoreGTM or Marketing PartnerThumbtack is an integration partner and marketplace for service professionals. GoSite integrates with Thumbtack to help businesses expand their customer reach and capture leads from the Thumbtack platform. This partnership extends GoSite's GTM reach to customers actively seeking local service providers on Thumbtack.
• QuickBookscoreTechnology or IntegrationQuickBooks integration allows GoSite users to sync invoices and payments directly with their QuickBooks Online accounting software. This eliminates double data entry and provides seamless accounting management for small business owners using GoSite's billing features.
• StripecoreTechnology or IntegrationStripe is GoSite's primary payment processor for accepting credit card and debit card payments. GoSite leverages Stripe's payment infrastructure to enable secure payment processing, mobile payments, and contactless payment options for service businesses.
• Google (Google Business Profile)coreTechnology or IntegrationGoSite integrates with Google Business Profile for business listing management and sync. Features include directory listing across Google's ecosystem, placement management, and Google My Business profile management. Google's terms of service apply to this integration.
• FacebookcoreTechnology or IntegrationGoSite integrates with Facebook for business messaging and review generation. Features include Facebook Messenger integration, Facebook review requests, and social media messaging consolidation. Facebook's terms of service apply to this integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ServiceTitan: ServiceTitan is a field-service-management platform serving HVAC, plumbing, electrical, and other home service trades. It is the dominant category leader in the exact same vertical GoSite targets, but at substantially larger scale and with deeper FSM functionality.
• Housecall Pro: Housecall Pro provides an all-in-one SaaS platform for home service professionals covering scheduling, dispatching, invoicing, payments, and customer management. It is a direct competitor with a similar SMB-focused product strategy and self-serve GTM motion.
• Jobber: Jobber offers field service software for home service businesses including HVAC, plumbing, landscaping, and cleaning. It is a direct competitor with comparable scheduling, invoicing, CRM, and customer communication features aimed at small service operators.
• Workiz: Workiz is a field service management platform built for home service businesses such as HVAC, plumbing, electrical, and appliance repair. It competes head-to-head with GoSite in the same vertical with similar SMB-focused features.
• HoneyBook: HoneyBook is a vertical SaaS platform for service-based small businesses (photographers, event planners, designers, contractors) covering proposals, contracts, invoicing, and payments. It targets the same underserved SMB service-business segment with a similar all-in-one value proposition.
• Womply: Womply is an SMB software platform offering reputation management, marketing, and online presence tools for local businesses. It overlaps with GoSite's reviews, directory placement, and SMB marketing value propositions for similar customer profiles.
• FieldEdge: FieldEdge (formerly dESCO) provides field service management software for HVAC, plumbing, electrical, and other contractors. It is a direct competitor in the same vertical with comparable operational modules including scheduling, dispatching, and invoicing.

Broad incumbents

• Thryv: Thryv (formerly Yodle/dexmedia) is an SMB software and marketing platform offering websites, listings, reviews, and CRM tools. It serves a broader SMB base beyond just home services, overlapping with GoSite's directory placement, reviews, and contact management modules.
• ServiceMax: ServiceMax is a field service management platform focused on asset-intensive and complex service operations. While targeting larger enterprise customers, it competes in the broader FSM category and represents a potential consolidation or down-market threat to GoSite.
• Salesforce Field Service: Salesforce Field Service is the FSM offering within the Salesforce ecosystem targeting enterprise service organizations. It represents a broader incumbent that could expand down-market and compete for larger service-trade accounts in GoSite's TAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gosite
• Xx.com/gositeinc
• Facebookfacebook.com/gositeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoSite