Health Integrator

What Health Integrator does

Health Integrator AB is a Stockholm-based, founder-led digital preventive health company operating since 2017. It runs a web application that combines (i) a clinically validated health screening methodology developed with Karolinska Institutet, (ii) one-on-one health coaching with behavioral-change specialists focused on type-2 diabetes and other lifestyle-related disease risk reduction, (iii) a personal health profile tracking metrics such as HbA1c, weight, and waist circumference, and (iv) an integrated marketplace with over 100 partner suppliers offering fitness, nutrition, mental health, and wellness products accessible through Sweden's friskvårdsbidrag benefit portals (Benify, Epassi, Wellnet, Benfits).

The company serves four primary customer segments: at-risk individuals via direct-to-consumer registration, Swedish employers seeking preventive occupational health services, insurance carriers via what the company describes as Sweden's first dedicated friskförsäkring complement, and regional governments (notably Region Stockholm) operating population-scale diabetes prevention programs. B2B and B2G sales are conducted directly by the founding team, with B2C onboarding delivered through a self-serve web platform authenticated via BankID.

Health Integrator generates revenue from a mix of recurring subscription contracts for employer and government programs, per-session fees for individual coaching, and transaction-based marketplace revenue from partner resales. Notably, the company has pioneered a health bond (hälsoobligation) financing model with SEB and Skandia in which repayment is tied to the success of regional health interventions. The platform is built on consumer-grade web technology without native iOS or Android apps, and the company is GDPR-registered, privately held, and has raised approximately $3.1M cumulatively across disclosed rounds.

Name

Health Integrator

Legal name

Health Integrator AB

Website

https://healthintegrator.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Integrator is a Stockholm-based digital preventive health platform that combines clinically validated screening, health coaching, an integrated marketplace, and friskvårdsbidrag payment access. It serves at-risk individuals, Swedish employers, regional governments (notably Region Stockholm), and insurance carriers.

Ownership category

akta.pro rank

Product category

Preventive Digital Health Services

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Preventive health services
• Digital health platform
• Health coaching services
• Occupational health programs
• Health marketplace aggregation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Health Coaching Services (B2B/B2C): Subscription or per-session payments for health coaching sessions with behavioral change experts. Employers pay for employee coaching; employers only pay for utilized sessions. Sessions include initial 50-minute consultation followed by follow-up sessions of varying frequency.
2. Marketplace Transaction Revenue: Integrated marketplace where users purchase health products and services from 100+ partners. Company acts primarily as reseller of products and services on the marketplace. Better prices offered compared to standard retail through partner network.
3. Corporate Preventive Health Programs: B2B contracts with employers for preventive occupational health services including employee screening, health coaching, and outcome measurements. Measurable risk reduction of illness.
4. Insurance Complement Products: Complementary health services for existing insurance solutions, or holistic solutions for individuals and businesses, targeting insurance companies (friskförsäkring - health insurance).
5. Regional Government Health Programs: Public health programs funded by regional government (e.g., Region Stockholm diabetes prevention program). Health bond (hälsoobligation) financing model where repayment is tied to program success.
6. Friskvårdsbidrag Integration: Integration with Swedish friskvårdsbidrag (exercise/wellness benefit) through portals: Benify, Epassi, Wellnet, and Benfits. Users can purchase coaching sessions using their employer-provided wellness benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Health Integrator operates a digital preventive health platform combining one-on-one health coaching with behavior-change specialists, an individual health profile with outcome tracking, and an integrated marketplace of 100+ partner health products and services. The platform is delivered as a web application with BankID authentication and is offered to individual consumers, employers (occupational health), insurance companies, and regional governments for chronic disease prevention (notably type 2 diabetes).

Product overview

Health Integrator is a digital preventive health platform organized as a web-based core product with multiple integrated sub-products and add-on modules. The core Health Integrator Platform combines four sub-products: a Health Status Assessment (health questionnaires and blood tests for screening), Health Coaching (digital one-on-one sessions with behavior-change specialists), the Marketplace (an integrated marketplace with over 100 partner suppliers for health products and services), and an Individual Health Profile (personalized goal-setting and progress tracking). Three additional add-on modules extend the platform for B2B and B2G segments: Preventive Corporate Health Services for employers, Regional Health Programs for public healthcare regions (featuring a health bond financing model), and a Health Insurance Complement for insurance companies. The company targets individuals at risk of chronic diseases, employers, regions, and insurance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Integrator Platform A digital preventive health platform combining health coaching with behavior-change specialists, an integrated marketplace of 100+ partner health products and services, and an individual health profile with outcome tracking, delivered as a web application for at-risk individuals, employers, insurance companies, and regional governments.
• Health Status Assessment An initial screening step in the Health Integrator program where users complete validated health questionnaires and provide a blood sample for comprehensive health status mapping; results generate insights used by the user and their assigned coach as the starting point for goal-setting.
• Health Coaching One-on-one digital sessions with a health coach specializing in behavioral change; users set personalized goal plans tailored to their needs and track progress via their personal health profile, with follow-up sessions purchased separately or via friskvårdsbidrag portals.
• Marketplace (Marknadsplatsen) An integrated marketplace within the Health Integrator platform featuring over 100 partner suppliers offering health-promoting products and services at preferential prices; users can purchase directly and coaches guide users toward choices aligned with their goals, with friskvårdsbidrag accepted.
• Individual Health Profile A personal health profile within the platform that allows users to log goals, report weekly progress, and track health metrics (weight, waist circumference, HbA1c blood sugar, etc.) over time, with data visualization and outcome measurements shared between the user and their health coach.
• Preventive Corporate Health Services Tailored preventive health services for Swedish employers, including validated screening of employees via health questionnaires and blood tests, health coaching for behavioral change, and semi-annual outcome measurements aggregated at the employer group level; employers pay only for utilized coaching sessions.
• Regional Health Programs Preventive health programs for Swedish regional public healthcare authorities combining personalized health coaching with tailored services; includes a financing solution via health bonds (hälsoobligation) where repayment and interest are linked to the success of the preventive intervention.
• Health Insurance Complement (Friskförsäkring) Sweden's first friskförsäkring (preventive health insurance) product providing preventive health services that complement existing insurance solutions for insurance-company customers, with focus on measurable risk reduction for metabolic diseases and integrated into Health Integrator's coaching and marketplace.

Quantifiable outcome

• 54% of participants have left the risk zone for type 2 diabetes after 24 months in the program
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Karolinska Institutet (KI)coreStrategic or Co-development PartnerClinical validation partner. Method developed in collaboration with Karolinska Institutet and clinically validated in a three-month evidence-based study. This validation forms the scientific foundation of Health Integrator's preventive health approach.
• Region StockholmflagshipStrategic or Co-development PartnerRegional government partnership for diabetes type 2 prevention program. Approximately 50% of participants no longer in risk zone after 1.5 years. Health contract (Hälsokontraktet) signed. Health obligation financing model in place.
• BenifycoreChannel Partner/ Reseller/ DistributorFriskvårdsbidrag (exercise/wellness benefit) portal integration. Users can purchase coaching sessions using employer-provided wellness benefits through Benify platform.
• EpassicoreChannel Partner/ Reseller/ DistributorFriskvårdsbidrag (exercise/wellness benefit) portal integration. Users can purchase coaching sessions using employer-provided wellness benefits through Epassi platform.
• WellnetcoreChannel Partner/ Reseller/ DistributorFriskvårdsbidrag (exercise/wellness benefit) portal integration. Users can purchase coaching sessions using employer-provided wellness benefits through Wellnet platform.
• 100+ Marketplace PartnerscoreOthersOver 100 collaboration partners on the integrated marketplace offering health products and services for sustainable lifestyle changes. Partners include: Capio, Friskis & Svettis, Wellobe, Yogobe, Apohem, Actic, MedFit, Joint Academy, Polar Electro, Mindler, EatIt, and many more covering fitness, nutrition, mental health, sleep, and wellness categories.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediCheck: Swedish digital health screening provider enabling individuals to order blood tests and health checks online, similar to Health Integrator's web-based Health Status Assessment offering. Comparable business model around preventive screening combined with coaching referrals in the same Swedish market.
• Omada Health: US-based digital chronic disease prevention program combining validated screening, personal coaching, and behavior change for type 2 diabetes and cardiovascular disease. Highly comparable to Health Integrator's outcome-validated prevention platform serving employers and payers.
• Wellable: Corporate wellness technology platform offering employee wellbeing programs including health coaching, screenings, and wellness challenges. Comparable B2B employer GTM model and integrated platform approach to preventive health services.
• Firstbeat: Finnish heart rate variability analytics and corporate wellness provider combining physiological data with coaching to drive behavior change. Comparable wellness-tech approach targeting corporate and consumer preventive health segments in the Nordics.

Broad incumbents

• Virgin Pulse / Personify Health: Large global corporate wellness and employee wellbeing platform serving thousands of employers with screening, coaching, and engagement tools. Established incumbent in the same preventive health and employer wellness category that Health Integrator targets.
• Limeade: Employee experience and wellbeing platform with strong employer market presence, offering health programs and engagement tools. Comparable in employer wellness focus but operates at much larger scale with broader feature set.
• Livongo (Teladoc Health): Chronic condition management platform (now part of Teladoc Health) offering digital coaching, connected devices, and behavior change programs for diabetes, hypertension, and other chronic conditions. Direct functional comparison to Health Integrator's chronic disease prevention approach at much larger scale.

Emerging players

• Welltory: Stress, energy, and recovery tracking platform integrating wearable data with personalized wellness recommendations. Comparable in Nordic/European wellness tech space with preventive focus on stress and lifestyle metrics similar to Health Integrator's coaching areas.

Regional players

• Doktor.se (Min Doktor): Swedish digital healthcare provider offering telehealth consultations and primary care. Same Swedish market and overlap with Health Integrator's preventive health focus, though more acute-care oriented than preventive coaching.
• Doktor24: Nordic digital health and telehealth provider offering online doctor consultations and chronic care management. Operates in adjacent primary care/telehealth space with regional Nordic overlap to Health Integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthintegrator
• LinkedInlinkedin.com/company/healthintegrator
• Instagraminstagram.com/healthintegrator

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Integrator