What 37xDubai does

37xDubai is a Web3-focused physical venue operating in Dubai International Financial Centre that combines an NFT art gallery, customizable event space, and members club. Founded in 2022 and backed by Morningstar Ventures with $5 million in corporate funding (December 2022), the venue spans 5,737 sqft of indoor space plus a 2,224 sqft outdoor terrace overlooking the Burj Khalifa within the Burj Daman Tower. It serves as the official headquarters of Morningstar Ventures and a community hub for Web3 founders, builders, and investors, hosting bi-weekly meetups, workshops, panel discussions, and exclusive events.

The company's core product is its event venue, which it rents to Web3 firms (Binance, Hashed, CoinMarketCap, Bybit, Gunzilla Games, Xion, MultiversX, Axelar, Chainflip, The Open Network, Gate.io, DWF Labs, Cypher Capital, Ghaf Capital Partners, Crypto Oasis, Bitget) and to traditional luxury and retail brands (Audemars Piguet, Cartier, Ahmed Seddiqi & Sons, Sephora). It co-hosts an annual Token2049 Events Series during Token2049 Dubai and operates a network membership with a Telegram community. Revenue is generated through one-time venue rental and event hosting fees; pricing is not publicly disclosed and quotes are provided on request.

The go-to-market motion is event-driven and community-led. Distribution relies on the physical venue, bi-weekly programming, partner co-hosting with portfolio companies, and Instagram-driven brand visibility. Related Morningstar Ventures subsidiaries include msv.studio (marketing consulting) and msv.gg (gaming guild), forming a broader Web3 services and ecosystem umbrella around the 37xDubai venue.

Name

37xDubai

Legal name

37xDubai

Website

https://37xdubai.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

37xDubai operates a Web3-focused digital art gallery and event venue in Dubai's DIFC, serving as Morningstar Ventures' headquarters and hosting meetups, workshops, and networking events for Web3 founders, builders, and investors.

Ownership category

akta.pro rank

Product category

Event Venue and Art Gallery Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

akta.pro secondary industry

NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)

Keywords

• Web3 event venue
• Digital art gallery
• NFT exhibition space
• Event hosting services
• Web3 community hub

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Morningstar Ventures Funding: Primary funding received from Morningstar Ventures to develop the gallery space and operations.
2. Venue Rental and Event Hosting: Revenue generated from hosting third-party events, meetups, private dinners, workshops, and networking events at the venue.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

37xDubai operates a 5,737 sqft indoor NFT art gallery plus a 2,224 sqft outdoor terrace in Dubai's DIFC district, functioning as a customizable event venue for the Web3 ecosystem. It hosts bi-weekly community meetups, private dinners, workshops, panel discussions, and an annual Web3 Event Series (including Token2049), serving Web3 founders, builders, investors, and forward-thinking brands exploring digital art and NFTs.

Product overview

37xDubai operates as a unified portfolio of Web3-focused offerings anchored by its flagship NFT art gallery in Dubai's DIFC district. The core product is the 37xDubai gallery venue (5,737 sqft indoor plus 2,224 sqft outdoor terrace), which serves as Morningstar Ventures' headquarters and hosts the Token2049 Events Series. Related subsidiaries include msv.studio (marketing consulting) and msv.gg (gaming guild), all forming an integrated Web3 ecosystem for workshops, networking, and digital art experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 37x Network: Web3 community network connecting builders, founders, and investors in Dubai
• Token2049 Events Series
• 37x Events

Products and services

• 37xDubai Gallery and Venue An NFT art gallery and customizable event venue in Dubai's DIFC that hosts bi-weekly meetups, exclusive brand events, private dinners, workshops, and networking evenings for the Web3 ecosystem. Functions as the headquarters of Morningstar Ventures.
• Token2049 Events Series Annual week-long Web3 event series hosted by 37xDubai and Morningstar Ventures during Token2049 Dubai, bringing together hundreds of Web3 experts, founders, and portfolio companies for panels, networking, and collaboration.

Quantifiable outcome

• 5000+ event attendees hosted
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Token2049coreGTM or Marketing Partner37x and Morningstar Ventures host an annual Event Series during Token2049 Dubai, with a week full of events bringing together hundreds of Web3 experts and founders.
• HashedcoreGTM or Marketing PartnerEarly-stage venture fund based in Asia that co-hosted VC Night with 37xDubai, attended by over 200+ investors, founders, and creators.
• Gunzilla GamesminorGTM or Marketing PartnerWeb3 gaming company that partnered with 37xDubai to host an evening where industry members could network and learn about their upcoming game launch.
• BinancecoreGTM or Marketing PartnerMajor cryptocurrency exchange and one of the leading brands in the Web3 ecosystem that has participated in events at 37xDubai.
• CoinMarketCapcoreGTM or Marketing PartnerLeading cryptocurrency data platform and Web3 ecosystem member that has hosted events and engaged with the 37xDubai community.
• Audemars PiguetminorGTM or Marketing PartnerLuxury Swiss watchmaker exploring Web3 and digital art integration, participated in events at 37xDubai.
• CartierminorGTM or Marketing PartnerLuxury jewelry and watch brand of the Richemont group exploring Web3 engagement, hosted events at 37xDubai.
• Ahmed Seddiqi & SonsminorGTM or Marketing PartnerPremier luxury watch retailer in the UAE and Middle East, participated in 37xDubai events to explore Web3 and digital collectibles.
• SephoraminorGTM or Marketing PartnerGlobal beauty retailer exploring Web3 engagement and NFT-related marketing initiatives through 37xDubai events.
• XioncoreGTM or Marketing PartnerBlockchain protocol that is part of the 37xDubai network ecosystem and has participated in events at the venue.
• BybitminorGTM or Marketing PartnerCryptocurrency exchange and Web3 ecosystem member in the 37xDubai network.
• Cypher CapitalminorGTM or Marketing PartnerWeb3-focused venture capital firm and member of the 37xDubai network.
• BitgetminorGTM or Marketing PartnerCryptocurrency exchange and Web3 ecosystem member in the 37xDubai network.
• MultiversXminorGTM or Marketing PartnerBlockchain platform and member of the 37xDubai network.
• Gate.iominorGTM or Marketing PartnerCryptocurrency exchange and Web3 ecosystem member in the 37xDubai network.
• Crypto OasisminorGTM or Marketing PartnerUAE-based Web3 ecosystem initiative and member of the 37xDubai network.
• The Open Network (TON)minorGTM or Marketing PartnerTelegram-based blockchain ecosystem and member of the 37xDubai network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Unit London: London-based contemporary art gallery that has actively embraced NFTs and digital art exhibitions. Comparable to 37xDubai as a physical gallery bridging traditional fine art audiences with the Web3 art world.
• The Sandbox: Decentralized virtual world gaming platform with land, creator tools, and brand partnerships (including luxury houses). Comparable to 37xDubai as a Web3 ecosystem hub monetizing brand and creator engagement, but delivered virtually rather than as a physical venue.

Others

• BanklessDAO: Decentralized Web3 community and education DAO. Comparable to 37xDubai as a Web3 community builder serving founders, builders, and investors, but operating as a distributed online community rather than a physical venue.
• Foundation: Curated NFT marketplace focused on digital art and creators. Adjacent ecosystem participant in the NFT art space, similar to OpenSea in providing trading infrastructure that complements physical Web3 venues like 37xDubai.
• OpenSea: Largest NFT marketplace for primary and secondary trading. Adjacent rather than direct - 37xDubai displays NFTs and builds community around them, while OpenSea provides the trading infrastructure layer beneath the digital art ecosystem.

Direct peers

• nft now: NFT media platform that produces NFT galleries, events, and educational content for the Web3 community. Comparable to 37xDubai as a Web3/NFT community builder that bridges digital art audiences with live event experiences.
• Sotheby's Metaverse: Sotheby's dedicated Web3 platform for NFT auctions and digital art exhibitions. Comparable to 37xDubai as a high-end venue bridging traditional art-world prestige with Web3 collectors and luxury brand audiences.
• Christie's 3.0: Christie's on-chain Web3 auction platform for NFT and digital art. Comparable to 37xDubai as a premium, trust-anchored digital art venue targeting high-net-worth Web3 collectors and luxury brand collaborations.
• Bright Moments: NFT art gallery chain that hosts in-person generative art mints and exhibitions in physical locations across multiple cities. Closely comparable to 37xDubai as a physical NFT gallery combining art display with Web3 community events and token-gated access.
• Crypto Oasis: UAE-based Web3 ecosystem initiative headquartered in the region, building a network of Web3 companies, investors, and community members. Most directly comparable as a Dubai-based Web3 community hub, and listed as a 37xDubai network member.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/37xdubai
• Facebookfacebook.com/37xdubai
• Xx.com/37xdubai
• LinkedInlinkedin.com/company/37xdubai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 37xDubai