Zeda Limited Group

Name

Zeda Limited Group

Legal name

ZEDA GROUP LIMITED

Website

https://zeda.co.za

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Vehicle Fleet Management and Mobility Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Vehicle fleet management
• Car rental services
• Fleet leasing solutions
• Used vehicle sales
• Mobility solutions

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Rental (Avis Budget): Short-term car rental services under Avis and Budget brands. Rentals do not exceed 12 months. Customer segments include private sector, public sector, insurance replacement, inbound tourism, domestic leisure, and short-term subscription markets. Provides self-drive and driven products including car and van rental, chauffeur services, and luxury vehicle services.
2. Fleet Management and Leasing (Avis Fleet): Outsourced fleet management and vehicle leasing for periods exceeding 12 months (average 44 months). Services include vehicle leasing, fleet management, maintenance and service plans, fuel management, traffic fine management, accident management, telematics, roadside assistance, and long-term subscription solutions. Serves corporate, public sector, and individual customers (iLease) across various vehicle categories.
3. Vehicle Sales (Avis Car Sales): Sale of used vehicles from rental and leasing businesses to retail customers (general public) and wholesalers (dealer network) through 14 dealerships, online platforms, and wholesale auction. Also offers onsite vehicle finance, insurance options, warranties, and value-added products.
4. Subscription Solutions: Short-term subscription market rentals (up to 12 months) and long-term subscription solutions for individuals through iLease product launched in 2023

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Zeda Limited operates an integrated mobility solutions business in sub-Saharan Africa through three core segments: Avis Budget car rental (short-term rentals up to 12 months under Avis and Budget brands), Avis Fleet (outsourced fleet management and vehicle leasing averaging 44 months for corporate, government, and individual customers managing over 200,000 vehicles), and Avis Car Sales (used vehicle disposal channel operating 14 dealerships plus online platforms).

Product overview

Zeda Limited operates as an integrated mobility solutions provider in sub-Saharan Africa, offering a multi-brand portfolio organized around two core business segments: Rentals (Avis Budget and Budget car rental brands) and Leasing (Avis Fleet fleet management brand). The Avis Budget Car Rental business provides short-term vehicle rentals from one day to 12 months across 11 countries with over 20,000 vehicles and 130+ branches. Avis Fleet manages over 200,000 vehicles under long-term leasing contracts averaging 44 months, serving corporate, government, and individual customers with telematics, maintenance, fuel management, and accident management services. Avis Car Sales serves as the used vehicle disposal channel through 14 dealerships and online platforms. Complementary products include van rental, chauffeur drive, luxury car hire, safari rental, and the iLease individual leasing product.

Differentiator

Problem solved

Functional benefit

Brands

• Avis: South Africa's leading car rental brand providing short-term rentals, subscription solutions, chauffeur services, and luxury vehicle hire.
• Budget
• Avis Fleet
• Avis Car Sales
• iLease

Products and services

• Avis Budget Car Rental

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Avis Budget GroupflagshipOEM/ Whitelabel/ Licensing PartnerZeda operates the widely recognized Avis and Budget global brands under a long-term licensing agreement with Avis Budget Group, the world's largest mobility provider. This licensing relationship is the cornerstone of Zeda's brand strategy and provides access to global brand recognition, operational frameworks, and mobility solutions standards. The agreement covers South Africa and 10 other sub-Saharan African countries.
• Original Equipment Manufacturers (60+)coreStrategic or Co-development PartnerZeda maintains over 60 longstanding relationships with car manufacturers and dealerships, enabling fleet procurement at scale, access to latest vehicle technologies including electric and hybrid vehicles, and competitive pricing for its rental and leasing operations across sub-Saharan Africa.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Avis Budget Group: Owner of the Avis and Budget brands that Zeda licenses, and the world's largest mobility provider. Directly comparable as the licensor/global integrator of the same Avis Budget rental model that Zeda operates across sub-Saharan Africa.
• Ayvens: Formed from the merger of ALD Automotive and LeasePlan, Ayvens is the world's largest full-service vehicle leasing and fleet management provider. Closest global comparable to Zeda's Avis Fleet business in operating model, customer base and lifecycle service offering.
• Enterprise Mobility: Owner of Enterprise Rent-A-Car, National Car Rental and Enterprise Fleet Management. Comparable across Zeda's car rental (Avis Budget) and fleet management (Avis Fleet) segments with similar corporate customer focus and integrated vehicle lifecycle services.
• Hertz Global Holdings: Global car rental operator with Hertz, Dollar and Thrifty brands, including Hertz Fleet Leasing. Directly comparable to Zeda's rental and corporate fleet leasing model serving similar enterprise and replacement-insurance use cases.
• Sixt SE: European-headquartered vehicle rental and leasing operator, also expanding into integrated mobility and subscription services. Comparable to Zeda's mix of short-term rental, fleet leasing and subscription (iLease analogue).
• Element Fleet Management: One of the largest pure-play fleet management providers globally, serving commercial fleets with end-to-end lifecycle services. Directly comparable to Avis Fleet's outsourced fleet management, telematics, and maintenance offerings.
• Europcar Mobility Group: Major European and global car rental and mobility operator offering short-term rental, van rental and subscription products. Closely mirrors Avis Budget's rental and subscription verticals in Zeda's portfolio.

Regional players

• Tempest Car Hire: South African-based car rental company operating across multiple African locations. Direct regional competitor to Zeda's Avis Budget and Budget brands in the same geographies.
• First Car Rental: South African car rental company serving leisure, business and insurance replacement segments. Regional competitor to Zeda's Avis Budget business across South Africa.

Broad incumbents

• Arval: BNP Paribas-owned global full-service vehicle leasing and fleet management company. Operates integrated fleet management model similar to Avis Fleet but as part of a broader banking group's mobility services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/zeda-southern-africa
• Xx.com/zedalimitedza

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeda Limited Group