AppGas
AppGas operates Brazil's largest LPG gas delivery marketplace, connecting 3M+ consumers with 1,000+ resellers and all 8 major Brazilian gas brands via a mobile app and embedded GaaS enterprise API.
- Company typePrivate
- Founded2020
- HeadquartersBarueri, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AppGas does
AppGas is a Brazilian gas-as-a-service marketplace operating a mobile application (iOS/Android) and web storefront that connects consumers with 1,000+ registered LPG resellers across 160+ cities in 5 states. Consumers can compare prices for 13kg, 20kg, and 45kg cylinders and 20L water jugs, pay via PIX, credit card, or benefits cards, and track deliveries in real-time with typical fulfillment under 30 minutes. The platform aggregates all 8 major Brazilian LPG brands (Ultragaz, Consigaz, Nacional Gás, Supergasbras, Liquigas, Servgas, Copagaz, Fogas) and reports 5+ million cylinders delivered and 3+ million registered users since founding in 2020. Headquartered in Alphaville Empresarial, Barueri (São Paulo), the company operates as Appgas S.A. (CNPJ 34.844.367/0001-03).
The company operates three revenue lines. The consumer marketplace monetizes via transaction fees on each cylinder or water jug sold by registered resellers, with no monthly, entry, or exit fees for suppliers. The GaaS (Gas as a Service) enterprise platform allows fintechs, banks, marketplaces, and benefits platforms to embed gas ordering into their own apps via API integration completed in under one week, with AppGas handling 100% of operations; partners include iFood, Bradesco, Caixa, Mastercard, Alelo, C6 Bank, Elo, PicPay, Giftty, and Farma Conde. The reseller platform provides a dashboard for order management, real-time tracking, and D+1 settlement. AppGas combines a product-led growth motion (free self-serve app for consumers) with OEM/embedded distribution (GaaS) and a channel/reseller model (revendas).
Founded in 2020, AppGas has scaled to 11-50 employees and raised a $2 million Series 2 round in March 2023. The company self-describes as Brazil's largest gas marketplace, reporting R$ 500 million+ in cumulative reseller transactions, 150,000 monthly active customers, a 4.8 average app rating, an NPS of 9.3, and a 67% first-purchase repurchase rate. AppGas's platform addresses a structurally fragmented Brazilian LPG market (approximately 400 million P13 cylinders sold annually) by replacing phone-based and refrigerator-magnet ordering with digital price transparency and rapid delivery.
AppGas firmographics
Firmographics- Name
- AppGas
- Legal name
- Appgas S.A
- Website
- https://appgas.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AppGas operates Brazil's largest LPG gas delivery marketplace, connecting 3M+ consumers with 1,000+ resellers and all 8 major Brazilian gas brands via a mobile app and embedded GaaS enterprise API.
- Ownership category
- akta.pro rank
AppGas industry classification
Industry- Product category
- Gas Delivery Marketplace
- NAICS
- Natural Gas Distribution (2212), Fuel Dealers (45721)
- SIC
- Natural Gas Distribution (4924)
- akta.pro primary industry
- Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)
- akta.pro secondary industries
- Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections) (EUAAADAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)
Keywords
Where AppGas is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
AppGas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction Fees from Resellers: Gas resellers pay a fee per transaction when they sell through the Appgas platform. No monthly fees, no entry fees, no exit penalties.
- GaaS Partnership Fees: Enterprise platforms (fintechs, apps, marketplaces) pay for Gas-as-a-Service integration, enabling them to offer gas ordering within their ecosystems.
- Consumer Orders: Direct consumer orders through the mobile app for gas cylinders (13kg, 20kg, 45kg) and 20L water jugs. Payments via PIX, credit card, or benefits cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 13kg Gas Cylinder |
| Freemium | Pay-as-you-go | Free Delivery for Consumers |
| Freemium | Pay-as-you-go | Reseller Platform Access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
AppGas product offering
Product offeringCore offering
AppGas operates Brazil's largest gas delivery marketplace, allowing consumers to order LPG cylinders (13kg, 20kg, 45kg) and 20L water jugs through a mobile app with price comparison, real-time tracking, and digital payments (PIX, credit card, benefits cards). The platform also offers GaaS (Gas as a Service), an enterprise integration that lets fintechs, banks, and marketplaces embed gas ordering into their own apps, with AppGas handling 100% of operations. A reseller portal serves the 1,000+ registered gas distributors fulfilling orders.
Product overview
AppGas is a marketplace platform connecting consumers with gas cylinder distributors, offering a consumer mobile app for ordering gas (13kg, 20kg, 45kg cylinders) and 20L water jugs with price comparison, real-time tracking, and multiple payment options (PIX, credit card). The platform operates three distinct business lines: a direct-to-consumer app, an enterprise B2B solution (GaaS - Gas as a Service) enabling partner platforms to embed gas ordering, and a dealer partner network with management tools. The consumer app serves end customers seeking convenience and price comparison, GaaS enables fintechs, benefits apps, and marketplaces to offer gas within their ecosystems, and the dealer platform helps gas distributors increase sales volume without expanding delivery regions.
Differentiator
Problem solved
Functional benefit
Products and services
- AppGas Consumer Mobile App Free iOS/Android app enabling Brazilian consumers to order LPG cylinders (13kg, 20kg, 45kg) and 20L water jugs from nearby distributors, compare prices across 8 brands, track deliveries in real time, and pay via PIX, credit card, or benefits cards with free home delivery.
- Botijão 13kg (P13) Standard 13kg LPG cylinder for residential and commercial cooking, the most common household gas format in Brazil, priced R$90–R$130 depending on region and distributor and delivered free via the AppGas app.
- Botijão 20kg (P20) 20kg LPG cylinder typically used for industrial environments such as gas forklifts, warehouses, and distribution centers, supplied on the platform by Supergasbras, Ultragaz, Consigaz, Fogás, Nacional Gás, Copagaz, and Liquigás.
- Botijão 45kg (P45) Industrial-grade 45kg LPG cylinder for high-consumption commercial, industrial, and large-kitchen applications, ordered through the AppGas platform.
- Galão de Água 20L 20-liter returnable mineral water jug for households and offices, featuring water with pH 7.35 quality control, delivered through the AppGas platform.
- GaaS (Gas as a Service) Enterprise integration platform that lets partner companies embed gas ordering inside their own apps or websites under their own branding, with AppGas operating 100% of supply and delivery. Includes three partnership models: in-app GaaS integration, digital coupon discounts, and physical discount cards. Integration completes in under one week.
- Revendedor AppGas (Reseller Portal) Partner portal and management dashboard for independent gas distributors to receive and manage orders, track deliveries, process payments, and access next-day (D+1) settlement, with no monthly, entry, or exit fees — resellers pay only per completed transaction.
Quantifiable outcome
- 5+ million cylinders delivered since 2020
- +5 more outcomes
Companies that use AppGas
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
AppGas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AppGas partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- UltragazcoreMajor Brazilian gas distribution brand operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- ConsigazcoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- Nacional GáscoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- SupergasbrascoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- LiquigascoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- ServgascoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- CopagazcoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- FogascoreBrazilian gas distribution company operating as a reseller on the Appgas marketplace. One of 8 gas brands available on the platform.
- iFoodcoreLeading Brazilian food delivery platform integrating Appgas GaaS (Gas as a Service) into its ecosystem. iFood customers can order gas directly through the iFood app without leaving the platform.
- AlelocoreEmployee benefits and meal voucher company integrating Appgas into the Meu Alelo app. Implemented a prominent 'Buy Gas' button driving daily high-volume orders without promotional campaigns.
- BradescocoreMajor Brazilian bank integrating Appgas GaaS to offer gas ordering benefits to its customer base through banking channels.
- Caixa Econômica FederalcoreBrazilian public bank integrating Appgas GaaS to provide gas delivery services to Caixa customers.
- MastercardcoreGlobal payment network partnering with Appgas to enable card-linked gas purchases and gas-related benefit programs.
- Farma CondecoreBrazilian pharmacy chain using physical discount cards at store locations. Customers buying at Farma Conde received R$ 20 off gas. Generated R$ 800,000 in revenue in just 7 days from 2 stores.
- C6 BankminorBrazilian digital bank integrating Appgas GaaS to offer gas delivery services to C6 Bank customers.
- ElominorBrazilian payment card brand partnering with Appgas for card-linked gas purchasing capabilities.
- PicPayminorBrazilian digital wallet integrating Appgas to enable gas purchases through the PicPay platform.
- GifttyminorGift and rewards platform using Appgas integration for digital coupons offering gas discounts to users.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
AppGas competitors and assessment
Company assessmentBroad incumbents
- Ultragaz: One of Brazil's largest LPG distributors and a brand currently listed on AppGas's marketplace. Ultragaz operates its own delivery network and digital channels, representing both a partner and a potential disintermediation threat.
- Liquigás: State-affiliated Brazilian LPG distributor and another brand available on AppGas. Liquigás has a national footprint and direct delivery operations, making it a comparable incumbent and potential competitor to AppGas's marketplace model.
- Supergasbras: Major Brazilian LPG brand and AppGas marketplace partner. Supergasbras operates branded distribution across the country and serves similar residential and commercial customers via its own digital and physical channels.
- Mercado Livre: Latin America's largest e-commerce marketplace with growing on-demand delivery (Mercado Livre Envios). Comparable as a multi-sided marketplace operator in Brazil with ambitions to expand into same-day essentials.
- Copagaz: Brazilian LPG distributor and AppGas marketplace partner. Copagaz operates its own delivery network and represents another incumbent that could either remain a partner or launch competing direct-to-consumer digital channels.
Direct peers
- iFood: Brazil's dominant food delivery super-app and an existing GaaS partner of AppGas. iFood is both a comparable marketplace operator (connecting consumers to local suppliers) and a customer of AppGas's embedded gas ordering API.
- Rappi: Latin American super-app offering on-demand delivery of food, groceries, and household essentials. Rappi competes for the same Brazilian consumer wallet and operates an embedded services model similar to AppGas's GaaS approach.
- 99: Brazilian ride-hailing and on-demand delivery platform (owned by Didi). 99 has expanded into broader delivery services and competes for the same mobile-first Brazilian consumer seeking convenience in everyday purchases.
- Loggi: Brazilian logistics and last-mile delivery platform. While not a direct LPG competitor, Loggi operates similar urban fulfillment infrastructure and competes for logistics capacity that underpins AppGas's delivery promise.
Emerging players
- PicPay: Brazilian digital wallet and GaaS partner of AppGas. PicPay integrates gas ordering into its platform, illustrating the embedded marketplace model and competing for the same consumer mindshare around household essentials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AppGas social profiles
Digital presenceAppGas financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppGas leadership team
Management profileNumber of profiles
AppGas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppGas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppGas
What does AppGas do?
AppGas operates Brazil's largest gas delivery marketplace, allowing consumers to order LPG cylinders (13kg, 20kg, 45kg) and 20L water jugs through a mobile app with price comparison, real-time tracking, and digital payments (PIX, credit card, benefits cards). The platform also offers GaaS (Gas as a Service), an enterprise integration that lets fintechs, banks, and marketplaces embed gas ordering into their own apps, with AppGas handling 100% of operations. A reseller portal serves the 1,000+ registered gas distributors fulfilling orders.
Is AppGas a public or private company?
AppGas is a private company. It is classified as unknown and is currently operating.
When was AppGas founded?
AppGas was founded in 2020. It employs 11 to 50 people.
Where is AppGas based?
AppGas is headquartered in Barueri, Brazil, in the Latin America region.
How does AppGas make money?
Three revenue lines are on record. Transaction Fees from Resellers are the primary driver. The others are gaaS Partnership Fees and consumer Orders.
Who are AppGas's main competitors?
Broad incumbents on record are Ultragaz, Liquigás, Supergasbras, Mercado Livre and Copagaz. Direct peers are iFood, Rappi, 99 and Loggi. PicPay is listed as an emerging player.
Does AppGas have an API?
No public API is recorded for AppGas.
What industry is AppGas in?
AppGas's product category is Gas Delivery Marketplace. Its primary akta.pro industry code is EUAAADAF, Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators), with a secondary code of EUAAADAH, Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections). Its NAICS code is 2212 and its SIC code is 4924.