Bold Orange
Bold Orange is a Minneapolis-based customer experience agency delivering strategy, marketing technology implementation, and managed services to enterprise clients across financial services, healthcare, manufacturing, and retail, leveraging deep Salesforce and Snowflake partnerships with AI-powered personalization.
- Company typePrivate
- Founded2018
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bold Orange does
Bold Orange Company (BOCO) is a Minneapolis-headquartered customer experience agency founded in 2018 that delivers strategy, creative, technology implementation, and managed services to enterprise and mid-market clients across financial services, healthcare, manufacturing, retail, and consumer goods. Its proprietary "CX Lens" methodology evaluates customer experiences from the customer's perspective using a See-Identify-Act framework, positioning the firm as an alternative to technology-first consultancies. Named clients include Citi, Target, eBay, Subaru, U.S. Bank, Intuit TurboTax, Polaris, Generac, ScottsMiracle-Gro, Red Wing Shoes, Great Clips, Caribou Coffee, NMDP, and Wilsonart. The company is privately held under Beringer Capital ownership (acquired August 2025 from Mountaingate Capital) and operates additional offices in Dallas, Greensboro, Grand Rapids, Denver, and San Francisco.
The firm's technology stack is anchored by deep multi-certification partnerships with Salesforce Marketing Cloud (Email Specialist, Personalization, Consultant, Data Cloud Consultant, Admin, Developer, AI Associate, Intelligence) and Snowflake (SnowPro Core, Data Engineer, Architect), with additional integrations across HubSpot, Braze, Movable Ink, Tableau, LiveRamp, SendGrid, Oracle, Acoustic, Marigold Engage, Punchh, Zapier, and Google/Meta advertising platforms. AI-related capabilities include Salesforce Einstein AI for predictive personalization and journey optimization, Salesforce Agentforce Marketing agents for prospecting and content generation, Movable Ink-powered dynamic content personalization, predictive CLV modeling, and recommendation engines for journey-stage messaging. In July 2024, Bold Orange acquired Journey 121, a SaaS technology platform for multi-location brands, adding a recurring software component to a primarily services-led model. Other wholly owned subsidiaries include Three Deep Marketing (acquired 2021) and Great Lakes Scrip Center / RaiseRight (acquired 2018).
Bold Orange generates revenue through four primary streams: professional services for experience strategy and consulting, marketing technology implementation (notably Salesforce Marketing Cloud deployments), managed services for ongoing campaign operations and platform optimization, and performance marketing and media across paid search, SEO, social, display, and programmatic channels. Pricing is quote-based and not publicly disclosed, varying by project scope and client size. The go-to-market motion is enterprise field sales supported by Salesforce and Snowflake partner channels, referral networks, and proprietary thought-leadership content including the CX Midwest annual conference (300+ attendees, 90+ companies). The company has earned multiple consecutive awards including Inc. 5000 (2022-2025), MSPBJ Fast 50 (2022-2025), and repeated Best Places to Work recognition (Inc., MSPBJ, Ad Age).
Bold Orange firmographics
Firmographics- Name
- Bold Orange
- Legal name
- Bold Orange Company
- Website
- https://boldorange.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bold Orange is a Minneapolis-based customer experience agency delivering strategy, marketing technology implementation, and managed services to enterprise clients across financial services, healthcare, manufacturing, and retail, leveraging deep Salesforce and Snowflake partnerships with AI-powered personalization.
- Ownership category
- akta.pro rank
Bold Orange industry classification
Industry- Product category
- Customer Experience Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Bold Orange is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Bold Orange business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Strategy & Consulting: Revenue generated from customer experience strategy consulting, marketing automation strategy, and digital transformation advisory services. Billed through project-based engagements and retainer arrangements.
- Marketing Technology Implementation: Implementation services for Salesforce Marketing Cloud, Snowflake, and other marketing technology platforms. Includes technical development, integrations, and platform setup.
- Managed Services: Ongoing strategic managed services including campaign management, platform optimization, and AI-powered marketing operations support for Salesforce environments.
- Performance Marketing & Media: Campaign strategy, execution, and optimization services across paid search, SEO, social, display, and programmatic advertising channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bold Orange product offering
Product offeringCore offering
Bold Orange is a customer experience agency that partners with enterprise and mid-market brands to design, implement, and operate personalized customer experiences across acquisition, engagement, and retention. Core offerings include experience strategy and design consulting, performance marketing and media services, marketing automation implementation (with deep specialization in Salesforce Marketing Cloud and Snowflake), and ongoing managed services for clients in financial services, healthcare, manufacturing, and retail.
Product overview
Bold Orange is a customer experience company that provides a comprehensive suite of professional services organized around transforming customer experiences to drive acquisition, growth, and retention. The core offerings include Experience Strategy & Design (digital experiences, go-to-market, CRM/lifecycle marketing, loyalty consulting), Performance Marketing & Media (campaign strategy, SEO, paid search, social, programmatic), Marketing Automation & Technology (data strategy, technical development, implementations), and Salesforce Marketing Cloud specialization. Additionally, Bold Orange operates CX Midwest, a leading industry event, and acquired the SaaS platform Journey 121® to enhance technology offerings for multi-location brands. The company also provides Analytics & Insights services to help clients understand and improve their customer experience.
Differentiator
Problem solved
Functional benefit
Brands
- CX Midwest: An annual customer experience event for senior leaders in marketing, technology, and digital transformation hosted by Bold Orange.
Products and services
- Experience Strategy & Design Customer experience design services including digital experience design, go-to-market strategy, CRM and lifecycle marketing, and loyalty program consulting for enterprise and mid-market clients seeking to drive relevancy and engagement across touchpoints.
- Performance Marketing & Media Integrated performance marketing services including campaign strategy, paid search, SEO, social advertising, display, and programmatic media management that reach targeted audiences across digital channels.
- Marketing Automation & Technology Marketing automation and technology services including data strategy, technical development, platform implementations, and managed services that enable and optimize customer experiences for enterprise clients.
- Salesforce Marketing Cloud Services Specialized Salesforce Marketing Cloud implementation and optimization services including AI-powered audits, Data 360 architecture, Einstein personalization, Agentforce implementation, and strategic managed services for clients running on Salesforce's marketing platform.
- Analytics & Insights Data analytics and insights services including CX audits, data visualization, marketing analytics, and data strategy that help clients unlock the value of their customer data for experience decisions.
- Journey 121® SaaS technology platform for multi-location brands that elevates customer experience through technology and analytics; operates as a wholly owned subsidiary of Bold Orange.
Quantifiable outcome
- Best Omnichannel Customer Experience award at Movable Ink's Think Summit for TurboTax work
- +3 more outcomes
Companies that use Bold Orange
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
Bold Orange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature3 records
Bold Orange partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, key, secondary and minor.
- SalesforcecoreCertified Salesforce Marketing Cloud partner with multiple specializations including Email Specialist, Personalization, Consultant, Data Cloud Consultant, Admin, Developer, AI Associate, and Intelligence. Provides implementation, migration, and managed services for Salesforce Marketing Cloud customers.
- SnowflakecoreSnowflake partner providing data strategy, architecture, and platform implementation services. Team includes SnowPro certified professionals (Core, Data Engineer, Architect). Presales and delivery partnership supporting customer data cloud initiatives.
- Movable InkkeyStrategic partnership for dynamic content personalization. Bold Orange presented at Movable Ink's Think Summit 2026 and won Best Omnichannel Customer Experience award for TurboTax work. Joint webinars and customer case studies demonstrating personalization capabilities.
- HubSpotsecondaryPartner platform for marketing automation and CRM implementation services. Listed as a technology partner on Bold Orange's services pages.
- BrazesecondaryCustomer engagement platform partner for cross-channel marketing automation and personalization initiatives.
- GooglesecondaryTechnology partner for advertising platforms including Google Ads, analytics, and marketing technology integrations.
- MetasecondaryTechnology partner for social advertising, Facebook/Instagram marketing, and Meta Business partners.
- TableausecondaryBusiness intelligence and data visualization platform partner.
- eMarketerminorSyndicated research partner for market insights and consumer behavior data.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Bold Orange competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency delivering CX strategy, design and engineering for enterprise brands — directly competitive with Bold Orange's enterprise B2B/B2C customer experience mandate.
- Ansira: Mid-market marketing services and MarTech agency with channel-marketing and CRM depth, including Salesforce Marketing Cloud work — comparable in size, vertical breadth and partnership model to Bold Orange.
- Merkle: Data-driven customer experience agency and Salesforce partner with deep CRM, lifecycle marketing and MarTech implementation capabilities — directly comparable to Bold Orange's full-service CX and SFMC implementation focus.
- DEG (Digital Evolution Group): B2B-focused digital experience agency specializing in digital commerce, CRM and marketing technology implementations — overlapping with Bold Orange's Salesforce, Snowflake and lifecycle marketing offerings.
- R/GA: Global experience design and connected commerce agency combining strategy, creative and technology — overlapping with Bold Orange's Experience Strategy & Design, creative and performance marketing offerings.
- Tinuiti: Performance-focused digital marketing agency with strengths in paid media, lifecycle and analytics — overlapping directly with Bold Orange's Performance Marketing & Media and Analytics & Insights service lines.
- Epsilon: Data, technology and marketing services firm with strong capabilities in loyalty, email and CRM — directly comparable across Bold Orange's loyalty, lifecycle and Salesforce Marketing Cloud practices.
Broad incumbents
- Publicis Sapient: Global digital transformation consultancy from Publicis Groupe covering CX strategy, MarTech and data — competes for the same Salesforce-anchored enterprise engagements as Bold Orange but at much larger scale.
- Accenture Song: Accenture's experience and marketing services arm — addresses CX strategy, creative and martech implementation at global scale, competing with Bold Orange for large enterprise CX transformations.
- Deloitte Digital: Big Four digital consultancy combining creative, technology and CRM — broadly overlapping with Bold Orange on Adobe/Salesforce platform implementations and customer experience programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bold Orange social profiles
Digital presenceBold Orange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold Orange leadership team
Management profileNumber of profiles
Profiles6 records
Bold Orange subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bold Orange funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold Orange M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold Orange
What does Bold Orange do?
Bold Orange is a customer experience agency that partners with enterprise and mid-market brands to design, implement, and operate personalized customer experiences across acquisition, engagement, and retention. Core offerings include experience strategy and design consulting, performance marketing and media services, marketing automation implementation (with deep specialization in Salesforce Marketing Cloud and Snowflake), and ongoing managed services for clients in financial services, healthcare, manufacturing, and retail.
Is Bold Orange a public or private company?
Bold Orange is a private company. It is classified as private equity controlled and is currently operating.
When was Bold Orange founded?
Bold Orange was founded in 2018. It employs 101 to 250 people.
Where is Bold Orange based?
Bold Orange is headquartered in Minneapolis, United States, in the North America region.
How does Bold Orange make money?
Four revenue lines are on record. Professional Services - Strategy & Consulting is the primary driver. The others are marketing Technology Implementation, managed Services and performance Marketing & Media.
Who are Bold Orange's main competitors?
Direct peers on record are Huge, Ansira, Merkle, DEG (Digital Evolution Group), R/GA, Tinuiti and Epsilon. Broad incumbents are Publicis Sapient, Accenture Song and Deloitte Digital.
Does Bold Orange have an API?
No public API is recorded for Bold Orange.
What industry is Bold Orange in?
Bold Orange's product category is Customer Experience Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7310.