Kinetiq
Kinetiq is a Philadelphia-based AI-powered TV intelligence platform unifying paid, earned, and owned media monitoring across 40,000+ channels in 120+ countries for enterprise brands, broadcasters, sports sponsorship teams, and PR professionals.
- Company typePrivate
- Founded2020
- HeadquartersPhiladelphia, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kinetiq does
Kinetiq is a Philadelphia-based TV intelligence platform formed in 2020 through the combination of iQ Media and Teletrax. The company unifies paid, earned, and owned TV media monitoring in a single product, serving enterprise brand advertisers, sports sponsorship teams, broadcasters/content owners, and PR/comms professionals. Named customers include Uber, Red Bull, Mercedes-Benz, Google, Fox, VIZIO, McDonald's, Coca-Cola, and BODYARMOR, with particularly deep penetration among U.S. quick-service restaurant brands for sports sponsorship measurement.
The platform is built on AI/ML applied to video, audio, and text: automated logo recognition via computer vision identifies brand on-screen presence second-by-second; closed caption NLP extracts textual brand mentions; Teletrax's proprietary watermarking and fingerprinting identifies broadcast content — including clips as short as five seconds — across 2,500+ channels in 85+ countries. The combined platform covers 40,000+ channels in 120+ countries (per company materials), 550K indexed TV ads, 32K tracked brands, 10M+ smart TVs, and 40 million hours of archived TV content back to 2010. Integrations with Nielsen (audience), SQAD (media cost), LiveRamp (identity), and Brandwatch (social) extend the platform's analytical surface into business impact measurement.
Kinetiq operates a sales-led go-to-market model with five regional offices (Doylestown HQ, New York City, London, Eindhoven, Ahmedabad) and quote-based enterprise SaaS contracts on annual billing, supplemented by professional services for custom sponsorship analysis and a real-time API for internal data integration. Revenue is not publicly disclosed. The company completed an acquisition of Veil Global Technologies in October 2025 and an April 2026 strategic partnership with DAIVID for AI-powered creative effectiveness analysis, signaling ongoing capability expansion.
Kinetiq firmographics
Firmographics- Name
- Kinetiq
- Legal name
- Kinetiq, Inc.
- Website
- https://kinetiq.tv
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kinetiq is a Philadelphia-based AI-powered TV intelligence platform unifying paid, earned, and owned media monitoring across 40,000+ channels in 120+ countries for enterprise brands, broadcasters, sports sponsorship teams, and PR professionals.
- Ownership category
- akta.pro rank
Kinetiq industry classification
Industry- Product category
- TV Media Intelligence Software
- NAICS
- Information (51), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Blockchain/Traceability for Content Supply Chain (Provenance, Audit Trails) (MPAHAMAM)
Keywords
Where Kinetiq is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Kinetiq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based software platform providing TV intelligence and analytics services to enterprise customers. Pricing appears quote-based with enterprise tiers.
- Professional Services: Analyst team consultation for custom sponsorship reports and specialized data analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with customizable feature sets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kinetiq product offering
Product offeringCore offering
Kinetiq operates an AI-powered unified TV intelligence platform that captures and monitors video, audio, and digital content across paid, earned, and owned media on TV. Its core products include TV Detection & Attribution (ad tracking and household-level attribution), Sponsorship Measurement (real-time ROI on sponsorships), Earned Media Intelligence (sentiment, PR benchmarking, and media outreach), and Broadcasting & Syndication (watermarking-based content monitoring across global channels).
Differentiator
Problem solved
Functional benefit
Products and services
- Kinetiq TV Intelligence Platform Unified TV intelligence platform that captures and monitors video, audio, and digital content across TV and broadcast channels, unifying paid, earned, and owned media exposure in a single platform with historical data back to 2010. For enterprise brands, agencies, sports marketers, and broadcasters.
- TV Detection & Attribution Tracks when and where TV ads run, links TV brand exposures to household-level data via IP address matching, and assesses how TV investments influence audience behaviors in real time. For enterprise advertisers and brands.
- Sponsorship Measurement Measures and monitors brand sponsorships across live TV in real time, tracking audience exposure to brand logos and assessing sponsorship ROI across events, athletes, and properties. For sports marketing teams, sponsorship holders, and agencies.
- Earned Media Intelligence Tracks and reacts to brand earned media mentions in real time, including sentiment analysis, competitive PR benchmarking, and correlation between media efforts and organizational KPIs. For PR firms and corporate communications teams.
- Broadcasting & Syndication Monitors broadcast content in real time across 2,500+ channels in over 85 countries using Teletrax watermarking and fingerprinting technology to identify when, where, and how long content is broadcast. For TV networks, content producers, and rights holders.
Quantifiable outcome
- QSR ad volume in Women's NCAA Tournament increased 37.4% year over year (tracked by Kinetiq)
- +6 more outcomes
Companies that use Kinetiq
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Kinetiq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature7 records
Kinetiq partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, minor and core.
- DAIVIDflagshipAI-powered creative data company partnered with Kinetiq to analyze ad effectiveness, measuring attention, emotions, and brand recall for QSR brands in women's sports advertising. Jointly published research on NCAA tournament advertising trends.
- UberminorMajor brand utilizing Kinetiq's TV intelligence platform for advertising monitoring and attribution.
- Red BullminorLeading media and beverage company using Kinetiq for sponsorship measurement and brand exposure tracking.
- Mercedes-BenzminorPremium automotive brand leveraging Kinetiq for TV ad detection and competitive analysis.
- GoogleminorTechnology partner using Kinetiq for media intelligence and brand monitoring.
- FoxminorMajor broadcasting network utilizing Kinetiq for broadcast monitoring and content protection.
- NielsencorePrimary data integration partner providing audience measurement data for TV ROI calculations and media planning.
- SQADcoreMedia cost benchmarking data integrated with Kinetiq platform for measuring business impact of paid and earned media.
- OracleminorOracle Data Cloud enables consumer opt-out of personal data use for interest-based advertising, referenced in Kinetiq's privacy policy.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
Kinetiq competitors and assessment
Company assessmentDirect peers
- iSpot.tv: iSpot.tv is a direct competitor offering real-time TV ad detection, attribution, and cross-platform analytics for enterprise brands and agencies. It is the closest comparable in TV attribution and creative effectiveness measurement.
- Samba TV: Samba TV provides TV/CTV viewership data and cross-screen analytics using ACR (automatic content recognition) technology embedded in smart TVs. It is highly comparable to Kinetiq's CTV household measurement and TV engagement attribution offerings.
- Innovid: Innovid provides TV and video ad delivery, measurement, and personalization across linear, CTV, and digital. It competes with Kinetiq in cross-platform ad analytics and creative performance measurement for enterprise brands.
- Tubular Labs: Tubular Labs provides video intelligence and audience measurement across YouTube, Facebook, and CTV. It is a comparable video analytics platform that overlaps with Kinetiq's video content monitoring and cross-platform measurement capabilities.
Broad incumbents
- Nielsen: Nielsen is the dominant incumbent in TV audience measurement and the industry currency for media buying. It competes head-to-head with Kinetiq in TV ratings, attribution, and ROI analytics, but offers a much broader portfolio beyond TV.
- Comscore: Comscore provides cross-platform media measurement including TV, digital, and theatrical. It is a broad incumbent in audience and advertising measurement that overlaps with Kinetiq's TV intelligence capabilities.
- Kantar: Kantar is a global market research and media measurement firm with established TV audience measurement (including Kantar Media). It is comparable to Kinetiq's brand exposure and sponsorship measurement capabilities but operates at significantly larger scale across many research verticals.
- Extreme Reach: Extreme Reach provides TV and video ad management, delivery, and creative asset workflow across linear and CTV. It is a broader incumbent in TV/video ad operations that overlaps with Kinetiq's broadcasting and syndication monitoring.
Emerging players
- Realeyes: Realeyes uses computer vision and AI to measure attention and emotion response to video advertising. It overlaps with Kinetiq's partnership with DAIVID on creative effectiveness, making it a relevant emerging player in ad effectiveness measurement.
- DAIVID: DAIVID is an AI-powered creative effectiveness company that measures attention, emotion, and brand recall for video advertising. It is a Flagship strategic partner of Kinetiq and a direct comparable in creative effectiveness measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kinetiq social profiles
Digital presenceKinetiq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinetiq leadership team
Management profileNumber of profiles
Profiles6 records
Kinetiq subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kinetiq funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinetiq M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinetiq
What does Kinetiq do?
Kinetiq operates an AI-powered unified TV intelligence platform that captures and monitors video, audio, and digital content across paid, earned, and owned media on TV. Its core products include TV Detection & Attribution (ad tracking and household-level attribution), Sponsorship Measurement (real-time ROI on sponsorships), Earned Media Intelligence (sentiment, PR benchmarking, and media outreach), and Broadcasting & Syndication (watermarking-based content monitoring across global channels).
Is Kinetiq a public or private company?
Kinetiq is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kinetiq founded?
Kinetiq was founded in 2020. It employs 51 to 100 people.
Where is Kinetiq based?
Kinetiq is headquartered in Philadelphia, United States, in the North America region.
How does Kinetiq make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Kinetiq's main competitors?
Direct peers on record are iSpot.tv, Samba TV, Innovid and Tubular Labs. Broad incumbents are Nielsen, Comscore, Kantar and Extreme Reach. Emerging players are Realeyes and DAIVID.
Does Kinetiq have an API?
Yes. Real-time API feed available for internal data analysis and handling. The API enables access to sponsorship data for internal data analysis purposes.
What industry is Kinetiq in?
Kinetiq's product category is TV Media Intelligence Software. Its primary akta.pro industry code is MPAHAMAM, Blockchain/Traceability for Content Supply Chain (Provenance, Audit Trails). Its NAICS code is 51 and its SIC code is 7819.