What EventConnect does

EventConnect is a North American sports tourism technology company that operates an all-in-one platform combining tournament management, event housing, and registration for youth and amateur sports. Founded around 2012 and headquartered in London, Ontario with a US office in Roswell, Georgia, the company serves tournament organizers, housing companies, CVBs/destinations, hotels, facilities, and traveling teams across more than 4,000 events, 15,000-20,000 hotels, and 800+ cities. Its product portfolio centers on EventSuite (tournament management), HousingConnect (white-label hotel blocking), RegConnect (registration), CityConnect (economic impact reporting for destinations), CustomConnect (API integrations), EventSuccess (white-glove service), and PartnerPlus (partner growth program), with the newer Quantism product (October 2025) introducing real-time sports tourism analytics.

The platform's core technology is a cloud-based system that integrates tournament registration with real-time hotel blocking, allowing teams to instantly reserve discounted room blocks during registration. Notable technical components include SSL-secured data transmission, branded mobile apps under partner white-labels, API documentation at apidocs.eventconnect.io, and integrations with industry systems such as RinkNet (hockey scouting), Groups360 GroupSync (Wyndham direct booking), and Sports ETA's The Pulse dashboard. The platform processes substantial transaction volume — for example, generating 20,000 room nights for a single championship event and aggregating travel data across 4,000+ annual events.

EventConnect operates a freemium software model that provides the platform at no cost to tournament organizers, monetizing instead through transaction take-rates on hotel bookings (where customers report 24% savings vs. leading booking platforms and 30% lifts in room nights), white-label licensing of HousingConnect to housing companies, premium EventSuccess support services, and emerging Quantism analytics offerings to destinations and CVBs. The go-to-market combines direct sales to enterprise tournament operators and national governing bodies with industry event sponsorships (ACES, Coaches Site), community-led ecosystem positioning (Sports ETA partnership), and a self-serve web application for SMB organizers. The company is privately held with no disclosed external funding, led by CEO John D'Orsay (formerly CTO/CRO), President Eric Vardon, and Chairman Don Roussy.

Name

EventConnect

Legal name

EventConnect Software, LLC and EventConnect Inc.

Website

https://eventconnectsports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

EventConnect operates an all-in-one cloud platform combining youth sports tournament management with real-time hotel blocking, serving 4,000+ events, 15,000-20,000 hotels, and 800+ cities across North America for tournament organizers, CVBs, and traveling teams. It monetizes via freemium software plus transaction take-rates on hotel bookings.

Ownership category

akta.pro rank

Product category

Sports Tournament Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Sports tournament management
• Event housing platform
• Tournament registration software
• Sports tourism technology
• Hotel booking platform

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing (White-label): EventConnect offers its platform at no-cost to tournament organizers through a white-label/housing model where the platform is licensed to partners. HousingConnect provides highly customizable and robust private-label travel booking alternatives for housing companies and organizations.
2. Transaction/Booking Fees: Revenue generated through hotel booking transactions. EventConnect customers can increase room night reservations up to 30% while saving 24% of hotel costs for teams. The platform processes hotel room blocks for tournaments with 80% of teams instantly blocking rooms.
3. EventSuccess Premium Services: Dedicated staff providing white-glove service, technology support, and hands-on assistance to ensure partner events thrive. This premium service component supports complex tournament operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

EventConnect provides a cloud-based all-in-one platform that combines sports tournament management (registration, scheduling, scoring, ticketing, payments, communication) with a built-in hotel blocking/accommodations engine, offered to tournament organizers at no cost while monetizing through hotel booking transactions. The platform is sold both direct to sports organizations and tournament operators and as a white-label/private-label solution to housing companies, destinations, CVBs, hotels, and sports commissions across North America.

Product overview

EventConnect is an all-in-one sports tournament management and event housing platform that provides integrated solutions for tournament organizers. The core platform consists of EventSuite as the primary tournament management system, combined with HousingConnect for hotel accommodations and RegConnect for registration. Additional modules include EventSuccess for dedicated support services, CustomConnect for API-based integrations, PartnerPlus for growth optimization, and CityConnect for destination economic impact data. The platform connects thousands of partners including sports organizations, tournament directors, hotels, and destinations across North America, working with over 4,000 events and 20,000 hotels in over 800 cities.

Differentiator

Problem solved

Functional benefit

Brands

• Quantism: A new standard in sports tourism impact that delivers real-time insights into hotel trends and economic impact data for sports tourism leaders.
• EventSuite
• HousingConnect
• RegConnect
• CustomConnect
• PartnerPlus
• CityConnect
• EventSuccess

Products and services

• EventSuite Comprehensive all-in-one tournament management platform covering registration, scheduling, scoring, ticketing, rostering, payment processing, and communication, designed for tournament organizers and sports organizations running youth and amateur sports events.
• HousingConnect White-label hotel booking platform that integrates directly with tournament registration to provide instant access to hotel inventory at discounted group rates with live pace monitoring; sold both to tournament organizers and as a private-label travel booking alternative to housing companies and organizations.
• Quantism Real-time analytics product that delivers insights into hotel trends and economic impact data for sports tourism leaders (CVBs, sports commissions, destinations, and event organizers), introducing the Quant-Tourism discipline.

Quantifiable outcome

• 30% increase in room night reservations
• +7 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

40 partnerships are on record, tiered core and minor.

• ACES (Association of Chief Executives for Sport)coreStrategic or Co-development Partner · 19 January 2026EventConnect renewed its 2026 sponsorship with ACES, continuing their partnership focused on innovation, education, and strengthening collaborations across the sports tourism ecosystem. EventConnect hosts exclusive ACES member webinars to showcase Quantism, its newest product for sports tourism leaders.
• Athletx Sports GroupcoreStrategic or Co-development Partner · 28 April 2023EventConnect partnered with Athletx Sports Group as exclusive tournament accommodations provider. Athletx is ranked #1214 on Inc. 5000 and #3 in Business First Fast 50. They operate nearly 600 events with 194,000 players, 38,000 coaches, and 371,000 spectators.
• Groups360coreTechnology or Integration · 3 May 2022EventConnect integrated with Groups360's GroupSync Housing platform for Wyndham Hotels group travel booking. EventConnect is listed as third-party platform partner alongside EventPipe and Staybook.
• EDP SoccercoreStrategic or Co-development Partner · 1 March 2022EventConnect announced partnership with EDP Soccer, one of the largest organizers of youth soccer leagues and tournaments in the U.S. EDP will use EventConnect platform for events including EDP Cup Spring Showcase 2022, EDP Memorial Day Classic 2022, and EDP Summer Classic 2022.
• Ballparks NationalcoreStrategic or Co-development Partner · 29 November 2021Ballparks National (BPN) partnered with EventConnect using entire software suite for registration, hotel accommodations, and scheduling/scoring. BPN is youth baseball/softball complex at Lake of the Ozarks with 5 all-turf fields.
• Snap SoccercoreStrategic or Co-development Partner · 29 November 2021EventConnect partners with Snap Soccer, youth soccer organizer generating over $25 million in economic impact via travel tourism. Snap Soccer connects 100s of soccer clubs, city municipalities, and businesses.
• Baseball For AllcoreStrategic or Co-development Partner · 29 November 2021EventConnect partners with Baseball For All, an organization building gender equity in baseball with players in 40+ states and 5 countries. Partnership in conjunction with Baseball For All's National Championship at Future Legends.
• Complexity GamingminorStrategic or Co-development Partner · 29 November 2021EventConnect partners with Complexity Gaming, premier esports organization since 2003 with over 140 championships. EventConnect will be used for Tim the Tatman's Tailgate event in July 2022.
• Visit Sarasota CountycoreStrategic or Co-development Partner · 9 November 2021EventConnect partners with Visit Sarasota County for the 2022 International Dragon Boat Federation Club Crew World Championships, expected to create 20,000 room nights. Uses EventConnect event management software.
• AIM Sports GroupminorStrategic or Co-development Partner · 12 October 2021EventConnect partnered with AIM Sports Group, which provides state-of-the-art sports complex environment for training/tournaments and customized training programs. Hosts large volleyball and basketball events with second facility opening December in Seal Beach, CA.
• Arizona Sports & Entertainment Commission (ASEC)coreStrategic or Co-development Partner · 17 September 2021EventConnect partners with ASEC to enable streamlined hotel booking and insights for sporting events. ASEC will use EventConnect platform to streamline sport event experiences and enable more efficient hotel partner communications.
• Ohio Valley Region (OVR)coreStrategic or Co-development Partner · 10 September 2021EventConnect and Ohio Valley Region (OVR) partnership to lower cost of play while streamlining operations for camps, leagues, and tournaments. OVR is one of largest of 40 USA Volleyball regional associations with 22,000+ members.
• The Coaches SitecoreGTM or Marketing Partner · 2 September 2021EventConnect is presenting partner at The Coaches Site Virtual Hockey Summit (expected 6,000+ coaches) and Hockey Coaches Conference in 2022 and 2023. The Coaches Site is #1 online resource for hockey coaches globally.
• Sports ETAcoreStrategic or Co-development Partner · 1 June 2021Sports ETA and EventConnect announced The Pulse powered by EventConnect - the first-ever real-time dashboard for the sports events and tourism industry. Provides vital industry insights including travel registrations, hotel stays, rates, event heat maps, and event types.
• Legacy Sports USAcoreStrategic or Co-development Partner · 23 March 2021EventConnect partners with Legacy Sports USA to enable efficient event and hotel booking for Legacy Sports Park - a 320-acre multi-use family, sport and entertainment complex opening January 2022 in Mesa, Arizona.
• The Sport and Entertainment Corporation of MarylandcoreStrategic or Co-development Partner · 27 January 2021EventConnect partners with The Sport Corp of Maryland to organize the World Series of Youth Lacrosse (WSYL). This non-profit serves as launchpad for major national and international events in Maryland.
• LA Jr. Kings LA LionscoreStrategic or Co-development Partner · 28 July 2020EventConnect formed partnership with LA Jr. Kings LA Lions - one of country's preeminent hockey clubs with roots dating to mid-1980s. Integrating EventConnect tournament and event management platform.
• Wyndham Hotels & ResortscoreTechnology or IntegrationEventConnect is integrated into Wyndham Hotels & Resorts' direct booking platform for group travel, powered by Groups360's GroupSync Housing technology. The integration provides real-time booking dashboards and customized booking pages for tournament organizers.
• Hoop GroupcoreStrategic or Co-development PartnerEventConnect partnered with Hoop Group, basketball authority since 1963. Hoop Group will move approximately 12 additional events to EventConnect's platform after using the app through SPORTSPittsburgh.
• Volleyball AlbertacoreStrategic or Co-development PartnerEventConnect partnered with Volleyball Alberta, one of oldest volleyball organizations in Canada (incorporated 1974) with 8,500+ members. Partnership provides hotel portal access with exclusive inventory at discounted rates and event metric reporting.
• NUWAY WrestlingcoreStrategic or Co-development PartnerNUWAY (National United Wrestling Association for Youth) partnered with EventConnect to solve late registration issues and streamline nationwide events with over 30,000 athletes. NUWAY uses registration, merchandise system, and Team Dashboard.
• Gulfport SportsplexminorStrategic or Co-development PartnerEventConnect partnered with Gulfport Sportsplex - massive sports complex on Gulf Coast of Mississippi seeing 50-60 events annually including Youth Baseball Nationals, Gulf Coast World Series. 250-acre facility with 15 baseball/softball fields.
• Warwick Junior HockeyminorStrategic or Co-development PartnerEventConnect partnered with Warwick Junior Hockey from Rhode Island, organization with history dating to 1950s. Full integration including hotel reservation system and free mobile app for members.
• Ice-Plex EscondidominorStrategic or Co-development PartnerEventConnect partnered with Ice-Plex Escondido - San Diego's largest ice skating facility with two Olympic sized rinks. Full integration for hotel management, scheduling, scoring, and reporting.
• Ohio Cup Water Polo TournamentminorStrategic or Co-development PartnerEventConnect partnered with Ohio Cup Water Polo Tournament - largest high school water polo tournament in the midwest bringing together 30+ teams averaging 500 players for September events.
• National Fastpitch AllianceminorStrategic or Co-development PartnerNational Fastpitch Alliance, an emerging name in youth softball tournaments, partnered with EventConnect as part of New Partner Spotlight.
• Elite Football EventsminorStrategic or Co-development PartnerEventConnect partnered with Elite Football Events, one of largest youth football organizers in the US since 2017. Partner testimonial cites excellent product, development, and customer service.
• Sonesta HotelsminorGTM or Marketing PartnerSonesta announced 100+ hotels in their Sports Certified program. Partnership with EventConnect for sports event housing.
• Crowne Plaza Hotels & ResortsminorGTM or Marketing PartnerCrowne Plaza hotels partnered with EventConnect for sports event accommodation services.
• DoubleTree by Hilton Irvine SpectrumminorGTM or Marketing PartnerHotel Spotlight partner DoubleTree by Hilton Irvine Spectrum with EventConnect for sports event housing.
• SonderminorGTM or Marketing PartnerSonder hotels partnered with EventConnect for accommodation needs for sports events.
• Pashm Global Hotel GroupsminorGTM or Marketing PartnerEventConnect partnership with Pashm Global Hotel Groups for global hotel accommodation services.
• Ballparks of AmericaminorStrategic or Co-development PartnerEventConnect partnered with Ballparks of America creating efficiencies, driving additional revenue, and more for youth baseball events.
• OMHAminorStrategic or Co-development PartnerEventConnect partnered with OMHA (Ontario Minor Hockey Association) to make team travel smoother and more affordable.
• Ringette CanadaminorStrategic or Co-development PartnerRingette Canada partnered with EventConnect to make team travel smoother and more affordable for ringette events.
• Sports Salt LakeminorStrategic or Co-development PartnerSports Salt Lake partnership with EventConnect for youth and amateur sports events in the Salt Lake area.
• Mesa - City LimitlessminorStrategic or Co-development PartnerMesa- City Limitless partnership with EventConnect for sports events in Mesa, Arizona.
• Competition TravelcoreChannel Partner/ Reseller/ DistributorCompetition Travel chose HousingConnect, EventConnect's accommodation technology platform, to enhance travel experiences for their clients.
• TPH AcademyminorStrategic or Co-development PartnerEventConnect presented the 2021-2022 TPH Academy Impact Report. TPH Academy student-athletes average 3.66 GPA with 82% on honor roll. Partnership supporting academic and athletic success in youth hockey.
• Ice-Plex EscondidominorStrategic or Co-development PartnerIce-Plex Escondido partnered with EventConnect for full integration of hotel management, scheduling, scoring, and reporting. San Diego's largest ice skating facility with two Olympic sized rinks.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Jersey Watch: Jersey Watch provides youth sports tournament and league registration software with website/registration management for organizers. Its offering competes with EventSuite for smaller and mid-sized youth tournament operators.
• HotelEngine: HotelEngine is a discounted hotel booking platform built around group and business travel, including sports teams. It overlaps with EventConnect's HousingConnect value proposition for end-user teams traveling to tournaments.
• Bonzi (Stack Sports): Bonzi, acquired by Stack Sports, focused on sports tournament and league management software with tools for registration, scheduling, and website creation. It targets the same grassroots tournament organizer segment as EventConnect.

Direct peers

• Groups360: Groups360 operates GroupSync, a group hotel-booking platform integrated with major chains (including Wyndham, which is also an EventConnect partner). It competes with HousingConnect for hotel group block inventory that anchors EventConnect's tournament housing monetization.
• Playmetrics: Playmetrics is a youth sports operations platform offering registration, league management, and program administration for clubs and associations. Its feature set and target buyer (youth sports administrators) closely mirror EventConnect's EventSuite.
• TeamSnap: TeamSnap is a leading team management platform for youth and amateur sports, offering registration, scheduling, communication and payment tools. It competes directly with EventSuite/RegConnect for tournament organizer and league administrator wallets.
• LeagueApps: LeagueApps provides sports league and tournament management software with registration, scheduling, payments, and websites. Its product breadth and target audience overlap heavily with EventConnect's EventSuite, especially for sports organizers running tournament-style events.
• Tourney Software: Tourney Software is a specialized tournament management solution focused on baseball and softball tournaments with scheduling, registration, and bracket tools. It competes most directly with EventConnect's vertical-specific tournament workflows and customer base.

Broad incumbents

• Active Network (Global Payments/PLAY): Active Network (now part of Global Payments) provides event registration and activity management software widely used across sports, camps, and endurance events. It is a broad incumbent in the sports registration/tournament category where EventConnect competes.
• SportsEngine (Stack Sports): SportsEngine, part of Stack Sports, is a broad sports management platform serving governing bodies, leagues, and tournament organizers with registration, websites, and streaming. Its scale, national governing-body contracts, and resources make it a primary incumbent competing for the same organizer accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@eventconnect
• Facebookfacebook.com/eventconnectofficial
• LinkedInlinkedin.com/company/eventconnectsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventConnect