memoryBlue

What memoryBlue does

memoryBlue's revenue model combines managed-services retainers for outsourced sales teams with professional-services fees for recruiting and sales training. Outsourced SDR market pricing ranges from $5,000 to $30,000 per month per representative, and memoryBlue's positioning, in-office delivery model, and integrated Academy/Recruiting/Marketing/Technology stack place it in the mid-to-upper tier of the outsourced sales development category. Case-study outcomes include 988 SQLs at 8.8/10 score for Motorola Solutions over 20 months, 216 post-IPO sales hires for Darktrace, 170% quota attainment in EMEA for Gainsight, and $30 million in pipeline generated for Accolite.

The underlying technology stack includes a proprietary data warehouse for enrichment and ICP matching, a real-time reporting portal exposing every contact/activity/meeting in progress, a live 1-10 lead scoring engine, CRM and outreach orchestration, and an AI-powered revenue enablement layer delivered through a March 2026 partnership with Mindtickle (call scoring, coaching, role-play simulations, performance analytics). The company received an investment from Avesi Partners in June 2022 and completed the Operatix acquisition in 2023, expanding EMEA presence and adding Aurelien Mottier as President of the combined entity. Awards include G2 Leader status for 10 consecutive quarters and Inc. 5000 recognition for 9 consecutive years (2013-2021).

Name

memoryBlue

Legal name

memoryBlue, LLC

Website

https://memoryblue.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

memoryBlue is a B2B sales development firm that provides outsourced SDR/BDR/AE teams, sales training, recruiting, and marketing services to B2B technology companies and public sector buyers across North America, EMEA, APAC, and LATAM.

Ownership category

akta.pro rank

Product category

Outsourced Sales Development Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Outsourced sales development
• B2B lead generation
• SDR as a service
• Sales training programs
• Sales recruiting services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced SDR Services: Fully managed SDR and AE teams providing outbound prospecting, lead generation, appointment setting and early-stage deal qualification. Revenue generated through service retainers and per-representative pricing.
2. Sales Development Services: Outsourced sales development services to technology industry including geographic reach expansion and service offerings. Supports expansion into new markets (LATAM, EMEA, APAC).
3. Recruiting Services: Flexible recruiting packages for sales talent hiring including single hires, team builds, seasonal surges, and ongoing recruiting-as-a-service. 16-day average time-to-hire with 80% fill rate.
4. Academy Training: Sales training programs including Prospecting Principles cohort bootcamp, new hire onboarding, advanced sales coaching, and management training. Used daily to train own 650+ SDRs and available for in-house sales teams.
5. Marketing Services: Demand generation, SEO/LLM optimization, multi-channel plays, ABM campaigns, content strategy, and SDR enablement packages for sales teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

memoryBlue provides fully managed outsourced sales development teams (SDR, BDR, ISR, and AE) that deliver outbound prospecting, lead generation, appointment setting, and early-stage deal qualification for B2B technology and public-sector clients. The offering is delivered under the SMART framework, integrating Sales teams with Marketing demand generation, Academy sales training, Recruiting talent placement, and Technology (proprietary data warehouse, live lead scoring, real-time reporting, AI-powered call coaching). Engagement is structured as full-cycle or partial-cycle support across North America, EMEA, APAC, and LATAM in 30+ languages, staffed by 600+ in-house SDRs working from nine offices.

Product overview

memoryBlue is a B2B sales development services company that operates a unified integrated services model called the SMART method, combining five core pillars: Sales (SDR/BDR/AE teams), Marketing (demand generation, ABM, content), Academy (sales training and coaching), Recruiting (sales talent hiring and placement), and Technology (data warehouse, lead scoring, CRM integration, AI tools). The SMART pillars are designed to function as an integrated system, with services often engaged together to deliver predictable pipeline and long-term revenue growth, though clients may also engage individual services. The company also offers the Rising Stars program for transitioning SDRs into clients' internal teams, and integrates Mindtickle's AI-powered revenue enablement platform (call scoring, coaching, role-play simulations) across its standard and Advanced AI coaching programs. An ROI Calculator tool supports prospect cost-comparison decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Operatix: An outsourced sales development company acquired by memoryBlue in 2023, now operating under the combined memoryBlue entity.

Products and services

• Sales Services (Outsourced SDR, BDR, ISR, and AE Teams) Fully managed SDR, BDR, ISR, and AE teams dedicated to outbound prospecting, lead generation, appointment setting, and pipeline growth, supporting full-cycle or partial-cycle engagement from lead creation through account management. Delivered by 600+ SDRs across nine global offices in 30+ languages across North America, EMEA, APAC, and LATAM. Targeted at B2B technology companies and public-sector organizations needing to scale sales development.
• Marketing Services Demand generation and marketing services including outbound amplifiers, inbound jumpstarts, ABM campaigns, content strategy, SEO/LLM optimization, multi-channel plays, webinar execution, and event surround programs. Embedded marketers work hand-in-hand with customer sales teams and SDRs to accelerate pipeline.
• Academy (Sales Training) Sales training including Prospecting Principles cohort (immersive bootcamp plus 5 weeks of coaching), new hire onboarding, advanced sales coaching, and management training. Features mock-call technology, AI-driven personalization support, and real-time benchmarking. Used daily to train memoryBlue's 600+ SDRs and available for in-house sales teams.
• Recruiting Services Flexible sales talent recruiting with packages for single hires, team builds, seasonal surges, specialized expertise, and recruiting-as-a-service. 16-day average time-to-hire with 80% fill rate vs. 20-30% industry average. Access to 1,200+ alumni network and global candidate pool.
• Technology Services Best-in-class sales technology ecosystem including proprietary data warehouse, live lead scoring (1-10 scores with 7.8/10 average), real-time reporting portal, call coaching and mock-call platforms, CRM integration, outreach orchestration, AI-driven enrichment, and conversation intelligence. Reps are trained on platforms from day one.
• Rising Stars Program Program enabling customers to transition memoryBlue-trained SDRs into their own internal teams, reducing hiring risk and ramp time. Many customers hire SDRs directly through this program.

Quantifiable outcome

• 3,000+ clients served with 600+ current SDRs, ISRs, and AEs
• +9 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• TechCXOcoreStrategic or Co-development Partner · 26 March 2026Strategic partnership uniting TechCXO's fractional executive leadership (CRO, CMO, CSO) with memoryBlue's SDR teams, outbound campaigns, and sales training capabilities. The combined offering delivers end-to-end GTM strategy and execution for B2B high-growth companies, addressing the disconnect between strategy and execution that often slows pipeline growth.
• MindticklecoreTechnology or Integration · 25 March 2026Integration of Mindtickle's AI-powered revenue enablement platform across all memoryBlue programs. Partnership introduces two coaching tiers: Standard Enablement Package available to all campaigns and Advanced AI Coaching Suite providing automated call evaluation, real-time feedback, and performance analytics. Integration effective immediately for all active engagements.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Cience: Cience is a direct B2B outsourced SDR and lead generation services peer, providing managed outbound prospecting, appointment setting, and pipeline-building for SaaS and technology companies. Highly comparable business model, customer base, and delivery approach to memoryBlue.
• Belkins: Belkins is a B2B appointment setting and SDR outsourcing firm focused on tech and SaaS clients, delivering outbound prospecting, lead research, and pipeline generation. Directly comparable in service offering, customer vertical, and managed-services delivery model.
• SalesHive: SalesHive is an outsourced B2B SDR and cold calling agency serving SaaS and technology companies with dedicated SDR teams, lead generation, and appointment setting. Closely comparable in target market, pricing model, and core service delivery to memoryBlue.
• Martal Group: Martal Group is a B2B lead generation and outbound sales agency serving SaaS, IT, and technology companies across North America and Europe. Comparable in customer base (B2B tech), service mix (SDR/lead gen), and managed outsourced delivery.
• Leadium: Leadium provides outsourced B2B sales development, appointment setting, and outbound SDR services to technology companies. Direct competitor in the same outsourced SDR niche serving enterprise and mid-market tech buyers.
• SalesRoads: SalesRoads delivers B2B outsourced SDR and appointment setting services with onshore and offshore teams serving SaaS and technology clients. Comparable in service mix, customer profile, and managed-services engagement model.
• DemandZEN: DemandZen is an outsourced B2B sales development and lead generation agency focused on B2B tech and SaaS companies, providing SDR teams and appointment setting. Comparable in service offering, customer base, and outsourced delivery approach.
• Sales Talent Agency: Sales Talent Agency provides sales recruiting and outsourced sales development services to B2B technology companies, complementing their recruiting focus with SDR services. Directly comparable in the recruiting-as-a-service and SDR outsourcing layers that memoryBlue also offers under its SMART model.
• Operatix: Operatix is an outsourced B2B SDR services firm that was acquired by memoryBlue in 2023 and now operates as a wholly owned subsidiary. Note: included as historical peer context for comparability of legacy service model, EMEA delivery footprint, and pre-acquisition positioning.

Emerging players

• Cognism: Cognism is a B2B sales intelligence and data provider that has expanded into SDR-as-a-service and outbound campaign execution for EMEA-based tech companies. Comparable to memoryBlue's EMEA delivery and data-driven targeting capabilities, though Cognism is more data-product-led than services-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/memoryBlueSales
• YouTubeyoutube.com/channel/memoryBlueSales
• LinkedInlinkedin.com/company/memoryblue
• Facebookfacebook.com/memoryBlue

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about memoryBlue