Traede
Traede provides a cloud-based ERP SaaS platform purpose-built for fashion and lifestyle brands, unifying B2B/B2C sales, inventory, purchasing, fulfillment, invoicing, CRM, and reporting with 50+ third-party integrations.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Traede does
Traede is a Copenhagen-based SaaS company that provides an all-in-one ERP platform purpose-built for fashion and lifestyle brands. The platform consolidates B2B sales (via a dedicated B2B webshop, EDI, linesheets, scanner, and Virtual Showroom), B2C sales, real-time inventory management, purchasing, automated fulfillment, invoicing with payment reminders and credit-limit management, CRM, and reporting into a single cloud-based system. A 50+ integration ecosystem connects Traede to major ERP suites (Microsoft Dynamics family), accounting platforms (Visma e-conomic, Fortnox, Reviso, Exact), e-commerce systems (Shopify, WooCommerce), and shipping/logistics partners (Shipmondo, Webshipper, Scan Global Logistics, among others), along with adjacent tools for marketing automation (Klaviyo, Mailchimp), demand forecasting (Hakio), factoring (SVEA, Midt Factoring), and resale market participation (Create2Stay).
The company generates revenue through tiered subscription plans (Starter, Essential, Professional, Premium) priced as a percentage of customer annual revenue with 12-month binding contracts and monthly or annual billing, supplemented by a 0.58% transaction commission, professional onboarding services, and agent licenses. Go-to-market combines sales-led enterprise field sales with demo-driven qualification, inside sales via phone and email, and product-led growth through self-serve registration and a free Virtual Showroom tool. Traede sells to a primary vertical of fashion and lifestyle brands, with secondary reach into food and beverages, cosmetics, home and interior, sport and outdoor, and jewelry and eyewear. The company has grown to 300+ brand customers and 75,000 active buyers, operates from headquarters in Copenhagen with a regional office in Stockholm, and was founded in 2014.
Traede firmographics
Firmographics- Name
- Traede
- Legal name
- Traede ApS
- Website
- http://www.traede.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Traede provides a cloud-based ERP SaaS platform purpose-built for fashion and lifestyle brands, unifying B2B/B2C sales, inventory, purchasing, fulfillment, invoicing, CRM, and reporting with 50+ third-party integrations.
- Ownership category
- akta.pro rank
Traede industry classification
Industry- Product category
- Fashion and Lifestyle ERP Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Traede is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Traede business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based pricing with tiered plans (Starter, Essential, Professional, Premium) based on annual revenue. Contracts have 12-month binding period with monthly or annual billing options.
- Commission Fee: 0.58% commission fee for using Traede platform
- Professional Services: Onboarding services with dedicated advisors to help import product and customer information, set up accounts, and train teams
- Agent Licenses: Agent license enabling brands to invite global sales agents with restricted access to their own customers and orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Entry level for smaller brands |
| Subscription | Annual | Essential - Growth stage brands |
| Subscription | Annual | Professional - Established brands |
| Subscription | Annual | Premium - Enterprise brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Traede product offering
Product offeringCore offering
Traede is a cloud-based SaaS ERP platform purpose-built for fashion and lifestyle brands. It combines B2B wholesale sales (webshop, EDI, linesheets, virtual showroom), B2C e-commerce, inventory management, purchasing, fulfillment, invoicing, CRM, and reporting into a single integrated platform, connected to 50+ third-party ERP, accounting, shipping, and marketplace systems.
Product overview
Traede is a B2B/B2C ERP platform built specifically for fashion and lifestyle brands, offering an all-in-one architecture that combines core modules for B2B Sales (including virtual showroom, EDI, and linesheets), B2C Sales, Inventory Management, Purchasing, Fulfillment, Invoicing, Reporting, and CRM. The platform connects through 50+ pre-built integrations to major ERP, accounting, e-commerce, and logistics systems. Additional offerings include Virtual Showroom (digital lookbook for showcasing collections) and Connect (multi-channel marketplace activation). The modular design allows brands to use individual components or the complete integrated suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Traede All-in-One ERP Platform Unified cloud-based ERP platform for fashion and lifestyle brands combining B2B sales, B2C sales, inventory management, purchasing, fulfillment, invoicing, CRM, and reporting modules, sold as a tiered subscription (Starter, Essential, Professional, Premium) based on annual revenue.
- Virtual Showroom Digital lookbook and linesheet solution enabling fashion brands to showcase collections to buyers via video, 360-degree views, image tagging, shop the look, and integrated meeting booking with video conferencing; available as a free standalone tool with order capabilities.
- Traede Connect Multi-channel marketplace integration module that enables fashion brands to activate current inventory and dead stock on external online marketplaces, generating additional revenue streams through marketplace syndication.
Quantifiable outcome
- 3.2x more re-orders reported by customers
- +5 more outcomes
Companies that use Traede
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Traede technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability1 record
Feature9 records
Traede partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Visma e-conomiccoreAccounting integration enabling synchronization of products, customers, orders, and real-time inventory between Traede and e-conomic accounting platform. E-conomic is the market leading cloud-based accounting system in Denmark with 130,000+ clients.
- Microsoft Dynamics NAVcoreERP integration for synchronization of inventory, products, customers, and orders with real-time updates between Microsoft Dynamics NAV and Traede.
- Microsoft Dynamics C5coreCloud-based accounting integration for small businesses and startups with Traede synchronization capabilities.
- Microsoft Dynamics 365 Business CentralcoreComprehensive business management solution integration with full synchronization of inventory, products, customers, and orders.
- ShopifycoreB2C e-commerce integration providing synchronized inventory, product sync, and order sync between Traede and Shopify's platform powering 1M+ online businesses worldwide.
- WooCommercecoreWordPress e-commerce integration with synchronized inventory between Traede and WooCommerce platforms.
- ShipmondocoreComplete freight solution integration for automated order and freight management. Supports booking across carriers, automated label printing, customs documents, and tracking notifications. One of the largest freight booking platforms in the Nordics with 40,000+ customers.
- WebshippercoreAll-in-one shipping automation solution integrating fulfillment, shipping, customs, printing, tracking and returns with Traede.
- Revolver Fashion FaircorePartnership with Revolver fashion fair to create virtual showroom solutions for the fashion industry. Revolver operates at Forum and Øksnehallen in Copenhagen.
- Lifestyle & Design ClusterminorSponsor of Lifestyle Growth program (formerly Fashion Growth) which supports growth and innovation in Danish fashion and lifestyle industry. Sponsors premium B2B software to winning startups.
- Copenhagen Fashion Week / CIFFminorMarketing presence at Copenhagen Fashion Week and CIFF trade show at Bella Center. Industry event for fashion networking and brand visibility.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Traede competitors and assessment
Company assessmentDirect peers
- Joor: Joor is a leading B2B wholesale marketplace and order management platform for fashion and lifestyle brands, directly competing with Traede's B2B Sales module including EDI, linesheets, and virtual showroom capabilities.
- NuOrder: NuOrder provides a B2B e-commerce and order management platform purpose-built for fashion brands and retailers, competing head-on with Traede on wholesale digitization, linesheets, and buyer-seller connectivity.
- ApparelMagic: ApparelMagic is a vertical ERP software for fashion and apparel brands covering production, inventory, sales, and fulfillment — directly comparable to Traede's all-in-one fashion ERP positioning.
- Centric Software: Centric Software offers PLM, PIM, and ERP solutions specifically for fashion, luxury, and lifestyle brands; its fashion-vertical product breadth and global footprint overlap significantly with Traede's positioning.
Broad incumbents
- Shopify (Shopify Plus / B2B): Shopify powers B2C commerce for many of Traede's customers and is rapidly expanding into B2B wholesale via Shopify Plus and B2B apps, representing a horizontal incumbent threat in fashion commerce and ERP adjacencies.
- BigCommerce: BigCommerce is a horizontal commerce platform with B2B edition and headless capabilities increasingly adopted by fashion brands; it competes with Traede's B2B/B2C order management for the same fashion customer base.
- Oracle NetSuite: NetSuite is a leading cloud ERP platform serving fashion and apparel brands with inventory, order management, and financials — a broad incumbent that competes with Traede for mid-market and enterprise fashion ERP budgets.
- SAP S/4HANA for Fashion: SAP offers fashion- and apparel-specific ERP and supply chain solutions targeting enterprise brands, representing a larger, well-capitalized incumbent competing for the same wholesale and inventory modernization spend.
- Salesforce Commerce Cloud (B2B): Salesforce Commerce Cloud provides enterprise B2B and B2C commerce capabilities increasingly used by fashion and lifestyle brands; it overlaps with Traede's CRM, ordering, and customer management features at the enterprise end of the market.
Emerging players
- RangeMe: RangeMe operates a B2B product discovery and wholesale platform serving brands and retailers across categories including fashion, adjacent to Traede's B2B ordering and linesheet functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Traede social profiles
Digital presenceTraede financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traede leadership team
Management profileNumber of profiles
Profiles4 records
Traede funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traede M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traede
What does Traede do?
Traede is a cloud-based SaaS ERP platform purpose-built for fashion and lifestyle brands. It combines B2B wholesale sales (webshop, EDI, linesheets, virtual showroom), B2C e-commerce, inventory management, purchasing, fulfillment, invoicing, CRM, and reporting into a single integrated platform, connected to 50+ third-party ERP, accounting, shipping, and marketplace systems.
When was Traede founded?
Traede was founded in 2012. It employs 1 to 10 people.
Where is Traede based?
Traede is headquartered in Copenhagen, Denmark, in the Europe region.
How does Traede make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are commission Fee, professional Services and agent Licenses.
Who are Traede's main competitors?
Direct peers on record are Joor, NuOrder, ApparelMagic and Centric Software. Broad incumbents are Shopify (Shopify Plus / B2B), BigCommerce, Oracle NetSuite, SAP S/4HANA for Fashion and Salesforce Commerce Cloud (B2B). RangeMe is listed as an emerging player.
Does Traede have an API?
No public API is recorded for Traede.
What industry is Traede in?
Traede's product category is Fashion and Lifestyle ERP Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its SIC code is 7373.