Synthesio, an Ipsos Company

Social and Search Intelligence Softwaresynthesio.com

Synthesio, an Ipsos Company, is an AI-enabled consumer intelligence platform processing 200+ billion social and search posts annually across 195+ countries. It sells enterprise SaaS subscriptions and expert-led insights services to global brands such as Nestlé, L'Oréal, MasterCard, and Toyota.

Company typePrivate
Founded2006
HeadquartersNew York, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Synthesio, an Ipsos Company does

Synthesio, an Ipsos Company, is an AI-enabled consumer intelligence platform that processes more than 200 billion social and search data posts annually across 195+ countries and 80+ languages. The company was founded in 2006, headquartered in New York with French roots, and operates as a wholly-owned subsidiary of Ipsos following its 2018 acquisition. Its platform combines social listening, search intelligence, e-commerce review data, and proprietary NLP and machine learning to deliver trend detection, audience profiling, brand health monitoring, and crisis management for global brands.

The product suite is anchored by the core Platform (social and search intelligence dashboards), Signals GenAI (a 2025 generative AI product for transforming real-time consumer signals into actionable insights), Profiler (audience demographics and psychographics), and Insights Services (expert-led and self-service engagements). Supporting modules include SynthesioRank (influence scoring), Automated Sentiment Analysis across 12 languages, Synthesio Beam (real-time command center), and the 2025 Ipsos Synthesio AI Visibility offering launched with MentionLab for monitoring brand presence in AI-generated search. The company has received the TOCii Award 2026 in Social Media Research and was named a Leader in the Forrester Wave for Social Listening Platforms Q3 2018.

Synthesio generates revenue through enterprise SaaS subscriptions (annual contracts with quote-based pricing) and professional services/insights engagements, distributed via direct enterprise field sales supplemented by Ipsos' global market research sales force and a self-service platform login at app.synthesio.com. Named customers include Nestlé, L'Oréal, Rémy Cointreau, MasterCard, Toyota, Intuit, Aetna, Bacardi, Subway, and Celcom, spanning food and beverage, beauty, luxury, financial services, automotive, fintech, healthcare, QSR, and telecommunications verticals. The GTM motion is hybrid: enterprise field sales with 'Request a demo' CTAs paired with self-service access and managed services for accounts that prefer turnkey consumer intelligence deliverables.

Synthesio, an Ipsos Company firmographics

Firmographics

Name: Synthesio, an Ipsos Company
Legal name: Synthasio, Inc.
Website: https://synthesio.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 101–250 employees
Short description: Synthesio, an Ipsos Company, is an AI-enabled consumer intelligence platform processing 200+ billion social and search posts annually across 195+ countries. It sells enterprise SaaS subscriptions and expert-led insights services to global brands such as Nestlé, L'Oréal, MasterCard, and Toyota.
Ownership category
akta.pro rank

Synthesio, an Ipsos Company industry classification

Industry

Product category: Social and Search Intelligence Software
NAICS: Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
akta.pro secondary industry: Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

Social listening platform
Consumer intelligence software
Social media analytics
Market research software
Brand monitoring tools

Where Synthesio, an Ipsos Company is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Synthesio, an Ipsos Company business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Social Intelligence Platform Subscription: SaaS subscription model providing access to the social intelligence platform including social listening dashboards, audience analysis tools (Profiler), and trend detection (Signals). Delivered as cloud-based software with tiered access levels.
Insight Services: Expert-led services ranging from self-service to fully managed consumer intelligence engagements. Includes custom analysis, consulting, and dedicated support.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise SaaS platform with customizable tiers based on data volume, features, and services required.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Synthesio, an Ipsos Company product offering

Product offering

Core offering

Synthesio provides an AI-enabled social and search intelligence platform that processes over 200 billion data posts and 80 billion social signals annually across 195+ countries and 80+ languages. Its core offerings include the Platform (social and search intelligence), Signals GenAI (generative AI-driven consumer insight generation), and Insights Services (expert-led and self-service consumer intelligence engagements).

Product overview

Synthesio, an Ipsos Company, offers an AI-Enabled Consumer Intelligence platform combining three core products: the Platform (Social & Search Intelligence), Signals GenAI, and Insights Services. The platform is built on processing over 200 billion data posts annually with 80 billion social signals, covering 195+ countries, 80+ languages, 10+ search platforms, and 2,000+ ecommerce sources. Key modules include Signals (AI-powered trend detection), Profiler (audience analysis), Social Listening Dashboards (real-time monitoring), and Synthesio Beam (command center visualization). The suite integrates NLP, automated sentiment analysis, and generative AI to transform raw social data into actionable consumer insights for brand reputation, product development, market research, and crisis management use cases.

Differentiator

Problem solved

Functional benefit

Products and services

Platform (Social & Search Intelligence) A cloud-based social and search intelligence SaaS platform providing real-time monitoring of brand mentions, competitor performance, and consumer conversations across 195+ countries, 80+ languages, 10+ search platforms, and 2,000+ e-commerce sources. Targeted at enterprise brands and Fortune 500 companies.
Signals GenAI Best-in-class generative AI tool that converts real-time consumer signals into actionable insights, enabling brands to identify emerging trends, shifting attitudes, and innovation opportunities at scale.
Insights Services Expert-led and self-service consumer intelligence engagements, ranging from DIY research capabilities to full-service consulting support for brands seeking to transform digital consumer data into business-impacting insights.
Ipsos Synthesio AI Visibility An augmented offering developed with MentionLab that monitors and optimizes brand visibility in AI-generated search results and responses.

Quantifiable outcome

15% increase in profits and 18% increase in organic online conversations for a global meat processing company using Signals for trend analysis
+2 more outcomes

Companies that use Synthesio, an Ipsos Company

Customer profile

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Synthesio, an Ipsos Company technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Synthesio, an Ipsos Company partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered flagship, core and supporting.

IpsosflagshipOthers · 1 January 2018Synthesio was acquired by Ipsos in 2018 and operates as a standalone Ipsos company. Ipsos provides world-class market research methodology and consumer insights expertise, while Synthesio provides social media intelligence technology.
MentionLabcoreStrategic or Co-development PartnerCollaboration to launch 'Ipsos Synthesio AI Visibility' - an augmented offering for monitoring and optimizing brand visibility in AI-powered search results. The partnership combines Synthesio's social intelligence capabilities with MentionLab's AI visibility expertise.
ViralMomentsupportingStrategic or Co-development PartnerPartnership for video analysis and consumer trend prediction. Webinar collaboration 'See Video Clearly to Anticipate What Consumers Will Love' combining Synthesio's social intelligence with ViralMoment's video analytics capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Synthesio, an Ipsos Company competitors and assessment

Company assessment

Direct peers

Brandwatch: Brandwatch is a leading enterprise social listening and consumer intelligence platform. Direct competitor to Synthesio with comparable NLP-based analytics, audience insights, and brand monitoring serving global brands.
NetBase Quid: NetBase Quid offers AI-driven social analytics and consumer intelligence. Directly comparable to Synthesio's NLP and sentiment analysis capabilities targeting Fortune 500 brand and research teams.
Sprinklr: Sprinklr offers a unified customer experience management platform with strong social listening, analytics, and AI-powered insights. Competes with Synthesio for enterprise social intelligence budgets.
Talkwalker: Talkwalker (now part of Hootsuite) is a consumer intelligence and social listening platform with image and video recognition. Direct peer competing for the same enterprise social intelligence RFPs as Synthesio.
Meltwater: Meltwater provides media intelligence, social listening, and consumer analytics. Closely comparable to Synthesio's platform with global coverage, enterprise sales motion, and adjacent PR/comms use cases.

Broad incumbents

Salesforce Marketing Cloud Social Studio: Salesforce Social Studio is part of the broader Marketing Cloud ecosystem, offering social listening and engagement at enterprise scale. Competes with Synthesio for integrated martech stack budgets.
Hootsuite: Hootsuite is a broad social media management platform with growing listening and analytics capabilities post-Talkwalker acquisition. Comparable customer base of brand and agency social teams.
Cision: Cision is a large incumbent in PR, communications, and earned media intelligence (owner of Brandwatch). Overlaps with Synthesio's reputation and communications use cases for global enterprise customers.
Sprout Social: Sprout Social provides social media management, publishing, and analytics for brands and agencies. Adjacent to Synthesio with overlap in listening, sentiment, and reporting features.

Emerging players

Infegy: Infegy Atlas is an AI-powered consumer intelligence platform with social listening and audience analytics. Emerging competitor with comparable NLP and trend detection features targeting enterprise insights teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Synthesio, an Ipsos Company compliance and trust

Trust signal

Compliance1 record

Synthesio, an Ipsos Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Synthesio, an Ipsos Company leadership team

Management profile

Number of profiles

Profiles4 records

Synthesio, an Ipsos Company funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Synthesio, an Ipsos Company M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesio, an Ipsos Company

What does Synthesio, an Ipsos Company do?

Is Synthesio, an Ipsos Company a public or private company?

Synthesio, an Ipsos Company is a private company. It is classified as corporate owned and is currently operating.

When was Synthesio, an Ipsos Company founded?

Synthesio, an Ipsos Company was founded in 2006. It employs 101 to 250 people.

Where is Synthesio, an Ipsos Company based?

Synthesio, an Ipsos Company is headquartered in New York, United States, in the North America region.

How does Synthesio, an Ipsos Company make money?

Two revenue lines are on record. Social Intelligence Platform Subscription is the primary driver. The others are insight Services.

Who are Synthesio, an Ipsos Company's main competitors?

Direct peers on record are Brandwatch, NetBase Quid, Sprinklr, Talkwalker and Meltwater. Broad incumbents are Salesforce Marketing Cloud Social Studio, Hootsuite, Cision and Sprout Social. Infegy is listed as an emerging player.

Does Synthesio, an Ipsos Company have an API?

Yes. Synthesio offers Open APIs that allow integration with SaaS publishing portals and other third-party systems. The APIs can push earned brand mentions into response queues for customer service management on owned social channels. The platform supports OpenID Connect authentication, with login endpoints available at rest.synthesio.com. No public developer portal or API documentation URL was identified in the source materials.

What industry is Synthesio, an Ipsos Company in?

Synthesio, an Ipsos Company's product category is Social and Search Intelligence Software. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.