Synthesio, an Ipsos Company
Synthesio, an Ipsos Company, is an AI-enabled consumer intelligence platform processing 200+ billion social and search posts annually across 195+ countries. It sells enterprise SaaS subscriptions and expert-led insights services to global brands such as Nestlé, L'Oréal, MasterCard, and Toyota.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Synthesio, an Ipsos Company does
Synthesio, an Ipsos Company, is an AI-enabled consumer intelligence platform that processes more than 200 billion social and search data posts annually across 195+ countries and 80+ languages. The company was founded in 2006, headquartered in New York with French roots, and operates as a wholly-owned subsidiary of Ipsos following its 2018 acquisition. Its platform combines social listening, search intelligence, e-commerce review data, and proprietary NLP and machine learning to deliver trend detection, audience profiling, brand health monitoring, and crisis management for global brands.
The product suite is anchored by the core Platform (social and search intelligence dashboards), Signals GenAI (a 2025 generative AI product for transforming real-time consumer signals into actionable insights), Profiler (audience demographics and psychographics), and Insights Services (expert-led and self-service engagements). Supporting modules include SynthesioRank (influence scoring), Automated Sentiment Analysis across 12 languages, Synthesio Beam (real-time command center), and the 2025 Ipsos Synthesio AI Visibility offering launched with MentionLab for monitoring brand presence in AI-generated search. The company has received the TOCii Award 2026 in Social Media Research and was named a Leader in the Forrester Wave for Social Listening Platforms Q3 2018.
Synthesio generates revenue through enterprise SaaS subscriptions (annual contracts with quote-based pricing) and professional services/insights engagements, distributed via direct enterprise field sales supplemented by Ipsos' global market research sales force and a self-service platform login at app.synthesio.com. Named customers include Nestlé, L'Oréal, Rémy Cointreau, MasterCard, Toyota, Intuit, Aetna, Bacardi, Subway, and Celcom, spanning food and beverage, beauty, luxury, financial services, automotive, fintech, healthcare, QSR, and telecommunications verticals. The GTM motion is hybrid: enterprise field sales with 'Request a demo' CTAs paired with self-service access and managed services for accounts that prefer turnkey consumer intelligence deliverables.
Synthesio, an Ipsos Company firmographics
Firmographics- Name
- Synthesio, an Ipsos Company
- Legal name
- Synthasio, Inc.
- Website
- https://synthesio.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Synthesio, an Ipsos Company, is an AI-enabled consumer intelligence platform processing 200+ billion social and search posts annually across 195+ countries. It sells enterprise SaaS subscriptions and expert-led insights services to global brands such as Nestlé, L'Oréal, MasterCard, and Toyota.
- Ownership category
- akta.pro rank
Synthesio, an Ipsos Company industry classification
Industry- Product category
- Social and Search Intelligence Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
- akta.pro secondary industry
- Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Synthesio, an Ipsos Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synthesio, an Ipsos Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Social Intelligence Platform Subscription: SaaS subscription model providing access to the social intelligence platform including social listening dashboards, audience analysis tools (Profiler), and trend detection (Signals). Delivered as cloud-based software with tiered access levels.
- Insight Services: Expert-led services ranging from self-service to fully managed consumer intelligence engagements. Includes custom analysis, consulting, and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with customizable tiers based on data volume, features, and services required. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Synthesio, an Ipsos Company product offering
Product offeringCore offering
Synthesio provides an AI-enabled social and search intelligence platform that processes over 200 billion data posts and 80 billion social signals annually across 195+ countries and 80+ languages. Its core offerings include the Platform (social and search intelligence), Signals GenAI (generative AI-driven consumer insight generation), and Insights Services (expert-led and self-service consumer intelligence engagements).
Product overview
Synthesio, an Ipsos Company, offers an AI-Enabled Consumer Intelligence platform combining three core products: the Platform (Social & Search Intelligence), Signals GenAI, and Insights Services. The platform is built on processing over 200 billion data posts annually with 80 billion social signals, covering 195+ countries, 80+ languages, 10+ search platforms, and 2,000+ ecommerce sources. Key modules include Signals (AI-powered trend detection), Profiler (audience analysis), Social Listening Dashboards (real-time monitoring), and Synthesio Beam (command center visualization). The suite integrates NLP, automated sentiment analysis, and generative AI to transform raw social data into actionable consumer insights for brand reputation, product development, market research, and crisis management use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Platform (Social & Search Intelligence) A cloud-based social and search intelligence SaaS platform providing real-time monitoring of brand mentions, competitor performance, and consumer conversations across 195+ countries, 80+ languages, 10+ search platforms, and 2,000+ e-commerce sources. Targeted at enterprise brands and Fortune 500 companies.
- Signals GenAI Best-in-class generative AI tool that converts real-time consumer signals into actionable insights, enabling brands to identify emerging trends, shifting attitudes, and innovation opportunities at scale.
- Insights Services Expert-led and self-service consumer intelligence engagements, ranging from DIY research capabilities to full-service consulting support for brands seeking to transform digital consumer data into business-impacting insights.
- Ipsos Synthesio AI Visibility An augmented offering developed with MentionLab that monitors and optimizes brand visibility in AI-generated search results and responses.
Quantifiable outcome
- 15% increase in profits and 18% increase in organic online conversations for a global meat processing company using Signals for trend analysis
- +2 more outcomes
Companies that use Synthesio, an Ipsos Company
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Synthesio, an Ipsos Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature9 records
Synthesio, an Ipsos Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and supporting.
- IpsosflagshipSynthesio was acquired by Ipsos in 2018 and operates as a standalone Ipsos company. Ipsos provides world-class market research methodology and consumer insights expertise, while Synthesio provides social media intelligence technology.
- MentionLabcoreCollaboration to launch 'Ipsos Synthesio AI Visibility' - an augmented offering for monitoring and optimizing brand visibility in AI-powered search results. The partnership combines Synthesio's social intelligence capabilities with MentionLab's AI visibility expertise.
- ViralMomentsupportingPartnership for video analysis and consumer trend prediction. Webinar collaboration 'See Video Clearly to Anticipate What Consumers Will Love' combining Synthesio's social intelligence with ViralMoment's video analytics capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Synthesio, an Ipsos Company competitors and assessment
Company assessmentDirect peers
- Brandwatch: Brandwatch is a leading enterprise social listening and consumer intelligence platform. Direct competitor to Synthesio with comparable NLP-based analytics, audience insights, and brand monitoring serving global brands.
- NetBase Quid: NetBase Quid offers AI-driven social analytics and consumer intelligence. Directly comparable to Synthesio's NLP and sentiment analysis capabilities targeting Fortune 500 brand and research teams.
- Sprinklr: Sprinklr offers a unified customer experience management platform with strong social listening, analytics, and AI-powered insights. Competes with Synthesio for enterprise social intelligence budgets.
- Talkwalker: Talkwalker (now part of Hootsuite) is a consumer intelligence and social listening platform with image and video recognition. Direct peer competing for the same enterprise social intelligence RFPs as Synthesio.
- Meltwater: Meltwater provides media intelligence, social listening, and consumer analytics. Closely comparable to Synthesio's platform with global coverage, enterprise sales motion, and adjacent PR/comms use cases.
Broad incumbents
- Salesforce Marketing Cloud Social Studio: Salesforce Social Studio is part of the broader Marketing Cloud ecosystem, offering social listening and engagement at enterprise scale. Competes with Synthesio for integrated martech stack budgets.
- Hootsuite: Hootsuite is a broad social media management platform with growing listening and analytics capabilities post-Talkwalker acquisition. Comparable customer base of brand and agency social teams.
- Cision: Cision is a large incumbent in PR, communications, and earned media intelligence (owner of Brandwatch). Overlaps with Synthesio's reputation and communications use cases for global enterprise customers.
- Sprout Social: Sprout Social provides social media management, publishing, and analytics for brands and agencies. Adjacent to Synthesio with overlap in listening, sentiment, and reporting features.
Emerging players
- Infegy: Infegy Atlas is an AI-powered consumer intelligence platform with social listening and audience analytics. Emerging competitor with comparable NLP and trend detection features targeting enterprise insights teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Synthesio, an Ipsos Company social profiles
Digital presenceSynthesio, an Ipsos Company compliance and trust
Trust signalCompliance1 record
Synthesio, an Ipsos Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthesio, an Ipsos Company leadership team
Management profileNumber of profiles
Profiles4 records
Synthesio, an Ipsos Company funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthesio, an Ipsos Company M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthesio, an Ipsos Company
What does Synthesio, an Ipsos Company do?
Synthesio provides an AI-enabled social and search intelligence platform that processes over 200 billion data posts and 80 billion social signals annually across 195+ countries and 80+ languages. Its core offerings include the Platform (social and search intelligence), Signals GenAI (generative AI-driven consumer insight generation), and Insights Services (expert-led and self-service consumer intelligence engagements).
Is Synthesio, an Ipsos Company a public or private company?
Synthesio, an Ipsos Company is a private company. It is classified as corporate owned and is currently operating.
When was Synthesio, an Ipsos Company founded?
Synthesio, an Ipsos Company was founded in 2006. It employs 101 to 250 people.
Where is Synthesio, an Ipsos Company based?
Synthesio, an Ipsos Company is headquartered in New York, United States, in the North America region.
How does Synthesio, an Ipsos Company make money?
Two revenue lines are on record. Social Intelligence Platform Subscription is the primary driver. The others are insight Services.
Who are Synthesio, an Ipsos Company's main competitors?
Direct peers on record are Brandwatch, NetBase Quid, Sprinklr, Talkwalker and Meltwater. Broad incumbents are Salesforce Marketing Cloud Social Studio, Hootsuite, Cision and Sprout Social. Infegy is listed as an emerging player.
Does Synthesio, an Ipsos Company have an API?
Yes. Synthesio offers Open APIs that allow integration with SaaS publishing portals and other third-party systems. The APIs can push earned brand mentions into response queues for customer service management on owned social channels. The platform supports OpenID Connect authentication, with login endpoints available at rest.synthesio.com. No public developer portal or API documentation URL was identified in the source materials.
What industry is Synthesio, an Ipsos Company in?
Synthesio, an Ipsos Company's product category is Social and Search Intelligence Software. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG), with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.