OrderEase

What OrderEase does

OrderEase is a privately-held Canadian B2B order management software company headquartered in Barrie, Ontario, founded in 2013. The company sells a cloud-based Order Orchestration Hub that aggregates orders from EDI, B2B portals, email, sales-rep mobile entry, and ecommerce/marketplace channels into a single dashboard, with bi-directional sync into customers' ERP and accounting systems. Its product portfolio includes the core hub plus modular add-ons: a B2B Customer Portal for self-service wholesale ordering, an EDI Integration Platform with 40+ preconfigured retail and marketplace trading partner connections (Home Depot, Lowe's, Costco, Canadian Tire, RONA, Walmart, Target, Best Buy, Wayfair, and others), an AI-powered Email Order Entry Automation module, a Sales Rep App, and a Pricing & Promotions engine. The company expanded into analytics in February 2023 through the acquisition of Last Call Analytics.

The platform is differentiated primarily by breadth of prebuilt integrations — native connectors to 10+ ERP/accounting systems (NetSuite, Microsoft Dynamics 365, Acumatica, QuickBooks, Xero, Sage 300, Dynamics GP, Odoo, Infor, Zoho) and the largest disclosed EDI trading partner network among focused mid-market B2B order management vendors. OrderEase operates a quote-based SaaS subscription model with monthly and annual billing, sold through direct enterprise sales and an ERP-integration partner channel. Target customers are North American manufacturers, wholesalers, and distributors — including consumer goods (Scotts), tools (Century Drill & Tool), beverage (Muskoka Brewery), and wholesale distribution (HJS Wholesale, TDI Brands) — typically SMB to mid-market, with select enterprise accounts. The company holds PCI DSS and GDPR compliance, offers a REST API with Swagger documentation, and has received G2 2025 High Performer and SourceForge recognition.

Name

OrderEase

Legal name

OrderEase Inc.

Website

https://orderease.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

OrderEase is a cloud-based B2B order management software company that helps North American manufacturers, wholesalers, and distributors centralize and automate multi-channel order processing, EDI compliance with 40+ retailers, and ERP integration across leading accounting platforms.

Ownership category

akta.pro rank

Product category

B2B Order Management Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B order management
• Wholesale ordering software
• EDI automation
• ERP integration software
• Order orchestration platform

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with monthly and annual billing options. Pricing is quote-based and tiered based on order volume, number of integrations, and feature requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OrderEase sells a cloud-based B2B Order Management System that unifies orders from intake to ERP across EDI, B2B portals, email, ecommerce, and sales-rep channels for wholesale manufacturers, distributors, and suppliers. The platform combines an Order Orchestration Hub with preconfigured ERP integrations (NetSuite, Microsoft Dynamics 365, Acumatica, QuickBooks, Xero, Sage 300), automated EDI connections to 40+ major retailers, a self-service B2B customer portal, an AI-powered email order parser, and an offline-ready mobile Sales Rep App, sold as a tiered SaaS subscription.

Product overview

OrderEase offers a unified cloud-based B2B order management platform designed for wholesale distributors and manufacturers. The core platform, the Order Orchestration Hub, serves as the central nervous system that aggregates and manages orders across all channels. Five key add-on modules extend the platform: the B2B Customer Portal for self-service wholesale ordering, the EDI Integration Platform for automated retailer trading-partner exchange, Email Order Entry Automation for processing unstructured email orders, the Sales Rep App for mobile field sales, and the Integration Hub for bi-directional ERP and ecommerce synchronization. The Pricing & Promotions module provides centralized price management across all channels. The product portfolio was expanded in February 2023 through the acquisition of Last Call Analytics, adding analytics and business intelligence capabilities to the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Order Orchestration Hub Central cloud-based B2B order management platform that aggregates orders from all sales channels (ecommerce, EDI, email, B2B portal, and sales reps) into a single dashboard, enabling unified order management, inventory visibility, and workflow automation for wholesale manufacturers, distributors, and suppliers.
• B2B Customer Ordering Portal Branded self-service ordering portal enabling wholesale buyers to browse products, place orders, track shipments, and manage account preferences online without manual intervention from sales teams; built for wholesale complexity.
• EDI Integration Platform Electronic Data Interchange automation that connects OrderEase to 40+ major retailers and trading partners (Home Depot, Lowe's, Costco, RONA, Canadian Tire, Ace Hardware, Walmart, Amazon, Target, and others) for standardized, compliant order and invoice processing.
• Email Order Entry Automation AI-powered email parsing module that automatically extracts order details from unstructured CSV and PDF email orders, eliminating manual data entry for high-volume email-based ordering workflows.
• Sales Rep App Offline-ready mobile application for field sales representatives to take orders, access product catalogs, check inventory, process payments, and sync data in real time with the central Order Orchestration Hub.
• Integration Hub Prebuilt bi-directional connector library synchronizing OrderEase with ERP systems (NetSuite, Microsoft Dynamics 365, Acumatica, QuickBooks, Xero, Sage 300, Microsoft Dynamics GP, Odoo, Infor, Zoho), ecommerce platforms (Shopify, WooCommerce), marketplace channels (Amazon, Walmart, Wayfair, Faire), shipping (UPS, ShipStation, Freightview), POS (NCR Counterpoint, Alice POS), and 3PL/warehouse partners.
• Pricing & Promotions Pricing management module that supports tiered pricing structures, customer-specific price lists, promotional rules, and volume discounts across all sales channels from a single control point.
• Last Call Analytics Business intelligence and analytics solution acquired by OrderEase in February 2023, providing reporting, dashboards, retail insights, industry data, and data visualization capabilities to help wholesale businesses track performance, identify trends, and optimize operations.

Quantifiable outcome

• 9.6M+ orders processed on the platform
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Microsoft Dynamics 365coreTechnology or IntegrationOrderEase provides preconfigured integration with Microsoft Dynamics 365, enabling bidirectional synchronization of orders, inventory, and customer data between the OrderEase platform and Dynamics 365 ERP system.
• NetSuitecoreTechnology or IntegrationPreconfigured integration with Oracle NetSuite ERP, allowing seamless order and inventory data synchronization.
• ShopifycoreTechnology or IntegrationIntegration with Shopify for B2B eCommerce order management and synchronization.
• QuickBookscoreTechnology or IntegrationPreconfigured integration with QuickBooks for accounting and financial data synchronization.
• XerocoreTechnology or IntegrationIntegration with Xero accounting software for financial data synchronization.
• Sage 300coreTechnology or IntegrationPreconfigured integration with Sage 300 ERP for order and inventory management.
• AcumaticacoreTechnology or IntegrationIntegration with Acumatica cloud ERP platform for seamless data synchronization.
• Home DepotcoreTechnology or IntegrationPreconfigured EDI trading partner connection enabling automated order processing and invoicing with Home Depot.
• Lowe'scoreTechnology or IntegrationEDI trading partner integration for automated order and invoice processing with Lowe's.
• CostcocoreTechnology or IntegrationEDI trading partner connection for automated transaction processing with Costco.
• Canadian TirecoreTechnology or IntegrationPreconfigured EDI integration with Canadian Tire for automated order and invoice processing.
• RONAcoreTechnology or IntegrationEDI trading partner integration for automated order processing with RONA.
• Ace HardwarecoreTechnology or IntegrationPreconfigured EDI trading partner connection for automated transaction processing with Ace Hardware.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Orderhive: Orderhive (now part of Brightpearl/Orderhive) provides order and inventory management for SMB and mid-market sellers with multi-channel order capture. It targets a similar customer segment to OrderEase but skews smaller and lighter on dedicated EDI compliance for major retailers.

Broad incumbents

• Boomi: Boomi (a Dell-owned iPaaS) provides enterprise-grade integration including EDI and ERP connectivity. While it overlaps with OrderEase on integration/automation, it is a much broader, enterprise-focused integration platform rather than a vertical B2B OMS.
• Cin7: Cin7 is a broader inventory and order management platform serving product sellers across multiple channels. While it covers B2B OMS scenarios similar to OrderEase, it competes across a wider scope including inventory, POS, and ecommerce, making it a broader incumbent rather than a direct EDI-focused peer.
• Brightpearl: Brightpearl offers an ERP and OMS solution for retailers and wholesalers, including multi-channel order management and integrations. It overlaps with OrderEase on B2B order orchestration but is broader in scope and primarily positions itself for retail/wholesale finance-led workflows.
• Lightspeed Commerce: Lightspeed provides commerce, POS, and OMS for retailers and wholesalers, including B2B ordering. While it overlaps in B2B order management, Lightspeed is a much broader commerce platform with primary strength in retail POS rather than EDI-led B2B OMS.
• Extensiv: Extensiv (formerly 3PL Central) provides order, warehouse, and inventory management for 3PLs and product brands, including EDI and multi-channel order capture. It serves overlapping customers (wholesale suppliers and distributors) but with a broader operations-management portfolio.

Direct peers

• DiCentral: DiCentral provides EDI and supply-chain integration solutions for retailers, suppliers, manufacturers, and distributors. Its retail trading partner network and ERP integration focus directly mirror OrderEase's positioning in the B2B EDI automation space.
• Celigo: Celigo is an integration platform (iPaaS) with a strong EDI and ERP-integration offering, including pre-built EDI flows for retailers. Like OrderEase, it focuses on connecting B2B sellers' order systems across ERP, ecommerce, and EDI, and targets operations and IT leaders at mid-market suppliers.
• TrueCommerce: TrueCommerce (owned by Aptean) provides EDI and supply chain integration with a network of prebuilt retailer connections, similar to OrderEase's value proposition. It targets manufacturers, distributors, and wholesalers needing EDI compliance and ERP integration, overlapping directly with OrderEase's core customers.
• SPS Commerce: SPS Commerce is the largest pure-play EDI network and retail-compliance platform serving thousands of suppliers trading with retailers like Walmart, Target, and Costco. It is the most directly comparable competitor to OrderEase, offering pre-built retailer EDI connections alongside broader order management and analytics capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61581560225708
• LinkedInlinkedin.com/company/3256224
• Xx.com/OrderEase

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrderEase