What Passporter does

Passporter Technologies S.L. is a Valencia, Spain-headquartered digital travel company founded in 2018 that operates a dual-sided platform. The consumer product is a free multi-platform application (iOS, Android, web, and a Google Chrome extension) where travelers save destination ideas, build itineraries, coordinate group travel, store reservations and documents, and access a community layer branded the Passporter Travel Club. The platform combines AI-assisted planning with human “travel specialists” who design trips with users, and the consumer flow also supports booking of flights and hotels in-app plus referral links to affiliate partners Civitatis, Holafly and Intermundial. Community scale reported by the company includes 500K+ travelers, 600K+ trips created and 1.8K+ travel guides.

The B2B product, marketed as Passporter Para Destinos, is a four-module suite sold to tourism boards and destination marketing organizations: an embeddable AI Trip Planner (sold as installing in one line of code on destination websites), a Big Data analytics module covering real-time demand and competitor benchmarking, a Content Studio producing cinematic promotional assets, and an omnichannel campaign-management service claiming +10x average campaign ROI. The company states that 85+ destinations in the Americas, Europe, Africa, Asia and the Middle East use the platform, with named government clients including tourism boards of Catalonia, Colombia, Ecuador, El Salvador, Uganda, Morocco, Maldives, Oman, Nicaragua, and ProColombia. Endorsements from UNWTO and WTTC and press features in Forbes, National Geographic, El País and Condé Nast Traveler provide category authority.

On revenue mechanics, the consumer side operates a freemium model supplemented by booking commissions and affiliate referral income, while the B2B side runs subscription and managed-service contracts typically on multi-year terms with custom pricing. The company is privately held; external equity capital disclosed in the input is approximately $966K across two early rounds (2018: $293,161; 2019: $673,325) plus a 2022 Google for Startups non-equity program and a 2023 IVACE/UE innovation grant. Headcount is reported in the 11–50 range, leadership input is partially inconsistent across sources (one input identifies Andrea Cayon as CEO & Co-Founder; a separate funding-rounds section identifies Diego Rodriguez as co-founder & CEO), and no parent company or institutional investor is disclosed.

Name

Passporter

Legal name

Passporter Technologies, S.L.

Website

https://passporterapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Valencia-based Passporter operates a dual-sided travel platform: a free consumer app for trip planning plus Passporter Para Destinos, a B2B suite of AI trip planners, Big Data analytics, content production, and omnichannel campaigns sold to 85+ tourism boards.

Ownership category

akta.pro rank

Product category

Travel Technology / Destination Management Software

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Trip planning software
• Destination management platform
• Travel itinerary app
• Tourism marketing analytics
• AI travel planner

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Free Consumer Platform: The core app and web platform are completely free for individual travelers, providing trip planning, itinerary management, and community features at no cost
2. Travel Booking Services: Users can book complete trips including flights and hotels through the platform ('Descubre una infinidad de viajes que te incluyen vuelo + hotel'), with transparent pricing and secure flexible payments
3. Destination Technology Solutions: B2B SaaS solutions for tourism boards and destinations including AI trip planners, Big Data analytics, content production, and campaign management. Revenue from subscription/contract-based pricing for destination marketing organizations
4. Affiliate Partner Program: Monetization through affiliate partnerships with travel service providers including activities (Civitatis), accommodations, travel insurance (Intermundial), and eSIM services (Holafly)
5. Campaign Management: High-impact omnichannel campaigns for destinations using proprietary algorithms targeting travelers across multiple markets, with measured ROI (reported +10x average campaign ROI)

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Passporter operates a multi-platform travel ecosystem that combines a free, consumer-facing AI-powered trip planning app (iOS, Android, web, Chrome extension) and community (Passporter Travel Club) with the B2B "Passporter Para Destinos" suite, which delivers an embeddable AI Trip Planner, Big Data analytics, Content Studio services, and managed omnichannel marketing campaigns to tourism boards and destination marketing organizations worldwide. Users can plan, store, share, and book trips while destinations gain digitalization, content production, and data-driven campaign tools to attract tourists.

Product overview

Passporter operates as a unified digital travel ecosystem consisting of two main segments: a consumer-facing platform for individual travelers (Passporter core app/web, Chrome extension, and Travel Club community) and a B2B offering branded as Passporter Para Destinos targeting tourism boards and destinations. The consumer platform combines AI-powered trip planning with human travel specialists, enabling users to discover destinations, build itineraries, coordinate group travel, and book trips. The B2B suite (Passporter Para Destinos) includes four integrated modules: an AI Trip Planner (Planificador de Viajes), Big Data analytics, Content Studio, and Omnichannel Campaigns. The platform also maintains a community component through the Passporter Travel Club newsletter and blog content spanning global destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Passporter Para Destinos: B2B destination management suite offering AI-powered travel planning tools, Big Data analytics, content production, and high-impact marketing campaigns for tourism boards and destination marketing organizations.

Products and services

• Passporter (Consumer Trip-Planning Platform) Free digital intelligent travel platform (web and mobile) that lets individual travelers save ideas, build itineraries, coordinate group travel, store reservations and documents, discover destinations, get personalized recommendations, and book flight+hotel trips with transparent pricing. Serves individual consumers, families, friend groups, and adventure travelers globally.
• Passporter Mobile App (iOS & Android) Native iOS (App Store id1234282611) and Android (Play Store com.passporterapp.android) applications giving travelers on-the-go access to itinerary creation, document storage, group coordination, and booking. Targets individual travelers globally.
• Passporter Chrome Extension Google Chrome browser extension that imports travel-related content from any website directly into a Passporter trip plan, enriching the planning experience for individual travelers.
• Passporter Travel Club Subscription-based community and weekly newsletter for travelers, offering curated travel stories, itineraries, and recommendations drawn from 500K+ community members and 1.8K+ guides. Connects individual travelers with shared travel passions.
• Passporter Para Destinos (B2B Destination Management Suite) End-to-end B2B platform for tourism boards and DMOs covering digitalization of points of interest, AI trip-planner integration, Big Data analytics, high-impact content production, and omnichannel campaign management to drive sustainable tourism growth. Sells to government tourism organizations worldwide via direct sales with multi-year contracts.
• Passporter AI Trip Planner (Planificador de Viajes con IA) AI-powered travel planning tool embeddable on destination websites via a single line of code. Converts visitor traffic into actionable itineraries, generates personalized recommendations, and connects travelers with public and private destination offerings. B2B, for tourism boards.
• Passporter Content Studio Done-for-you content production service for destinations, creating cinematic pieces, viral social media formats, and modular photographic libraries designed to inspire, connect, and convert travelers. Sold to tourism boards and DMOs.
• Passporter Big Data Real-time demand analytics and market intelligence solution providing destinations with traveler behavior data, competitor performance comparison, and market trend forecasting to inform strategic decisions. B2B analytics product for tourism boards.
• Passporter Omnichannel Campaigns 360-degree multi-channel marketing campaigns driven by proprietary algorithms that reach travelers from inspiration to booking across multiple markets and channels. Reported +10x average campaign ROI for destination clients. Sold to tourism boards and DMOs.

Quantifiable outcome

• 85+ destinations using the platform globally
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Google MapscoreTechnology or IntegrationGoogle Maps integration allows users to locate their position or route when describing travel experiences. Used for geolocation features in the trip planning process.
• Google APIcoreTechnology or IntegrationGoogle APIs used for various platform functionalities including authentication and service integrations.
• FacebookcoreTechnology or IntegrationFacebook integration for social login (Facebook API) during registration process and social sharing capabilities. Also used for cookies and tracking.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS hosts the platform website servers. Despite being outside EU, AWS is subject to Privacy Shield for data protection compliance.
• StripecoreTechnology or IntegrationStripe handles payment processing for the platform. Stripe Payments Europe (Ireland) manages European services, transferring data to Stripe Inc. in USA under EU-US Privacy Shield framework.
• Apple IDcoreTechnology or IntegrationApple authentication service for iOS app registration and user identification.
• CivitatisminorGTM or Marketing PartnerAffiliate partner for travel activities and tours. Passporter blog features Civitatis links for booking activities at destinations.
• HolaflyminorGTM or Marketing PartnereSIM provider partner offering internet connectivity for travelers. Blog features Holafly with 5% discount code for Passporter users.
• IntermundialminorGTM or Marketing PartnerTravel insurance affiliate partner featured on the blog for trip protection recommendations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viator: Tripadvisor-owned marketplace focused on tours, activities, and experiences booking. Directly comparable in activity inventory and booking flow to Passporter's affiliate-powered activities offering.
• Sojern: Digital marketing and data platform built specifically for tourism boards, destinations, and hotels. Like Passporter Para Destinos, Sojern sells omnichannel campaign management and traveler data analytics to government tourism clients, making it the closest direct B2B comp.
• Klook: Asia-headquartered activities, tours, and travel services booking platform with global reach. Klook's blend of consumer booking flow and B2B destination partnerships overlaps with Passporter's travel club + destination suite.
• TourRadar: Multi-day tour and packaged trip marketplace working with tour operators worldwide. Comparable to Passporter's travel-specialist-led multi-day itinerary service and booking flow.
• Hopper: AI-driven travel app combining flights, hotels, and trip planning with predictive pricing. Comparable in mobile-first, AI-augmented trip planning and consumer brand-building approach.
• Adara: Travel data platform and identity graph serving destinations, hotels, and tourism marketers. Comparable in the Big Data and traveler analytics layer of Passporter's destination offering.
• GetYourGuide: Leading tours, activities, and experiences booking marketplace with hundreds of thousands of bookable experiences. Passporter competes for trip-planning mindshare and offers activities booking via the Civitatis affiliate in a similar category.

Broad incumbents

• Booking.com: The world's largest online travel agency. Its trip planner, attraction marketplace, and AI features broadly overlap with Passporter's consumer offering and represent the dominant platform competition Passporter faces.
• TripAdvisor: The largest travel content and review platform with a Viator-owned tours and activities marketplace. It overlaps with Passporter's consumer trip-planning community and destination content library and competes indirectly for travel inspiration and itinerary research traffic.

Emerging players

• Inspirock: AI-powered trip itinerary planner with a strong consumer focus. Comparable to Passporter's core consumer itinerary-building experience, though smaller scale and without the B2B destination stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/passporterapp
• LinkedInlinkedin.com/company/passporter
• Instagraminstagram.com/passporterapp
• Pinterestpinterest.es/passporterapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passporter