Data Nerds
DataNerds (Data Nerds AEO) is a Kelowna-based SaaS platform that audits and tracks brand citations, mentions, and Share of Voice across major LLMs (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek) for B2B SaaS, e-commerce, local service, enterprise marketing, and agency customers via a self-serve product.
- Company typePrivate
- Founded2014
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Data Nerds does
DataNerds (operating as "Data Nerds AEO") is a Kelowna, Canada-based private company that has built an Answer Engine Optimization (AEO) platform for measuring brand visibility in large language model outputs. The platform executes buyer-intent prompts in real time across ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek, then extracts brand mentions, citations, Share of Voice, and competitor overlap into a unified scoring framework (AEO Score, SEO Score, Content Quality, Entity Footprint) and a prioritized 30-day action plan. Core product modules include the AEO Audit Report, AI Visibility Tracking, AI Search Analytics, and LLM Citation Tracking, which distinguish linked citations from unlinked mentions and benchmark against named competitors across 30+ prompts.
Data Nerds firmographics
Firmographics- Name
- Data Nerds
- Legal name
- DataNerds
- Website
- https://datanerds.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataNerds (Data Nerds AEO) is a Kelowna-based SaaS platform that audits and tracks brand citations, mentions, and Share of Voice across major LLMs (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek) for B2B SaaS, e-commerce, local service, enterprise marketing, and agency customers via a self-serve product.
- Ownership category
- akta.pro rank
Data Nerds industry classification
Industry- Product category
- Answer Engine Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Observability & Monitoring (HDAEADAI)
- akta.pro secondary industry
- Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where Data Nerds is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Markets served
Data Nerds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- One-Time AEO Report: Users run a free domain analysis, then pay a flat one-time fee of $24.99 to unlock their full AEO Visibility Report. The report includes AEO Score, SEO Score, Content Quality, Entity Footprint scores, AI engine breakdown across 4 platforms, competitor benchmarking, and a prioritized 30-day action plan. No subscription, no recurring charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free Analysis + $24.99 Full Report |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Data Nerds product offering
Product offeringCore offering
DataNerds provides an Answer Engine Optimization (AEO) platform that audits and tracks brand visibility across large language models including ChatGPT, Claude, Perplexity, Gemini, and Grok. The core paid offering is a one-time $24.99 AEO Visibility Report that scores a brand across AEO Score, SEO Score, Content Quality, and Entity Footprint, benchmarks it against competitors on 30+ buyer-intent prompts, and delivers a prioritized 30-day action plan.
Product overview
DataNerds is a specialized Answer Engine Optimization (AEO) platform designed to help brands understand and improve their visibility in AI-generated responses. The platform operates as a unified tool suite centered on the AEO Audit Report (a one-time $24.99 report) as the primary paid offering, supported by three interconnected core capabilities: AI Visibility Tracking monitors brand presence across major AI engines (ChatGPT, Claude, Gemini, Perplexity, Grok); AI Search Analytics provides measurement metrics for brand mentions, citations, and AI Share of Voice; and LLM Citation Tracking distinguishes between linked citations and unlinked mentions while benchmarking against competitors. All tools work together to help brands earn citations in AI answers before buyers visit websites.
Differentiator
Problem solved
Functional benefit
Products and services
- AEO Audit Report One-time paid report ($24.99) that analyzes a brand's visibility across AI engines, providing AEO Score, SEO Score, Content Quality score, and Entity Footprint score (each out of 100), along with competitor benchmarking and a prioritized 30-day action plan.
- AI Visibility Tracking Tracks brand presence across ChatGPT, Claude, Gemini, and Grok AI engines. Monitors brand mention frequency, citation frequency, AI Share of Voice, and competitor overlap to diagnose visibility gaps.
- AI Search Analytics Measures brand influence in AI search beyond traditional traffic analytics. Captures the AI Search Scorecard metrics including Brand Mentions, Citation Count, Competitor Displacement, and Source Quality across AI engines.
- LLM Citation Tracking Monitors when and how AI engines cite a brand as a source. Distinguishes between citations (linked references) and mentions (unlinked brand references), tracks prompt coverage, and benchmarks against competitors by topic.
Quantifiable outcome
- Citation changes often detectable within weeks of publishing optimized content
- +1 more outcomes
Companies that use Data Nerds
Customer profileSegments5 records
Ideal customer profiles5 records
Data Nerds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Data Nerds partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Data Nerds competitors and assessment
Company assessmentDirect peers
- Profound: Profound is a direct AEO/AI visibility tracking platform that monitors brand presence across multiple LLMs and provides citation analytics — operating in the exact same category as Data Nerds with comparable buyer-intent prompt methodology.
- Otterly.AI: Otterly.AI is a dedicated AI search monitoring tool that tracks brand mentions and links across AI assistants like ChatGPT, Perplexity, and Google AI Overviews — a near-direct competitor to Data Nerds' LLM Citation Tracking product.
- Goodie AI: Goodie AI is an emerging AEO platform offering AI visibility optimization and brand monitoring across LLMs, directly competing with Data Nerds for B2B SaaS and enterprise marketing team buyers.
Broad incumbents
- Semrush: Semrush is a leading SEO platform that has launched AI Visibility tracking features, competing with Data Nerds by bundling AEO capabilities into its much larger existing customer base and enterprise sales motion.
- Ahrefs: Ahrefs is a major SEO toolset with massive backlink and content analytics; it has begun adding AI search visibility features, positioning as a broader incumbent alternative to standalone AEO tools.
- Brandwatch: Brandwatch is an enterprise consumer intelligence platform with brand mention and sentiment monitoring across social and digital channels — adjacent competitor for enterprise marketing teams seeking broader brand visibility, including AI surfaces.
- Yext: Yext is a digital presence platform managing structured brand data across search engines, maps, and AI assistants; it competes with Data Nerds in the brand-visibility-across-AI-engines category, particularly for local service businesses.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform that has added AI search visibility capabilities, competing for the same enterprise marketing team buyer Data Nerds targets.
Emerging players
- Peec AI: Peec AI is an early-stage AI brand monitoring tool focused on tracking brand presence in AI search results, representing an emerging competitor with narrower scope but comparable target buyer.
- Birdeye: Birdeye is an AI-powered listings and reputation management platform with local SEO capabilities, overlapping with Data Nerds' local service business and enterprise use cases around AI-driven recommendations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Nerds social profiles
Digital presenceData Nerds compliance and trust
Trust signalCompliance1 record
Data Nerds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Nerds leadership team
Management profileNumber of profiles
Profiles2 records
Data Nerds funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Nerds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Nerds
What does Data Nerds do?
DataNerds provides an Answer Engine Optimization (AEO) platform that audits and tracks brand visibility across large language models including ChatGPT, Claude, Perplexity, Gemini, and Grok. The core paid offering is a one-time $24.99 AEO Visibility Report that scores a brand across AEO Score, SEO Score, Content Quality, and Entity Footprint, benchmarks it against competitors on 30+ buyer-intent prompts, and delivers a prioritized 30-day action plan.
Is Data Nerds a public or private company?
Data Nerds is a private company. It is classified as venture growth investor backed and is currently operating.
When was Data Nerds founded?
Data Nerds was founded in 2014. It employs 11 to 50 people.
Where is Data Nerds based?
Data Nerds is headquartered in Kelowna, Canada, in the North America region.
How does Data Nerds make money?
One revenue line is on record: one-Time AEO Report.
Who are Data Nerds's main competitors?
Direct peers on record are Profound, Otterly.AI and Goodie AI. Broad incumbents are Semrush, Ahrefs, Brandwatch, Yext and BrightEdge. Emerging players are Peec AI and Birdeye.
Does Data Nerds have an API?
No public API is recorded for Data Nerds.
What industry is Data Nerds in?
Data Nerds's product category is Answer Engine Optimization Software. Its primary akta.pro industry code is HDAEADAI, Data Observability & Monitoring, with a secondary code of BPAEAHAA, Data Strategy & Governance Services. Its NAICS code is 5132 and its SIC code is 7372.