Scaled Insights

What Scaled Insights does

Scaled Insights is a healthcare-focused Behavioral AI company founded in 2018 and headquartered in Toronto, with additional offices in Leeds (UK) and Phoenix (US, located within Mayo Clinic's Discovery Oasis). The company has built a proprietary platform that combines machine learning with behavioral psychology to analyze short natural language samples and produce 113 personality metrics derived from the "Big Five" personality framework (Conscientiousness, Agreeableness, Neuroticism, Openness, Extraversion), along with 35 needs, 12 values, 5 drives, and 56 additional traits. The platform uses a Retrieval-Augmented Generation (RAG) architecture specifically designed to eliminate hallucination and free generation, a design choice intended to meet clinical safety and data governance requirements.

The company's commercial offering consists of a core Behavioral AI (BAi) platform and a deployable AI health navigator called KenSi, which conducts outbound voice and SMS patient outreach with conversation style adapted to each patient's behavioral profile. Scaled Insights operates a vertical-segmented go-to-market with three modules: Life Sciences Solutions for pharmaceutical and medical device companies, Health Systems Solutions for hospitals and clinicians, and Payers Solutions for insurance companies and employers. The go-to-market is enterprise field sales with quote-based multi-year contracts, supported by a community-led strategy of academic co-development, peer-reviewed publications in BMJ, The Lancet, and SAGE Journals, and partnerships with NHS trusts, Mayo Clinic, Novartis, Johnson & Johnson, Novo Nordisk, and multiple universities (Leeds, Birmingham, UCL, Kings College London, McMaster). The company has raised approximately $2.5M in disclosed funding and operates with a team of 1-10 employees.

Name

Scaled Insights

Legal name

Scaled Insights Inc.

Website

https://scaledinsights.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Scaled Insights is a Toronto-based Behavioral AI company that uses proprietary psychographic machine learning on patient language samples to personalize clinical outreach and improve medication adherence, serving Life Sciences, Health Systems, and Payers through its BAi platform and KenSi health navigator.

Ownership category

akta.pro rank

Product category

Patient Engagement Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

akta.pro secondary industry

Emotion, Sentiment & Paralinguistic Intelligence (HDAAAFAI)

Keywords

• Behavioral AI software
• Patient adherence platform
• Healthcare personalization tools
• Psychographic analytics solutions
• Patient engagement software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Enterprise Software: B2B SaaS model targeting healthcare organizations including Life Sciences companies (pharma/medical devices), Health Systems, and Payers. The platform is offered to clinicians and healthcare providers to improve patient adherence and engagement. Revenue appears to be generated through licensing the Behavioral AI platform and KenSi service to healthcare organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Scaled Insights has invented "Behavioral AI," combining machine learning with behavioral psychology to analyze natural language samples from patients and generate 113 personality metrics built on the Big Five framework (35 needs, 12 values, 5 drives, 56 additional traits). The platform powers KenSi, an AI health navigator that conducts outbound voice and SMS outreach tailored to each patient's behavioral profile, enabling clinicians to drive medication adherence, appointment attendance, and healthier lifestyle behaviors. The system uses a RAG architecture to keep outputs controlled, secure, and free of hallucinations, and is sold as a B2B SaaS platform to healthcare organizations in Life Sciences, Health Systems, and Payers.

Product overview

Scaled Insights is a Behavioral AI company with a platform-plus-modules architecture. The core product is the Behavioral AI (BAi) platform, which analyzes natural language to identify personality clusters and predict health behavior change. Built on top of this platform is KenSi, an AI-powered health navigator that handles voice and SMS patient outreach, adapting its approach to each patient's behavioral profile automatically. The company offers three segment-specific module solutions: Life Sciences Solutions for pharmaceutical and medical device companies, Health Systems Solutions for hospitals and clinicians, and Payers Solutions for insurance companies and employers. All solutions leverage the same underlying Behavioral AI technology to personalize patient communication and drive adherence to treatment plans.

Differentiator

Problem solved

Functional benefit

Brands

• KenSi: AI-powered health navigator that handles outbound voice and SMS outreach on behalf of healthcare providers, from intake through ongoing adherence coaching, adapting its approach to each patient's behavioral profile automatically.

Products and services

• Behavioral AI (BAi) Core AI platform that combines machine learning with behavioral psychology to analyze natural language samples (100–300 words) and generate 113 personality metrics built on the Big Five framework. Adds personality and intent to data by understanding how patients think and communicate, transforming generic interactions into personalized guidance that drives better health outcomes for clinicians and healthcare organizations.
• KenSi AI-powered health navigator that handles outbound voice and SMS outreach on behalf of healthcare clinics, from intake through ongoing adherence coaching. Adapts its approach to each patient's behavioral profile automatically, collecting language samples to build communication preferences and motivation profiles for personalized engagement at scale.
• Life Sciences Solutions Segment-specific solution for pharmaceutical and medical device companies to drive point-of-care adoption and improve patient adherence, treatment plan compliance, and behavior change interventions for product, innovation, and marketing teams.
• Health Systems Solutions Segment-specific solution for health systems to decrease patient no-shows and re-admissions, support clinical studies, improve health system initiatives, and reduce costs through personalized engagement and adherence interventions.
• Payers Solutions End-to-end analytics and data solution for healthcare payers including employers, health plans, brokers, and consultants, designed to manage population health and healthcare program performance with a positive effect on the bottom line.

Quantifiable outcome

• Patients in 'negative behavioral cluster' had lower perceived quality of care scores compared to 'positive behavioral cluster'
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Rush University Medical CentercoreStrategic or Co-development PartnerCollaboration with Dr James Herdegen at Rush University Medical Center to explore the use of Scaled Insights' Behavioral Artificial Intelligence for predicting tolerance to CPAP device use based on personality attributes among sleep apnea patients.
• NHS (National Health Service)coreStrategic or Co-development PartnerMultiple NHS partnerships including Leeds, Birmingham trusts, and NHS Acute and Specialist Trusts in England. Collaboration on obesity care experiences, COVID-19 behavioral insights, Low Calorie Diet program outcomes, and clinical studies.
• University of LeedscoreStrategic or Co-development PartnerOngoing research collaboration on COVID-19 behavioral insights, personality predictors of healthcare experiences, and e-learning personalization studies. Multiple co-authored publications.
• PEP HealthcoreStrategic or Co-development PartnerPartnership to examine healthcare experiences of people living with overweight or obesity in England, analyzing personality characteristics and care satisfaction across NHS settings.
• West Yorkshire Combined AuthoritymajorStrategic or Co-development PartnerCollaboration to understand behaviors and attitudes relating to COVID-19 outbreak to inform policy decisions and city planning for West Yorkshire region.
• UCL (University College London)coreStrategic or Co-development PartnerResearch partner in COVID-19 behavioral insights study for groups identified as at high risk of severe illness.
• University of BirminghamcoreStrategic or Co-development PartnerAcademic partner in COVID-19 behavioral insights research and other healthcare studies.
• US MilitarymajorStrategic or Co-development PartnerPartner in COVID-19 behavioral insights study for groups identified as at high risk. Collaboration on understanding thoughts and behaviors relating to the coronavirus outbreak.
• Health Education EnglandmajorStrategic or Co-development PartnerPartnership to personalize motivational messages ('nudges') to increase e-learning take-up for healthcare professionals using Behavioral AI technology.
• Diabetes UKcoreStrategic or Co-development PartnerPartner in NHS Low Calorie Diet program research to examine patient experiences and outcomes based on personality characteristics.
• NovartismajorStrategic or Co-development PartnerHealthcare/pharmaceutical partner organization shown in collaborative partners section of website.
• Johnson & JohnsonmajorStrategic or Co-development PartnerHealthcare/pharmaceutical partner organization shown in collaborative partners section of website.
• Novo NordiskmajorStrategic or Co-development PartnerHealthcare/pharmaceutical partner organization shown in collaborative partners section of website.
• Kings College LondonmajorStrategic or Co-development PartnerAcademic partner shown in collaborative partners section of website.
• IpsosminorStrategic or Co-development PartnerMarket research partner shown in collaborative partners section of website.
• McMaster UniversitymajorStrategic or Co-development PartnerAcademic partner shown in collaborative partners section of website.
• UHN (University Health Network)majorStrategic or Co-development PartnerHealthcare partner shown in collaborative partners section of website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Health: Digital therapeutics for behavioral health (insomnia, anxiety) using AI-driven personalization, distributed through health plans and employers. Comparable in using validated behavioral science and AI to drive measurable health outcomes for the same payer and provider buyer segments.
• mPulse Mobile: Healthcare-focused conversational AI and SMS/voice engagement platform used by payers, providers, and pharma. Comparable to Scaled Insights in delivering personalized outbound outreach, with a more mature omnichannel product but less psychographic depth.
• Lark Health: AI chronic disease prevention and management coaching platform used by payers and providers. Comparable to Scaled Insights in applying AI-driven personalized health coaching for adherence and behavior change, with overlapping payer and health system buyers.
• Memora Health: AI-native patient engagement platform that automates follow-up messaging and adherence outreach across health systems and life sciences. Directly comparable to Scaled Insights' KenSi offering in targeting the same pharma/health system buyers with text and voice-based personalized outreach.
• Wellth: Behavioral economics and nudge-based app for medication adherence and chronic disease management, serving health plans and providers. Comparable to Scaled Insights in using behavioral science to drive patient adherence, though focused on financial incentive nudges rather than psychographic profiling.
• Icario: Member engagement platform for health plans that combines data, behavioral science, and personalized outreach. Directly comparable to the Payers Solutions module of Scaled Insights in addressing population health, adherence, and member engagement.

Broad incumbents

• Salesforce Health Cloud: Enterprise CRM platform purpose-built for healthcare providers, payers, and pharma. A broad incumbent that increasingly bundles AI-driven patient engagement and adherence features that overlap with Scaled Insights' modules, with vastly larger sales and partner ecosystems.
• Phreesia: Public, scaled patient intake and engagement platform used across US health systems, payers, and life sciences. Overlaps with Scaled Insights on patient outreach, appointment adherence, and pharma engagement, but is a much broader workflow platform with significant scale advantages.
• Microsoft Cloud for Healthcare: Hyperscaler healthcare platform combining Azure, Dynamics 365, and Nuance for patient engagement, clinician workflows, and adherence. A broad incumbent whose investment in healthcare AI and compliance could subsume psychographic personalization features, posing a long-term competitive threat to Scaled Insights.

Emerging players

• Validic: Remote patient monitoring and patient-generated health data platform used by health systems, payers, and pharma. Comparable at the intersection of patient adherence and connected health data, though focused on biometric data streams rather than psychographic personalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scaled-insights
• Xx.com/InsightsScaled

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scaled Insights