Connect Labs

What Connect Labs does

Connect Labs Pty Ltd. is a boutique Australian digital transformation agency headquartered in Cremorne, Melbourne, operating as a certified HubSpot Solutions Partner since 2015. The firm helps B2B organisations resolve revenue-friction problems caused by disjointed customer data, inefficient sales and marketing processes, and outdated digital assets by integrating strategy, CRM, and website into a single revenue engine. Headcount is reported at 1-10, with a named team of senior practitioners operating under a "people-first partnership" model that promises direct engagement with experienced consultants rather than junior delivery staff.

The service portfolio is anchored on a proprietary methodology stack — Growth-Driven Design, Human-Centred Strategic Design, a five-pillar CRM Strategy Framework (Data, Content, Reporting, Messaging, Automation), Service Design Blueprinting, and the Integrated Digital Transformation Loop (Strategise → Integrate → Accelerate) — and is delivered across the full HubSpot platform surface (CRM, Sales, Marketing, CMS, Service, and Operations Hubs), with HubSpot CMS as the website development backbone. Core offerings comprise CRM Implementation & Consulting, Website Design & Development on HubSpot CMS, Sales & Marketing Process Optimisation, and a 2025-launched "Sunshine" On-Demand HubSpot Solutions service providing tiered hourly blocks (AU $540-$2,520). Supporting products include a fixed-price Buyer's Journey Mapping Workshop (AU $1,200 for 2.5 hours, up to 4 participants), Quarterly Club community events, and an expanding strategy-workshop catalogue covering AI Search Optimisation, Value Proposition & Messaging, Lead Management, and SaaS Optimisation. Connect Labs also markets its RevOps and ABM capability through deep third-party integrations (Xero, Slack, ZoomInfo, Bombora, Clearbit, RollWorks, Terminus, DemandBase, LinkedIn Sales Navigator, Zoom, Airmeet).

The commercial model is project-based professional services for mid-market and enterprise B2B clients, with engagements structured around a 90-day time-to-value promise. Named customers span Legal (Agile Legal Consulting), Agriculture (Tractor), Architecture (OMA), Cybersecurity (MailGuard), Education (SP Jain), Real Estate (Property Council), Professional Services (Tax Institute), and others, with the firm citing 35+ successful CRM implementations and a 25% average increase in client conversion rates. GTM is sales-led via free 20-minute consultations and direct outreach, supplemented by content marketing, SEO, webinars (Airmeet), Quarterly Club events, and the Pledge 1% community membership. The firm is bootstrapped to founder-led with a first disclosed funding round of approximately $1,442,760 in November 2024 (investors undisclosed), remains privately held, and has no parent company or subsidiaries.

Name

Connect Labs

Legal name

Connect Labs Pty Ltd.

Website

https://connectlabs.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Connect Labs is a boutique Melbourne-based HubSpot-certified digital transformation consultancy, helping B2B organisations integrate CRM, website, and strategy into a unified revenue engine through project-based engagements, workshops, and on-demand consulting.

Ownership category

akta.pro rank

Product category

CRM and Digital Transformation Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)

Keywords

• HubSpot consulting services
• CRM implementation consulting
• Digital transformation strategy
• Growth-driven website design
• B2B revenue operations

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - CRM Strategy & Implementation: Core revenue stream from CRM strategy consulting, setup, and implementation services. Includes discovery, design, and delivery of HubSpot CRM configurations tailored to client needs. Revenue generated through project-based engagements and hourly consulting blocks.
2. Website Design & Development: Growth-focused website design and CMS development services connected directly to CRM platforms. Includes website audits, redesign, development, and ongoing optimization using growth-driven design methodology.
3. HubSpot On-Demand Consulting (Sunshine): Flexible consulting blocks for HubSpot users needing quick fixes, expert reviews, or strategic guidance. Sold in Small ($540, 1-3 hours), Medium ($1,440, 4-8 hours), and Large ($2,520, 9+ hours) blocks. Provides rapid, reliable HubSpot expertise without long-term commitment.
4. Training & Workshops: Customer journey mapping workshops and training sessions. AU $1,200 for 2.5-hour workshop with up to 4 people, delivered in-person or online. Creates lead qualification frameworks and buyer journey maps.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Connect Labs is a HubSpot-certified consulting partner (since 2015) that designs, implements and optimises B2B revenue engines by integrating CRM strategy, HubSpot platform configuration, and growth-driven website design. Core services include HubSpot CRM strategy and implementation across all five hubs (Marketing, Sales, CMS, Service, Operations), website design and development on HubSpot CMS, on-demand HubSpot support via tiered consulting blocks, and structured workshops (Buyer's Journey Mapping, Value Proposition, SaaS Optimisation, Lead Management, AI Search Optimisation).

Product overview

Connect Labs is a HubSpot-certified partner (since 2015) offering a portfolio of professional services organised around a unified revenue-engine methodology. The core offering comprises three integrated service lines: (1) HubSpot CRM Strategy, Setup & Implementation — designing and building CRM systems across all HubSpot hubs (CRM, Sales, Marketing, CMS, Service, Operations) as a digital HQ; (2) Website Design & Development on HubSpot CMS — building growth-driven websites directly connected to the CRM; and (3) HubSpot Consulting & On-Demand Solutions — ongoing optimisation and rapid expert assistance via tiered service blocks. Supporting these are specialised workshops (Buyer's Journey Mapping, Value Proposition), sales and marketing process optimisation services, and the Quarterly Club community programme. All services are anchored to the Integrated Digital Transformation Loop methodology (Strategise → Integrate → Accelerate) and leverage HubSpot's native platform capabilities including AI features (Breeze AI, predictive lead scoring, AI copywriting, form shortening). Connect Labs does not sell a standalone software product — its intellectual property lies in its strategic methodology and implementation expertise applied within the HubSpot ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot CRM Implementation & Consulting End-to-end HubSpot CRM design, setup and optimisation consulting delivered by a certified HubSpot partner. Covers all five HubSpot hubs (CRM, Sales, Marketing, CMS, Service, Operations) including data strategy, pipeline configuration, automation workflows, reporting dashboards, and ongoing optimisation. Sold to B2B organisations needing a unified Digital HQ.
• CRM Strategy, Setup & Implementation Strategic CRM design engagement covering data management, content strategy, reporting, messaging and automation across marketing, sales, service and operations teams. Includes discovery, design, and implementation phases delivered as a 90-day sprint and built around the firm's Digital HQ framework.
• Website Design & Development on HubSpot CMS Growth-driven website design and CMS implementation built on HubSpot CMS Hub, directly connected to the CRM. Includes drag-and-drop customisation, SEO tools, page-load optimisation, responsive design, content migration, and iterative optimisation using the Growth-Driven Design methodology.
• On-Demand HubSpot Solutions ('Sunshine') Flexible, on-demand HubSpot support service delivering rapid expert assistance via tiered hourly blocks (Small $540, Medium $1,440, Large $2,520 ex GST). Covers technical troubleshooting, workflow audits, portal health checks, integration support, and training snippets without a long-term commitment.
• Sales & Marketing Process Optimisation Consulting service auditing and optimising sales and marketing workflows, including sales enablement content development, marketing automation implementation on HubSpot Marketing Hub, sales automation on HubSpot Sales Hub, and SLA development between sales and marketing teams.
• Website Redesign & Performance Solutions Website audit, redesign and optimisation service covering UX/UI, technical performance, page speed, content migration and responsive design. Packaged as targeted tune-ups through to full digital presence transformation for B2B organisations.
• Buyer's Journey Mapping Workshop 2.5-hour in-person or online workshop (up to 4 participants, AU $1,200) that helps businesses create lead qualification frameworks and map the customer journey across awareness, consideration and decision stages.
• Value Proposition & Messaging Workshop Workshop engagement under Connect Labs' strategy offering that helps B2B organisations define their value proposition and refine go-to-market messaging.
• Lead Management Strategy Workshop Strategy workshop engagement under Connect Labs' STRATEGY menu that helps B2B teams design lead qualification frameworks and management processes.
• SaaS Optimisation Strategy Workshop Strategy workshop tailored for B2B SaaS clients, focused on optimising the digital HQ and customer journey to support efficient scaling.
• AI Search Optimisation Strategy Workshop Strategy workshop listed under Connect Labs' STRATEGY menu that helps clients develop an AI search and answer-engine optimisation strategy.

Quantifiable outcome

• 25% Average increase in conversion rate for clients
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered primary and supporting.

• HubSpotprimaryTechnology or Integration · 1 January 2015Certified HubSpot partner since 2015 with 10+ years of specialized experience. Expert in all HubSpot hubs: Marketing, Sales, CMS, Service, and Operations. Provides HubSpot consulting, implementation, and on-demand support services. Deep integration expertise across the HubSpot platform ecosystem.
• Google WorkspacesupportingTechnology or IntegrationTechnology partner providing cloud-based productivity tools. Workspace is used for flexible, innovative solutions for people and organizations to achieve more. From polishing pitch decks to backing up files in the cloud.
• AirmeetsupportingTechnology or IntegrationAll-in-one platform for webinars and online events. Connect Labs uses Airmeet to host premium webinars that grow revenue and customer loyalty. Enables virtual event management and engagement tracking.
• Monday.comsupportingTechnology or IntegrationWork OS platform partner for planning, tracking, and collaborating at work. Monday.com combines building blocks like apps, boards, and integrations to customize workflows and improve business operations.
• PandaDocsupportingTechnology or IntegrationDocument workflow automation partner. Sprocket Rocket enables transformation of rapid prototypes into beautiful designs by adjusting every aspect to fit brand standards. Integration for proposal and contract management.
• Startup VictoriasupportingGTM or Marketing PartnerAustralia's largest startup community with over 60,000 people. From first-time founders to high-performing professionals. Connect Labs provides world-class founder support services through the community.
• XerosupportingTechnology or IntegrationAccounting software integration for sales-to-accounting handoff. Native data sync between HubSpot and Xero enables seamless transition of customer and financial information. Supports invoice creation, payment tracking, and accounting team review workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lynton: Lynton is a HubSpot Solutions Partner focused on inbound marketing, HubSpot CMS, and marketing automation implementations, directly comparable to Connect Labs in service portfolio.
• SmartBug Media: SmartBug Media is a HubSpot Elite Partner providing inbound marketing, CRM strategy, sales enablement, and revenue operations services, closely matching Connect Labs' positioning as an integrated CRM-and-revenue-engine consultancy.
• Square 2 Marketing: Square 2 Marketing is a HubSpot Elite Partner specializing in inbound strategy, sales/marketing alignment, and CRM implementation for mid-market B2B firms, making it a comparable boutique-style services peer.
• New Breed: New Breed is a HubSpot Elite Solutions Partner offering inbound marketing, sales enablement, and CRM implementation services for B2B organizations, directly comparable to Connect Labs in service mix, target market, and HubSpot-centric delivery model.
• Salted Stone: Salted Stone is a HubSpot Solutions Partner offering marketing automation, web design, and inbound strategy for B2B clients, overlapping with Connect Labs' core capabilities and customer profile.
• OverGo Studio: OverGo Studio is a HubSpot Solutions Partner providing web design, branding, and CRM implementation, comparable to Connect Labs' growth-driven design and CMS services.
• Magnetude Consulting: Magnetude Consulting is a HubSpot Solutions Partner delivering inbound marketing and CRM strategy services to B2B technology companies, with strong overlap in target customer and methodology.
• We Are Marketable: We Are Marketable is a HubSpot Solutions Partner providing CRM, marketing, and sales enablement services with comparable boutique-agency positioning to Connect Labs.
• Lake One: Lake One is a HubSpot Solutions Partner providing inbound marketing, RevOps, and HubSpot implementation services, with comparable business model and customer profile to Connect Labs.

Regional players

• ThinkHive: ThinkHive is an Australian digital agency offering HubSpot implementation, inbound marketing, and website services, comparable in geography and service mix, providing regional peer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connect-labs
• Xx.com/connectlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Labs