Stormly

What Stormly does

Stormly is an AI-powered ecommerce analytics SaaS platform, operated by the Netherlands-domiciled private limited company Monon B.V. and headquartered in Amsterdam. The product is built natively for online retail and ingests ecommerce data through one-click integrations with Shopify, Adobe Commerce (Magento), Segment, Google Tag Manager, React, Wix, and CDP partners mParticle and RudderStack, supplemented by a JSON Tracking API and an Import API that supports up to 500MB per request for historical back-fill. Around a SKU-aware data model that natively handles variants, bundles, returns, and subscriptions, the platform delivers 50+ pre-built reports (New Arrivals Performance, Ad-Hoc Root Cause Explorer, Unviewed & Unsold Products, Aha Moment Discovery, A/B Test Insights, Conversion Journey, Cart Abandonment), custom reports at no additional cost, and collaborative team dashboards. Its AI Agent, powered by Microsoft Azure-hosted OpenAI models (currently ChatGPT-5.5 since May 2026), continuously monitors data, detects anomalies, generates plain-language findings with recommended actions delivered to inbox, and supports interactive natural-language Q&A; an MCP connector additionally exposes Stormly project analytics to external AI clients such as Claude, ChatGPT Developer Mode, Codex, and Cursor.

The company's go-to-market combines product-led growth (free trial, no credit card, setup in minutes) with inside sales (scheduled 30-minute demos) targeting ecommerce merchandising, growth, and operations teams, plus a published enterprise case study with an unnamed fashion retailer processing ~1.2 million online orders per year that reported a 7% conversion lift and ~€790,000 in annual returns recovery after adopting Stormly recommendations. Pricing is delivered through standardized monthly subscription plans billed in advance via Stripe with custom plans for larger accounts and a free 30-day cancellation period; specific tiers and pricing are not publicly disclosed. The company has raised a single disclosed funding round of approximately $627,454 from Yogile BV in January 2017 and is not known to hold institutional VC backing; headcount is listed at 1-10 with no currently open roles. Recognitions include TechCrunch Disrupt 2019 and the Red Herring Top 100 Europe award (both 2019), and the company maintains GDPR, CCPA, and EU SCC-aligned data processing frameworks under a dedicated Data Protection Officer.

Name

Stormly

Legal name

Monon B.V.

Website

https://stormly.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Stormly is an AI-powered ecommerce analytics SaaS platform that gives online retail teams 50+ pre-built reports, an autonomous AI Agent for anomaly detection and insights, and an MCP connector for AI clients, with native integrations to Shopify, Adobe Commerce, and Segment.

Ownership category

akta.pro rank

Product category

Ecommerce Product Analytics

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Ecommerce analytics platform
• Product analytics software
• Conversion rate optimization
• AI anomaly detection
• SKU-level analytics

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Standardized paid subscription plans billed monthly in advance with automatic renewal. Also offers custom plans based on client specific needs or company size. Includes 30-day free cancellation period and 30-day grace period after subscription ends.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stormly is an AI-powered ecommerce analytics SaaS platform that ingests commerce event data from Shopify, Adobe Commerce, Segment, Google Tag Manager, and other sources, then delivers 50+ pre-built SKU-level reports (such as New Arrivals Performance, Cart Abandonment, Ad-Hoc Root Cause Explorer, and A/B Test Insights) along with an AI Agent that autonomously detects anomalies and delivers plain-language findings to a user's inbox. The platform is sold as monthly subscriptions (with a free 30-day cancellation period) and includes custom reports, collaborative dashboards, and an MCP connector that exposes project data to AI clients like Claude and ChatGPT Developer Mode.

Product overview

Stormly is a unified AI-powered ecommerce analytics SaaS platform offering 50+ pre-built reports (New Arrivals Performance, Ad-Hoc Root Cause Explorer, Unviewed & Unsold Products, Aha Moment Discovery, A/B Test Insights, Conversion Journey, Custom Reports, Cart Abandonment) alongside an AI Agent for autonomous insight generation and anomaly detection. The platform includes a Collaborative Dashboards module for team-wide KPI sharing, and an MCP Connector enabling natural language analytics queries from external AI clients. All analytics are powered by structured ecommerce data through native integrations with Shopify, Adobe Commerce, Google Tag Manager, Segment, React, Wix, and other platforms via Tracking API and Import API.

Differentiator

Problem solved

Functional benefit

Products and services

• Stormly Platform AI-powered ecommerce analytics SaaS platform providing 50+ pre-built SKU-level reports, an AI Agent for autonomous insight generation and anomaly detection, and collaborative dashboards for ecommerce merchandising, growth, and operations teams using Shopify, Adobe Commerce, WooCommerce, or BigCommerce.
• MCP Connector for Ecommerce Analytics Model Context Protocol integration that exposes Stormly project data as an MCP server, enabling external AI clients (Claude, ChatGPT Developer Mode, Claude Code, Codex, Cursor) to query ecommerce analytics via natural language questions with OAuth or bearer-token authentication.
• Stormly Tracking API JSON Tracking API endpoints at https://t.stormly.com/collect/json/ for capturing event data from mobile apps, server-side, or browser-based clients via POST requests with user events and properties.
• Stormly Import API API at https://import.t.stormly.com/import/data/json/ for back-filling historical data into Stormly, supporting up to 500MB per request using JSON or CSV format.

Quantifiable outcome

• 23% conversion rate lift
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative one-click integration with Shopify stores. Stormly provides Shopify-specific tracking code for product pages, cart pages, checkout, collections, and order completion. Tracks product views, add-to-cart events, purchase completion, customer identification, and order data.
• Adobe Commerce (Magento)coreTechnology or IntegrationNative integration via lightweight Stormly extension for Adobe Commerce/Magento. Captures key order events in real time. Extension available for download and install on Adobe Commerce server.
• SegmentcoreTechnology or IntegrationOne-click integration through Segment Destinations catalog. Stormly receives Segment page, screen, identify, and track events as native Stormly events.
• Google Tag ManagercoreTechnology or IntegrationCustom HTML tag integration through Google Tag Manager. Allows custom event tracking, pageview tracking on history changes, click tracking, and behavioral data capture.
• Claude (Anthropic)coreTechnology or IntegrationStormly MCP connector allows Claude and Claude Code to query Stormly ecommerce analytics data. OAuth connection available. Claude can submit analytics questions and receive Markdown answers based on actual project data.
• ChatGPT Developer Mode (OpenAI)coreTechnology or IntegrationStormly MCP connector integrates with ChatGPT Developer Mode. AI client can submit ecommerce analytics questions and receive analysis results from Stormly project data.
• Codex / CursorcoreTechnology or IntegrationStormly MCP connector supports Codex and Cursor AI clients. Developers can query ecommerce analytics data directly from these AI development tools using bearer-token authentication.
• Microsoft Azure OpenAIcoreTechnology or IntegrationStormly AI Agent uses Microsoft Azure EU region hosted OpenAI Model ChatGPT-5.5 for natural language insights and analytics interpretation. Data processed under GDPR compliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heap: Auto-captured digital analytics platform serving product and growth teams. Stormly lists Heap as a comparison target and competes for the same ecommerce analytics buyer.
• Triple Whale: Ecommerce-focused analytics and attribution platform built natively for Shopify and DTC brands. Overlaps with Stormly on Shopify-native ecommerce analytics, AI-driven insights, and the same merchant buyer persona.
• Glew.io: Ecommerce analytics and business intelligence platform aggregating data from Shopify, WooCommerce, and other platforms into pre-built dashboards. Directly comparable in serving SMB-to-mid-market merchants needing ready-made ecommerce reports.
• Daasity: Ecommerce data platform providing ETL, analytics, and reporting for omnichannel retailers. Competes in the same ecommerce analytics space with pre-built reports and unified commerce data models.
• Pendo: Product analytics and digital adoption platform with product usage, NPS, and in-app guidance. Listed by Stormly as a comparison target for analytics use cases, particularly product-led ecommerce and SaaS-adjacent teams.
• Mixpanel: Product analytics platform serving digital product teams with event-based tracking, funnels, and retention analysis. Stormly explicitly compares itself against Mixpanel on its alternatives page and targets overlapping ecommerce use cases with a more commerce-native data model.
• Amplitude: Product analytics platform offering event tracking, cohort analysis, and behavioral segmentation. Directly named by Stormly as a competitor for ecommerce teams needing SKU-level attribution and retention insights.

Broad incumbents

• Google Analytics 4: Free web/app analytics from Google used by most ecommerce merchants. Stormly positions itself against GA4 specifically for ecommerce teams needing SKU-level, commerce-aware modeling that GA4 lacks natively.
• Adobe Analytics: Enterprise analytics suite from Adobe with deep ecommerce integrations through Adobe Commerce (Magento). Stormly directly competes by offering a more accessible, ecommerce-native alternative to Adobe's enterprise stack.

Emerging players

• Shopify Analytics: Native analytics dashboards and reports embedded in the Shopify admin. Represents both a distribution channel for Stormly (via one-click integration) and a competitive threat as Shopify expands native ecommerce intelligence and AI features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stormly_ai
• Facebookfacebook.com/stormly.platform

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormly