Bergamotte

Name

Bergamotte

Legal name

Very Bloom SAS

Website

https://bergamotte.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Online Florist & Flower Delivery

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Online flower delivery
• Fresh flower bouquets
• Plant delivery service
• Flower subscription service
• Same-day florist

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Bouquets, Plants, Dried Flowers): One-time purchase of flower bouquets, plants, dried flowers, and gift items. Products are assembled to order by in-house florists and delivered same-day or next-day to customers.
2. Flower Subscription: Recurring monthly flower delivery service starting at €38.60/month. Customers choose between small, medium, or large bundles with durations of 3, 6, or 12 months, or unlimited without commitment. Auto-renewal with pause and modification capabilities.
3. Gift Cards: Digital gift cards (Carte Cadeau) valid for 1 year, ranging from €20 to €500, used as payment on the Bergamotte website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bergamotte is a direct-to-consumer online florist selling fresh flower bouquets, indoor and outdoor plants, dried flowers, gift boxes, vases, and accessories, with bouquets assembled to order by in-house florists. The company offers same-day 3-hour delivery in Paris and next-day delivery across France and Belgium, supported by a custom packaging system with an integrated water pocket to preserve flower freshness in transit. A monthly flower subscription and digital gift cards complement the core retail offering, and corporate gifting programs serve business clients.

Product overview

Bergamotte is a direct-to-consumer online florist offering a comprehensive range of floral and botanical products. The core offerings include fresh flower bouquets (Bouquets de Fleurs), indoor plants (Plantes d'intérieur), outdoor plants (Plantes d'extérieur), and dried flowers (Fleurs séchées). The platform differentiates through same-day delivery in Paris (3 hours) and next-day delivery across France and Belgium. Supporting products include gift boxes (Coffrets cadeaux), vases and accessories, customizable plants, and a subscription service (Abonnement fleuri) starting at €38.60/month for recurring deliveries. Gift cards (Carte cadeau) are also available. The company operates as an e-commerce platform where customers select products online and receive deliveries, with bouquets assembled to order by in-house florists at their Clichy workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouquets de Fleurs (Fresh Flower Bouquets) Fresh flower bouquets prepared to order by in-house florists using seasonal flowers sourced from vetted European producers, with a preference for French flowers. Available in standard (from €24.90) and premium/prestige tiers up to €200+, with same-day 3-hour delivery in Paris and next-day delivery across France and Belgium.
• Plantes d'intérieur (Indoor Plants) Indoor plants including orchids (from €39.90), Pachira (from €29.90), Calathea (from €49.90), and other varieties. Delivered with adapted packaging to ensure freshness and condition.
• Plantes d'extérieur (Outdoor Plants) Outdoor and garden plants suitable for terraces and gardens, offering seasonal varieties for exterior decoration.
• Fleurs séchées (Dried Flowers) Long-lasting dried flower bouquets, wreaths, and arrangements including preserved and artificial flowers requiring minimal maintenance. Available as bouquets and as dried flower crowns.
• Coffrets cadeaux (Gift Boxes) Curated gift boxes combining flowers with complementary items such as chocolates, biscuits, candles, and champagne for enhanced gifting occasions.
• Abonnement fleuri (Flower Subscription) Recurring monthly flower delivery subscription starting at €38.60/month, offering automated floral deliveries in small, medium, or large formats for 3, 6, or 12-month durations, with the option of unlimited without commitment. Includes pause, modification, and cancellation capabilities with auto-renewal.
• Carte cadeau (Gift Card) Digital gift cards (Carte Cadeau) available from €20 to €500, valid for one year and usable as payment on bergamotte.fr. Delivered digitally or printable for in-person gifting.
• Vases & accessoires Decorative ceramic vases (Warwick, Porquerolles, Twist, Faro) and accessories from €9.90, designed to complement flower arrangements.
• Plantes personnalisables (Customizable Plants) Plants that can be personalized with custom pots, messages, or specific plant selections to create unique gifts.
• Bouquet sur-mesure (Custom Bouquet) Custom bouquet creation tool allowing customers to compose their own flower arrangements by selecting preferred flowers, colors, and styles, assembled by in-house florists.
• Corporate Gifting Program Corporate gifting offering providing bulk or recurring flower and plant deliveries for client appreciation, employee recognition, and business occasions, with professional presentation and flexible scheduling.

Quantifiable outcome

• Customer satisfaction rating of 4.6/5 from 18,210 verified reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Bloom & Wild GroupcoreStrategic or Co-development Partner · 1 July 2021Bergamotte joined the Bloom & Wild group in July 2021 to reinforce their position as a European leader in the flowers and plants market. The group consists of three brands: Bergamotte, Bloom & Wild, and Bloomon, operating across multiple European markets including France and Germany.
• Courier Network (Same-Day Paris)minorChannel Partner/ Reseller/ DistributorNetwork of local couriers enabling 3-hour same-day delivery in Paris and immediate suburbs.
• Macif AvantagesminorGTM or Marketing PartnerLoyalty program partnership with Macif, reaching 5.8 million Sociétaires. Bergamotte is featured as a partner merchant offering exclusive deals to loyalty program members.
• AwinminorGTM or Marketing PartnerAffiliate marketing network enabling publishers and influencers to promote Bergamotte products through commission-based referrals.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Farmgirl Flowers: US D2C florist built around sustainably sourced bouquets wrapped in burlap and strong brand identity. Useful peer for benchmarking Bergamotte's positioning around local sourcing, freshness packaging, and design-led brand premium.
• Bloom & Wild: UK-founded D2C letterbox and next-day flower delivery brand and parent group of Bergamotte since July 2021. Operates the same online florist model with proprietary packaging design and subscription across the UK and several European markets, making it the most directly comparable operator by both product and business model.
• Florajet: One of the largest French online flower delivery networks, aggregating independent florists for nationwide same-day and next-day delivery. Direct competitor for Bergamotte's gifting occasions, particularly outside the Paris same-day radius.
• Ode à la Rose: D2C florist with operations in Paris and major US cities, delivering seasonal, design-forward bouquets with subscription options. Cross-Atlantic peer for Bergamotte's premium gifting positioning and Paris same-day delivery model.
• The Bouqs Co. US-based D2C florist with farm-direct sourcing and a strong subscription offering. Comparable in operating model (online direct, subscription + one-off, eco/sourcing narrative) to Bergamotte, even though geographically distinct.
• Aquarelle: Long-established French online florist with nationwide France and international delivery through an Interflora-affiliated network. Competes head-to-head with Bergamotte for French gifting occasions across similar bouquet ranges and price points.
• Interflora France: French arm of the global Interflora relay network, providing next-day flower delivery through affiliated local florists across France. Represents an incumbent, network-based model against which Bergamotte's centralized-assembly-and-courier model competes.
• 123fleurs: French D2C online florist offering same-day and next-day delivery across France and select international destinations. Direct competitor on bouquet assortment, occasions coverage, and price tiers.
• Bloomon: Dutch-origin D2C flower subscription brand and third member of the Bloom & Wild group alongside Bergamotte. Delivers fresh bouquets on a subscription-led model across the Netherlands, Germany, Belgium, and the UK — making it a direct functional peer for Bergamotte's recurring-revenue flower business.

Broad incumbents

• Teleflora: Established US/UK flower delivery network reliant on local florist fulfillment; broader incumbent with a wider gift category portfolio. Relevant as a large-scale, network-based florist incumbent that frames Bergamotte's centralized-assembly disruption strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bergamotteparis
• Facebookfacebook.com/bergamotteparis
• LinkedInlinkedin.com/company/bergamotte

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergamotte