Helping Hand

What Helping Hand does

Helping Hand (legal entity HH24 Sp. z o.o.) is a Warsaw-based digital mental health platform founded in 2019, positioned as the first app in Poland offering complete and personalized psychological support. The platform delivers a web application (app.hh24.pl) and native iOS/Android apps, combining a content library of 1,000+ expert-authored materials (videos, podcasts, articles, meditations), a network of 300+ supervised therapists/coaches/specialists available in Polish, English, and Ukrainian, themed preventive plans, live online events/webinars, an expert Q&A chat (including psychology, legal, and financial experts), and a therapist matching questionnaire. Video therapy sessions are conducted via Microsoft Teams, accessible through a browser without installation, and the platform also references an AI chatbot sub-brand called Helpi for additional support.

The company operates a hybrid B2C/B2B model. Individual consumers access the platform on a freemium basis, with paid subscriptions unlocking the full knowledge base, preventive plans, webinars, and expert Q&A; individual therapy sessions are priced by each therapist starting at 190 PLN gross per ~50-minute session and paid directly to the provider. On the corporate side, Helping Hand offers employee wellness programs and ESG-aligned packages (Oferta ESG) for businesses seeking mental health benefits and ESG reporting support, accessed via a dedicated 'Dla firmy' contact channel. GTM combines product-led self-serve acquisition (free account, therapist questionnaire, organic Polish SEO) with direct enterprise sales for ESG and corporate wellness contracts, supported by content marketing across owned web, blog, YouTube, Facebook, Instagram, LinkedIn, and TikTok channels and a branded conference series.

Monetization and operating data are limited. The company is a private Polish limited liability company (Sp. z o.o.) with 101-250 employees, registered at Tadeusza Czackiego 15/17, Warsaw. Disclosed funding totals approximately $1.54M across a 2021 Welltech Ventures-led round and a 2022 round with undisclosed investors. The firm holds no patents and has not announced acquisitions, partnerships, or M&A. Compliance includes GDPR/RODO adherence, and analytics run on cux.io. No revenue, ARR, named enterprise customers, or valuation figures are disclosed.

Name

Helping Hand

Legal name

HH24 Sp. z o.o.

Website

https://hh24.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Helping Hand is a Warsaw-based digital mental health platform offering a 1,000+ piece content library, online therapy with 300+ supervised experts, preventive plans, and webinars to individual consumers and Polish employers via B2C subscriptions and B2B/ESG wellness packages.

Ownership category

akta.pro rank

Product category

Digital Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Mental health platform
• Online therapy
• Psychological support
• Corporate wellness
• Wellbeing subscription

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Platform Subscription: Monthly or annual subscription for access to the content library, preventive plans, webinars, expert Q&A, and therapist matching tools. Free account creation available; subscription required for full platform access.
2. Individual Therapy Sessions: Per-session fees for online psychotherapy with independent therapists. Each therapist sets their own pricing; consultations start from 190 PLN gross per session (approximately 50 minutes). Sessions are separate from subscription and paid directly to therapists.
3. Corporate B2B Packages: Employee wellness programs and ESG offerings for businesses. Companies can provide platform access to employees as part of corporate mental health benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Helping Hand operates a digital mental health platform that delivers personalized psychological support to individuals in Poland. The core offering combines subscription-based access to a network of 300+ psychological experts for online therapy sessions with a self-guided library of 1,000+ educational materials, and it separately sells corporate wellness and ESG mental health packages through a dedicated B2B channel.

Product overview

Helping Hand is a digital mental health platform offering a web application and mobile app for employees and individuals. The core portfolio consists of a web and mobile platform providing access to a Knowledge Base (Baza Wiedzy) with over 1,000 educational materials, Online Psychotherapy sessions with 300+ supervised specialists, Preventive Plans (Plany Profilaktyczne) organized around specific mental health topics, and Live-Online Events including webinars and workshops. Additional modules include Expert Q&A with text-based anonymous consultations, a Therapist Matching Questionnaire for personalized specialist recommendations, and access to trust hotlines for crisis support. The platform operates on a subscription model with separate per-session pricing for therapy.

Differentiator

Problem solved

Functional benefit

Brands

• Helpi: AI chatbot/widget referenced on the platform for additional support

Products and services

• Personalized Psychological Support Subscription (mobile app) Subscription-based mobile and web offering that gives individual consumers in Poland personalized access to psychological experts for therapy sessions, combined with self-guided educational resources. Designed for adults seeking convenient, on-demand mental health support.
• Online Therapy Sessions with Experts Session-based online therapy delivered through the platform by a network of 300+ psychological experts, available to subscribing individual users.
• Psychoeducational Content Library A digital library of 1,000+ psychological and self-help educational materials available to platform users as part of the consumer subscription.
• Corporate Mental Health and ESG Wellness Program (Dla firmy) B2B offering sold to Polish employers that bundles employee access to psychological experts and educational content as a corporate wellness and ESG-oriented mental health benefit.

Quantifiable outcome

• Online therapy proven to be as effective as in-person therapy based on multiple studies

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Enterprise-focused mental health benefits platform serving employers with therapy, coaching, and self-care resources. Directly comparable to Helping Hand's B2B ESG and corporate wellness offering.
• BetterHelp: The largest global online therapy marketplace, offering subscription-based individual, couples, and teen therapy with licensed therapists. Comparable to Helping Hand's core online psychotherapy and therapist-matching modules, but operating at much larger scale and across many geographies.
• Talkspace: US-listed online therapy platform providing individual and couples therapy via messaging and video. Competes directly with Helping Hand's video-based therapy delivery, therapist matching, and subscription-plus-session revenue model.
• Headspace: Global mental health and meditation app combining a content library, guided meditations, and therapy/coaching services. Overlaps with Helping Hand's content library, meditation offerings, and corporate B2B channel.
• Calm: Leading meditation, sleep, and mental wellness app with an extensive content library. Comparable to Helping Hand's 1,000+ content asset, meditation offering, and freemium-to-subscription GTM motion.
• Spring Health: Global B2B mental health benefits provider combining precision matching, therapy, coaching, and digital content. Comparable to Helping Hand's corporate channel, therapist matching questionnaire, and combined content-plus-therapy portfolio.

Direct peers

• Mindgram: Polish/Central European mental health and wellbeing platform offering B2B employee assistance programs, therapy, coaching, and self-help content. Closest geographic and product competitor to Helping Hand in the Polish corporate and consumer market.
• HearMe: Polish-founded mental health platform offering online therapy and B2B employee support packages across Central Europe. Direct peer in the same Polish/CEE market with similar B2B and B2C therapy delivery.
• Therapify: Polish online therapy booking and teletherapy platform connecting users with therapists. Closely comparable to Helping Hand's therapist matching, online scheduling, and per-session revenue model within Poland.

Emerging players

• Wyspa Formy: Polish digital health and fitness/wellness platform expanding into mental wellbeing content and corporate wellness. Adjacent in the Polish consumer wellness market and increasingly overlaps with Helping Hand's preventive care and corporate ESG offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxTX9udxeWLyh4BMPqfuKOg
• Facebookfacebook.com/hh24pl
• LinkedInlinkedin.com/company/hh24
• Instagraminstagram.com/hh24pl
• TikToktiktok.com/@hh24pl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helping Hand