Always Friday

What Always Friday does

Always Friday srl is an AI-native corporate event planning platform founded in 2024 in Latina, Italy, with operational roots in Milan. The company targets HR teams, corporate event planners, enterprises, SMBs, startups and scaleups, event agencies, and hotels/meeting spaces, replacing manual vendor sourcing, quote comparison, and negotiation with AI agents that the company claims automate up to 90% of operational planning tasks. Its proprietary technology stack includes a natural language AI Event Planner that extracts structured event requirements, an AI Sourcing Pipeline that contacts 100,000+ venues and vendors in parallel, and a Smart Compare engine with AI-calculated compatibility scores; supporting features include AI-powered negotiation, real-time budget monitoring, consolidated invoicing, and a dedicated human event manager overlay. The platform integrates 500+ venues in Italy, 100+ worldwide across Italy, Spain, UK, France, Germany, and Portugal, plus 250+ activities and 1,500+ merchandise items.

The business operates a multi-motion GTM combining product-led growth (self-serve AI Planner and demo/trial), sales-led motions (enterprise field sales, SMB inside sales), and a channel/marketplace for venue partners. Revenue is generated through monthly subscriptions or hybrid pricing on the two-tier model (Full Autonomy self-service or Dedicated Support with a human event manager), supplemented by venue-side lead generation fees. The company has served 100+ customers including Sennder, Regione Lombardia, Docebo, Crédit Agricole, Dolce & Gabbana, Hisense, Lucart, AcegasApsAmga, and Serenis. Founded by four co-founders (CEO Gianluca Sordano, CPO Daniele Di Viccaro, CCO Antonio Restaino, CTO Lorenzo Balzani), the team is approximately 10 people with average age 27 and is funded by a €1.05M Pre-Seed round in April 2026 led by Vento Ventures and P3 Ventures, plus a €48,022.68 EU/Lazio PR FESR grant. The company has reported fivefold year-on-year revenue growth and stated plans to expand across Europe.

Name

Always Friday

Legal name

Always Friday srl

Website

https://alwaysfriday.it

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Always Friday is an AI-native corporate event planning platform serving HR teams, enterprises, SMBs, startups, agencies, and venues in Italy and selected European markets. Its AI agents automate vendor sourcing, quote comparison, and negotiation across 100,000+ suppliers, with optional human event-manager support.

Ownership category

akta.pro rank

Product category

Corporate Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), On-Site Event Operations & Day-Of Coordination (HSACAAAK)

Keywords

• Corporate event planning
• AI event automation
• Venue sourcing software
• MICE industry platform
• Event management software

Headquarters

HQ city

Latina

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform SaaS / Service Fees: AI-powered event planning platform charging for vendor sourcing, negotiation, and management services. Two tiers: Full Autonomy (self-service) and with Dedicated Support (AI + human event manager). Revenue appears to come from transaction/management fees on event budgets managed through the platform.
2. Venue/Hotel Lead Generation: Hotels and venues pay to receive qualified corporate event leads with complete briefs (dates, participants, budget). Revenue from venues accessing the platform to find corporate event customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Always Friday operates an AI-native corporate event planning SaaS platform that uses autonomous AI agents to automate up to 90% of operational event planning tasks, including vendor sourcing, parallel quote comparison, and rate negotiation. The platform connects corporate event planners with 500+ venues in Italy and 100,000+ vendors across Europe, offering both self-service (Full Autonomy) and human-assisted (Dedicated Support) event management for corporate retreats, team building, conferences, and offsites.

Product overview

Always Friday is an AI-native corporate event planning platform that operates as a unified platform with modular solutions for different customer segments. The core Always Friday Platform serves as the central system coordinating AI agents for vendor sourcing, negotiation, and proposal comparison. Specialized solutions include the Enterprise, SME, Agencies, Startup & Scaleup, and Hotels & Meeting Spaces modules, each tailored to specific customer needs. Key AI-powered features include the AI Event Planner for natural language event intake, the AI Sourcing Pipeline for parallel vendor discovery, and Smart Compare for structured proposal evaluation. The platform integrates with over 400 Italian venues and 100+ international venues across Italy, Spain, England, France, Germany, and Portugal, plus 250+ activities, 1500+ merchandise items, and catering/transport/professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Always Friday Platform
• Hotels & Meeting Spaces Marketplace

Quantifiable outcome

• Automates up to 90% of event planning operational tasks
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Social27: AI-powered event platform with attendee matchmaking and engagement features. Emerging competitor with a similar AI-first narrative targeting enterprise event programs.

Direct peers

• EventMobi: Event management software focused on corporate events with attendee engagement apps and registration. Comparable mid-market enterprise competitor with similar target customers.
• Groupize: Group hotel booking and small meetings platform for corporate buyers. Comparable focus on simplifying venue sourcing for small-to-mid-sized corporate events.
• Bizly: Small-meeting booking platform focused on quick, simple corporate event sourcing. Closely comparable to Always Friday's self-serve venue-sourcing workflow for SMBs.
• MeetingPlay: Enterprise event app and engagement platform serving associations and corporate planners. Overlaps with Always Friday's corporate event management and attendee experience features.
• Cvent: Leading enterprise event management platform covering venue sourcing, registration, attendee management and event marketing. Most direct large-scale competitor to Always Friday in corporate MICE event technology.
• Planning Pod: All-in-one event management platform for venues and corporate event planners, with booking, CRM and collaboration tools. Comparable SMB/mid-market competitor with venue-centric features.
• Bizzabo: Event experience platform offering registration, attendee engagement, and event analytics for in-person, virtual and hybrid events. Competes head-to-head with Always Friday's enterprise event management positioning.

Broad incumbents

• Eventbrite: Public event ticketing and management platform with a broad consumer and prosumer user base. Adjacent competitor to Always Friday's event creation, ticketing and attendee management workflows.
• TravelPerk: Corporate travel and expense management platform increasingly expanding into meetings and group travel. Adjacent incumbent that could extend into Always Friday's corporate event sourcing category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/posts/p3ventures-it_always-friday-raccoglie-un-round-pre-seed-activity-7454915627703529472-WG2u

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Always Friday