What Social27 does

Social27 Inc. is a privately held software company headquartered in Redmond, Washington (with offices in London and Patiala, India) that operates an all-in-one virtual, hybrid, and in-person event platform founded in 2007 as a 3-person team and now employing 175+ people. The platform delivers session management, live and simu-live streaming (Social27 Stream Studio), networking lounges with video intros and gamified points/badges, sponsor/exhibitor microsites with lead capture, on-site check-in and badge printing for hybrid events, and a native mobile app. Its technical foundation runs on AWS and Microsoft Azure, with native integrations to Microsoft Teams, Zoom, and Stripe, and is certified to SOC 1, SOC 2 Type 2, ISO 27001, GDPR, and PCI-DSS standards.

The platform's differentiating technology is a proprietary AI Recommendation & Prediction Engine that uses machine learning on attendee Areas of Interest to drive personalized agendas, peer matchmaking, and sponsor surfacing across the event lifecycle. In 2024 the company layered on Social27 AI Assist (Beta), a generative-AI content and workflow tool with 100+ GPT templates built on OpenAI ChatGPT and Microsoft Azure AI (supporting 50+ languages), and Social27 AI Solutions, an AI consulting and custom development practice. Revenue is generated through a multi-tier SaaS subscription model (Lite at $799/month for self-serve events, Business and Enterprise on quote-based contracts with dedicated CSM/TPM), Microsoft Teams app subscriptions (Starter free, Pro at $270/month per admin, Business quote-based), and professional/AI consulting services. Customers span enterprises (Microsoft, Capgemini, United Airlines, United Nations COP26/COP27), associations (AAMC, ATD, IAMCP), and educational institutions (University of Washington School of Medicine), with distribution via direct enterprise field sales, self-serve PLG onboarding, and Microsoft AppSource / Co-Sell Ready channel.

Name

Social27

Legal name

Social27 Inc.

Website

https://social27.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Social27 operates an AI-powered virtual, hybrid, and in-person event platform serving enterprises, associations, and educational institutions with session management, sponsor microsites, networking lounges, and a Microsoft Teams-integrated app.

Ownership category

akta.pro rank

Product category

Virtual Event Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industry

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Virtual event platform
• Hybrid event software
• AI event recommendations
• Virtual exhibitor booths
• Event networking platform

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Multi-tier): Three-tier subscription model (Lite at $799/month, Business quote-based, Enterprise quote-based) with recurring monthly/annual billing. Additional registration fees beyond base tier allocations. Ticket commissions available on higher tiers.
2. Microsoft Teams App Subscriptions: Starter (free), Pro ($270/month per admin), and Business (5+ admins, quote-based) tiers for the Microsoft Teams-integrated Social27 Events app. Annual billing with discounted rates.
3. Professional Services & Custom Development: AI consulting and custom development services with project-based pricing. Dedicated onboarding and training available on Enterprise tier. Custom plan options for specialized event strategy needs.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Social27 sells a unified, AI-powered virtual and hybrid event platform that enables organizations to run virtual, hybrid, and in-person events with personalized attendee journeys, sponsor/exhibitor lead generation, live/simu-live streaming, networking, gamification, and enterprise analytics. The platform includes a proprietary AI Recommendation & Prediction Engine, an AI Assist GPT-based content and workflow tool, and a Microsoft Teams-integrated app, sold via tiered SaaS subscriptions with additional professional services and AI consulting.

Product overview

Social27 offers a unified virtual and hybrid events platform with modular components. The core Social27 Virtual Event Platform provides session management, content delivery, networking, and analytics. AI-powered features include the Recommendation & Prediction Engine for personalization and AI Assist for content generation. Additional modules cover Sponsor Workspace with Exhibitor Booth Microsites, Social27 Stream for live sessions, Networking Lounge with gamification, and Roundtables/Boardrooms for video meetings. The platform also includes a native Mobile App, Microsoft Teams integration, and dedicated Hybrid and In-Person Event modules. Pricing tiers (Lite at $799/month, Business, and Enterprise) provide scaled features from basic event management to enterprise-grade capabilities with dedicated support.

Differentiator

Problem solved

Functional benefit

Products and services

• Social27 Virtual Event Platform Core unified platform for virtual, hybrid, and in-person events providing session management, networking, sponsor showcasing, content delivery, and analytics across all event formats for enterprise event organizers.
• Social27 AI Assist AI-powered content and workflow platform using GPT models (OpenAI ChatGPT and Microsoft Azure AI) that helps event teams create content 10x faster across Ideate, Plan, Market, Deliver, and Analyze phases via 100+ templates. Supports content creation in 50+ languages.
• Social27 AI Solutions AI consulting and solutions service offering strategic advisory, technology consulting, and custom AI development for business transformation, covering discovery, roadmap development, model training, and deployment across various sectors.
• Social27 Recommendation & Prediction Engine Proprietary AI and machine learning engine that learns attendee Areas of Interest and content preferences to populate personalized recommended agendas, surface compatible connections, sessions, sponsors, and exhibitors across the event journey.
• Social27 Mobile App Native iOS and Android mobile application that allows attendees to network, view sessions, build personal agendas, participate in live Q&A, and access event content on the go, with planner-side event management capabilities.
• Social27 Events for Microsoft Teams App listed on Microsoft AppSource that adds attendee networking and virtual expo capabilities to Microsoft Teams webinars and meetings via Virtual Expo Hall microsites, sold in Starter (free), Pro ($270/month per admin), and Business tiers.

Quantifiable outcome

• Event creation 10X faster with AI Assist
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationSocial27 Events is a fully integrated app within the Microsoft Teams platform available on Microsoft AppSource. The partnership enables joint go-to-market as a Microsoft Co-Sell Ready partner. Social27's platform integrates with Microsoft Teams for Roundtables and Boardrooms video meetings. The integration enables attendee networking and virtual expo experiences within Teams meetings and webinars.
• ZoomcoreTechnology or IntegrationNative integration with Zoom for video meetings within the Social27 platform. Roundtables and Boardrooms can be conducted via Zoom, supporting up to 30 users per Boardroom session. Zoom integration enables face-to-face video meetings within the event platform.
• StripecoreTechnology or IntegrationStripe is Social27's payment processor for ticket sales, registration fees, and paid event transactions. Stripe is PCI-DSS Certified, which enables Social27's PCI-DSS compliance. Integrated across all pricing tiers (Lite, Business, Enterprise).
• AWS (Amazon Web Services)coreTechnology or IntegrationSocial27's platform runs on Amazon Web Services (AWS) for physical infrastructure, availability, and security. AWS provides the underlying cloud infrastructure supporting Social27's global event delivery and data storage.
• Microsoft AzurecoreTechnology or IntegrationSocial27's platform also runs on Microsoft Azure for cloud infrastructure, availability, and security. Azure complements AWS in providing a multi-cloud security architecture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ON24: ON24 is an enterprise webinar and virtual event platform with AI-powered personalization and strong focus on demand generation, sharing Social27's sponsor/exhibitor monetization and CRM-integration story. Comparable at the Enterprise tier with similar Fortune 500 buyer base.
• Cvent: Cvent is the dominant enterprise event management platform covering in-person, hybrid, and virtual events with strong registration, attendee tracking, and badge scanning. Competes head-to-head for large enterprises (Capgemini, Fortune 1000) and has overlapping feature parity around hybrid event unification.
• vFairs: vFairs delivers virtual and hybrid event experiences including job fairs, trade shows, and conferences with exhibitor microsites and lead capture features — directly analogous to Social27's Exhibitor Booth Microsites and event-specific use cases.
• Swapcard: Swapcard provides a virtual/hybrid event platform with networking, AI matchmaking, and exhibitor features directly aimed at trade shows and B2B event organizers, closely tracking Social27's networking lounge and recommendation engine positioning.
• Hopin (RingCentral Events): Hopin was the headline-funded virtual event platform and has been acquired into RingCentral Events; offers comparable features (streams, networking, expo, registration) for hybrid events targeting similar SMB and enterprise buyers.
• Hubilo: Hubilo is a virtual and hybrid event platform with networking, sponsor booths, and analytics, targeting similar mid-market and enterprise customers. Comparable in multi-tier SaaS model and event-driven go-to-market motion.
• Bizzabo: Bizzabo is a leading virtual, hybrid, and in-person event platform purpose-built for enterprise event teams, with similar sponsor microsites, registration, and networking features as Social27. Directly comparable in pricing tiering, enterprise compliance posture, and Microsoft co-sell orientation.

Broad incumbents

• Eventbrite: Eventbrite is the broadest consumer-and-SMB event ticketing platform with registration and ticketing infrastructure. Overlaps with Social27's ticketing/payment processing capabilities but lacks the enterprise hybrid features and AI-driven personalization.
• Zoom Events: Zoom Events leverages Zoom's massive incumbent video-conferencing base to add event features like registration, sponsors, and networking — a direct competitive threat for SMB and mid-market events while Zoom remains Social27's integration partner for Roundtables/Boardrooms.
• Cisco Webex Events (formerly Socio): Webex Events is Cisco's enterprise video-meeting-spawned event product combining Socio's event management platform with Cisco's enterprise reach, competing for the same enterprise buyers Social27 targets with SOC 2/ISO posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Social27events
• Facebookfacebook.com/Social27
• LinkedInlinkedin.com/company/social27

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social27