Upsuite
Upsuite is a B2B marketplace and brokerage platform that helps companies, teams, and individuals find and secure coworking, private office, and virtual office space across 35+ North American markets, monetizing via operator referral fees, broker channel fees, and a FlexOffice Pro data subscription.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Upsuite does
Upsuite is a B2B marketplace and brokerage platform that helps companies, teams, and individuals find and secure coworking, private office, meeting, and virtual office space across 35+ North American markets in the U.S. and Canada. The platform aggregates 50,000+ rentable spaces from a network that includes most major operators (WeWork, Industrious, Regus, Galvanize, Convene, IQ Offices, Workplace One, and others), complemented by an integrated FlexOffice Pro market data and analytics platform offering location scoring, submarket comparisons, real-time pricing, and demand analytics. A 3D virtual tour capability sourced via a partnership with FastOffice Corp is layered into operator listings to support pre-lease visualization.
The business runs on a transaction-based revenue model: Upsuite charges operators a 10% referral fee on the first 12 months of rent (with 5% on renewals and a 2x circumvention penalty), earns 15-20% transaction fees from CRE brokers using its listings data, and operates a FlexOffice Pro subscription priced per building per month for operators. The customer base spans freelancers and SMBs (WTax, Molecular Science Corp., Free2B Foods), startups (Techstars, SalesChoice), and enterprise buyers reached through corporate hybrid-work programs, with a parallel B2B channel serving commercial real estate brokers including 5 of the world's 6 largest CRE firms. The company plans to be acquired by SquareFoot in spring 2021, which now serves as the parent operating company and distributes Upsuite's inventory across SquareFoot.com, PivotDesk.com, and Upsuite.com under a unified Flexible Solutions Team. Headcount remains 1-10, with founder Ben Wright serving as both CEO of Upsuite and Head of Flexible Office Solutions at SquareFoot.
Upsuite firmographics
Firmographics- Name
- Upsuite
- Legal name
- Upsuite Corp.
- Website
- https://upsuite.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upsuite is a B2B marketplace and brokerage platform that helps companies, teams, and individuals find and secure coworking, private office, and virtual office space across 35+ North American markets, monetizing via operator referral fees, broker channel fees, and a FlexOffice Pro data subscription.
- Ownership category
- akta.pro rank
Where Upsuite is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upsuite business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Operator Referral Fees: Upsuite earns referral fees from coworking and flexible workspace operators when members are introduced and sign agreements. Fees are calculated as a percentage of the total monthly rent for the first 12 months: 10% for month-to-month, 10% of 6-month lease, or 10% of 12-month lease, with 5% on renewals after 12 months. A 2x penalty fee applies if operators circumvent Upsuite after an introduction.
- Broker Partnership Fees: Upsuite charges brokers a 20% fee on closed transactions for lead generation referrals, and a 15% fee on transactions when brokers use Upsuite's listings data. Conversely, Upsuite pays broker partners 50% of fees generated when they refer clients to Upsuite for coworking introductions.
- FlexOffice Pro Subscription: Operators and owners can subscribe to the FlexOffice Pro data platform, which provides market data and analytics for their locations. Subscription is priced per building (up to 4 suites) on a monthly basis, with additional locations addable at the same rate. Billed Net 30 days.
- Lead Generation for Tenant Rep Brokers: Upsuite offers lead generation services for tenant representative brokers, connecting them with coworking opportunities and providing secure platform access to export reports on coworking availability for their brokerage clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Operator Referral Fee — Month-to-Month |
| Transaction based/ take rate | Multi-year contract | Operator Referral Fee — 6-Month Term |
| Transaction based/ take rate | Multi-year contract | Operator Referral Fee — 12-Month+ Term |
| Transaction based/ take rate | Pay-as-you-go | Broker Lead Generation Referral Fee |
| Transaction based/ take rate | Pay-as-you-go | Broker Listings Data Fee |
| Transaction based/ take rate | Pay-as-you-go | Broker Client Referral Payment |
| Subscription | Monthly | FlexOffice Pro Subscription (Basic) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Upsuite product offering
Product offeringCore offering
Upsuite is a B2B online marketplace and brokerage platform that aggregates roughly 99% of coworking and flexible workspace inventory across 35+ North American markets and connects companies, teams, and individuals with free Coworking Advisors who help them select, tour, and lease space. Operators list their spaces on the marketplace and pay referral fees on signed agreements, while brokers and operators subscribe to the FlexOffice Pro analytics platform for market data.
Product overview
Upsuite is a coworking and flexible workspace platform that operates as a unified search and brokerage service. The core Upsuite Coworking Platform aggregates 50,000+ rentable spaces across 35+ North American markets, complemented by the Flex Office Pro market data platform for industry insights. The ecosystem includes Virtual Office Space, Meeting Space, and Private Workspace sub-products for different workspace needs, plus a Coworking Marketplace for operators. Additional services include the Upsuite Broker Program for CRE broker partnerships, Coworking Marketing Services for operators, and a free Advisor service for end users. The platform was acquired by SquareFoot in spring 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Upsuite Coworking Platform An online B2B marketplace and brokerage that aggregates coworking, private office, virtual office, and meeting space listings across 35+ North American markets and provides free advisor-led support to help companies, teams, and individuals select, tour, and secure space; revenue is generated through operator referral fees and broker partnership fees.
- FlexOffice Pro Market Data and Insights Platform Subscription-based market data and analytics platform sold to coworking operators, building owners, brokers, and enterprise users; provides location scores, submarket comparisons, real-time pricing data, and demand analytics for the largest coworking and flexible office markets in North America, priced per building per month.
- Upsuite Broker Program Partner program for commercial real estate brokers and tenant-rep advisors that provides registered members access to coworking listings data, deal-closing support from Coworking Advisors, and fee splits of 15% (data usage) to 50% (client referrals); Upsuite also charges brokers a 20% fee on closed transactions when Upsuite refers leads that the broker accepts.
- Coworking Marketing, Sales, and Consulting Services Operator-facing marketing, sales, and consulting services that help coworking operators and building owners promote their locations, generate leads, and access market data and digital marketing strategy through Upsuite's content marketing and FlexOffice Pro assets.
Quantifiable outcome
- Saves 90% of the time typically spent sourcing, contracting, and managing real estate
- +3 more outcomes
Companies that use Upsuite
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Upsuite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Upsuite partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and minor.
- SquareFootcoreUpsuite was acquired by SquareFoot in spring 2021. SquareFoot is a commercial real estate company headquartered in New York City that provides a tech-enabled listings platform, extensive flexible office inventory, and dedicated brokerage services. Upsuite's 35+ market footprint and inventory are integrated with SquareFoot's platform alongside PivotDesk.com, forming a combined network of 50,000+ spaces across 30+ North American markets. SquareFoot's Flexible Solutions Team (FST) leverages Upsuite's data and advisor network.
- FastOffice CorpsupportingFastOffice Corp provides the 3D layout planning and virtual tour platform integrated into Upsuite's operator listings. FastOffice design professionals offer virtual design sessions with prospective tenants including office furnishing selection. Both Upsuite and FastOffice receive compensation from manufacturers for products purchased through the platform.
- WeWorkminorWeWork is listed as an operator partner on Upsuite's platform, with its logo featured among operator partners. WeWork spaces are listed on Upsuite's marketplace for prospective members to browse and book.
- IndustriousminorIndustrious is listed as an operator partner on Upsuite's platform, with its logo featured among operator partners. Industrious Playa District (Los Angeles) is highlighted as a featured location for large teams.
- RegusminorRegus is listed as an operator partner on Upsuite's platform. Regus (part of IWG) operates one of the world's largest flexible office networks and is featured among Upsuite's operator partner logos.
- GalvanizeminorGalvanize Platte (Denver) is featured as one of the best coworking spaces for tech teams on Upsuite's homepage. Galvanize is highlighted as being at the heart of Denver's tech scene with neighbors including Pivotal Labs, Slack, and Xero.
- Colliers InternationalminorColliers International is a featured CRE broker partner in Upsuite's Broker Program. A Colliers broker from Toronto is quoted as saying 'I've closed two deals with Upsuite with a total of a half-hour of effort. I consider Upsuite my coworking specialist team.'
- JLL (Jones Lang LaSalle)minorJLL is listed as a CRE broker partner in Upsuite's Broker Program, featured alongside other major brokerages including Colliers, Cresa, SquareFoot, and Avison Young.
- CresaminorCresa is listed as a CRE broker partner in Upsuite's Broker Program, featured alongside other major brokerages.
- Avison YoungminorAvison Young is listed as a CRE broker partner in Upsuite's Broker Program, featured alongside other major brokerages. Upsuite also references Avison Young's Senior Consultant Jillian Brown in content about pandemic workspace trends.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Upsuite competitors and assessment
Company assessmentDirect peers
- Liquidspace: Liquidspace operates a marketplace for on-demand meeting, coworking, and private office space across North America, matching Upsuite's two-sided marketplace model and target customer segments (enterprise, SMB, brokers).
- PivotDesk: PivotDesk is a coworking and flexible office marketplace that was acquired by SquareFoot alongside Upsuite and is now a sister brand serving overlapping customers; it is the most directly comparable marketplace operator.
- Hubble (HubbleHQ): HubbleHQ is a UK-headquartered flexible office marketplace that aggregates coworking and serviced office inventory and serves UK and European customers, comparable in business model to Upsuite but operating regionally.
- Coworker.com: Coworker.com is a coworking marketplace and review platform helping individuals and teams find shared workspaces globally; it competes for the same SMB and freelancer search demand as Upsuite.
Broad incumbents
- SquareFoot: SquareFoot is Upsuite's parent company and a broader commercial real estate listings and brokerage platform; it competes for the same enterprise office-space customers via a wider portfolio of traditional and flexible solutions.
- WeWork: WeWork is a global coworking and flexible office operator that lists on Upsuite but also competes via direct enterprise sales, representing both a supply partner and a direct competitor for end-customer relationships.
- Industrious: Industrious is a premium flexible office operator with locations across North America that lists on Upsuite while also pursuing direct enterprise sales for hybrid workplace solutions.
- IWG (Regus, Spaces): IWG operates the Regus and Spaces brands, one of the world's largest flexible office networks, and is a major operator partner on Upsuite as well as a direct competitor through its own enterprise sales channel.
- Convene: Convene is a premium flexible office and meeting space operator with locations across major US cities that lists on Upsuite while also offering direct enterprise sales for hybrid workplace programs.
Emerging players
- Workplaceless: Workplaceless and similar flexible-workspace concierge platforms compete in the same hybrid-work advisory space, particularly for distributed teams seeking curated workspace solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Upsuite social profiles
Digital presenceUpsuite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upsuite leadership team
Management profileNumber of profiles
Profiles2 records
Upsuite funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upsuite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upsuite
What does Upsuite do?
Upsuite is a B2B online marketplace and brokerage platform that aggregates roughly 99% of coworking and flexible workspace inventory across 35+ North American markets and connects companies, teams, and individuals with free Coworking Advisors who help them select, tour, and lease space. Operators list their spaces on the marketplace and pay referral fees on signed agreements, while brokers and operators subscribe to the FlexOffice Pro analytics platform for market data.
Is Upsuite a public or private company?
Upsuite is a private company. It is classified as corporate owned and is currently operating.
When was Upsuite founded?
Upsuite was founded in 2017. It employs 1 to 10 people.
Where is Upsuite based?
Upsuite is headquartered in Denver, United States, in the North America region.
How does Upsuite make money?
Four revenue lines are on record. Operator Referral Fees are the primary driver. The others are broker Partnership Fees, flexOffice Pro Subscription and lead Generation for Tenant Rep Brokers.
Who are Upsuite's main competitors?
Direct peers on record are Liquidspace, PivotDesk, Hubble (HubbleHQ) and Coworker.com. Broad incumbents are SquareFoot, WeWork, Industrious, IWG (Regus, Spaces) and Convene. Workplaceless is listed as an emerging player.
Does Upsuite have an API?
No public API is recorded for Upsuite.