Markytics.AI
Markytics.AI is a GenAI solutions provider that builds Agentic AI voice and messaging agents for debt collection, customer engagement, marketing automation, and telecom dialing for Indian and Middle Eastern banks, NBFCs, microfinance institutions, and fintechs.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Markytics.AI does
Markytics.AI is a GenAI solutions provider, headquartered in Pune, India with a regional office in Dubai, that builds AI-native voice and messaging agents targeted at the Banking, Financial Services, and Insurance (BFSI) sector in India and the Middle East. The company's stated specialization is in AI debt collection, AI marketing automation, and AI one-time settlement (OTS) management, with named customers spanning public-sector banks (Bank of India, Union Bank, IDBI Bank, UCO Bank), private-sector banks (Kotak, IDFC, ESAF, Edelweiss), NBFCs (Fusion Finance, Credit Fair, Payfuture), and multiple microfinance institutions. The platform collectively handles 10M+ AI voice calls and 10M+ WhatsApp nudges per month and has influenced 1Bn+ in dues through AI-driven collections.
Markytics.AI firmographics
Firmographics- Name
- Markytics.AI
- Legal name
- Markytics.AI
- Website
- https://markytics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Markytics.AI is a GenAI solutions provider that builds Agentic AI voice and messaging agents for debt collection, customer engagement, marketing automation, and telecom dialing for Indian and Middle Eastern banks, NBFCs, microfinance institutions, and fintechs.
- Ownership category
- akta.pro rank
Markytics.AI industry classification
Industry- Product category
- AI Customer Engagement Software
- NAICS
- Software Publishers (513210), Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Markytics.AI is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Markytics.AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to AI agent platforms including SmartReach, SmartCollect AI, Instas AI, and SmartSampark. Pricing likely tiered based on call volumes, features, and enterprise requirements.
- Usage-Based AI Services: Per-service billing for AI services including TTS, STT, and LLM providers tracked through transparent wallet system. Real-time cost monitoring shows per-call billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full platform access |
| Usage-based | Pay-as-you-go | Usage-based billing for AI services |
| Unit Pricing | Monthly | SmartSampark base plan |
| Unit Pricing | Monthly | SmartSampark upgrade plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Markytics.AI product offering
Product offeringCore offering
Markytics.AI builds AI-native voice and messaging agent platforms that automate customer interactions and business workflows for BFSI institutions. Its product suite includes SmartReach (AI voice agent platform), Smart Collect AI (debt collection automation), Instas AI (customer engagement and marketing automation), and Smart Sampark (telecom calling platform), collectively handling over 10 million AI voice calls and 10 million WhatsApp nudges per month.
Product overview
Markytics.AI is a GenAI solutions provider offering a unified platform of four AI-native products: SmartReach (AI Voice Agent Platform for multi-provider voice AI with sub-500ms latency), Smart Collect AI (debt collection automation via voice/WhatsApp/SMS), Instas AI (customer engagement and marketing automation with predictive analytics), and Smart Sampark (telecom campaign dialer for banks and NBFCs). The platform collectively handles over 10 million AI voice calls and 10 million WhatsApp nudges per month, serving banks, NBFCs, fintechs, real estate, and insurance companies with autonomous AI agents that function 24x7.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Reach: AI Voice Agent Platform - Build, deploy, and scale AI-powered voice agents with full control over TTS, STT, and LLM providers.
- Smart Collect AI
- Instas AI
- Smart Sampark
Products and services
- SmartReach AI Voice Agent Platform enabling businesses to build, deploy, and scale voice-based AI assistants. Offers multi-provider flexibility for LLM, STT, and TTS, sub-500ms real-time response, and 100+ language support with auto-detection.
- Smart Collect AI Intelligent debt collection automation platform using AI-powered voice calls, WhatsApp messaging, and SMS with customizable workflows. Improves recovery rates while enhancing customer experience through multi-channel communication and real-time analytics.
- Instas AI AI-powered customer engagement and marketing automation platform delivering personalized outreach, multi-channel engagement across email, SMS, social media, WhatsApp, and chat, with real-time campaign optimization and predictive behavior analytics.
- Smart Sampark Intelligent telecom calling platform designed for BFSI institutions that transforms legacy telecom infrastructure into AI-powered calling systems. Features campaign dialer, AI automated campaigns for KYC/payment reminders, call recording, and internal intercom connectivity.
Quantifiable outcome
- 10M+ AI voice calls handled per month
- +4 more outcomes
Companies that use Markytics.AI
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
Markytics.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature8 records
Markytics.AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google CloudcoreStrategic partnership with Google Cloud to develop and deliver AI-powered solutions. This partnership enables Markytics to leverage Google Cloud's infrastructure and AI capabilities for building enterprise-grade voice and messaging agent platforms.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Markytics.AI competitors and assessment
Company assessmentDirect peers
- Kore.ai: Enterprise conversational/agentic AI platform offering voice and digital agents with strong BFSI deployments globally; competes with SmartReach on enterprise voice-agent infrastructure.
- Exotel: Indian cloud communications and contact-center platform serving banks and NBFCs; comparable to SmartSampark and the SmartReach telephony stack for voice automation.
- Gnani.ai: India-focused voice-AI and conversational intelligence company offering speech analytics and AI agents for banking, financial services and enterprises; directly comparable in BFSI voice AI use cases.
- Yellow.ai: India-headquartered conversational/agentic AI platform offering voice and chat bots for BFSI and other verticals; competes head-on with Markytics in AI-driven customer engagement and collections across Indian enterprises.
- Observe.AI: AI platform for contact centers providing voice agents, speech analytics and quality monitoring for BFSI and other regulated industries; closely comparable in voice AI for collections/engagement.
- Ozonetel: India-based cloud telephony and contact-center AI provider serving BFSI and enterprises; directly comparable to SmartSampark on AI-driven outbound calling and dialer infrastructure.
- Uniphore: Conversational AI and automation platform with a strong BFSI/enterprise focus and India presence; overlaps with Markytics on AI voice agents for customer engagement and collections.
- Skit.ai (formerly Vernacular.ai): India-based voice-AI platform specializing in multilingual AI calling agents for debt collection and customer support; directly competes with SmartCollect AI in BFSI collections.
Emerging players
- Convin.ai: India-based AI conversation intelligence and agent-assist platform for BFSI and sales teams; comparable on AI voice analytics, quality monitoring and outbound calling automation.
Broad incumbents
- Freshworks (Freshcaller / Freddy AI): Indian-origin SaaS incumbent offering cloud contact center and Freddy AI agents; a broader incumbent that overlaps with Markytics on AI voice agents and customer engagement for mid-market and enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Markytics.AI social profiles
Digital presenceMarkytics.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markytics.AI leadership team
Management profileNumber of profiles
Profiles9 records
Markytics.AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markytics.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markytics.AI
What does Markytics.AI do?
Markytics.AI builds AI-native voice and messaging agent platforms that automate customer interactions and business workflows for BFSI institutions. Its product suite includes SmartReach (AI voice agent platform), Smart Collect AI (debt collection automation), Instas AI (customer engagement and marketing automation), and Smart Sampark (telecom calling platform), collectively handling over 10 million AI voice calls and 10 million WhatsApp nudges per month.
Is Markytics.AI a public or private company?
Markytics.AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Markytics.AI founded?
Markytics.AI was founded in 2019. It employs 51 to 100 people.
Where is Markytics.AI based?
Markytics.AI is headquartered in Mumbai, India, in the Asia region.
How does Markytics.AI make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are usage-Based AI Services.
Who are Markytics.AI's main competitors?
Direct peers on record are Kore.ai, Exotel, Gnani.ai, Yellow.ai, Observe.AI, Ozonetel, Uniphore and Skit.ai (formerly Vernacular.ai). Convin.ai is listed as an emerging player. Freshworks (Freshcaller / Freddy AI) is listed as a broad incumbent.
Does Markytics.AI have an API?
No public API is recorded for Markytics.AI.
What industry is Markytics.AI in?
Markytics.AI's product category is AI Customer Engagement Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 513210 and its SIC code is 7372.