EventUp Planner
EventUp Planner (formerly Attendease) is a cloud-based event management SaaS platform, owned by Tripleseat, that provides registration, ticketing, website building, scheduling, virtual event hosting, and analytics for enterprise event teams managing in-person, virtual, and hybrid events worldwide.
- Company typePrivate
- Founded2004
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EventUp Planner does
EventUp Planner is a cloud-based event management and automation SaaS platform headquartered in Vancouver, Canada, serving enterprise and corporate event teams. Originally founded in 2004 as Attendease and rebranded to EventUp Planner following its August 2023 acquisition by Tripleseat, the platform consolidates event promotion, registration, scheduling, day-of execution, and post-event analytics into a single integrated system supporting in-person, virtual, and hybrid event formats. Core modules include an event website builder with drag-and-drop white-label templates, event registration and ticketing with multi-gateway payment processing (Stripe, Apple Pay, Google Pay, Microsoft Pay), drag-and-drop schedule management with conflict detection, a native Virtual Studio for live/on-demand sessions, speaker/sponsor management, marketing automation with behavioral triggers, portfolio-level multi-event management, and VPAT/WCAG 2.1 Level AA accessibility compliance.
The underlying technology is a web-based SaaS architecture with real-time data synchronization, public Event and Organization APIs for enterprise data access, and native integrations spanning CRM (Salesforce, HubSpot), marketing automation (Marketo, LinkedIn Insights), communications (Slack), analytics (Google Analytics, Google Tag Manager), audience engagement (Sli.do), and payments (Stripe, Apple Pay, Google Pay). The platform is sold through a hybrid go-to-market combining self-service SaaS sign-up for mid-market customers and enterprise field sales for large accounts requiring multi-business-unit support, API access, and custom Service Agreements. Pricing is quote-based with fixed-fee per-transaction service fees rather than percentage-of-ticket-sales take rates, supplemented by ancillary services such as on-site services, equipment leasing, and dedicated account management.
EventUp Planner operates as a subsidiary of Tripleseat, with the primary legal entity Attendease Software Corporation in British Columbia, Canada, and a US transaction subsidiary (Attendease Registrations USA, LLC) in Las Vegas. The company serves enterprise customers including Adobe (managing 200+ events annually), NBC, ABB, Autodesk, Shopify, AAA, PVH Corp., Johns Hopkins Medicine, Northeastern University, and Afreximbank across technology, pharmaceutical, healthcare, education, and financial services verticals. Sister product Merri extends the platform with 3D event floorplan design tools, and the EventUp venue marketplace (eventup.com) provides complementary venue discovery distribution. Platform-scale metrics cited include 27K+ events supported, 2M+ attendees managed, and $22M+ in event revenue processed.
EventUp Planner firmographics
Firmographics- Name
- EventUp Planner
- Legal name
- Attendease Software Corporation
- Website
- https://eventupplanner.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EventUp Planner (formerly Attendease) is a cloud-based event management SaaS platform, owned by Tripleseat, that provides registration, ticketing, website building, scheduling, virtual event hosting, and analytics for enterprise event teams managing in-person, virtual, and hybrid events worldwide.
- Ownership category
- akta.pro rank
EventUp Planner industry classification
Industry- Product category
- Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Event Marketing, Ticketing & Registration Management (HSACAAAM)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where EventUp Planner is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
EventUp Planner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Platform Access): EventUp Planner operates as a cloud-based SaaS platform. Organizers pay service fees for platform access, with fixed-fee pricing structures documented in Service Agreements. The platform charges a fixed Attendease Service Fee per ticket/registration sold, not a percentage of ticket sales. Multiple pricing tiers and per-event configurations exist for enterprise customers managing multiple business units.
- Transaction/Ticketing Processing: The platform processes ticket sales and registrations for events, acting as a limited payment collection agent. While the company explicitly states it 'NEVER takes a percentage of ticket sales,' it earns revenue through fixed transaction fees and service charges per ticket or registration sold, as well as ancillary fees for marketing, on-site services, printed tickets, and dedicated account management.
- Professional & Ancillary Services: Additional revenue streams include ancillary services such as marketing and promotion services, equipment leasing, on-site services, printed tickets, and dedicated account management, priced per individual project statements and schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Multi-Business-Unit Plans |
| Transaction based/ take rate | Pay-as-you-go | Fixed-Fee Per Transaction |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
EventUp Planner product offering
Product offeringCore offering
EventUp Planner is a cloud-based event management and automation SaaS platform that consolidates the entire event lifecycle into a single solution: event promotion, registration and ticketing, website building, schedule and speaker management, day-of execution (including a native Virtual Studio for virtual/hybrid events), and post-event analytics. It serves corporate and enterprise event teams running in-person, virtual, and hybrid event portfolios, with built-in accessibility compliance (WCAG 2.1 Level AA / VPAT) and integrations into enterprise marketing and CRM stacks.
Product overview
EventUp Planner is a unified cloud-based event management platform designed for enterprise event teams managing in-person, virtual, and hybrid events. The core platform (formerly Attendease, now under Tripleseat) integrates multiple modules including Schedule Management, Event Registration & Ticketing, Event Reporting, Event Marketing Automation, Event Website Builder, Virtual Studio, Speaker Management, Multi-Event Management, and Accessibility features. A sister product, Floorplans by Merri, extends the platform with 3D venue visualization capabilities. The platform supports event types including conferences, seminars, corporate meetings, webinars, roadshows, product launches, and education/training events.
Differentiator
Problem solved
Functional benefit
Products and services
- EventUp Planner Platform Cloud-based, all-in-one event management and automation SaaS platform that consolidates event promotion, registration and ticketing, schedule and speaker management, virtual event delivery, marketing automation, and reporting/analytics for enterprise event teams running in-person, virtual, and hybrid events.
- Floorplans by Merri Sister product (also under Tripleseat) providing 3D event floorplan and diagramming tools, including tablescape designer, tent designer, draping tool, stage builder, hanging lights, uplights, seating chart management, client dashboards, and PDF export for event venue visualization.
Companies that use EventUp Planner
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles6 records
EventUp Planner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
EventUp Planner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- TripleseatflagshipIn August 2023, Tripleseat, a US-based provider of cloud-based event management software for the hospitality industry, acquired Attendease (now EventUp Planner). The acquisition was strategic, bringing Attendease's registration, payment processing, and analytics capabilities to Tripleseat's platform. EventUp Planner is now co-branded and positioned as Tripleseat's enterprise event management solution alongside the EventUp venue marketplace.
- HubSpotcoreHubSpot integration allows attendee information to flow from EventUp Planner into corresponding HubSpot contacts. Leveraging HubSpot's Timeline API enables tracking of significant attendee interactions including event registration, session scheduling, and check-in data.
- SalesforcecoreSalesforce integration connects EventUp Planner attendee and registration data with Salesforce CRM, enabling enterprise sales teams to track event-driven leads and pipeline within their existing sales workflows.
- MarketocoreMarketo integration enables sending data points from EventUp Planner to Marketo, including registration information, survey answers, and pass changes, keeping marketing automation lists accurate and segmented for powerful campaigns.
- SlackcoreSlack integration sets up real-time flows of attendee and event information from EventUp Planner to Slack teams, keeping event teams informed of critical updates including new registrations, refund requests, and waitlist status without leaving Slack.
- Google AnalyticscoreGoogle Analytics integration enables tracking online traffic to event sites managed through EventUp Planner by adding third-party tracking snippets via the Website tab's Site Settings Scripts feature.
- StripecoreStripe integration allows organizers to use their existing Stripe accounts to manage incoming event revenue, enabling secure payment processing directly within the EventUp Planner platform.
- Google Tag ManagercoreGoogle Tag Manager integration enables event website traffic tracking and UTM campaign measurement, allowing marketers to analyze top converting channels and marketing campaign performance.
- LinkedIn InsightscoreLinkedIn Insights integration enables tracking event campaign performance and attendee engagement on LinkedIn, providing B2B event marketers with professional network-level analytics.
- MerricoreMerri is a sister product to EventUp Planner and Tripleseat, providing advanced 3D event floorplan design tools including tablescape designer, tent designer, stage builder, and seating chart management. Merri is cross-promoted on the EventUp Planner floorplans page as a complementary tool for event venue visualization.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
EventUp Planner competitors and assessment
Company assessmentBroad incumbents
- Cvent: Largest enterprise event management platform, offering registration, venue sourcing, and onsite solutions. Directly comparable to EventUp Planner across registration, ticketing, and multi-event management, but with a far larger sales footprint and broader venue marketplace.
- Tripleseat: Parent company of EventUp Planner and a leading event management platform for the hospitality industry (restaurants, hotels, venues). Sister-product relationship, with overlapping event management capabilities and a shared go-to-market.
Direct peers
- Bizzabo: Enterprise event experience platform covering in-person, virtual, and hybrid events with registration, website builder, and analytics. Closely comparable feature-for-feature to EventUp Planner and competes for the same enterprise event marketing buyer.
- Eventbrite: Public ticketing and event management platform with strong consumer/SMB tilt but expanding into enterprise. Comparable on registration, ticketing, and payment processing; differs on pricing model (percentage take rate vs. EventUp's fixed-fee approach).
- Hopin: Virtual and hybrid event platform with registration, streaming, and engagement tools. Competes most directly with EventUp Planner's Virtual Studio module and event management features for enterprise hybrid events.
- Whova: Event management platform popular with conferences and association events, offering registration, agenda, networking, and mobile app. Competes with EventUp Planner in the mid-market conference and association segment.
- Splash: Event marketing platform focused on branded event websites, registration, and analytics. Direct overlap with EventUp Planner's website builder, registration, and event marketing automation modules for marketing-led teams.
- vFairs: Virtual and hybrid event platform with registration, exhibit halls, and content hosting. Comparable across registration, virtual event delivery, and enterprise event use cases that overlap with EventUp Planner.
- RainFocus: Enterprise event management platform purpose-built for large trade shows, conferences, and customer events with deep CRM integrations. Competes with EventUp Planner in the same large-enterprise event marketing RFPs.
Emerging players
- Goldcast: B2B event and webinar platform focused on demand generation and marketing-led events. Comparable in virtual event production and event-to-pipeline analytics, with a narrower B2B focus than EventUp Planner's broader portfolio play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EventUp Planner social profiles
Digital presenceEventUp Planner compliance and trust
Trust signalCompliance4 records
EventUp Planner financial estimates
Financial estimateRevenue estimate
Valuation estimate
EventUp Planner leadership team
Management profileNumber of profiles
Profiles2 records
EventUp Planner subsidiaries and ownership
Company hierarchySubsidiaries1 record
EventUp Planner funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EventUp Planner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EventUp Planner
What does EventUp Planner do?
EventUp Planner is a cloud-based event management and automation SaaS platform that consolidates the entire event lifecycle into a single solution: event promotion, registration and ticketing, website building, schedule and speaker management, day-of execution (including a native Virtual Studio for virtual/hybrid events), and post-event analytics. It serves corporate and enterprise event teams running in-person, virtual, and hybrid event portfolios, with built-in accessibility compliance (WCAG 2.1 Level AA / VPAT) and integrations into enterprise marketing and CRM stacks.
When was EventUp Planner founded?
EventUp Planner was founded in 2004. It employs 51 to 100 people.
Where is EventUp Planner based?
EventUp Planner is headquartered in Vancouver, Canada, in the North America region.
How does EventUp Planner make money?
Three revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are transaction/Ticketing Processing and professional & Ancillary Services.
Who are EventUp Planner's main competitors?
Broad incumbents on record are Cvent and Tripleseat. Direct peers are Bizzabo, Eventbrite, Hopin, Whova, Splash, vFairs and RainFocus. Goldcast is listed as an emerging player.
Does EventUp Planner have an API?
Yes. EventUp Planner provides an Event API for reading and writing event data, and an Organization API for Enterprise customers to access all events and attendees at the organization level. The API enables importing and exporting of attendee registration data, session schedules, registration form answers, and speaker/sponsor/schedule information. Developer documentation is at eventupplanner.com/terms-of-use.
What industry is EventUp Planner in?
EventUp Planner's product category is Event Management Software. Its primary akta.pro industry code is HSACAAAM, Event Marketing, Ticketing & Registration Management, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 711320 and its SIC code is 7372.