Fueled
Fueled is a Denver-based cloud customer data platform purpose-built for eCommerce brands on Shopify and BigCommerce. It uses client- and server-side event tracking to collect first-party data and route it to ad, marketing, analytics, and warehouse destinations.
- Company typePrivate
- Founded2021
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fueled does
Fueled is a Denver-based, venture-backed software company that has built an eCommerce-specific customer data platform (CDP) for collecting and activating first-party customer data. Founded in the fall of 2021 by Sean Larkin (CEO) and Eddie Svirsky (CTO), the company's core product is a cloud-based platform that combines client-side and server-side event tracking, with APIs and webhooks, to ingest data from eCommerce sources (notably Shopify, BigCommerce, headless commerce stacks, Klaviyo, Yotpo, Gorgias, Loop Returns, and ReCharge Payments) and route it to destinations such as Google Analytics 4, Google Ads, Meta (Facebook Pixel/CAPI), Segment, RudderStack, MixPanel, Amplitude, and external data warehouses. Technical differentiators include a custom-built pixel and ID graph designed for iOS 17 cookie constraints, server-side event capture to bypass ad blockers (the company cites that up to 14% of Google Tag Manager tags are blocked in the U.S.), and an open-source BigCommerce data layer (fueled-io/bigcommerce-data-layer) that uses MutationObserver to listen to checkout-flow events.
The product is sold as a tiered SaaS subscription — Starter at $53/month, Standard at $179/month, and Advanced at $314/month (billed monthly or annually with a ~10% annual discount) — plus a custom-priced Enterprise tier for merchants with more than $15M/year in revenue and multi-year contracts. Fueled also monetizes through usage-based pricing with transparent markups, paid add-ons (a fully-managed data warehouse, customizations and training, an eCommerce Data Science Starter Pack, and Domain Proxy configuration), and a concierge onboarding service. Distribution is hybrid: a free Advanced Attribution Suite app in the BigCommerce App Marketplace and a paid Shopify App provide self-serve entry points; demo-led direct sales capture mid-market and enterprise accounts; and a stated agency-partner program (using Partnerhub and PartnerStack) drives channel-sourced growth. On top of the core platform, Fueled sells four add-on modules: Flight (ML-powered programmatic ads and lookalike audiences), Hangar (managed data warehouse), Shift (AI-powered real-time monitoring), and Future (AI-powered segmentation and personalization, announced for late 2025). The company has a 1-10 person headcount, has raised approximately $200,000 from Antler (summer 2022) as its first outside venture round, and has been acquired by Opensend, as announced on the company homepage. Named customers include mid-market DTC brands BYLT Basics, BruMate, and Branded Bills.
Fueled firmographics
Firmographics- Name
- Fueled
- Legal name
- Fueled, Inc.
- Website
- https://fueled.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Fueled is a Denver-based cloud customer data platform purpose-built for eCommerce brands on Shopify and BigCommerce. It uses client- and server-side event tracking to collect first-party data and route it to ad, marketing, analytics, and warehouse destinations.
- Ownership category
- akta.pro rank
Fueled industry classification
Industry- Product category
- Customer Data Platform (eCommerce MarTech)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where Fueled is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fueled business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (Starter, Standard, Advanced, Enterprise tiers): Tiered SaaS subscription priced from $53/month (Starter) to $314/month (Advanced), with custom Enterprise pricing for merchants with more than $15M/year in revenue. Annual billing offers ~10% savings vs. monthly billing.
- Usage-based pricing on transparent markups: Fueled's offerings are priced according to usage, with no hidden markups, so customers pay for what they use.
- Freemium (BigCommerce App and Shopify app): Free BigCommerce App and Shopify App offerings (e.g., GA4 Connector, Advanced Attribution Suite) act as a free entry point that can be upgraded to paid plans for additional data sources, destinations, and warehouse streaming.
- Professional services and paid add-ons: Concierge onboarding service plus paid add-ons including Fully-Managed Data Warehouse, Customizations & Training, eCommerce Data Science Starter Pack, and Configuration of a Domain Proxy to improve 1st-party data capture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: $53/month — 10-minute marketplace app installation with client- and server-side tracking into GA4 and Google Ads |
| Subscription | Monthly | Standard: $179/month — 1st-party eCommerce attribution tracking with GA4 and Facebook Conversion API |
| Subscription | Monthly | Advanced: $314/month — full CDP solution with additional data sources, marketing automation streaming, and data warehouse streaming (Most Popular) |
| Other | Multi-year contract | Enterprise: custom pricing for merchants with more than $15M/year in revenue |
| Freemium | Pay-as-you-go | Free trial for new users upon registration |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Fueled product offering
Product offeringCore offering
Fueled is a cloud-based, eCommerce-specific Customer Data Platform (CDP) that ingests 1st-party customer and event data from source platforms (Shopify, BigCommerce, headless commerce stacks) and routes it in real time to marketing, advertising, and analytics destinations (GA4, Google Ads, Meta/Facebook, Klaviyo, Segment, data warehouses). The core platform is extended by named modules: Flight (ML-powered programmatic ads and lookalike audiences), Hangar (managed data warehouse/infrastructure), and Shift (AI-powered real-time monitoring). Distribution is via the BigCommerce App Marketplace, Shopify App Store, and direct sales.
Product overview
Fueled offers a single unified 1st-party data platform (CDP) targeted at eCommerce companies, structured as a core platform with multiple add-on modules. The core "Fueled" platform ingests customer and event data from source systems (Shopify, BigCommerce, WordPress, headless commerce stacks) and routes it to destinations (GA4, Google Ads, Meta, data warehouses, Segment, RudderStack, MixPanel, Amplitude). On top of the core platform, Fueled sells four modules: "Flight" (ML-powered programmatic ads and lookalike audiences), "Hangar" (data infrastructure/warehouse), "Shift" (AI-powered real-time monitoring), and "Future" (AI-powered segmentation and personalization, announced for late 2025). A BigCommerce Marketplace App package of the core platform is also offered.
Differentiator
Problem solved
Functional benefit
Brands
- Flight: Programmatic ads platform powered by ML and custom lookalike audiences, trained on the brand's 1st-party data, built into Fueled's fully-managed customer data platform.
- Hangar
- Shift
- Future
Products and services
- Fueled Customer Data Platform (core) Cloud-based 1st-party customer data platform (CDP) for eCommerce brands. Ingests customer and event data from source platforms (Shopify, BigCommerce, WordPress, headless commerce stacks) and routes it to marketing, advertising, analytics, and warehouse destinations. Forms the foundation on which the Flight, Hangar, and Shift modules are built.
- Flight Programmatic advertising module powered by machine learning. Uses 1st-party data from the Fueled CDP to build custom lookalike audiences and optimize ad campaign performance on networks like Meta.
- Hangar Fully-managed data infrastructure and data warehouse offering that extends the Fueled platform, enabling eCommerce companies to centralize and activate their customer data and surface it in Google Sheets and leading BI tools.
- Shift AI-powered, real-time monitoring solution that operates on the Fueled CDP data streams to surface unexpected changes or anomalies in eCommerce marketing and advertising integrations.
- Fueled for BigCommerce (Marketplace App) BigCommerce Marketplace App package of the Fueled CDP that allows BigCommerce merchants to install and connect Fueled directly from the BigCommerce app marketplace. Acts as a free entry point with paid upgrades for additional sources, destinations, and warehouse streaming.
Quantifiable outcome
- 22% lift in ROAS on Meta, 15% drop in CAC (Branded Bills)
- +4 more outcomes
Companies that use Fueled
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fueled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature7 records
Fueled partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ShopifycoreShopify is a primary eCommerce source integration for Fueled. Fueled streams browsing, shopping cart, and checkout events from Shopify stores and offers a Shopify App and Custom Pixel.
- BigCommercecoreBigCommerce is a primary eCommerce source integration. Fueled's Advanced Attribution Suite is published in the BigCommerce App Marketplace; Fueled also maintains an open-source data layer for BigCommerce.
- KlaviyocoreKlaviyo is a source integration that streams email sends, clicks, and opens from Klaviyo marketing campaigns. Tracked events include Email Opened, Bounced, Unsubscribed, Marked as Spam, Link Clicked, and Newsletter Signup Started/Completed.
- YotpocoreYotpo Reviews is a source integration that streams product and site reviews submitted via Yotpo's email-based reviews platform. Tracked events include Product Reviewed/Review Updated and Site Reviewed/Review Updated.
- GorgiascoreGorgias is a source integration that streams tickets and chat events from the Gorgias help center. Tracked events include Ticket Created and Ticket Updated.
- Loop ReturnscoreLoop Returns is a source integration that streams return events to marketing channels and data warehouses.
- ReCharge PaymentscoreReCharge Payments is a source integration that streams subscription updates and re-billing events to all destinations.
- Google Analytics 4coreGoogle Analytics 4 is a destination integration; Fueled streams 1st-party customer events to GA4, including via server-side event tracking and Google Signals integration.
- Google AdscoreGoogle Ads is a destination integration; Fueled supports Google Ads remarketing tags and Google Ads Enhanced Conversion Tracking.
- Meta (Facebook Pixel/CAPI)coreMeta's Facebook Pixel and Conversions API (CAPI) is a destination integration; Fueled streams events to Facebook for paid social targeting and attribution, with server-side CAPI support.
- Segment.comcoreSegment.com is a destination integration; Fueled pushes standardized eCommerce events to Segment using documented event specifications (e.g., Order Completed, Cart Viewed, Checkout Started).
- MixPanelcoreMixPanel is a destination integration; Fueled streams events to MixPanel for journey analytics and advanced segmentation.
- AmplitudecoreAmplitude is a destination integration; Fueled streams events to Amplitude for journey analytics, funnel analysis, and predictive cohort modeling.
- Commerce-Schema.orgminorCommerce-Schema.org is an open-source, community-driven initiative co-led by Fueled to align SaaS, digital agencies, and eCommerce brands on a shared data model and translation layer for eCommerce objects and customer events. Fueled is seeding the project, raising $200K in sponsorships, and plans to build the open-source application on Redwood.js and Neo4j.
- PartnerhubminorPartnerhub is used by Fueled for partnerships-led growth, surfacing meaningful partnership opportunities between product companies and agencies, especially in the eCommerce agency/SaaS world.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Fueled competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): General-purpose customer data platform acquired by Twilio. Most-cited direct competitor in Fueled's own positioning, with overlapping destination coverage (GA4, Meta, warehouses) and eCommerce source integrations, though Segment targets larger enterprises.
- mParticle: Enterprise CDP focused on large-enterprise customers across verticals including retail and eCommerce. Competes head-to-head on multi-source ingestion, audience activation to Meta and Google, and warehouse-native pipelines.
- RudderStack: Warehouse-native CDP and event-streaming platform. Fueled explicitly lists RudderStack as both a partner integration and a reference competitor, with overlapping destination coverage and reverse-ETL workflows.
- Littledata: Shopify-focused analytics and data layer that routes Shopify store events into GA4 and Meta. Directly comparable on the Shopify-native, eCommerce-only CDP niche and similar self-serve pricing structure.
- Treasure Data: Enterprise CDP with strong retail and consumer-brand deployments. Competes on customer data unification, identity resolution, and audience activation into advertising destinations similar to Fueled's Hangar and Flight modules.
- Daasity: eCommerce-focused data and analytics platform with Shopify, BigCommerce, and Amazon integrations that pulls store data into a warehouse for BI and activation. Direct comparable on the eCommerce-only, warehouse-enabled CDP niche targeting mid-market DTC brands.
Broad incumbents
- Klaviyo: Dominant eCommerce email/SMS marketing automation platform with growing CDP-like features (audiences, customer profiles, server-side events). Overlaps with Fueled on the Shopify/BigCommerce merchant base and audience activation use cases.
- Shopify (Audiences & Shopify Analytics): Shopify's own first-party audiences, customer analytics, and Pixel integrations directly overlap with Fueled's value proposition for Shopify merchants. The biggest platform-level competitive threat given Shopify's control of source event data and app-store distribution.
Others
- Hightouch: Reverse-ETL platform that activates warehouse data into marketing tools like Meta, Google, and Klaviyo. Overlaps with Fueled's warehouse streaming and audience-activation positioning, though Hightouch does not own eCommerce source ingestion.
- Census: Reverse-ETL and data activation platform that syncs warehouse data to operational tools. Comparable to Fueled's destination layer and Hangar module, but without eCommerce source ingestion or marketplace distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Fueled social profiles
Digital presenceFueled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fueled leadership team
Management profileNumber of profiles
Profiles2 records
Fueled funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fueled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fueled
What does Fueled do?
Fueled is a cloud-based, eCommerce-specific Customer Data Platform (CDP) that ingests 1st-party customer and event data from source platforms (Shopify, BigCommerce, headless commerce stacks) and routes it in real time to marketing, advertising, and analytics destinations (GA4, Google Ads, Meta/Facebook, Klaviyo, Segment, data warehouses). The core platform is extended by named modules: Flight (ML-powered programmatic ads and lookalike audiences), Hangar (managed data warehouse/infrastructure), and Shift (AI-powered real-time monitoring). Distribution is via the BigCommerce App Marketplace, Shopify App Store, and direct sales.
Is Fueled a public or private company?
Fueled is a private company. It is classified as corporate owned and is currently acquired.
When was Fueled founded?
Fueled was founded in 2021. It employs 1 to 10 people.
Where is Fueled based?
Fueled is headquartered in Denver, United States, in the North America region.
How does Fueled make money?
Four revenue lines are on record. Subscription (Starter, Standard, Advanced, Enterprise tiers) is the primary driver. The others are usage-based pricing on transparent markups, freemium (BigCommerce App and Shopify app) and professional services and paid add-ons.
Who are Fueled's main competitors?
Direct peers on record are Segment (Twilio), mParticle, RudderStack, Littledata, Treasure Data and Daasity. Broad incumbents are Klaviyo and Shopify (Audiences & Shopify Analytics). Others are Hightouch and Census.
Does Fueled have an API?
Yes. Fueled is a cloud-based 1st-party data platform. The company provides APIs that help eCommerce companies integrate customer data between software applications and leverage this data for marketing efforts and reporting. No further details on API type (REST, GraphQL, webhooks), authentication, rate limits, versioning, or sandbox availability are specified.
What industry is Fueled in?
Fueled's product category is Customer Data Platform (eCommerce MarTech). Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 51821 and its SIC code is 7372.