Midgard Self Storage

What Midgard Self Storage does

Midgard Self Storage is a Roswell, Georgia-based developer and operator of Class A self-storage facilities operating 100+ locations across 10 states in the Southeast and Midwest United States (Alabama, Arkansas, Colorado, Florida, Georgia, Indiana, North Carolina, South Carolina, Tennessee, and Virginia). The company, founded in 2019 by Lewis G. Pollack, serves individual consumers, small businesses, vehicle owners, and students with a portfolio of storage products including standard drive-up units, climate-controlled units, boat/RV storage, business storage, and vehicle parking spaces ranging in size from 5x5 to 10x30 plus dedicated vehicle bays.

The company operates a hybrid technology stack anchored by the TenantConnect online customer portal and a virtual leasing platform that enables end-to-end self-service rental (browse, reserve, sign lease) from phone or computer. Facilities are outfitted with 24/7 video surveillance, gated keypad access, fenced perimeters, on-site management, and on-site U-Haul truck rentals. Supporting services include packing supply sales, vehicle storage via BoatCloud integration, and required tenant insurance offerings.

Midgard generates revenue primarily through month-to-month recurring rental fees (subscription model) across its storage unit inventory, with secondary transactional revenue from packing supplies, U-Haul truck rental commissions, and tenant insurance. Pricing varies by location, unit size, and amenities, ranging from $15-$146 per month with promotional discounts of up to 40% and no admin fees. GTM combines self-serve online PLG, virtual inside sales support, and direct-to-consumer walk-in leasing at physical offices open seven days per week, 8 AM to 7 PM.

Name

Midgard Self Storage

Legal name

Midgard Self Storage

Website

https://midgardselfstorage.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Midgard Self Storage operates 100+ Class A self-storage facilities across 10 Southeast and Midwest states, offering drive-up, climate-controlled, boat/RV, and business storage units on month-to-month leases with virtual and in-person leasing.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self-storage rentals
• Climate-controlled storage
• Vehicle storage
• Business storage units
• Storage facility management

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices111 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rentals: Primary revenue stream from monthly rental fees for storage units of various sizes. All rentals are month-to-month with no long-term contracts, providing recurring monthly revenue. Pricing varies by unit size, location, and amenities (standard vs climate-controlled).
2. Vehicle Storage: Revenue from covered and uncovered parking spaces for RVs, boats, cars, and trailers at secure gated facilities.
3. Packing Supplies Sales: Sale of moving and packing supplies including boxes, bubble wrap, tape, locks, mattress covers, and furniture wraps available at on-site supply stores.
4. Truck Rental Services: On-site U-Haul truck rentals for customer convenience during moves.
5. Tenant Insurance: Insurance coverage options offered to tenants for contents protection (required for all tenants).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Midgard Self Storage rents self-storage units of various sizes (from 5x5 to 10x30) on a month-to-month basis across 100+ facilities in the Southeast and Midwest United States. The portfolio includes standard drive-up units, climate-controlled units, boat/RV/vehicle parking, and dedicated business storage, supported by a virtual leasing platform and on-site supplies and U-Haul truck rentals.

Product overview

Midgard Self Storage is a regional self-storage operator offering a unified platform of storage solutions across 100+ locations in the Southeast and Midwest. The portfolio consists of five core storage products: Standard Drive-Up Storage, Climate Controlled Storage, Boat & RV Storage, Business Storage, and Residential Storage. These are complemented by Vehicle Storage as a specialized add-on. Supporting the core storage services, Midgard provides a Virtual Leasing Platform for online unit reservations and rentals, a Customer Portal (TenantConnect) for account management and payments, and Packing & Moving Supplies available for purchase at on-site stores. The offering is architecture as a single brand platform with location-specific variations in unit sizes (5x5 to 10x30) and storage types (indoor, outdoor, climate-controlled), unified by the same tenant portal, virtual leasing system, and security infrastructure across all facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Drive-Up Storage Traditional outdoor storage units with drive-up access, allowing customers to drive vehicles directly to their unit for convenient loading and unloading, available in sizes ranging from 5x5 to 10x30.
• Climate-Controlled Storage Air-conditioned storage units that maintain steady temperature and humidity levels to protect sensitive belongings such as electronics, wooden furniture, artwork, documents, and musical instruments from climate damage.
• Boat & RV Storage Covered and uncovered outdoor parking spaces designed for RVs, boats, trailers, and other vehicles, featuring wide drive aisles and secure gated facilities.
• Business Storage Commercial storage solutions for businesses to store records, equipment, inventory, and supplies, with flexible month-to-month terms and delivery acceptance capabilities.
• Vehicle Storage Outdoor parking spaces for cars, trucks, trailers, and other vehicles with secure gated access and wide drive aisles for easy maneuvering, available in 12x20 to 12x30 configurations.
• Residential Storage Personal storage units for household items, furniture, seasonal gear, and other residential storage needs ranging from small (5x5) to extra-large (10x30) units.
• Packing & Moving Supplies On-site availability of moving and packing materials including boxes, tape, bubble wrap, foam peanuts, locks, furniture covers, moving blankets, and dollies for rent.

Quantifiable outcome

• 100+ locations across Southeast and Midwest
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• U-HaulcoreStrategic or Co-development PartnerU-Haul truck rental services available on-site at Midgard storage locations. Partnership provides customers with convenient moving truck access during their storage rental experience. Trucks available for local moves and transportation needs.
• TenantConnectcoreTechnology or IntegrationTenantConnect customer portal integrated into Midgard's online services. Provides tenants with online account management, payment processing, and communication tools.
• Google AdWordsminorGTM or Marketing PartnerGoogle advertising platform used for remarketing and retargeting campaigns to display relevant ads to users who previously visited Midgard's website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Public Storage: Largest publicly traded self-storage REIT in the U.S. with thousands of facilities nationwide. Competes with Midgard across all storage types and geographies; serves as the dominant benchmark for Class A facility performance, occupancy, and pricing.
• Extra Space Storage: Second-largest U.S. self-storage REIT with thousands of facilities and an active third-party management platform. Directly comparable to Midgard's Class A, climate-controlled, and vehicle storage offerings; also runs a major tenant insurance program similar to Midgard's.
• CubeSmart: Public self-storage REIT with hundreds of owned facilities plus a large third-party management platform. Overlaps with Midgard's developer/operator model and competes directly for tenants in several Sun Belt and Mid-Atlantic markets.

Direct peers

• National Storage Affiliates Trust: Public self-storage REIT built on a participating regional operator (PRO) structure that aggregates independent operators across the U.S. The most structurally similar public peer to Midgard's growth-via-acquisition and regional-operator thesis.
• SmartStop Self Storage: Public self-storage REIT (also operates Strategic Storage Trust) with owned and third-party-managed facilities across the U.S. and Canada. Comparable Class A, climate-controlled, and vehicle storage product mix to Midgard.
• StorageMart: Privately held, family-owned self-storage operator with hundreds of facilities across the U.S., U.K., and Canada. Closely comparable in size, multi-state footprint, and ownership profile to Midgard; competes directly in several Sun Belt markets.
• Metro Storage: Private, family-owned self-storage operator with facilities across multiple U.S. states. Comparable in scale, multi-state operating model, and product offering (drive-up, climate, vehicle) to Midgard.
• Simply Self Storage: Privately held self-storage operator with a national footprint of owned and managed facilities. Direct overlap with Midgard in standard, climate-controlled, and vehicle storage and similar online/virtual leasing positioning.

Emerging players

• Prime Storage Group: Privately held self-storage owner/operator actively acquiring and developing Class A facilities in the Mid-Atlantic and Southeast — directly overlapping with Midgard's core geography and growth strategy.

Others

• U-Haul: Strategic partner (and adjacent ecosystem player) that provides truck and trailer rentals. Midgard already partners with U-Haul on-site; U-Haul also owns and operates competing self-storage locations in some markets, making it both an ally and a partial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@midgardselfstorage7413
• Facebookfacebook.com/midgardselfstorage
• LinkedInlinkedin.com/company/midgard-self-storage-1
• Instagraminstagram.com/midgardselfstorage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midgard Self Storage