What ten ants does

Ten Ants Connect Pty Ltd (trading as Ten Ants) is an Australian private company founded in 2022 and headquartered in Melbourne. The company operates a free utility connection and home-move coordination service that helps renters and homeowners set up electricity, gas, internet, water, solar, LPG, and removalist services at a new residence. Customers complete an online booking form or call an Australian-based specialist team, and Ten Ants coordinates the connections with its network of provider partners.

The underlying technology is a web-based platform comprising a consumer-facing online booking flow and a separate Agents Portal for real estate and property management partners to track customer connection status, view trending products, and monitor referral commissions. Infrastructure includes VeriSign SSL encryption for browser-to-server data transmission and VPN-protected server-to-internal office data flow. No public APIs, mobile apps, or proprietary AI/ML components are disclosed; the platform relies on standard web technologies and human sales support to deliver the service.

The business model is a freemium, pay-as-you-go affiliate/referral arrangement. Ten Ants charges consumers nothing and instead earns referral commissions from utility and service providers (Origin Energy, 1st Energy, Aussie Broadband, Muval) when customers successfully connect services. Go-to-market combines direct-to-consumer self-serve with a B2B channel-partner motion in which real estate agents refer tenants and buyers at the point of move. The company reports having facilitated over 25,000 moves nationally across all Australian states and territories, with water services currently restricted to Victoria.

Name

ten ants

Legal name

Ten Ants Connect Pty Ltd

Website

https://tenantsconnect.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Ten Ants is an Australian free service founded in 2022 that helps renters and homeowners set up electricity, gas, internet, water, solar, LPG, and removalist services when moving house. It earns revenue via referral commissions from utility provider partners including Origin Energy, 1st Energy, Aussie Broadband, and Muval.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral/Affiliate Fees: Ten Ants receives referral fees or commissions from utility providers (electricity, gas, internet, water, solar, LPG) and removalist companies when customers successfully connect services through their platform. The service is free for consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Ten Ants is a free utility and moving concierge service that helps Australian renters and homeowners set up electricity, gas, internet, water, solar, LPG, and removalist services when relocating. Customers submit their move details via an online form or phone, choose plans from recognised providers such as Origin Energy, 1st Energy, Aussie Broadband, and Muval, and Ten Ants coordinates the connections on their behalf. The service is free for consumers, with Ten Ants earning referral commissions from partner providers.

Product overview

Ten Ants is a free utility connection service for renters and homeowners moving house in Australia. The core offering is a unified service that coordinates connections across multiple utility categories (electricity, gas, internet, solar, LPG, water, and removalists) through a single online form or phone call. The company partners with recognized providers including Origin Energy, 1st Energy, Aussie Broadband, and Muval to offer customers a selection of plans. A companion B2B platform (Agents Portal) enables real estate agents and business partners to track customer connection status, access reporting, and monitor rewards. The service is positioned as free for customers, with Ten Ants generating revenue through partnerships with utility providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Utility Connection Service A free concierge service that helps Australian renters and homeowners set up electricity, gas, internet, water, solar, LPG, and removalist services when moving to a new residence. Customers fill out an online form or call an Australia-based specialist, choose from plans offered by partners such as Origin Energy, 1st Energy, Aussie Broadband, and Muval, and Ten Ants coordinates all the connections on their behalf.
• Agents Portal A dedicated B2B portal for real estate agents and property managers to refer moving clients, track customer connection status in real time, view popular products and providers, monitor rewards and commissions, and access live customer reports throughout the connection journey.

Quantifiable outcome

• Utility connections completed in 15 minutes (vs. much longer when self-servicing)
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Origin EnergycoreStrategic or Co-development PartnerOrigin Energy is a major Australian energy provider offering electricity, natural gas, LPG, and internet services through Ten Ants. They provide solar installation services including interest-free payment plans with $0 upfront costs. Origin offers bundle deals combining energy and internet.
• 1st EnergycoreStrategic or Co-development Partner1st Energy is an Australian energy provider founded in 2014, servicing customers in New South Wales, Queensland, Tasmania, South Australia, and Victoria. They offer electricity and gas plans through the Ten Ants platform.
• Aussie BroadbandcoreStrategic or Co-development PartnerAussie Broadband is a 100% Australian-operated telecommunications company with an award-winning network, local support, and no lock-in contracts. They have a 4.6-star rating on over 10,000 reviews across Facebook, ProductReview, and Google. They provide nbn and fibre internet plans through Ten Ants.
• MuvalcoreStrategic or Co-development PartnerMuval is a removalist booking platform that helps customers find and book everything needed for moving house. After completing over 25,000 moves, Muval offers comparison of local and interstate removalists, packing/unpacking services, removal insurance, and interstate pet and car transport.
• Real estate agentscoreChannel Partner/ Reseller/ DistributorReal estate agents and property managers refer their tenants and buyers to Ten Ants for utility connections. Partners access a dedicated portal to track referral status, view customer connection progress, see trending products, and earn rewards/commissions for successful connections.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oneflare: Australian home services marketplace for tradies and service providers. Comparable consumer-facing services aggregation model in Australia.
• Movebubble: UK moving concierge that helps renters set up utilities, broadband, and moving services when they move. Most directly comparable in business model and target customer (residential movers, free to consumer, referral revenue from utilities).
• Hipages: Australian home services marketplace connecting customers with tradies and service providers (including removalists and related moving services). Comparable consumer-side service-aggregator model in Australia.
• Airtasker: ASX-listed Australian services marketplace connecting consumers with taskers for home services including moving-related tasks. Comparable marketplace/aggregator model in Australia.
• Muval: Australian removalist booking and comparison platform integrated with Ten Ants. Comparable in moving-category aggregation but specialised in removalists rather than utilities.
• Reallymoving: UK moving services comparison platform connecting movers with removalists, solicitors, and surveyors. Comparable in moving-day service aggregation and lead-generation/referral model.
• MoveHub: International moving comparison platform aggregating removalists and related services across multiple geographies. Comparable in moving services aggregation and affiliate revenue model.

Broad incumbents

• Finder: Major Australian comparison platform for utilities (energy, internet), insurance and financial products with affiliate revenue model. Comparable in utility comparison / referral economics, but a much broader incumbent.
• Selectra: Energy and utility comparison/connection service operating globally including Australia. Comparable in utility switching/connection referral model, but more focused on price comparison than moving-day concierge.
• REA Group (realestate.com.au): Australia's largest property portal with a vested interest in moving-day services including utility connections. Comparable as a real estate adjacent platform that could natively embed utility setup, posing a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ten-ants

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ten ants