Shortcut

What Shortcut does

Shortcut (legal entity: Shortcut Mobile, Inc., a Delaware corporation headquartered at 79 Madison Ave, New York) is a corporate wellness and on-demand personal services marketplace founded in 2016. The company connects a vetted roster of 200+ licensed, certified, and insured independent service professionals with two customer segments: enterprise clients purchasing on-site wellness events for their offices, and individual consumers booking in-home haircuts and styling through the Shortcut mobile app (iOS/Android). Corporate offerings span six service lines — massage (which alone accounts for 55% of bookings), nails, hair, mindfulness, professional headshots, and nutrition coaching — delivered as standalone events or bundled full-day workplace wellness programs with typical first-time engagements of 24–36 people starting at ~$1,000.

The underlying technology is a proprietary booking and event management platform featuring a curated company-specific sign-up portal where employees choose their Pro, service, and appointment time; a manager dashboard for real-time attendance tracking; Stripe-integrated invoicing; calendar invites; and on-site QR signage. The consumer app adds Pro discovery by reviews, skills, and price with in-app chat and photo sharing. Revenue is generated through three streams: quote-based B2B event fees (with 15–20% volume discounts on quarterly recurring programs), B2C transaction commissions on consumer bookings (Pros set their own prices starting around $35 per haircut), and wellness-fund reimbursement enabled via Truemed (HSA/FSA) and direct acceptance by Cigna, Aetna, and Anthem.

Shortcut's go-to-market is dual-track: an enterprise sales motion with a dedicated partnerships team handling consultation calls and custom proposals for clients like DraftKings (4 locations), BCG (5 cities), PwC, Warner Bros, Tripadvisor, Datadog, Betterment, Wachtell Lipton, Wix, Cencora, Ballard Spahr, SEMrush, VaynerMedia, and Teads; and a direct-to-consumer mobile channel. The company operates across seven US metros (New York, San Francisco, Los Angeles, Miami, Boston, Philadelphia, Las Vegas) with a small internal team of 11–50 employees supporting a network of independent contractors. Cumulative scale includes 100,000+ services delivered, 35+ corporate clients in 2025, 87% client retention, and a 4.96 average customer rating.

Name

Shortcut

Legal name

Shortcut Mobile, Inc.

Website

https://getshortcut.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shortcut is a US corporate wellness and on-demand personal services marketplace that delivers on-site massage, hair, nails, mindfulness, headshots, and nutrition to enterprise clients across seven major metros, while also offering consumer in-home haircut bookings through its mobile app, powered by a roster of 200+ vetted independent professionals.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Chair Massage & Corporate/On-Site Massage (HSADAHAO), Mobile Hairdressing Services (At-Home/On-Location) (HSALAAAO)

Keywords

• Corporate wellness services
• On-site massage
• Workplace wellness events
• In-home beauty services
• Employee wellness programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate Event Services: B2B revenue from corporate wellness events (massage, hair, nails, headshots, mindfulness, nutrition). Pricing is quote-based, starting around $1,000 for standard 24-36 person events. Recurring quarterly programs offer 15-20% volume discounts. Single point of contact for multi-city programs.
2. Individual Consumer Services: B2C revenue from in-home hair services booked through the Shortcut app. Pros set their own prices (starting around $35 for haircuts). Platform takes commission on transactions. Tipping is voluntary and Shortcut does not take commission on tips.
3. Wellness Fund Reimbursement: Services reimbursable through employer wellness funds (Cigna, Aetna, Anthem) and HSA/FSA accounts via Truemed Letter of Medical Necessity. Enables employers to pay using pre-tax wellness dollars.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shortcut delivers on-site corporate wellness services—including massage, nails, haircuts, mindfulness coaching, professional headshots, and nutrition coaching—directly to workplaces across 7 major US cities. The company also operates a consumer mobile app that connects individuals with independent barbers and stylists for in-home haircut and styling services.

Product overview

Shortcut is a corporate wellness platform that delivers on-site wellness services directly to workplaces, operating alongside a consumer-facing mobile app for in-home hair services. The core offering is Corporate Wellness Events, which bundles massage, nail care, haircuts, mindfulness training, professional headshots, and nutrition coaching as individual service modules that can be booked separately or combined into full-day workplace events. The proprietary technology platform handles booking, scheduling, invoicing via Stripe, and event management including QR-code signage and calendar invites. The Shortcut App serves individual consumers seeking in-home haircut and styling services, while the corporate platform targets employers seeking employee wellness programs. Recurring quarterly programs include volume discounts of 15-20%.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Wellness Events On-site workplace wellness events that combine multiple wellness services (massage, nails, hair, mindfulness, headshots, nutrition) delivered directly to offices. Targeted at enterprise and mid-market companies seeking to boost employee morale, retention, and in-office attendance.
• Corporate Massage Services On-site chair and table massage (sports, compression) and express facials delivered to offices by licensed, certified, and insured Pros with COI and workers comp on file.
• Corporate Nail Services On-site nail care (classic manicure, gel manicure, nail cleanup, dry pedicure) delivered to offices, transforming conference rooms into nail spa environments.
• Corporate Haircut Services On-site haircut and styling (short and long haircuts, women's styling, blowouts, beard trims, hot towel shaves) delivered at office locations.
• Corporate Mindfulness Programs Mindfulness workshops and coaching (Intro to Mindfulness 60-minute, Drop-In Sessions 30-minute, and a 6-week comprehensive program) led by Courtney Schulnick, available virtually or in-person for corporate clients.
• Corporate Headshot Services Professional on-site employee headshot photography with outfit guidance, background selection, optional hair and makeup touchups, real-time photo review, and retouching (5-7 day turnaround). Priced by headcount tier ($1,999 / $2,999 / $3,999 for up to 20 / 30 / 50 people).
• Corporate Nutrition Coaching Nutrition coaching led by Marissa Karp, including Quick Impact Sessions (45-minute workshops), Expert Office Hours (25-minute consultations), and a 7-week program for sustainable healthy eating habits.
• Shortcut App (In-Home Services) Mobile application (iOS/Android) for booking in-home haircuts, color, and styling services from independent licensed barbers, stylists, and colorists. Users choose Pros by reviews, skills, and price; tipping is voluntary and Shortcut does not take commission on tips.

Quantifiable outcome

• 87% client retention rate
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• CignacoreOthersShortcut invoices are accepted by Cigna Healthy Incentive Fund, allowing employees to use their Cigna wellness benefits to reimburse Shortcut services.
• AetnacoreOthersShortcut invoices are accepted by Aetna Wellness Allowance, enabling employees to use Aetna wellness benefits for reimbursement.
• AnthemcoreOthersShortcut invoices are accepted by Anthem Wellness Fund, allowing employees to use Anthem benefits for reimbursement.
• TruemedcoreTechnology or IntegrationTruemed provides Letter of Medical Necessity documentation enabling employees to reimburse Shortcut services through HSA or FSA accounts. Key differentiator from most corporate wellness vendors.
• StripecoreTechnology or IntegrationStripe processes all payments for Shortcut services. Handles credit card transactions securely via SSL encryption. Shortcut does not store credit card information.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soothe: Soothe is an on-demand wellness platform delivering massage, beauty, and wellness services to homes, hotels, and offices. Directly comparable to Shortcut's combined B2B corporate and B2C in-home massage/wellness offering and marketplace model.
• Zeel: Zeel is an on-demand massage platform offering in-home and in-office massage for both consumers and businesses. Closely mirrors Shortcut's dual B2B/B2C distribution and enterprise on-site massage focus.
• GlamSquad: GlamSquad delivers on-demand hair, makeup, and beauty services to homes and offices. Comparable to Shortcut's mobile in-home and on-site corporate beauty service offering.
• Priv: Priv is an on-demand beauty services platform providing in-home hair, makeup, and wellness. Overlaps with Shortcut's mobile hair and beauty consumer app, with similar marketplace mechanics.
• Booksy: Booksy is a booking and marketplace platform for beauty and wellness professionals, connecting consumers with barbers, stylists, and other personal care providers. Comparable as a personal-care booking platform with a strong supply-side Pros network.
• The Now Massage: The Now Massage is a massage studio and on-site massage service provider with a focus on accessible, modern wellness. Comparable to Shortcut's corporate massage offering, particularly the chair/table massage component that makes up 55% of Shortcut bookings.

Broad incumbents

• Mindbody: Mindbody is a large SaaS booking platform serving fitness, beauty, and wellness businesses globally. Broader and more established than Shortcut, with overlapping booking platform infrastructure for personal care and wellness verticals.
• Wellable: Wellable is a corporate wellness platform offering programs, challenges, and perks to employers. Comparable to Shortcut's corporate wellness buyer segment, though Wellable is broader/digital-first versus Shortcut's on-site service delivery.
• Calm Business: Calm Business is the corporate arm of the Calm meditation and mental wellness app, selling subscriptions to employers for employee wellness benefits. Overlaps with Shortcut's mindfulness corporate offering and competes for the same employer wellness budget.

Regional players

• Treatwell: Treatwell is Europe's leading online marketplace for booking hair, beauty, and wellness appointments. Similar marketplace/booking business model to Shortcut but focused primarily on European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shortcut
• Xx.com/shortcut
• Facebookfacebook.com/getshortcut
• LinkedInlinkedin.com/company/shortcut-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shortcut