CampMap

What CampMap does

CampMap is a web-based interactive digital mapping platform purpose-built for the outdoor hospitality sector, serving campsites, campgrounds, RV resorts, and holiday parks. The company creates accurate, device-agnostic digital maps that display pitch-level photos, descriptions, and amenities, supported by integrated GPS navigation, 360° photo capture, an inquiry system, and API integrations with Property Management Systems and Booking Platforms. The underlying technology stack runs on Microsoft Azure cloud infrastructure (App Services, Azure Database services) hosted in EU data centers, with base mapping integrated from OpenStreetMap and proprietary site-specific data captured through on-site surveys with drone photography and 360° imaging. Each property requires a one-time onboarding fee to digitize its physical layout, followed by recurring annual subscription revenue.

CampMap monetizes through a tiered per-unit subscription model (Basic €7/unit, Standard €10/unit, Premium €15/unit, each with annual caps between €2,800 and €6,000) plus add-on services for 360° photography, map updates, and customization. The go-to-market combines enterprise field sales for large chains (exemplified by the Kampgrounds of America partnership covering 500+ North American locations) with self-service online signup for smaller properties and consultative demo-led selling throughout. Customer segments span micro locations and stopovers, standard mid-sized campgrounds, premium resorts, and enterprise campground chains, with operations across Croatia (Rijeka and Čavle), the United Kingdom (Saffron Walden), and the United States. CampMap is privately held, founder-led by Simon Neal, and has raised approximately $640,917 across three rounds from Fil Rouge Capital between 2020 and 2022.

Name

CampMap

Legal name

CampMap d.o.o.

Website

https://campmap.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CampMap is a web-based interactive digital mapping platform serving campsites, campgrounds, RV resorts, and holiday parks with GPS navigation, 360° photos, and PMS/booking API integrations, monetized via tiered per-unit annual subscriptions and add-on services.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Digital Mapping Software

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Interactive digital maps
• Outdoor hospitality software
• Campground mapping platform
• RV resort technology
• Holiday park software

Headquarters

HQ city

Saffron Walden

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Subscription Plans: CampMap operates as an annual subscription-based service with three pricing tiers (Basic, Standard, Premium) based on the number of accommodation units. Each tier includes core features with increasing levels of customization and support.
2. One-time Onboarding Fee: One-time onboarding fee to create the digital map for each campsite or campground property.
3. Add-on Services: Additional services including 360° photo capture and upload, map customization, and map updates charged at hourly rates plus additional costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CampMap builds and sells a web-based interactive digital mapping platform for outdoor hospitality venues including campsites, campgrounds, RV resorts and holiday parks. The platform delivers surveyed, accuracy-focused maps enriched with photos, 360° imagery, and a GPS wayfinding experience, and integrates with property management and booking systems via API so guests can select and reserve pitches directly from the map. Pricing is structured as annual subscriptions per accommodation unit plus onboarding and add-on services.

Product overview

CampMap is a web-based platform that creates premium interactive digital maps for outdoor hospitality venues including campsites, campgrounds, RV resorts, and holiday parks. The core product is the Interactive Digital Map platform, which provides accurate, complete, and easy-to-use digital maps displayed on the business's own website. The platform includes GPS Navigation for wayfinding, an Inquiry System for managing reservations and enquiries, and CampMap 360° Photos as an add-on for immersive visual tours. CampMap also offers Analytics features (coming soon) to help businesses understand guest interactions. Pricing is structured across three annual subscription tiers (Basic at €7/unit, Standard at €10/unit, and Premium at €15/unit), with a one-time on-boarding fee for map creation. The platform integrates via API with Property Management Systems and Booking Platforms to enable direct booking functionality from the map.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Digital Map Platform Web-based platform that creates premium interactive digital maps for campsites, campgrounds, RV resorts and holiday parks; maps are embedded on the customer's own website and integrate with Property Management Systems and Booking Platforms via API so guests can view site detail and (per the KOA roadmap) book directly from the map.
• GPS Navigation Module Module providing point-to-point turn-by-turn navigation with walking and driving modes inside the campground map, so guests can find their pitch or facility without getting lost.
• CampMap 360° Photos Add-On Optional add-on service that captures, hosts and integrates 360° imagery of pitches, parcels and campground features into the CampMap platform for immersive guest previews.
• CampMap Inquiry System Module that enables guests to make inquiries about specific pitches or sites through the interactive map and lets operators manage inbound inquiries alongside occupancy visualization.
• Onboarding Service One-time paid service to survey a campsite or campground and create its digital interactive map within the CampMap platform, offered to every new customer as part of their setup.
• Map Updates Service Hourly-rate service for customers who need additional or faster map updates on top of the standard update SLA included in their subscription tier.
• Map Customization Service Custom map customization work billed hourly (price on request) for customers who need bespoke map design or feature changes beyond their standard plan.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Kampgrounds of America (KOA)coreStrategic or Co-development Partner · 4 February 2025KOA has partnered with CampMap to provide interactive digital site maps across all 500+ KOA locations in North America following a year-long beta test. The digital mapping technology allows campgrounds to display photos and details directly on the map, offering campers a more accurate and realistic view of amenities and individual sites before booking. KOA and CampMap plan to launch phase-two functionality by late March that will enable campers to select and book their site directly from the digital map.
• Microsoft Ireland Operations Limited (Azure)coreTechnology or IntegrationMicrosoft Azure provides cloud infrastructure hosting for CampMap's application and databases. CampMap's platform runs on Azure App Services with data stored in Azure Database services, all within EU region data centers. Microsoft provides security and compliance controls per their compliance frameworks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RMS Cloud: Hospitality property management platform used by holiday parks, RV parks, and campgrounds; broader suite than CampMap but overlapping on the campground/holiday park operator segment and a potential buyer/integrator for mapping.
• SiteMinder: Channel manager and commerce platform for hotels and accommodation providers, including campgrounds and holiday parks; broader incumbent that competes indirectly for booking/occupancy data flowing through CampMap's APIs.
• Cloudbeds: Hospitality PMS used across hostels, campgrounds, and boutique properties; an established incumbent that competes for the same operator budget on bookings and could ship a native or partner-driven mapping feature.
• NewBook: Australian-founded property management system widely adopted by holiday parks and campgrounds; competes with CampMap as the resident booking/PMS layer that CampMap integrates with or, post-Phase 2, competes against on direct booking.

Direct peers

• Pitchup.com: UK-based campsite and holiday park search/booking marketplace serving European outdoor hospitality operators; overlaps with CampMap on the campsite search and booking front, with a marketplace-leaning rather than SaaS-leaning business model.
• Stay22: Montreal-based map-centric accommodation booking widget and affiliate network; competes with CampMap on map-first discovery/commerce for stays and overlaps on the integration into campground/accommodation websites.
• Bookinglayer: Amsterdam-based SaaS booking and management platform purpose-built for campsites, holiday parks and glamping sites — the closest comparable to CampMap as a vertically specialized outdoor-hospitality software vendor serving the same SMB and mid-market camp operator.
• ResNex: Reservation and property management software for RV resorts, campgrounds, and marinas in North America; competes with CampMap's property-management/booking integrations and directly serves the same RV park operator segment as CampMap's KOA customers.

Emerging players

• Checkfront (by Rezgo): Online booking management platform for tours, accommodations and outdoor activities; comparable to CampMap on the reservation/inquiry side for outdoor operators and a likely integration partner or competitor for booking workflows.

Regional players

• Staze: UK-focused online booking platform for camping, glamping and holiday parks; competes with CampMap on UK operator sales and on the booking/discovery layer for outdoor hospitality, primarily serving Great Britain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPdrd68LlzPu2clYrPiFS8w?utm_source=campmap&utm_medium=cta
• Facebookfacebook.com/CampMapltd/?utm_source=campmap&utm_medium=cta
• LinkedInlinkedin.com/company/campmap
• Instagraminstagram.com/campmapltd/?utm_source=campmap&utm_medium=cta
• Xx.com/campmap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CampMap