Agenda Boa
Agenda Boa is a Brazilian mobile-first SaaS platform that helps self-employed professionals, MEIs, and small business owners create professional documents, manage clients, schedule appointments, track finances, and control inventory through a freemium subscription model available on iOS, Android, and web.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Agenda Boa does
Agenda Boa (legal entity: Agenda Boa Tecnologia da Informação Ltda., CNPJ 28.691.888/0001-75) is a Brazilian SaaS company founded in 2017 and headquartered in São Paulo that provides a mobile-first business management platform for self-employed professionals (autônomos), microentrepreneurs (MEIs), and small business owners in Brazil. The product is available as Android and iOS apps plus a browser-based web application, and is built on a cloud architecture using Amazon Web Services, Google Firebase, Google Drive, and Google Analytics. The platform enables users to create and manage client orders, generate professional client-facing documents (quotations, service orders, proposals, receipts, invoices, technical reports, contracts), maintain client and product/service catalogs, schedule appointments with reminders, track receivables and costs, manage inventory, and issue invoices through an Iugu integration. The TOP plan additionally offers AI-powered contract generation and a barcode reader, while Intercom powers in-app customer support.
The company operates a freemium subscription model with four tiers — GRÁTIS (free), POP, PRO, and TOP — that progressively unlock web access, branding, document signing, inventory control, financial charts, and AI-generated contracts. Specific price points are not publicly disclosed; a 7-day free trial is offered for paid plans. Distribution is entirely digital and self-serve via Google Play, the Apple App Store, and the company's own web application, supported by a content-driven marketing strategy across an extensive blog, YouTube tutorials, and active accounts on Instagram, Facebook, TikTok, and LinkedIn. Earned media coverage in major Brazilian outlets (Estadão, PEGN, Folha de S.Paulo) reinforces brand positioning. At 11-50 employees, 1.2M+ cumulative downloads, and 14M+ budgets generated, Agenda Boa has built a horizontally-segmented, low-ACV, high-volume business focused exclusively on the Brazilian market, with total disclosed institutional funding of approximately R$585,606 (USD-equivalent $585,606) from DOMO.VC in 2022 and prior undisclosed support from Bossa Invest between 2018 and 2021.
Agenda Boa firmographics
Firmographics- Name
- Agenda Boa
- Legal name
- Agenda Boa Tecnologia da Informação Ltda.
- Website
- https://agendaboa.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agenda Boa is a Brazilian mobile-first SaaS platform that helps self-employed professionals, MEIs, and small business owners create professional documents, manage clients, schedule appointments, track finances, and control inventory through a freemium subscription model available on iOS, Android, and web.
- Ownership category
- akta.pro rank
Agenda Boa industry classification
Industry- Product category
- Small Business Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- App Monetization & Subscription Management Platforms (BPAMADAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Agenda Boa is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Agenda Boa business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Plans (POP, PRO, TOP): Freemium model with a permanently free plan offering core features (order management, document generation, client catalog, product/service catalog, receipt issuance, financial tracking, appointment scheduling, cloud backup). Paid subscription tiers (POP, PRO, TOP) add progressively advanced features: POP adds web access, standardized texts, duplication tools, search, reminders, and financial filters; PRO adds stock control, logo on documents, photos, document signatures, enriched profiles, custom colors, and order reports; TOP adds AI contract generation, client signature capture, financial charts, barcode reader, and extended photo limits. All paid plans are subscription-based with recurring billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | GRÁTIS (Free) — Perfect for those just starting out |
| Subscription | Monthly | POP — For those who want to save time and money |
| Subscription | Monthly | PRO — Ideal for those who want to evolve |
| Subscription | Monthly | TOP — Complete for more advanced businesses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Agenda Boa product offering
Product offeringCore offering
Agenda Boa is a Brazilian mobile-first SaaS business management platform for self-employed professionals (autônomos) and microentrepreneurs (MEIs). It enables users to manage customer orders, generate professional documents (quotations, service orders, proposals, receipts, contracts), maintain client and product/service catalogs, control finances (receivables, costs, charts), schedule appointments, and manage inventory across iOS, Android, and web platforms with cloud synchronization. The product is offered via a freemium model with paid subscription tiers (POP, PRO, TOP) that progressively add features such as web access, inventory control, branding, document signing, financial charts, barcode scanning, and AI-generated contracts.
Product overview
Agenda Boa is an all-in-one business management platform for self-employed professionals and small businesses in Brazil. The core product (Agenda Boa) is available as a mobile app (Android/iOS) and web application (PC), supported by four subscription tiers: FREE (basic order management, document generation, catalogs, receipts, appointments, cost control), POP (adds PC web access, text templates, duplication, search, reminders), PRO (adds inventory control, logo/branding, photos on orders, document signing, reports), and TOP (adds AI-generated contracts, client signatures, financial charts, barcode scanning). The platform focuses on helping entrepreneurs organize their business, create professional documents to win clients, and manage finances.
Differentiator
Problem solved
Functional benefit
Products and services
- Agenda Boa Mobile App
Quantifiable outcome
- 14 million+ budgets/quotations generated through the platform
- +2 more outcomes
Companies that use Agenda Boa
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Agenda Boa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature9 records
Agenda Boa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web ServicescoreCloud infrastructure provider used by Agenda Boa to store and protect user data. AWS is described as one of the 'robust companies' providing enterprise-grade infrastructure for data security and availability.
- Google (Firebase, Google Drive, Google Analytics)coreGoogle's Firebase platform is used for app backend and real-time functionality; Google Drive for data storage; Google Analytics for usage analytics and product improvement insights.
- Iugu Serviços na Internet S.A.coreBrazilian payment services provider responsible for invoice (boleto) issuance when users activate the invoice generation feature within the app. Data sharing occurs upon user activation of this functionality, in compliance with Banco Central do Brasil regulations.
- Intercom R&D Unlimited CompanycoreCustomer communication platform providing an in-app chat/instant messaging tool integrated into the Agenda Boa app and website. Intercom is also used to conduct qualitative and quantitative user research and surveys. Shared data includes name, email, phone, social media profiles, and professional segment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Agenda Boa competitors and assessment
Company assessmentDirect peers
- Conta Azul: Leading Brazilian cloud accounting and management platform for small businesses and MEIs. Competes directly with Agenda Boa in SMB management software, though Conta Azul has a broader ERP scope (accounting, fiscal, financial) and is significantly better capitalized.
- Bling: Brazilian cloud ERP platform focused on small retailers and microentrepreneurs, offering inventory, invoicing (NF-e), and order management. Directly comparable to Agenda Boa in target audience (MEIs/SMBs) and core features, though with stronger fiscal/e-commerce emphasis.
- Omie: Brazilian SMB management and ERP platform offering financial, sales, and fiscal management for small businesses and MEIs. Comparable target market and overlapping feature set with Agenda Boa, but broader scope and enterprise-grade positioning.
- Nibo: Brazilian accounting and financial management platform for accountants and small businesses. Competes with Agenda Boa in the MEI/SMB financial management category, though more accountant-centric in distribution.
- Granatum: Brazilian financial management and invoicing platform for small businesses, MEIs, and freelancers. Closely comparable target segment and feature set (financial control, invoicing, client management) with Agenda Boa.
- Organizze: Brazilian personal finance and small business financial management app for individuals and microentrepreneurs. Overlaps with Agenda Boa on financial control, receipt, and cost management features for self-employed users.
- MEI Fácil: Brazilian mobile app focused specifically on MEI (Microempreendedor Individual) management — including DAS issuance, invoicing, and financial tracking. Most directly comparable competitor by persona and product scope.
Broad incumbents
- QuickBooks (Intuit): Global SMB accounting and management platform from Intuit. While not Brazil-native, it competes for the same self-employed/SMB persona with broader functionality; relevant as a broader incumbent setting expectations in the category.
- Wave Financial: Free cloud accounting and invoicing platform for small businesses, freelancers, and sole proprietors. Comparable to Agenda Boa in target persona (self-employed/SMB) and freemium pricing model, though focused on accounting/invoicing rather than field service operations.
Emerging players
- Stone (Ton) / PagBank: Brazilian payment/acquiring platforms expanding into SMB management tools for their merchant bases. Adjacent competitor — not direct SaaS peer, but represents a structural threat as payment platforms bundle financial management features that overlap with Agenda Boa.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agenda Boa social profiles
Digital presenceAgenda Boa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agenda Boa leadership team
Management profileNumber of profiles
Agenda Boa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agenda Boa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agenda Boa
What does Agenda Boa do?
Agenda Boa is a Brazilian mobile-first SaaS business management platform for self-employed professionals (autônomos) and microentrepreneurs (MEIs). It enables users to manage customer orders, generate professional documents (quotations, service orders, proposals, receipts, contracts), maintain client and product/service catalogs, control finances (receivables, costs, charts), schedule appointments, and manage inventory across iOS, Android, and web platforms with cloud synchronization. The product is offered via a freemium model with paid subscription tiers (POP, PRO, TOP) that progressively add features such as web access, inventory control, branding, document signing, financial charts, barcode scanning, and AI-generated contracts.
Is Agenda Boa a public or private company?
Agenda Boa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agenda Boa founded?
Agenda Boa was founded in 2017. It employs 11 to 50 people.
Where is Agenda Boa based?
Agenda Boa is headquartered in São Paulo, Brazil, in the Latin America region.
How does Agenda Boa make money?
One revenue line is on record: subscription Plans (POP, PRO, TOP).
Who are Agenda Boa's main competitors?
Direct peers on record are Conta Azul, Bling, Omie, Nibo, Granatum, Organizze and MEI Fácil. Broad incumbents are QuickBooks (Intuit) and Wave Financial. Stone (Ton) / PagBank is listed as an emerging player.
Does Agenda Boa have an API?
No public API is recorded for Agenda Boa.
What industry is Agenda Boa in?
Agenda Boa's product category is Small Business Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.